Loco Design
Loco Design is an Indian design studio founded in 2011 in Gurugram operating four sub-brands delivering luxury furniture, architectural surface solutions, modern lifestyle products, and sustainable accessories to enterprise clients in luxury hospitality, real estate, and retail sectors.
- Company typePrivate
- Founded2011
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Loco Design does
Loco Design is an Indian luxury design studio founded in 2011 by NIFT graduate Parminder Pal Singh, headquartered in Gurugram, India. The company operates four differentiated sub-brands: Madheke (luxury furniture, accents and accessories blending Indian craft with contemporary design), Pintark (architectural and interior surface solutions for walls, ceilings, cabinetry and graphic installations), Taamaa (modern cosmopolitan decor and accessories for younger upscale consumers), and CAUR (a newer sustainability-focused brand converting factory waste into accessories). Its enterprise client base spans luxury hospitality (Singita Sabora Tanzania, Burnside Hotel UK, Mayfair Hotel Maharaja Regency Ludhiana), luxury real estate developers (Hang Lung Group's Heartlands Residences in Wuhan, Piramals Residence Mumbai), luxury retail and brand environments (Porsche Delhi, Raymond, L'Objet via Anno Mille), and Indian jewellery retail chains (Caratlane, Zoya/Titan).
The company's core technology is hand-crafted material work that combines traditional Indian craft techniques with contemporary materials—carbon fibre, leather, rare skins, metals, wood and technical textiles—supported by in-house 3D and laser fabrication. Proprietary innovations include the Pintark modular surface application system and textile techniques (Perla, Lina, Floret, Pyramis) co-developed with women-artisan social enterprise Toucan Krafte. Operations are vertically integrated at a 210,000 sq. ft. Gurugram manufacturing facility housing approximately 1,500–1,600 production workers alongside a 60–70-person design studio, with a USA partner office in West Orange, New Jersey handling North American business development.
Loco Design operates a hybrid revenue model combining project-based professional services for bespoke interior and architectural commissions with branded product sales through separate sub-brand websites (Madheke, Pintark, Taamaa, CAUR) and museum/premium retail distribution (MOMA New York and MOMA Hong Kong stock Taamaa). Pricing is quote-based with no publicly disclosed tiers; multi-year enterprise contracts coexist with pay-as-you-go retail sales. The company is bootstrapped with no external funding rounds disclosed, and ownership remains concentrated with the founder and family. Marketing leans heavily on participation in global design trade shows (100% Design London, BDNY NYC, AD Design Show, Surface Design Show) and editorial coverage in luxury publications (Robb Report, Beyond Black Books).
Loco Design firmographics
Firmographics- Name
- Loco Design
- Legal name
- Loco Design Pvt Ltd
- Website
- https://locodesign.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loco Design is an Indian design studio founded in 2011 in Gurugram operating four sub-brands delivering luxury furniture, architectural surface solutions, modern lifestyle products, and sustainable accessories to enterprise clients in luxury hospitality, real estate, and retail sectors.
- Ownership category
- akta.pro rank
Loco Design industry classification
Industry- Product category
- Interior Design & Craft Manufacturing
- NAICS
- Interior Design Services (541410), Industrial Design Services (541420)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Loco Design is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Loco Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Interior Solutions: Bespoke interior design and execution services for private residences, hotels, and commercial spaces. Revenue generated through project-based engagements with architects, designers, and end clients.
- Product Sales (Madheke, Pintark, Taamaa, Caur): Sale of branded furniture, accessories, surfaces, and lifestyle products through brand websites, showrooms, and design platforms. Includes both standard collections and custom commissions.
- Architectural Solutions: Crafted architectural surface solutions for walls, ceilings, cabinetry, and feature installations for hospitality and commercial projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke custom projects - quote-based pricing |
| Other | Pay-as-you-go | Taamaa retail products - price upon inquiry |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Loco Design product offering
Product offeringCore offering
Loco Design is a design studio and craft enterprise offering bespoke interior design and execution services alongside branded collections of luxury furniture, architectural surface solutions, lifestyle accessories, and craft-driven décor. The portfolio is delivered through four sub-brands (Madheke, Pintark, Taamaa, CAUR) and serves luxury residential, hospitality, retail, and corporate clients with end-to-end interior solutions combining traditional Indian craftsmanship with contemporary materials such as carbon fibre, leather, metals, wood, and technical textiles.
