Membership
Lemarbet is a Ukrainian SEO and digital marketing agency offering bundled SEO, PPC, usability audit, and web development services to e-commerce businesses, supported by its proprietary Plerdy heatmap and conversion optimization SaaS platform.
- Company typePrivate
- Founded2011
- HeadquartersLviv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Membership does
Lemarbet (operating under the parent entity "Membership") is a Ukrainian SEO and internet marketing agency founded in 2011 and headquartered in Lviv, Ukraine, with a workforce of 11–50 employees. The firm offers a bundled portfolio of digital marketing services — SEO promotion, PPC/contextual advertising management, usability and conversion audits, and e-commerce website creation — primarily targeting online retailers and SMBs in Ukraine and Eastern Europe. Pricing is individualized and subscription-based, ranging from 7,000 UAH/month for low-competition niches to 30,000+ UAH/month for highly competitive verticals, with bespoke quotes for complex projects.
Beyond agency services, Lemarbet developed and operates Plerdy, a proprietary SaaS platform launched in 2018 that provides heatmaps, click tracking, SEO alerts, form builders, video session recording, sales analysis, conversion funnels, and NPS surveys. Plerdy serves a dual role as both an internal analytical tool powering the agency's CRO audits and as a standalone product available at plerdy.com. The agency positions Plerdy as its primary technical differentiator versus generic SEO competitors and is increasingly redirecting website visitors to the Plerdy services section, signaling a gradual product-line pivot toward the SaaS offering.
The business operates a sales-led GTM anchored on a content marketing engine (extensive SEO/PPC/usability blog, YouTube videos produced by founder Andriy Chornyy, and organic search itself). The firm claims 400+ projects completed over 7+ years and 320M+ UAH in aggregate client sales generated (a customer-outcome metric, not company revenue). No external funding, M&A activity, or institutional backing is disclosed in the source material; ownership and equity structure represent a data gap.
Membership firmographics
Firmographics- Name
- Membership
- Legal name
- Lemarbet
- Website
- https://lemarbet.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lemarbet is a Ukrainian SEO and digital marketing agency offering bundled SEO, PPC, usability audit, and web development services to e-commerce businesses, supported by its proprietary Plerdy heatmap and conversion optimization SaaS platform.
- Ownership category
- akta.pro rank
Membership industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Membership is headquartered
LocationHeadquarters
- HQ city
- Lviv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Membership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- SEO Promotion Services: Ongoing monthly SEO optimization services for e-commerce websites, including technical audits, internal/external optimization, copywriting, and link building. Pricing varies by competitiveness of niche.
- PPC / Contextual Advertising: Google AdWords and contextual advertising setup and management services for driving targeted traffic.
- Website Creation: E-commerce website development and creation services for online stores.
- Usability and Conversion Audits: Comprehensive usability audits, UX analysis, and conversion rate optimization assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Low competition niches SEO starting price |
| Subscription | Monthly | High competition niches SEO starting price |
| Hybrid | Monthly | Individual proposals for complex projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Membership product offering
Product offeringCore offering
Membership (operating as Lemarbet) is a Ukrainian SEO and internet marketing agency that delivers bundled digital marketing services to e-commerce businesses, including ongoing SEO promotion, PPC/contextual advertising setup and management, usability and conversion audits, and e-commerce website creation. The firm complements its services with Plerdy, a proprietary SEO and conversion rate optimization (CRO) platform it developed in-house to support heatmaps, click tracking, SEO alerts, form builders, video session recording, conversion funnels, and NPS surveys.
Product overview
Lemarbet operates as a Ukrainian SEO agency offering a unified portfolio of internet marketing services centered on SEO promotion, PPC advertising, usability audits, and website creation for online stores. The agency also develops and markets its own SaaS product called Plerdy, which provides heatmaps, click tracking, and conversion optimization tools for websites and e-commerce platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Plerdy: Proprietary SEO and CRO tool developed by Lemarbet, offering heatmaps, form constructor, SEO alerts, video recording, sales analytics, conversion funnels, and NPS survey capabilities.
Products and services
- SEO Promotion for Online Stores Ongoing monthly SEO optimization services for e-commerce websites, including technical audits, internal and external optimization, semantic core development, copywriting, and link building. Pricing varies by competitiveness of niche.
- PPC / Contextual Advertising
Quantifiable outcome
- Over 320 million UAH in total client sales generated through Lemarbet's services
- +2 more outcomes
Companies that use Membership
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Membership technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Membership partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlerdycorePlerdy is Lemarbet's own proprietary product (developed in-house), not an external partnership. It is a comprehensive SEO and CRO SaaS platform offering heatmaps, click tracking, SEO alerts, form builders, video session recording, conversion funnels, and NPS surveys. Lemarbet uses Plerdy as its primary analytical tool for conducting usability audits and conversion optimization for clients.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Membership competitors and assessment
Company assessmentDirect peers
- Netpeak: A larger Ukraine-origin digital marketing agency offering SEO, PPC, analytics and web development services to e-commerce clients across Eastern Europe and internationally. Directly comparable in service mix and target customer to Lemarbet, though materially larger in scale.
- WebFX: A US-based full-service digital marketing agency offering SEO, PPC, web design, and CRO services with proprietary marketing technology (MarketingCloudFX). Highly comparable to Lemarbet in bundled service model and e-commerce focus, but with proprietary SaaS infrastructure at much greater scale.
- Ignite Visibility: A US-based digital marketing agency specializing in SEO, paid media, social media, and email marketing for mid-market and enterprise clients. Comparable to Lemarbet's bundled digital marketing approach with similar target customer profile.
- SmartSites: A US digital marketing agency offering SEO, PPC, web design, and web development services with proprietary tools. Comparable to Lemarbet in service bundling and SMB/mid-market e-commerce targeting.
- Directive: A B2B and e-commerce-focused digital marketing agency specializing in SEO, paid media, and CRO with proprietary technology. Comparable to Lemarbet's specialization in revenue-driving channels for e-commerce clients.
Broad incumbents
- Neil Patel Digital: A globally recognized SEO and digital marketing agency leveraging the founder's personal brand for demand generation. Comparable to Lemarbet's content-led thought-leadership model, though operating at significantly greater scale and brand recognition.
- Ahrefs: A leading global SEO and content marketing toolset offering site explorer, keyword research, content explorer, and rank tracking. Comparable to Plerdy's SEO analytics functionality, operating as the dominant incumbent in the category.
- SEMrush: A leading global visibility and content marketing SaaS platform offering SEO, PPC, content, social media, and competitive research tools. Comparable to Plerdy's bundled SEO/CRO tooling but with enterprise-grade scale and a much larger customer base.
Emerging players
- SE Ranking: A SEO and digital marketing tools platform offering rank tracking, site audits, backlink monitoring, and competitor analysis. Comparable to Plerdy in offering an integrated SEO toolkit, with stronger established market position.
- Serpstat: A Ukraine-origin all-in-one SEO platform offering rank tracking, site audit, backlink analysis, and competitor research. Closely comparable to Plerdy's SEO/CRO tooling scope and similarly Ukraine-based.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Membership social profiles
Digital presenceMembership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Membership leadership team
Management profileNumber of profiles
Profiles1 record
Membership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Membership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Membership
What does Membership do?
Membership (operating as Lemarbet) is a Ukrainian SEO and internet marketing agency that delivers bundled digital marketing services to e-commerce businesses, including ongoing SEO promotion, PPC/contextual advertising setup and management, usability and conversion audits, and e-commerce website creation. The firm complements its services with Plerdy, a proprietary SEO and conversion rate optimization (CRO) platform it developed in-house to support heatmaps, click tracking, SEO alerts, form builders, video session recording, conversion funnels, and NPS surveys.
Is Membership a public or private company?
Membership is a private company. It is classified as unknown and is currently operating.
When was Membership founded?
Membership was founded in 2011. It employs 11 to 50 people.
Where is Membership based?
Membership is headquartered in Lviv, Ukraine, in the Europe region.
How does Membership make money?
Four revenue lines are on record. SEO Promotion Services are the primary driver. The others are PPC / Contextual Advertising, website Creation and usability and Conversion Audits.
Who are Membership's main competitors?
Direct peers on record are Netpeak, WebFX, Ignite Visibility, SmartSites and Directive. Broad incumbents are Neil Patel Digital, Ahrefs and SEMrush. Emerging players are SE Ranking and Serpstat.
Does Membership have an API?
No public API is recorded for Membership.
What industry is Membership in?
Membership's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541810 and its SIC code is 7311.