Water – Use It Wisely
Water – Use It Wisely is a non-profit public water-conservation awareness campaign founded in 1999 by the City of Mesa, Arizona, and backed by 23 statewide municipal and utility partners. It provides free online water-saving tips, the AZ Water-Wise Kit, and K-12 education for Arizona residents, businesses, schools, and HOAs.
- Company typePrivate
- Founded1999
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Water – Use It Wisely does
Water – Use It Wisely is a public water-conservation awareness campaign founded in 1999 by the City of Mesa, Arizona, and supported today by 23 statewide partner municipalities and water utilities. The campaign is not a commercial enterprise; it is governed and funded as a cooperative public-information initiative in which partner cities and agencies (e.g., Phoenix, Scottsdale, Tempe, SRP, CAP, EPCOR, AMWUA) pool resources to purchase shared media and distribute educational content. Its mission is to equip Arizona residents, businesses, HOAs, schools, and teachers with practical water-saving information specific to a desert climate.
The core offering is a website-based educational platform (wateruseitwisely.com) that hosts 100+ water-saving tips covering indoor, outdoor, workplace, and kids' contexts, plus a blog, interactive water-conservation map, and an embeddable web widget for partner sites. Physical and event-based products complement the digital platform: the AZ Water-Wise Kit (free, customizable kits shipped statewide via a partnership with Salt River Project and Environmental Education Exchange, with 4,000+ distributed), the Tip Tank educational game featuring mascot Wayne Drop, landscape watering guides, and K-12 teacher resources including Project WET curriculum support.
The go-to-market motion is community-led and education-driven: there is no pricing model because all content is free to end users, and revenue (in the commercial sense) does not exist. Outreach occurs via the website, organic social media (Instagram, Facebook, X), monthly email newsletters, community events such as the Water Awareness Month Festival and SRP Water Conservation Expo, K-12 classroom presentations, and partner channels (city websites, utility communications). Documented outcomes include up to 20,000 gallons of annual household savings from AZ Water-Wise Kit devices, 68 million gallons saved over five years via Mesa's grass-to-xeriscape conversions, and a 2025 first-place win in the Wyland National Mayor's Challenge for Water Conservation (population category 300,000–599,999).
Water – Use It Wisely firmographics
Firmographics- Name
- Water – Use It Wisely
- Legal name
- Water – Use It Wisely
- Website
- https://wateruseitwisely.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Water – Use It Wisely is a non-profit public water-conservation awareness campaign founded in 1999 by the City of Mesa, Arizona, and backed by 23 statewide municipal and utility partners. It provides free online water-saving tips, the AZ Water-Wise Kit, and K-12 education for Arizona residents, businesses, schools, and HOAs.
- Ownership category
- akta.pro rank
Where Water – Use It Wisely is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Water – Use It Wisely business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Partner Contributions and Public Funding: Water – Use It Wisely is a public awareness campaign owned by the City of Mesa and funded through contributions from 23 regional partner cities and water providers who pool resources to purchase media and expand reach. The campaign does not generate commercial revenue but operates as a cooperative public service initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free public resources and education |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Water – Use It Wisely product offering
Product offeringCore offering
Water – Use It Wisely is a free public awareness and education campaign that delivers 100+ practical water-saving tips, educational content, and free customizable conservation kits to Arizona residents, businesses, and schools. Its core offerings include the AZ Water-Wise Kit (free home conservation items shipped to residents), the Tip Tank children's game, an embeddable Water Saving Tip Widget, and free Landscape Watering Guides—all aimed at reducing residential and community water use in desert climates.
Product overview
Water – Use It Wisely is Arizona's leading water conservation campaign (operating since 1999) offering a suite of educational resources and tools rather than a unified software platform. The core offering consists of the 100+ Water Saving Tips initiative and the AZ Water-Wise Kit program, supplemented by interactive children's education through the Tip Tank Game, a downloadable website widget, free landscape watering guides, and dedicated teacher resources. The campaign is backed by 23 statewide water provider partners and provides water conservation information through blog content, an event calendar, and an interactive water conservation map.
Differentiator
Problem solved
Functional benefit
Products and services
- AZ Water-Wise Kit A free, customizable kit of water-saving home devices—including showerhead, faucet aerator, toilet tank bag, shower timer, and drip irrigation tools—delivered by mail to Arizona residents to help households reduce indoor water consumption.
- Tip Tank Game An interactive online game designed for children that uses the Wayne Drop water-conservation mascot to teach water-saving habits through playful engagement.
- Water Saving Tip Widget A free embeddable widget that displays rotating water-saving tips on partner websites, allowing organizations to incorporate conservation messaging into their own digital properties.
- Landscape Watering Guide A free downloadable and mail-delivered guide providing Arizona residents with instructions for efficient outdoor water use, xeriscape landscaping practices, and seasonal watering recommendations.
Quantifiable outcome
- Households can save up to 20,000 gallons annually using water-saving devices from free kits
- +3 more outcomes
Companies that use Water – Use It Wisely
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Water – Use It Wisely technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Water – Use It Wisely partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- City of MesacoreCampaign owner and coordinator. Mesa created the Water – Use It Wisely campaign in 1999 and continues to lead the regional partnership, allowing free use of campaign materials within Arizona.
- Salt River Project (SRP)coreKey funding partner for AZ Water-Wise Kit program. SRP has 2035 Sustainability Goals including five billion gallons of community water conservation through partnership. Co-sponsor of residential grass-to-xeriscape incentives.
- City of PhoenixcoreMajor regional partner contributing to shared media purchases. Phoenix Water offers free classroom presentations and partners on Project WET educational programs.
