RIGHTSURE, INC.
RIGHTSURE is a Tucson, Arizona-based independent insurance brokerage distributing personal, commercial, and specialty coverage through 100+ carriers across 42 states, using proprietary AI-powered quoting and policy tools alongside human agents.
- Company typePrivate
- Founded1997
- HeadquartersTucson, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What RIGHTSURE, INC. does
RIGHTSURE, INC. is a privately held, Tucson, Arizona-based independent insurance brokerage that distributes personal, commercial, and specialty insurance products as a multi-carrier agent. The firm is licensed to write insurance in 42 U.S. states and holds appointments with more than 100 carriers, including Platinum-tier status with Progressive, Safeco Elite and Liberty Mutual recognition, and access to GEICO products. The customer base spans individual consumers (auto, home, life, pet, specialty vehicles, rideshare) and small-to-medium businesses (commercial auto, workers' comp, commercial property and liability, specialty programs for contractors, restaurants, retail, fitness, and other verticals).
RIGHTSURE, INC. firmographics
Firmographics- Name
- RIGHTSURE, INC.
- Legal name
- RIGHTSURE, INC.
- Website
- https://rightsure.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RIGHTSURE is a Tucson, Arizona-based independent insurance brokerage distributing personal, commercial, and specialty coverage through 100+ carriers across 42 states, using proprietary AI-powered quoting and policy tools alongside human agents.
- Ownership category
- akta.pro rank
Where RIGHTSURE, INC. is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RIGHTSURE, INC. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commissions: Company is compensated by insurance companies on a commission basis for each insurance product sold. Commission amounts are set by the insurance company as a percentage of premium. Commission expense is included in the insurance premium paid by customers.
- Incentive Payments: Company receives additional compensation from insurers based on the volume and profitability of their insurance products sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No direct customer fees - brokerage commission model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
RIGHTSURE, INC. product offering
Product offeringCore offering
RIGHTSURE is an independent insurance brokerage that places personal and commercial insurance policies on behalf of customers across more than 100 insurance carriers. The firm combines proprietary AI-powered quoting, rate-monitoring, and self-service technology platforms (POLICY-Wizard, RIGHTRATER, RATEGUARD) with licensed human agents to source coverage and discounts. Revenue is generated through carrier-paid commissions and incentive payments rather than customer-facing fees.
Product overview
RIGHTSURE is an Arizona-based insurance brokerage firm positioned as 'North America's Most Awarded Insurance Firm,' combining AI-driven technology with human customer service. The core product ecosystem includes POLICY-Wizard™ for customer self-service portal (payments, claims, ID cards), RIGHTRATER™ for online quoting from 100+ carriers, and RATEGUARD for 24/7 automated rate monitoring across 40+ carriers. Supporting these platforms are proprietary AI capabilities including AI-driven 'Discount Discovery' for identifying savings opportunities and Voice AI technology (via Liberate Innovations partnership) for instant phone support. The company differentiates through its 'Famously Friendly Humans®' brand combining AI efficiency with personal service. Insurance products span personal lines (auto, home, life, renters, specialty vehicles), commercial lines (business, workers' comp, liability, property), and rideshare coverage.
Differentiator
Problem solved
Functional benefit
Brands
- RIGHTRATER: Online insurance quote platform that allows customers to find best coverage options in 90 seconds.
- POLICY-Wizard™
Products and services
- POLICY-Wizard™ Customer self-service portal enabling policyholders to make payments, retrieve ID cards, file claims, view declarations, and change policies online around the clock.
- RIGHTRATER™ Online insurance quoting platform that compares coverage and pricing options from over 100 insurance companies and delivers quotes in roughly 90 seconds.
- RATEGUARD 24/7 automated rate monitoring and comparison service that provides instant access to 40+ top insurance carriers and available discounts.
- Personal Insurance Products Personal lines insurance for individual consumers, including auto, homeowners, renters, condo, manufactured home, flood, landlord, umbrella, earthquake, and Mexico auto coverage.
- Commercial Insurance Products Business insurance solutions including commercial auto, commercial property, workers' compensation, commercial liability, umbrella, cyber liability, directors & officers, employment practices liability, and group benefits.
- Life Insurance Term and permanent life insurance products made available to individual consumers through RIGHTSURE's quoting platform.
- Auto + Home Bundle Combined auto and home insurance package offering multi-policy discounts for customers who bundle coverage.
- Uber/Lyft/Rideshare Insurance Specialized insurance coverage for rideshare drivers such as Uber and Lyft, addressing coverage gaps between personal auto policies and commercial requirements.
Quantifiable outcome
- Quotes in 90 seconds via RIGHTRATER platform
- +2 more outcomes
Companies that use RIGHTSURE, INC.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
RIGHTSURE, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
RIGHTSURE, INC. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Liberate InnovationscoreRIGHTSURE partnered with Liberate Innovations to integrate cutting-edge Voice AI technology providing customers with instant phone support and zero hold time. This partnership represents the company's commitment to AI-powered customer service innovation.
