The Digital Project Manager
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Digital Project Manager does
The Digital Project Manager (DPM) is a media, training, and community platform founded in 2011 by Ben Aston and owned by parent company Black & White Zebra, headquartered in Vancouver, Canada. The platform serves digital project management professionals and delivery leaders globally, offering a content library of 1,700+ articles, 1,000+ software reviews, a weekly podcast, and live learning events, supported by a network of 170+ expert contributors and 1,000+ community members across five languages (English, Spanish, German, French, Italian). Its product surface spans a freemium community tier, a paid DPM Membership with continuous learning and peer mentorship, structured certification courses (Mastering Digital Project Management & AI, Mastering AI For Digital Projects), on-demand Mini Courses, and the newly launched AI-native project management tool DLVR.
The core technology is a WordPress-based content and community platform with OAuth SSO integrations (LinkedIn, Google, Microsoft) and a proprietary annual Project Manager Salary Guide drawing on 600+ respondents. Revenue is generated through four streams: recurring membership subscriptions, paid training and certification enrollments, affiliate commissions from independently tested software reviews (2,000+ tools tested since 2012), and advertising/sponsorship inventory spanning product listings, newsletter, and podcast sponsorships. DPM's go-to-market is product-led and community-led, with the free community serving as the top-of-funnel acquisition channel converting to paid membership and certifications. The company has earned industry recognition including Digiday's Leader of the Year (founder Ben Aston) and CMI's Best Digital Publication award, and operates with a lean team of 1-10 employees.
The Digital Project Manager firmographics
Firmographics- Name
- The Digital Project Manager
- Legal name
- Black & White Zebra
- Website
- https://thedigitalprojectmanager.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Digital Project Manager industry classification
Industry- Product category
- Professional Development and Training for Digital Project Management
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Project & Task Management (BPAMAMAF)
- akta.pro secondary industries
- Project, Program & Product Management (EDAGANAE), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)
Keywords
Where The Digital Project Manager is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Digital Project Manager business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Membership Subscriptions: DPM Membership provides continuous learning and peer mentorship for a recurring subscription fee. This tiered membership model offers exclusive content, resources, and community access beyond the free tier.
- Training and Certification: Paid courses including Mastering Digital Project Management & AI (certification in AI-enhanced digital project delivery) and Mastering AI For Digital Projects (AI-powered project delivery process training). Also includes mini courses for snackable microcredentials.
- Affiliate Revenue: The platform reviews and features project management software tools with affiliate links. Commissions help fund testing of tools reviewed on the platform. Revenue generated from software recommendations based on independently conducted reviews.
- Advertising and Sponsorships: The platform offers product listings, premium listings, AEO content, display advertising, newsletter sponsorships, and podcast sponsorships as advertising options for relevant products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Community Access |
| Subscription | Annual | DPM Membership |
| Subscription | Annual | Training Courses and Certifications |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
The Digital Project Manager product offering
Product offeringCore offering
The Digital Project Manager is a media, training, and community platform that delivers editorial articles, a weekly podcast, and live events to digital project delivery professionals. The company sells paid DPM Membership subscriptions, certification-level training courses in AI-enhanced digital project management, the DLVR AI-native project management product, and monetizes curated third-party project management software reviews via affiliate commissions.
Product overview
The Digital Project Manager is a media, training, and community platform that serves digital delivery leaders navigating the AI era. The core offering consists of editorial articles (1,700+ pieces), a weekly podcast, and live events. The platform offers structured training through certification courses (Mastering Digital Project Management & AI, Mastering AI For Digital Projects) and micro-credential Mini Courses. DLVR represents a new AI-native project management product offering. The platform operates on a freemium model: free community accounts access newsletters and basic content, while DPM Membership provides premium continuous learning and peer mentorship. Additionally, the platform produces curated software review content covering project management tools and PPM solutions.
Differentiator
Problem solved
Functional benefit
Brands
- DLVR: Adaptive, AI-native project management for everyone
- DPM Membership
- Mastering Digital Project Management & AI
- Mastering AI For Digital Projects
Products and services
- DPM Membership Subscription-based continuous learning and peer-mentorship community for project managers, offering exclusive content, resources, and a community of supportive delivery experts.
- Mastering Digital Project Management & AI Certification program providing hands-on learning in AI-enhanced digital project delivery, designed for delivery leaders to apply AI and project delivery skills in real-world contexts.
- Mastering AI For Digital Projects Practical online course on using AI within project management, helping PMs build an AI-powered project delivery process and stay relevant in AI-augmented delivery.
- Mini Courses Short on-demand microcredential courses offering focused, snackable learning modules within The Digital Project Manager's training catalog.
- DLVR Adaptive, AI-native project management product for the DPM community and broader market, leveraging AI to support project delivery.
- Events & Live Learning Sessions Live Q&A sessions, workshops, and roundtables with project management professionals offering interactive learning opportunities and peer insights.
Quantifiable outcome
- Project Manager Salary Guide based on data from 600+ PMs
- +2 more outcomes
Companies that use The Digital Project Manager
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
The Digital Project Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Digital Project Manager partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Black & White ZebracoreThe Digital Project Manager is owned and managed by Black & White Zebra, a media tech company. The parent company provides editorial, content strategy, production, and community management expertise to deliver the platform's content and community experiences.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
The Digital Project Manager competitors and assessment
Company assessmentDirect peers
- Monday.com: Monday.com provides work OS and project management software with strong AI features. It competes head-to-head with DLVR and is a heavily reviewed tool on DPM.
- Asana: Asana is a leading work management platform used by project managers and delivery teams. It competes with DPM's DLVR in the AI-enhanced PM tool market and is a frequent subject of DPM's software reviews.
- ClickUp: ClickUp is an all-in-one productivity and project management platform with aggressive AI integration. It is a direct DLVR competitor and is a top-reviewed product on DPM.
- Wrike: Wrike is a project management platform with AI capabilities targeting enterprise delivery teams. It competes with DLVR in the AI-PM category and is reviewed on the DPM platform.
- Smartsheet: Smartsheet offers collaborative work management and project portfolio tools popular with PMOs. It is a direct competitor to DLVR and a reviewed product in DPM's tools section.
Broad incumbents
- Atlassian (Jira/Trello): Atlassian's Jira and Trello are dominant project and task management tools serving software teams globally. DPM targets the same PM professional audience with content, training, and now its own AI-native tool DLVR, making Atlassian a direct competitor on the product side and a target for affiliate revenue on the content side.
- Project Management Institute (PMI): PMI is the global professional body for project managers, offering certifications (PMP), training, and resources. DPM competes with PMI for training dollars from the same PM persona, but targets digital/AI-PM specifically rather than traditional project management.
- Coursera (PM courses): Coursera offers project management and AI courses from top universities and Google. It competes with DPM's certification training programs on the learner side, though at broader scope and lower domain specialization.
Emerging players
- ProductPlan: ProductPlan provides product management and roadmapping resources, training, and tools. It overlaps with DPM's PMO, planning, and delivery-leadership content and targets adjacent PM-adjacent personas.
- Pragmatic Institute / Management Plaza: Pragmatic Institute and similar training providers offer product/project management courses and certifications. They compete with DPM's training revenue line and share a similar target buyer of mid-career professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Digital Project Manager social profiles
Digital presenceThe Digital Project Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Digital Project Manager leadership team
Management profileNumber of profiles
Profiles1 record
The Digital Project Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Digital Project Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Digital Project Manager
What does The Digital Project Manager do?
The Digital Project Manager is a media, training, and community platform that delivers editorial articles, a weekly podcast, and live events to digital project delivery professionals. The company sells paid DPM Membership subscriptions, certification-level training courses in AI-enhanced digital project management, the DLVR AI-native project management product, and monetizes curated third-party project management software reviews via affiliate commissions.
Is The Digital Project Manager a public or private company?
The Digital Project Manager is a private company. It is classified as corporate owned and is currently operating.
When was The Digital Project Manager founded?
The Digital Project Manager was founded in 2011. It employs 1 to 10 people.
Where is The Digital Project Manager based?
The Digital Project Manager is headquartered in Vancouver, Canada, in the North America region.
How does The Digital Project Manager make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are training and Certification, affiliate Revenue and advertising and Sponsorships.
Who are The Digital Project Manager's main competitors?
Direct peers on record are Monday.com, Asana, ClickUp, Wrike and Smartsheet. Broad incumbents are Atlassian (Jira/Trello), Project Management Institute (PMI) and Coursera (PM courses). Emerging players are ProductPlan and Pragmatic Institute / Management Plaza.
Does The Digital Project Manager have an API?
No public API is recorded for The Digital Project Manager.
What industry is The Digital Project Manager in?
The Digital Project Manager's product category is Professional Development and Training for Digital Project Management. Its primary akta.pro industry code is BPAMAMAF, Project & Task Management, with a secondary code of EDAGANAE, Project, Program & Product Management. Its NAICS code is 5132 and its SIC code is 7372.