Bizbrains
Bizbrains A/S is a Danish iPaaS vendor offering Link, a unified B2B integration platform combining EDI, API, and PEPPOL connectivity for enterprise and mid-market customers in logistics, manufacturing, wholesale, retail, and food production across Northern Europe.
- Company typePrivate
- Founded2009
- HeadquartersVejle, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bizbrains does
Bizbrains A/S is a Danish privately-held software company founded in 2009 and headquartered in Vejle, Denmark. The company develops and sells "Link," a cloud-based integration platform-as-a-service (iPaaS) that combines EDI, API, and B2B integration capabilities into a single product. Link supports a wide range of formats (EDIFACT, XML, JSON, IDoc, CSV, X12, Tradacoms, PEPPOL, UBL) and protocols (file-based, API, stream-based), and is built on .NET Core with Docker and Kubernetes for auto-scalable container deployment across SaaS, private cloud, and on-premise environments. The platform also operates a certified PEPPOL access point connecting customers to over 500,000 PEPPOL-registered businesses, and is ISAE 3000, GDPR, NIS2, and ISO 27001 compliant with data hosted in European certified data centers.
The company serves enterprise and mid-market customers across five primary verticals: logistics, manufacturing, wholesale, retail, and food production. Named reference customers include Lemvigh-Müller, Ambu, Solar, Dustin, CARU Containers, Lantmännen Unibake, Flügger, Danske Fragtmænd, and Thise Mejeri. Bizbrains monetizes through three subscription tiers — Link Essentials (from €675/month, fully managed), Link Business (from €2,100/month, managed plus self-service iPaaS), and Link Enterprise (from €3,500/month, full platform with private cloud option) — supplemented by professional services, consultancy, and the Link Academy training and certification program. Go-to-market is sales-led, targeting IT and operations decision-makers, with offices in Vejle, Aarhus, Copenhagen, Aalborg (Denmark), and Amsterdam (Netherlands). Leadership includes CEO Morten Klank, Co-Founder and Chief Evangelist Dennis N. Zachariasen, CTO Paw S. Pedersen, and Chairman Jørgen Bardenfleth. The company is founder-led, has no disclosed external funding, and operates with 11-50 employees.
Bizbrains firmographics
Firmographics- Name
- Bizbrains
- Legal name
- Bizbrains A/S
- Website
- https://bizbrains.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bizbrains A/S is a Danish iPaaS vendor offering Link, a unified B2B integration platform combining EDI, API, and PEPPOL connectivity for enterprise and mid-market customers in logistics, manufacturing, wholesale, retail, and food production across Northern Europe.
- Ownership category
- akta.pro rank
Bizbrains industry classification
Industry- Product category
- B2B Integration Platform / iPaaS
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
- akta.pro secondary industries
- Data Platform, BI & Analytics Integration (BPAEAAAI), Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Bizbrains is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Bizbrains business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Link Essentials: Fully managed B2B integration service with setup handled by Bizbrains. Starting at €675/month. Includes all formats, all document types, and managed onboarding.
- Subscription - Link Business: Combined managed service and iPaaS for teams wanting to manage support and onboarding. Starting at €2,100/month. Includes no-code setup, advanced notifications, and Trading Partner Management.
- Subscription - Link Enterprise: Full enterprise platform with private cloud option and custom release model. Starting at €3,500/month. For strategic, mission-critical B2B integration needs.
- Training Services - Link Academy: One-day certification training courses: Link Foundation & Support (6,995 DKK) and Link Developer Training (7,995 DKK). Held at Scandic Spectrum, Copenhagen.
- Consultancy Services: Development of mappings and other consultancy tasks available for customers needing implementation assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed B2B integration alternative to traditional VANS - Bizbrains handles setup |
| Subscription | Monthly | Self-service iPaaS with managed service backup for support and onboarding |
| Subscription | Monthly | Full enterprise platform for mission-critical strategic B2B integration |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Bizbrains product offering
Product offeringCore offering
Bizbrains sells the Link platform, a cloud-based iPaaS that combines API, EDI, and PEPPOL capabilities for B2B integration. The platform automates business workflows such as order-to-cash, purchase-to-pay, e-commerce, logistics, customs, 3PL, and forecasting, and supports all major document formats (EDIFACT, XML, JSON, IDoc, CSV, X12, Tradacoms, PEPPOL, UBL) and protocols (file-based EDI, REST APIs, SFTP, AS4, stream-based). It is offered as a managed SaaS or private cloud deployment to enterprise and mid-market customers in logistics, manufacturing, wholesale, retail, and food production.
Product overview
Bizbrains offers Link, a unified iPaaS platform combining API and EDI integration capabilities for B2B automation. The product portfolio spans three pricing tiers (Essentials from €675/month, Business from €2,100/month, and Enterprise from €3,500/month), each supporting all document types and formats (EDIFACT, XML, JSON, IDoc, CSV, X12, Tradacoms, PEPPOL, UBL). Key add-ons include PEPPOL network access with a certified endpoint, Trading Partner Management, and Azure AD Single Sign-On. Link Academy provides role-based training courses with certification. The platform is offered as SaaS with optional private cloud deployment.