Product overview
Loco Design is a design studio offering interior solutions, tailored goods, architectural solutions, and lifestyle accessories. The company operates four distinct sub-brands: Madheke (luxury tailored furniture and crafted goods blending tradition with contemporary design), Pintark (architectural surface solutions including surfaces, graphic installations, and custom artworks), Taamaa (contemporary decor and accessories for modern cosmopolitan living), and CAUR (sustainability brand transforming waste into accessories). The portfolio spans furniture, interior surfaces, lifestyle accessories, and bespoke architectural solutions, with a focus on Indian craftsmanship combined with modern technology and materials including carbon fibre, crafted metals, fine veneers, leather, and technical textiles.
Differentiator
Problem solved
Functional benefit
Brands
- Madheke: Luxury furniture, accents, and accessories brand blending crafted excellence with modern luxury, reflecting finest craftsmanship, innovation and heritage.
- Pintark
- Taamaa
- CAUR
Products and services
- Madheke (Sub-brand: luxury furniture, accents, accessories, lighting) Tailored and crafted luxury goods blending tradition and contemporary, vintage and modern design; includes furniture, accents, accessories, and lighting with understated classic elegance. Targeted at luxury residential, hospitality, and corporate clientele.
- Pintark (Sub-brand: architectural and interior surface solutions) Architectural and interior solutions specialising in crafted surface application for walls, ceilings, cabinets, and graphic installations; offers surfaces, artwerks, and systems for interiors and furniture application. Targeted at architects, designers, developers, and hoteliers.
- Taamaa (Sub-brand: modern living decor, furniture and accessories) Cosmopolitan contemporary decor, furniture and accessories for modern living, with minimal detail; caters to younger clientele in upscale apartments. Sold through own e-commerce and museum retail including MoMA New York and MoMA Hong Kong.
- CAUR (Sub-brand: sustainability accessories from factory waste) Sustainability brand transforming waste materials into accessories and products; creates 'excessories' from excess materials, placing value on sustainability and style. Targeted at contemporary consumers seeking ethical, design-led accessories.
- Custom Interior Solutions (Projects Division) End-to-end bespoke interior design and execution services for private residences, luxury hotels, resorts, clubs, retail showrooms, and commercial spaces. Delivered through project-based engagements with architects, designers, and end clients using Loco Design's craft and material capabilities.
Quantifiable outcome
- 15-20% annual revenue growth
- +3 more outcomes
Companies that use Loco Design
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Loco Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Loco Design partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered key, flagship, notable and core.
- Anno Mille (Los Angeles)keyCollaborated as interior partner for L'Objet's first India boutique in New Delhi's Chanakya Mall. 15-year collaborative exchange with Elad Yifrach, founder of luxury design and fragrance brand.
- GA LondonkeyDesign intent collaboration for Clubhouse at Heartlands Residences, Wuhan. GA London provided design direction while Loco Design executed the Aves installation spanning 200 metres for Hang Lung Group project.
- RaymondkeyLong-standing collaboration including Bangalore Concept Store retail experience design, bespoke awards (Overseas Overall Performance Award, Lifetime Achievement Award), and themed installations. Partnership spans merchandising display and thematic installations.
- St James's HouseflagshipCommissioned to design 3L Shatranj chess set memento for Bentley 100 Celebration publication. Exploring the Extraordinary: 100 Years of Bentley Motors launched at Grosvenor House Hotel, London.
- Rolls-Royce Enthusiasts' Club (RREC) & RROCflagshipOfficial patron of Bentley 100 Celebration 2019. Alliance with two of the world's most prestigious car clubs. RREC safeguards heritage of Rolls-Royce and Bentley with exhaustive archive.
- Ideaworks MonacokeyPintark showcased crafted wall displays at Ideaworks Monaco experience centre, a design and technology platform for Yacht and Luxury Residential markets. Kevin Andrews-led firm displays Pintark finishes in their showroom.
- Hindustan Times Mumbai's Most StylishnotableDesigned trophy using polished metal, casting, and carbon fibre elements representing style and stature. Cloaked female form references glamour and its history.
- London Design Fair - This is India PavilionnotableTaamaa participated in India's guest country pavilion celebrating 10th anniversary of London Design Fair. Curated by Jimmy MacDonald with Spandana Gopal, supported by Indelust.
- Toucan KraftecoreLong-term collaboration with New Delhi-based textile crafting enterprise empowering women through sustainable employment. Jointly developed textile innovations Perla, Lina, and Floret. Partnership creates social impact through up-cycled materials and supports hundreds of urban women artisans.
