What WOLFpak does

WOLFpak is a direct-to-consumer tactical backpack and bag brand founded in 2014 by Michael Henderson and operated through MAH Group, Inc. in Costa Mesa, California. The company designs and sells rugged, waterproof backpacks ranging from 9L sling bags to 45L meal prep backpacks, along with tactical duffles, insulated lunch boxes, sling bags, chest packs, patches, accessories, gym workout gear, and apparel. Its product architecture centers on MOLLE/PALS-compatible modular construction with removable morale patches, insulated meal management compartments, and carry-on-compliant sizing designed to span gym, travel, outdoor, and everyday carry use cases.

The business is built on a DTC e-commerce model through wolfpak.com and a dedicated mobile app, with global shipping and no disclosed wholesale or B2B channel. Revenue is generated entirely through one-time unit purchases at price points from $4.95 for patches to $397.95 for luxury leather duffles, supported by bundle discounts, a Wolf Den loyalty program, a $10 refer-a-friend incentive, and a newsletter list offering 15% off first orders. Customer acquisition is product-led with community-driven marketing around the Wolfpack fitness identity.

WOLFpak has extended its footprint through the WOLFpup pet accessories sub-brand, the Deathwing branded collection, an apparel line spanning graphic tees, hoodies, jerseys, and headwear, and an extensive licensing program covering UFC, Sonic, Power Rangers, Care Bears, SpongeBob, Dora the Explorer, Dark Knight, Jurassic Park, Barbie, Hot Wheels, Masters of the Universe, D&D, Realtree, and Supergirl. The company holds official sponsorships with UFC, Power Slap, and Street League Skateboarding, and claims a customer base of over 900,000 owners worldwide.

Name

WOLFpak

Legal name

MAH Group, Inc.

Website

https://wolfpak.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

WOLFpak is a direct-to-consumer tactical backpack and bag brand founded in 2014 in Costa Mesa, California, selling rugged, waterproof backpacks, duffles, meal prep bags, and apparel through wolfpak.com to fitness enthusiasts, outdoor users, and pop culture fans under extensive entertainment IP collaborations.

Ownership category

akta.pro rank

Product category

Tactical and Athletic Bags

NAICS

Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Tactical backpacks
• Athletic gear bags
• Meal prep bags
• Gym accessories
• Licensed apparel

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Product Sales: WOLFpak generates revenue through direct-to-consumer sales of tactical backpacks, duffle bags, meal prep bags, accessories, and apparel through its e-commerce platform. Products are sold at one-time purchase prices with no subscription model. The company also offers bundles and bundles at discounted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WOLFpak designs, manufactures, and sells tactical and athletic backpacks, duffle bags, meal prep bags, sling bags, and apparel directly to consumers through its e-commerce website and mobile app. Core products include waterproof tactical backpacks ranging from 9L to 45L, MOLLE-compatible modular designs, and specialized meal prep management bags with insulated compartments. The brand extends its catalog through licensed entertainment franchise collaborations and a pet accessories sub-brand, WOLFpup.

Product overview

WOLFpak is an athletic backpack brand created by a Southern California bodybuilder and family man. The product portfolio centers on Traditional Tactical Backpacks (9L-45L capacity with waterproof design), Tactical Duffles (20L-40L sizes), and Meal Prep Management Backpacks with insulated compartments. These core products are complemented by sling bags, chest packs, insulated lunch boxes, tote bags, patches, accessories, and gym workout accessories. The company extends its offerings through sub-brands including WOLFpup (pet accessories) and Deathwing Collection, along with an Apparel line featuring graphic tees, hoodies, jerseys, socks, and headwear. WOLFpak licenses major entertainment franchises including Sonic The Hedgehog, Power Rangers, Care Bears, Dora The Explorer, SpongeBob SquarePants, and holds official sponsorships with UFC and Street League Skateboarding, creating themed collections across bags and apparel.

Differentiator

Problem solved

Functional benefit

Brands

• WOLFpup: A pet accessories sub-brand offering tactical dog vests, harnesses, collars, leashes, and pet-related products

Products and services

• Traditional Tactical Backpacks
• Tactical Duffles
• Meal Prep Management Backpacks
• Sling Bags
• Chest Packs
• Insulated Lunch Boxes
• Tote Bags
• Removable Tactical Morale Patches
• Accessories
• Apparel
• WOLFpup Pet Accessories
• Gym & Workout Accessories
• Meal Prep Duffle Bags
• Deathwing Collection
• Sonic The Hedgehog Collection
• Power Rangers Collection
• Care Bears Collection
• Dora The Explorer Collection
• SpongeBob SquarePants Collection
• UFC Official Sponsorship Collection

