OEM America

What OEM America does

OEM America is a privately held U.S. business services firm headquartered in East Hartford, Connecticut, founded in 1996. The company delivers human resources, employee benefits, risk management, insurance, and payroll services to employer clients, operating as a relationship-driven outsourced services provider rather than a software or SaaS vendor. The firm is staffed at 1,001–5,000 employees, indicating an established mid-to-large services operation with carrier relationships, broker-license infrastructure, and back-office payroll/benefits administration capabilities typical of PEO and benefits brokerage models.

The business model is built on fee-for-service and commission economics: per-employee-per-month administrative fees on the PEO/payroll side, brokerage commissions on benefits placement, and insurance carrier overrides on risk management and insurance lines. There is no evidence in the available data of a proprietary technology platform, software product, or direct-to-consumer digital offering; the company's public web presence does not disclose product-level technical detail beyond the service taxonomy. No pricing, customer logos, geographic footprint beyond the U.S., or segment-specific economics are documented in the input.

The input data set is notably thin on strategic and operational detail — no funding rounds, no M&A history, no leadership team disclosure, no partnerships, no product launches, no patents, and no third-party recognition are recorded. As a result, forward-looking assessment of OEM America's trajectory, AI capability, and competitive positioning is constrained to inferences from its service category, headcount band, and 28-year operating history, and most analytical conclusions should be treated as provisional.

Name

OEM America

Website

https://oemamerica.com

Company type

Private

Founded year

1996

Headcount range

1,001–5,000 employees

Short description

OEM America is a privately held U.S. business services firm headquartered in East Hartford, Connecticut, founded in 1996. It delivers human resources, employee benefits, risk management, insurance, and payroll administration to employer clients across the United States.

Ownership category

akta.pro rank

Product category

Human Resources Outsourcing (PEO Services)

NAICS

Professional Employer Organizations (56133), Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF)

Keywords

• Human resources outsourcing
• Employee benefits administration
• Payroll services
• Risk management services
• Commercial insurance brokerage

Headquarters

HQ city

East Hartford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

OEM America provides outsourced human resources, employee benefits, risk management, insurance, and payroll services to employer clients. The firm bundles HR administration, benefits design and administration, workers' compensation and property/casualty risk solutions, and payroll processing as an integrated service offering for businesses that prefer a single outsourced provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Resources Services Outsourced human resources administration for employer clients, covering core HR functions delivered as a service to businesses lacking full in-house HR infrastructure.
• Employee Benefits Services Design, administration, and delivery of employee benefits programs for employer clients, including group benefits and related benefits-administration outsourcing.
• Risk Management Services Outsourced risk management support for employer clients to identify, mitigate, and manage workplace and operational risk exposures.
• Commercial Insurance Services Insurance placement and servicing for employer clients, including commercial lines coverage and related insurance brokerage for businesses.
• Payroll Services Outsourced payroll processing for employer clients, handling wage calculation, payroll tax administration, and pay delivery as part of OEM America's bundled offering.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Insperity: One of the largest publicly traded PEOs in the US, providing co-employment HR, payroll, benefits, and risk management services to small and mid-sized businesses — the same core value proposition OEM America offers.
• TriNet: PEO specializing in HR outsourcing, payroll, benefits, and risk management for SMBs, with a heavy mid-market orientation that directly overlaps with OEM America's described service mix.
• Justworks: Tech-enabled PEO providing payroll, benefits, HR, and compliance tools primarily to small businesses; a direct competitor to OEM America with a more modern, software-led delivery model.
• Vensure Employer Services: PEO offering HR outsourcing, payroll, benefits administration, and risk management to small and mid-sized businesses; comparable in service scope and target customer profile to OEM America.
• FrankCrum: Florida-based PEO providing co-employment payroll, HR, benefits, and workers' comp services; regional peer to OEM America with a very similar bundled PEO offering.
• Sequoia (formerly Sequoia One): PEO delivering payroll, benefits, HR, and risk management to growing businesses; comparable mid-market positioning and service bundle to OEM America.
• CoAdvantage: PEO providing HR, payroll, benefits, and workers' compensation administration to SMBs across multiple US states; directly comparable in service mix and customer segment to OEM America.

Broad incumbents

• ADP TotalSource: The PEO division of ADP, one of the largest workforce management incumbents; offers co-employment HR, payroll, benefits, and compliance services nationally, competing head-on with regional PEOs like OEM America.
• Paychex PEO: Paychex's PEO/HR outsourcing arm bundles payroll, benefits, and HR administration for SMBs; competes with OEM America in the same co-employment category but as part of a much larger payroll platform.

Emerging players

• Rippling: Unified HR, IT, and payroll platform with PEO capabilities for US SMBs; competes for the same customer base as OEM America but differentiates through integrated workforce management software.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/AmericaOem
• Facebookfacebook.com/OEM-America-255874444561063

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEM America