What The Computer Guild does

The Computer Guild is a privately held, founder-operated Managed Service Provider (MSP) founded in 2006 by brothers Basem and Fady in Kalamazoo, Michigan. The company serves small to medium-sized businesses and home users in Southwest Michigan through four operational pillars: business IT support (fully customizable Help Desk, network installation, server management, surveillance systems), CG Telecom VoIP (cloud-based phone service with three user tiers), cloud and security solutions (Google Workspace, Microsoft 365, Sophos email protection, Keeper Security password management, RMM), and website design and digital marketing via a dedicated Computer Guild Marketing division. The technology stack layers third-party SaaS and security tools (Sophos, Keeper, Google, Microsoft) over an in-house managed services delivery platform with proprietary RMM, backup, and reporting (TMI Reports) capabilities, plus a proprietary-branded VoIP platform launched under CG Telecom in October 2025.

The business model is predominantly subscription-recurring, anchored on flat monthly IT support plans priced per location, server, and workstation ($100/$100/$50 respectively), per-seat cloud and RMM subscriptions ($6-$22/user for productivity suites, $5-$10/endpoint for RMM, network monitoring $10-$50/month), and per-user VoIP subscriptions ($29.99 promotional unlimited with three-tier feature differentiation). Revenue is supplemented by project-based web design and marketing engagements and hourly rates for configuration changes and after-hours support ($145/hour). Hardware repair and home services are billed on a transactional basis. Distribution is exclusively direct: walk-ins and inbound calls to three phone-numbered divisions at the 3400 S Westnedge Ave. headquarters, plus sales-driven outreach through the company's IT budget calculator and quote request forms.

Customer concentration sits with the SMB segment of Southwest Michigan (Kalamazoo/Portage) plus a secondary residential repair cohort. The company employs 11-50 staff, with a stable core team averaging over 19 years of tenure. Key technology partnerships include Sophos (email security, firewall), Google (Workspace), Microsoft (Microsoft 365), Keeper Security (password management), and downstream local telecom providers for internet and PSTN connectivity. Compliance positioning spans HIPAA, PCI-DSS, GDPR, CCPA, and SOC2-readiness for clients, though the company itself holds no SOC2 certification.

Name

The Computer Guild

Legal name

Computer Guild

Website

https://computerguild.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Computer Guild is a founder-operated Managed Service Provider in Kalamazoo, Michigan, serving small and medium-sized businesses across Southwest Michigan with customizable IT support, cloud/VoIP telecom, web design and digital marketing services since 2006.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Computer & Office Equipment (3570), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

Keywords

• Managed IT services
• Computer repair services
• Business VoIP telecom
• Cloud email hosting
• IT help desk support

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Support Services: Monthly recurring service plans offering fully customizable IT help desk support for SMBs. Plans include unlimited remote support, basic remote support, file backup, and proactive monitoring. Revenue generated through flat monthly fees per location or per-seat pricing, supplemented by ad-hoc hourly billing for configuration changes and after-hours support at $145/hour.
2. VoIP Telecom Services: Cloud-based VoIP phone service sold on a per-user, per-month subscription basis. Three user tiers (Starter, Standard, Ultimate) with increasing features. Revenue also derived from setup/installation fees and per-feature add-ons.
3. Cloud and Software Subscriptions: Resale of Google Workspace and Microsoft 365 licenses on a per-user, per-month basis. Additional revenue from RMM software licensing (workstation and server agents) and Sophos email security subscriptions.
4. Web Design and Marketing: Website design, development, and digital marketing services for SMBs, likely billed as project-based or retainer arrangements through the computerguildmarketing.com division.
5. Hardware Repair and Sales: Computer and device repair services for home users and businesses, including hardware repairs, software installations, network setup, and component upgrades. Billed at hourly rates or per-service flat fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Computer Guild is a Managed Service Provider offering a fully-customizable outsourced IT Help Desk department for small to medium-sized businesses, with bundled cloud email (Google Workspace/Microsoft 365), data backup and disaster recovery, network and server management, security, and VoIP telecom (CG Telecom). It also provides computer and device repair services to home users and web design/digital marketing services for SMBs, all sold and delivered directly from its Kalamazoo, Michigan headquarters.