Quantifiable outcome

• 900K+ WOLFpak Owners Worldwide

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• UFC (Ultimate Fighting Championship)coreGTM or Marketing PartnerOfficial Sponsor of UFC. WOLFpak is an official sponsor, positioning the brand within the combat sports and MMA ecosystem. This partnership targets the fitness and combat sports enthusiast demographic.
• Power SlapminorGTM or Marketing PartnerOfficial Bag of Power Slap. WOLFpak serves as the official bag sponsor for Power Slap, a slap fighting organization.
• Street League Skateboarding (SLS)minorGTM or Marketing PartnerOfficial bag sponsor for Street League Skateboarding events, targeting action sports enthusiasts.
• Hasbro (Power Rangers)coreGTM or Marketing PartnerLicensed collaboration featuring Power Rangers themed backpacks, duffle bags, and collectible patches. Includes limited edition mystery patches for first 300 orders.
• Paramount Global (SpongeBob SquarePants)coreGTM or Marketing PartnerLicensed SpongeBob SquarePants collection featuring themed backpacks, duffle bags, sling bags, patches, and graphic t-shirts.
• Sega (Sonic The Hedgehog)coreGTM or Marketing PartnerLicensed Sonic The Hedgehog collection with mystery patches for first 300 orders. Includes backpacks, duffle bags, sling bags, patches, and apparel.
• CloudCo (Care Bears)minorGTM or Marketing PartnerLicensed Care Bears collection featuring themed backpacks and collectible patch sets with challenge coins for first 300 orders.
• Nickelodeon (Dora The Explorer)minorGTM or Marketing PartnerLicensed Dora The Explorer collection with themed backpacks, patches, shakers, and bundle options.
• Mattel (Hot Wheels)minorGTM or Marketing PartnerLicensed Hot Wheels branded products, targeting automotive and toy enthusiasts.
• Warner Bros. (The Dark Knight, The Boys)coreGTM or Marketing PartnerLicensed DC Comics (The Dark Knight/Batman) and Amazon Prime series (The Boys) themed collections featuring superhero and pop culture designs.
• Mattel (Masters of the Universe)minorGTM or Marketing PartnerLicensed Masters of the Universe collection featuring He-Man and Skeletor themed bags and accessories.
• Warner Bros. (Jurassic Park)minorGTM or Marketing PartnerLicensed Jurassic Park/Jurassic World themed collection featuring dinosaur designs.
• Wizards of the Coast (Dungeons & Dragons)minorGTM or Marketing PartnerLicensed Dungeons and Dragons themed products featuring fantasy and tabletop gaming designs.
• Sanrio (Hello Kitty)minorGTM or Marketing PartnerLicensed Hello Kitty and friends collection, targeting kawaii and anime enthusiast demographics.
• Realtree CamominorGTM or Marketing PartnerLicensed Realtree camouflage patterns (Realtree APX Snow, Realtree Flushing Pink) for outdoor and hunting enthusiasts.
• Warner Bros. (Supergirl)minorGTM or Marketing PartnerLicensed Supergirl 2026 collection featuring DC superhero designs.
• Mattel (Barbie and Ken)minorGTM or Marketing PartnerLicensed Barbie and Ken themed collection, targeting pop culture and fashion enthusiasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Under Armour: Under Armour is a global athletic apparel and gear brand with a meaningful backpack and gym bag line. It overlaps directly with WOLFpak's gym and fitness backpack positioning and competes for the same primary customer segment of fitness enthusiasts and athletes.
• YETI: YETI is a broader premium outdoor lifestyle brand selling coolers, drinkware, and increasingly bags and backpacks. It is comparable to WOLFpak as a higher-end, lifestyle-positioned hardgoods brand targeting outdoor and adventure consumers, though YETI's portfolio and channel reach are far larger.
• JanSport: JanSport is one of the largest backpack brands in the US, with broad everyday-carry and lifestyle positioning. It competes with WOLFpak in the entry-to-mid price tier and represents the mass-market alternative for consumers shopping tactical-style bags.
• Carhartt: Carhartt sells rugged workwear and an expanding line of backpacks, duffels, and gear bags built around durability. It overlaps with WOLFpak's outdoor and rugged-use positioning and competes for outdoor and hunting-oriented consumers.
• Herschel Supply Co. Herschel is a major lifestyle backpack and bag brand with deep retail distribution and broad price-point coverage. It competes with WOLFpak for the everyday-carry and travel backpack consumer, particularly in the 20–30L category.
• Nike (bags and backpacks): Nike sells a broad line of training and sports backpacks, gym bags, and duffels alongside apparel and footwear. Comparable to WOLFpak for gym and athletic consumers, but with vastly larger distribution, marketing budgets, and brand awareness.

Direct peers

• 5.11 Tactical: 5.11 Tactical sells tactical backpacks, range bags, and duffels built around MOLLE/PALS modularity and rugged construction. It is the most direct competitor to WOLFpak in the tactical-backpack niche, with overlapping use cases (range, gym, travel) and similar feature language (modular, durable, organized).
• Mystery Ranch: Mystery Ranch designs and manufactures premium backpacks and duffels built around modular load carriage, durability, and tactical/military heritage. It is a direct peer to WOLFpak in the modular, rugged, multi-use backpack category.
• GORUCK: GORUCK builds rugged, modular backpacks and rucksacks designed around the rucking use case with MOLLE-compatible construction. It is a direct tactical/rugged-backpack peer to WOLFpak, with similar community-driven brand positioning and overlapping product attributes.

Others

• Realtree (licensed outdoor brands): Realtree licenses its camouflage patterns to a wide range of outdoor products including bags and packs. WOLFpak itself carries a Realtree licensed line, making Realtree a peer through brand collaboration and a comparable outdoor/hunting-aesthetic product universe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wolfpaktrust
• Facebookfacebook.com/wolfpaktrust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOLFpak