United Behavioral Health Solutions

What United Behavioral Health Solutions does

United Behavioral Health Solutions (UBHS) is a private, for-profit multidisciplinary mental health practice headquartered in Atlanta, Georgia that delivers telepsychiatry and psychotherapy services to patients and healthcare facilities across Georgia, Kentucky, and Tennessee. Its provider network spans psychiatrists (including triple-board certified specialists in General, Child/Adolescent, and Forensic Psychiatry), psychiatric mental health nurse practitioners, physician assistants, psychologists, and licensed counselors, who deliver care via secure video (Doxy.me), a patient portal (myhealthspot.com), and a web-based intake system (intakeq.com), with EMR and e-prescribe integrations at partner facilities.

UBHS runs two parallel go-to-market motions: an enterprise B2B telepsychiatry channel serving 120+ partner locations including hospitals, group homes, schools, and Community Service Boards, billed through insurance with no upfront costs to facilities; and a direct-to-consumer telehealth channel for individual patients, with self-pay rates of $140 per therapy session, $150-$275 for medication management, and $300-$650 for VA Claims Advocacy services (Nexus Letters, DBQs, record reviews). The practice bills across Medicaid (Amerigroup, Caresource, Peach State), Medicare, Tricare Select, and major commercial insurers (Cigna, Aetna, BCBS, United Healthcare, Humana, Ambetter, Alliant, ChampVA).

Beyond core telepsychiatry and psychotherapy, UBHS has extended its offering into adjacent product lines including VA Claims Advocacy, Locum Tenens staffing, Law Enforcement Wellness Programs, Assertive Community Treatment (ACT), and nursing home consultations, leveraging dual-certified providers who combine clinical psychiatric expertise with VA administrative documentation skills. The company operates without disclosed external funding, employs 51-100 staff, and has been operational for over a decade.

Name

United Behavioral Health Solutions

Legal name

United Behavioral Health Solutions

Website

https://ubhsinc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

United Behavioral Health Solutions is an Atlanta-based telepsychiatry and psychotherapy practice serving hospitals, group homes, schools, CSBs, and individual patients across Georgia, Kentucky, and Tennessee via a 120+ partner facility network and direct-to-consumer telehealth, billed through insurance and self-pay.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Insurance Billing (Facilities): UBHS provides psychiatric services to partner facilities (hospitals, group homes, schools, CSBs) and bills insurance directly. Facilities save over three hours per day compared to in-house physicians and benefit from 1-hour crisis turnaround without maintaining on-site psychiatrists.
2. Self-Pay Patient Services: Individual patients pay out-of-pocket for therapy ($140/session), medication management ($150-$275 per visit), and VA claims advocacy services ($300-$650). Payment via Visa, Mastercard, Cash, or Cashier's Check.
3. Locum Tenens Staffing: Short-term and long-term psychiatric coverage for hospitals, CSBs, rural clinics, and other facilities. No retainer fees with option to transition to full-time coverage without add-on fees.
4. Insurance-Reimbursed Patient Care: Services covered by accepted insurance plans including Medicaid (Amerigroup, Caresource, Peach State), Medicare, Tricare Select, and major commercial insurers (Cigna, Aetna, BCBS, United Healthcare, Humana, Ambetter, Alliant, ChampVA).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

United Behavioral Health Solutions delivers telepsychiatry and psychotherapy services to 120+ partner facilities (hospitals, group homes, schools, community service boards) and individual patients across Georgia, Kentucky, and Tennessee. Core offerings include psychiatric consultations, medication management, psychotherapy, psychiatric evaluations, VA claims advocacy, and locum tenens staffing, delivered through telehealth platforms (Doxy.me, MyHealthSpot) and in-person visits with insurance or self-pay billing.

Product overview

UBHS operates as a multidisciplinary mental health platform offering telepsychiatry and psychotherapy services across Georgia, Kentucky, and Tennessee. The core offering combines synchronous video-based psychiatric consultations (telepsychiatry) with in-person and virtual psychotherapy, supported by medication management, psychiatric evaluations, and psychological assessments. The B2B Telehealth Solutions product serves enterprise clients (hospitals, group homes, schools, community mental health clinics, employers) with insurance-billed psychiatric coverage across 120+ partner locations. Ancillary services include VA Claims Advocacy (Nexus Letters, DBQs, TDIU evaluations), nursing home consultations, Locum Tenens coverage, Law Enforcement Wellness Programs, and Assertive Community Treatment. The company leverages its provider network of psychiatrists, nurse practitioners, physician assistants, and licensed counselors to deliver care across the care continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Telepsychiatry Services
• Psychotherapy Services
• Medication Management
• Psychiatric Evaluations & Psychological Assessments
• VA Claims Advocacy
• B2B Enterprise Telehealth Solutions
• Locum Tenens Coverage
• Nursing Home Consultations
• Assertive Community Treatment (ACT)
• Law Enforcement Wellness Programs

Quantifiable outcome

• 120+ partner locations served across the Southeast
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Melinda Graham and AssociatesminorGTM or Marketing PartnerCommunity affiliate partner providing CORE services, Intensive Family Intervention Services, DFCS funded services, and counseling. Locations in Brunswick, Hinesville, Savannah, and Vidalia, Georgia. Services offered in-office, in-home, and via telehealth. Referral relationship for patient services.
• Stepping Stones to RecoveryminorGTM or Marketing PartnerRecovery-focused therapy and treatment services in Augusta, GA. Recommended referral partner for addiction and recovery services in the Augusta area. Referral relationship for patient services.
• Blue Ridge Psychological ServicesminorGTM or Marketing PartnerTherapeutic services for patients with co-occurring mental health and substance use disorders in North Georgia. Recommended referral partner for therapy, insurance information, fees, and intake criteria. Referral relationship for patient services.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest consumer online therapy network; competes with UBHS's self-pay therapy and D2C telehealth lines at a national scale.
• Talkspace: Large-scale online therapy and psychiatry platform serving individuals, employers, and insurers — overlaps with UBHS's D2C therapy line as a broader incumbent in online behavioral health.

Emerging players

• Two Chairs: Hybrid in-person and teletherapy provider focused on measured client outcomes — partial overlap with UBHS's psychotherapy and outcome-tracking approach.

Direct peers

• Cerebral: Direct-to-consumer telehealth platform providing medication management and therapy for mental health conditions — competes in UBHS's self-pay and medication management segments.
• Array Behavioral Care: National telepsychiatry provider delivering remote psychiatric services to hospitals, health systems, and post-acute facilities — the closest direct comparable to UBHS's facility-side B2B model.
• Lyra Health: Mental health benefits platform for employers and health plans, combining teletherapy, coaching, and provider matching — directly comparable to UBHS's employer/insurer-facing offering.
• InnovaTel Telepsychiatry: Specializes in telepsychiatry for rural and underserved community mental health centers, mirroring UBHS's focus on serving shortage-area facilities and CSBs.
• Iris Telehealth: Telepsychiatry platform serving hospitals, community mental health centers, and correctional facilities with outsourced psychiatric coverage — directly comparable to UBHS's facility partnership model.

Others

• Headway: Network and billing platform connecting therapists and psychiatrists with insurance panels — adjacent infrastructure layer that could either compete with or enable UBHS's insurance-billed model.
• Grow Therapy: Enabling platform that helps independent mental health providers accept insurance and build caseloads; functions as an adjacent/ecosystem player rather than a direct clinical competitor to UBHS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ubhsinc
• LinkedInlinkedin.com/company/ubhs-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Behavioral Health Solutions