- GEICOcoreRIGHTSURE now offers GEICO insurance products in Tucson and Sierra Vista, enabling customers to save up to 30% on coverage through this partnership. Extended to military community in Sierra Vista/Fort Huachuca areas.
- Progressive InsurancecorePlatinum-level Progressive agent with multiple recognition awards including Platinum BLUE Award. Offers full range of Progressive products across 42 states as a top-tier partner.
- Liberty Mutual/SafecocoreSafeco Elite Agent designation with President's Award for Top Performance. Liberty Mutual Agent for the Future Award winner. Offers Liberty Mutual and Safeco products to customers.
- FC TucsonminorRIGHTSURE sponsors FC Tucson soccer team as community engagement and local marketing partnership to build brand awareness in the Tucson market.
- 100+ Insurance CarrierscoreCompany partners with 100+ insurance companies including Foremost, National General, Hagerty, Hallmark Financial, Hartford, Kemper, Mercury, Nationwide, Travelers, and many others to offer comprehensive coverage options.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
RIGHTSURE, INC. competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Public tech-enabled personal lines independent insurance agency that distributes through franchised agents across multiple U.S. states with proprietary comparison and policy management technology. Directly comparable as a tech-forward independent agency competing for the same personal lines consumer via carrier-agnostic distribution.
- SelectQuote: Direct-to-consumer insurance comparison platform that sells life and senior health insurance online and via call centers, generating commission-based revenue from multiple carriers. Closely comparable as a multi-carrier comparison/distribution business targeting the same U.S. consumer.
- EverQuote: Online insurance marketplace that aggregates consumer demand and connects shoppers with carriers and agents, monetizing via clicks and lead transfers. Comparable as a tech-enabled insurance distribution intermediary operating in the same personal lines category.
- The Zebra: Online insurance comparison platform that lets consumers compare auto, home, and other personal line quotes from multiple carriers in one place. Directly comparable as a digital multi-carrier comparison/distribution business targeting U.S. personal lines consumers.
- SmartFinancial: Online personal insurance agency that compares quotes across multiple carriers and binds policies through digital channels. Closely comparable as a tech-enabled multi-carrier independent agency competing for auto/home and specialty personal lines shoppers.
- CoverWallet (Aon): Digital commercial insurance brokerage acquired by Aon that distributes small business policies across multiple carriers via an online platform. Directly comparable to RIGHTSURE's commercial lines brokerage motion with technology-led quoting and policy management.
Broad incumbents
- Acrisure: Large, PE-backed insurance brokerage that scaled aggressively via roll-up M&A across the U.S., combining AI/technology with producer-led distribution. Closely comparable on tech-enabled multi-state brokerage model and aggressive acquisition strategy.
- Brown & Brown: Large publicly traded insurance brokerage with diversified personal and commercial lines distribution across the U.S., built substantially through acquisitions. Comparable as a broader incumbent competitor and benchmark for independent agency roll-up economics.
- Hub International: Mid-to-large private insurance brokerage with multi-state personal, commercial, and specialty lines operations and significant M&A history. Comparable as a broader-incumbent multi-carrier brokerage competing for similar commercial and personal lines accounts.
Emerging players
- Bold Penguin (Applied Systems): Commercial insurance exchange/marketplace that connects small business owners with multiple agents and carriers through a digital platform. Comparable as an emerging tech-enabled distribution intermediary in the commercial small business insurance space where RIGHTSURE also distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RIGHTSURE, INC. social profiles
Digital presenceRIGHTSURE, INC. compliance and trust
Trust signalCompliance2 records
RIGHTSURE, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIGHTSURE, INC. leadership team
Management profileNumber of profiles
Profiles9 records
RIGHTSURE, INC. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIGHTSURE, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIGHTSURE, INC.
What does RIGHTSURE, INC. do?
RIGHTSURE is an independent insurance brokerage that places personal and commercial insurance policies on behalf of customers across more than 100 insurance carriers. The firm combines proprietary AI-powered quoting, rate-monitoring, and self-service technology platforms (POLICY-Wizard, RIGHTRATER, RATEGUARD) with licensed human agents to source coverage and discounts. Revenue is generated through carrier-paid commissions and incentive payments rather than customer-facing fees.
Is RIGHTSURE, INC. a public or private company?
RIGHTSURE, INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIGHTSURE, INC. founded?
RIGHTSURE, INC. was founded in 1997. It employs 101 to 250 people.
Where is RIGHTSURE, INC. based?
RIGHTSURE, INC. is headquartered in Tucson, United States, in the North America region.
How does RIGHTSURE, INC. make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are incentive Payments.
Who are RIGHTSURE, INC.'s main competitors?
Direct peers on record are Goosehead Insurance, SelectQuote, EverQuote, The Zebra, SmartFinancial and CoverWallet (Aon). Broad incumbents are Acrisure, Brown & Brown and Hub International. Bold Penguin (Applied Systems) is listed as an emerging player.
Does RIGHTSURE, INC. have an API?
No public API is recorded for RIGHTSURE, INC..