- CaratlanekeyDesigned comprehensive display system including packaging, presentation props, and carrier for India's largest omni-channel jeweller. Packaging uses metal detailing connecting to diamonds.
- Zoya (Titan Company)keyPackaging system and corporate gifting solutions for Tata's luxury diamond boutique chain. Minimal aesthetic with emphasis on brand visibility for international language conveying Zoya's ethos.
- CryptonnotableCreated Citylights artwork for Crypton using 7,645 hexagonal blocks across 19 fabrics to present their high-performance textile solutions. Combined Pintark's surface sculpting techniques with Crypton's fabrics.
- SMS Siemag IndianotableCommissioned to create Uber Bang artwork expressing company's ethos. Hexagonal plates create undulating backlit surface reflecting stainless steel production process.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Loco Design competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): Large publicly listed luxury home furnishings and interior design platform with galleries, sourcebooks, and integrated design services. Comparable end-customer positioning and category breadth, though at vastly greater scale and with multi-channel distribution.
- Asian Paints: India's largest paint and interior solutions company with a growing footprint in premium surfaces, furnishings, and design services. Comparable as a domestic India-based interior/architectural-solutions incumbent, though vastly larger and broader in scope than Loco Design.
Direct peers
- Minotti: Italian luxury furniture maker known for high-end residential and hospitality interiors with strong craft and material differentiation. Comparable to Madheke's positioning and Pintark's premium architectural surface solutions.
- Cassina: Italian luxury furniture manufacturer (part of Haworth) with deep heritage craft and contemporary collaborations. Comparable in combining heritage craftsmanship with modern industrial techniques, serving architects and luxury residential projects.
- Roche Bobois: French luxury furniture and interior design house with a global showroom network and high-end bespoke residential/hospitality commissions. Directly comparable to Loco Design in marrying craft-driven bespoke furniture with luxury interior execution.
- B&B Italia: Italian high-end contemporary furniture maker with global luxury hospitality and residential footprint. Comparable premium positioning, material innovation, and architect/designer channel engagement to Loco Design.
- Poltrona Frau: Italian luxury leather furniture maker with deep heritage in handcrafted seating and bespoke residential/commercial interiors. Comparable material expertise (leather, wood) and luxury positioning to Loco Design's Madheke brand.
- Baxter (Italy): Italian luxury furniture brand emphasizing handcrafted leather and contemporary design for high-end residences and hotels. Comparable material palette (leather, craft) and customer segment to Loco Design's Madheke and Pintark lines.
Regional players
- HomeLane: Indian full-stack home interiors company with modular and bespoke offerings. Comparable as an Indian interior-design brand but with a more standardized, mid-market proposition relative to Loco Design's bespoke luxury focus.
- Livspace: India's largest tech-enabled interior design and renovation platform. While serving a more mass-market segment, it competes for the same Indian interior design customer and demonstrates the scale and capital intensity of the category Loco Design addresses at the premium end.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Loco Design social profiles
Digital presenceLoco Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loco Design leadership team
Management profileNumber of profiles
Profiles1 record
Loco Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loco Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loco Design
What does Loco Design do?
Loco Design is a design studio and craft enterprise offering bespoke interior design and execution services alongside branded collections of luxury furniture, architectural surface solutions, lifestyle accessories, and craft-driven décor. The portfolio is delivered through four sub-brands (Madheke, Pintark, Taamaa, CAUR) and serves luxury residential, hospitality, retail, and corporate clients with end-to-end interior solutions combining traditional Indian craftsmanship with contemporary materials such as carbon fibre, leather, metals, wood, and technical textiles.
Is Loco Design a public or private company?
Loco Design is a private company. It is classified as family owned and is currently operating.
When was Loco Design founded?
Loco Design was founded in 2011. It employs 51 to 100 people.
Where is Loco Design based?
Loco Design is headquartered in Gurugram, India, in the Asia region.
How does Loco Design make money?
Three revenue lines are on record. Custom Interior Solutions are the primary driver. The others are product Sales (Madheke, Pintark, Taamaa, Caur) and architectural Solutions.
Who are Loco Design's main competitors?
Broad incumbents on record are Restoration Hardware (RH) and Asian Paints. Direct peers are Minotti, Cassina, Roche Bobois, B&B Italia, Poltrona Frau and Baxter (Italy). Regional players are HomeLane and Livspace.
Does Loco Design have an API?
No public API is recorded for Loco Design.
What industry is Loco Design in?
Loco Design's product category is Interior Design & Craft Manufacturing. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 2590.