Product overview

The Computer Guild operates as an IT Managed Service Provider (MSP) offering a portfolio of technology services primarily targeting small to medium-sized businesses in the Kalamazoo, Michigan area. The portfolio spans four core service pillars: Business IT Support (a fully-customizable IT Help Desk department providing managed services including network installation, server management, and surveillance systems), CG Telecom VoIP Phone Service (a cloud-based phone system with three user tier plans - Starter, Standard, and Ultimate), Cloud Solutions (encompassing cloud email, file sharing, data backup, and disaster recovery), and Security Solutions (including antivirus, email sanitizing, VPN, and firewall services). Additional services include website design and marketing, computer repair for home users, and IT project consulting. The company expanded from its 2006 computer repair origins to add telecom and web services in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Business IT Support Fully-customizable outsourced IT Help Desk for small to medium-sized businesses, including remote and on-site technical support, network installation and management, server administration, surveillance and security systems, and project consulting.
• CG Telecom VoIP Phone Service Cloud-based VoIP phone service for SMBs offering unlimited local and long-distance calling (USA and Canada), voicemail transcription, mobile app extensions, MS Teams integration, caller ID, 3-way calling, call forwarding/transfer, and lifetime software upgrades across Starter, Standard, and Ultimate user tiers.
• Cloud Solutions Cloud services bundle including cloud-based storage, file sharing, hosted email, office productivity tools (Google Workspace and Microsoft 365), and office-based communications solutions for SMB clients.
• Security Solutions Comprehensive managed security offerings for SMBs including centrally managed antivirus with zero-day and ransomware protection, email sanitization with spam filtering (Sophos), VPN services, and firewall with traffic monitoring and unauthorized activity alerts.
• Computer Repair Services (Home Services) Walk-in and pickup repair services for residential customers covering hardware repairs, software installations, virus removal, network setup, and component upgrades for desktops, laptops, and home devices.
• Website Design and Marketing Responsive website design, SEO/SEM, content marketing, and digital campaign management services for small to medium-sized businesses, delivered via the Computer Guild Marketing division.

Quantifiable outcome

• Full system recovery within 12 hours or less with complete backup and disaster recovery plan
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• SophoscoreTechnology or IntegrationThe Computer Guild partners with Sophos for email security services. Sophos Email Protection provides email filtering, spam scrubbing, phishing protection, email quarantine, and encrypted email capabilities. The company's smart filter blocks dangerous content before it enters the client's inbox. Sophos Central provides a unified management platform integrating with the company's antivirus and firewall solutions for synchronized security.
• Google (Google Workspace)coreTechnology or IntegrationThe Computer Guild resells and implements Google Workspace (G Suite) for business clients, offering Gmail for webmail interface, cloud storage (Google Drive), Meet for video conferencing, and a full productivity suite. Files can be viewed and edited on any device without requiring additional app downloads. The company integrates Google Workspace with client networks and provides ongoing management and support.
• Microsoft (Microsoft 365)coreTechnology or IntegrationThe Computer Guild resells and implements Microsoft 365 across three tiers: Apps Only ($8.30/user/month), Apps and Email ($12.50/user/month), and Apps + Corp Email ($22.00/user/month). The company provides setup, migration, and ongoing management of M365 environments, including Outlook configuration, Teams integration, and Exchange Online support.
• Keeper SecuritycoreTechnology or IntegrationThe Computer Guild recommends and implements Keeper as a centrally managed enterprise password management solution. Keeper provides zero-knowledge encrypted vault architecture, secure credential sharing for teams, role-based access controls, mandatory 2FA enforcement, and compliance with SOC2, HIPAA, and GDPR standards. The company integrates Keeper into its managed security stack for SMB clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Office1: Growing managed IT, print, and document services provider serving SMBs in regional markets. Comparable in combining IT support with adjacent office technology services for small business clients.

Broad incumbents

• Nextiva: Cloud communications and VoIP provider competing in the SMB telecom space. Offers unified communications and CRM solutions similar to The Computer Guild's CG Telecom bundle.
• RingCentral: Major cloud UCaaS/VoIP provider offering phone systems, video, and contact center to businesses of all sizes. Directly comparable product offering to CG Telecom, but at vastly greater scale with national carrier-grade infrastructure.
• Dataprise: Larger managed IT services provider with national footprint offering managed IT, cybersecurity, cloud, and unified communications to mid-market and SMB clients. Comparable in service breadth but operates at significantly greater scale across multiple regions.
• Thryv: SMB software and services platform offering marketing, CRM, and business management tools. Overlaps with The Computer Guild Marketing division in serving small business marketing and online visibility needs, but at national SaaS scale.
• GoDaddy: Large-scale web design, hosting, and digital marketing platform serving SMBs. Comparable to The Computer Guild Marketing division's website design and SEO services, though at much greater scale and with self-service tooling.

Direct peers

• NerdsToGo: Franchise provider of computer repair, IT support, and managed services to small businesses and home users. Directly comparable in serving the SMB/home-user market with bundled IT, repair, and networking services.
• CMIT Solutions: National franchise MSP providing managed IT, cybersecurity, and cloud services to SMBs. Highly comparable to The Computer Guild in target market and service portfolio, though delivered via a franchise model across multiple geographies rather than a single locally-owned operator.
• Computerease: Regional managed IT services provider serving SMBs with help desk support, cloud services, and VoIP. Comparable in size, regional focus, and bundled IT + telecom positioning to The Computer Guild.

Regional players

• Heartland Technology Solutions: Regional managed IT services provider serving the Midwest SMB market. Comparable in geographic focus on a regional SMB base and offering a similar mix of managed IT, cloud, and security services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheComputerGuild
• Xx.com/CGuildMarketing
• LinkedInlinkedin.com/company/computer_guild

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Computer Guild