- Central Arizona Project (CAP)coreRegional water partner contributing to campaign funding and water conservation messaging across Arizona's major water delivery system.
- Arizona Municipal Water Users Association (AMWUA)coreConsortium of 20 Arizona cities working on conservation. AMWUA collectively implements 300+ best management practices and provides conservation resources through member cities.
- Environmental Education Exchange (E3)coreNonprofit partner that hand-packs and ships AZ Water-Wise Kits from Tucson across Arizona. E3 focuses on environmental education including water conservation, climate change, recycling, and desert ecology.
- City of ScottsdalemajorRegional partner contributing shared media purchases and offering water conservation programs and rebates to residents.
- City of TempemajorRegional partner offering water conservation programs, Certified Water Efficient Home certification, and water-saving rebates.
- City of ChandlermajorRegional partner offering irrigation controller rebates and water conservation programs to residents.
- City of GlendalemajorRegional partner celebrating 30+ years of water conservation program with free workshops and community events.
- City of PeoriamajorRegional partner with sustainability and water conservation coordinator providing local conservation resources.
- City of FlagstaffmajorNorthern Arizona partner offering free water checkups, rebates for low-water plants and efficient fixtures, and Water-Wise Business certification program.
- City of GoodyearminorRegional partner with innovative brine wetland project and reverse osmosis drinking water system.
- City of AvondaleminorRegional partner offering water conservation programs and irrigation controller rebates.
- Central Arizona Groundwater Replenishment DistrictminorWater resource partner providing information on groundwater replenishment and sustainable water planning.
- EPCOR WaterminorPrivate water utility partner serving customers across Arizona with water conservation programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Water – Use It Wisely competitors and assessment
Company assessmentBroad incumbents
- EPA WaterSense: Federal program promoting water efficiency through product labeling, partner outreach, and public education. Highly comparable mission and audience (general public and utilities) but operating at the national level with a labeling/regulatory angle rather than a regional awareness focus.
Direct peers
- Alliance for Water Efficiency: National nonprofit advancing water efficiency research, education, and policy. Closest peer in mission (water efficiency education/advocacy), serving utilities, policymakers, and consumers — directly comparable to Water – Use It Wisely's conservation-awareness role.
- Wyland Foundation: National nonprofit running the Wyland Mayor's Challenge for Water Conservation that recognized Mesa/WUIW. Directly comparable mission: public education, community engagement, and water conservation awareness at scale.
- WaterNow Alliance: Nonprofit of utilities and local government leaders focused on sustainable water management through policy, programs, and member collaboration. Similar municipal-partnership-driven model and audience as Water – Use It Wisely.
- WaterReuse Association: National nonprofit advancing water reuse, recycling, and desalination through advocacy, education, and member collaboration. Comparable nonprofit education/advocacy model in the water conservation domain.
- US Water Alliance: National nonprofit driving policy and collaboration on sustainable, equitable water management. Comparable nonprofit advocacy/education mission with utility and municipal stakeholder engagement — close functional parallel to WUIW at a national scale.
Regional players
- California Water Efficiency Partnership: California-based partnership of water utilities, cities, and agencies delivering water-use-efficiency programs and education. Directly comparable in structure (utility/municipal partnership model) and audience, but focused on California rather than Arizona.
- Southwest Florida Water Management District: Regional government entity managing water resources and conducting public conservation education across 16 Florida counties. Comparable regional water management + public education role, though at greater scale and with regulatory authority WUIW lacks.
Emerging players
- WaterSmart Software: Software vendor helping utilities engage customers on water efficiency through digital portals, behavioral analytics, and rebates. Comparable end-audience (utility customers) but a commercial, technology-led model versus WUIW's awareness model.
- Flume Water: Smart home water monitoring device and app giving consumers real-time leak detection and usage data. Targets the same end-user (Arizona homeowners) and overlaps with WUIW's "indoor tips" content, but via a commercial hardware/IoT model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Water – Use It Wisely social profiles
Digital presenceWater – Use It Wisely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water – Use It Wisely leadership team
Management profileNumber of profiles
Water – Use It Wisely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water – Use It Wisely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water – Use It Wisely
What does Water – Use It Wisely do?
Water – Use It Wisely is a free public awareness and education campaign that delivers 100+ practical water-saving tips, educational content, and free customizable conservation kits to Arizona residents, businesses, and schools. Its core offerings include the AZ Water-Wise Kit (free home conservation items shipped to residents), the Tip Tank children's game, an embeddable Water Saving Tip Widget, and free Landscape Watering Guides—all aimed at reducing residential and community water use in desert climates.
Is Water – Use It Wisely a public or private company?
Water – Use It Wisely is a private company. It is classified as state government owned and is currently operating.
When was Water – Use It Wisely founded?
Water – Use It Wisely was founded in 1999. It employs 11 to 50 people.
Where is Water – Use It Wisely based?
Water – Use It Wisely is headquartered in Mesa, United States, in the North America region.
How does Water – Use It Wisely make money?
One revenue line is on record: partner Contributions and Public Funding.
Who are Water – Use It Wisely's main competitors?
EPA WaterSense is listed as a broad incumbent. Direct peers are Alliance for Water Efficiency, Wyland Foundation, WaterNow Alliance, WaterReuse Association and US Water Alliance. Regional players are California Water Efficiency Partnership and Southwest Florida Water Management District. Emerging players are WaterSmart Software and Flume Water.
Does Water – Use It Wisely have an API?
No public API is recorded for Water – Use It Wisely.