Differentiator
Problem solved
Functional benefit
Brands
- Link™: The company's primary integration platform combining iPaaS, API and EDI capabilities for B2B business process automation.
Products and services
- Link Platform Cloud-based iPaaS platform that combines API, EDI, and PEPPOL integration capabilities for B2B business process automation. Supports order-to-cash, purchase-to-pay, e-commerce, logistics, customs, 3PL, and forecasting workflows. Handles all major document formats (EDIFACT, XML, JSON, IDoc, CSV, X12, Tradacoms, PEPPOL, UBL) and protocols (file-based EDI, REST APIs, SFTP, AS4, stream-based). Includes Track & Search, no-code partner setup, multi-tenant architecture, and a certified PEPPOL endpoint. Available as SaaS or private cloud deployment on Azure, AWS, or Google Cloud. Target users are enterprise and mid-market B2B integration teams in logistics, manufacturing, wholesale, retail, and food production.
- Link Academy Role-based training and certification program for Link platform users. Includes two one-day courses: Link Foundation & Support (6,995 DKK) targeted at business users and support teams, and Link Developer Training (7,995 DKK) for developers working with mappings and integrations. Courses include certification tests and are held at Scandic Spectrum, Copenhagen.
Quantifiable outcome
- Reduced onboarding time by up to 80%
- +3 more outcomes
Companies that use Bizbrains
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Bizbrains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Bizbrains partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PipedrivecoreCRM provider for managing contact form submissions, customer inquiries, and sales activities. Bizbrains acts as data controller while Pipedrive processes as data processor. EU entity relationship ensures most data remains within EEA.
- ActiveCampaigncoreCRM and marketing automation platform for managing marketing communications, segmentation, and lead scoring. Data hosted within EU/EEA. Used for consent-based marketing emails.
- DigitalOceancoreWeb hosting provider for bizbrains.com website. Servers located in Frankfurt, Germany. Processes technical data such as IP addresses and server logs.
- Dealfront (formerly Leadfeeder)minorMarketing and analytics partner that identifies companies visiting the Bizbrains website to provide insights for sales and marketing activities. Cookie-based company identification.
- Redpill LinprominorTechnology partner whose Country Manager Mikkel Iversen participated in Bizbrains webinar on 'Mastering Integration: Strategy, Selection & Success Stories'.
- FigafminorSAP Integration Expert Daniel Graversen from Figaf presented on SAP Cloud Integration for B2B connections. Partnership for SAP integration expertise and content co-creation.
- DeloitteminorDeloitte's Fabian Deutschendorf participated in webinar on 'Mastering Automation & Compliance with the Power of EDI'. Content partnership and thought leadership collaboration.
- Fix LogistixminorCo-Founder Bas Dubbeldam from Fix Logistix participated in webinar on 'The 3PL Reset'. Partnership for logistics industry expertise and content.
- Rapid Logistics GroupminorCCO Otto Spaan from Rapid Logistics Group participated in webinar on 'The 3PL Reset'. Logistics industry partnership for content and thought leadership.
- InnoscaleminorFounder & CEO Peter Skov from Innoscale presented on 'Physical AI in the Warehouse'. Partnership for emerging technology content.
- DK CompanyminorSenior IT Architect Torben Lundholm Eilerskov participated in 'Integration Dilemma' webinar. Partnership for industry expertise sharing.
- PEPPOL NetworkcoreBizbrains operates its own certified PEPPOL endpoint within the Link platform, providing access to over 500,000 PEPPOL-registered businesses globally for standardized document exchange.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bizbrains competitors and assessment
Company assessmentDirect peers
- TrueCommerce: A leading global provider of EDI and B2B integration solutions, including managed VAN services and unified commerce connectivity — directly competing with Bizbrains Link across wholesale, manufacturing, retail, and logistics verticals.
- Cleo: Cloud-native B2B integration platform combining EDI, API, and MFT capabilities with strong vertical coverage in logistics, manufacturing, and retail — a close functional match to Bizbrains' unified iPaaS/EDI/API approach.
- SPS Commerce: Specialist in retail-supply-chain EDI with a large North American installed base of retailers, suppliers, and brands — competes with Bizbrains' Link platform for EDI-driven wholesale and retail integration deals.
- Lobster_data: European iPaaS/EDI vendor providing no-code data and document integration with strong format coverage (EDIFACT, X12, XML, JSON) and PEPPOL capability — a similarly sized regional competitor to Bizbrains in the European mid-market.
- SEEBURGER: European-headquartered B2B integration specialist offering EDI, MFT, and API integration on a single platform with strong SAP and automotive industry focus — a direct mid-market and enterprise competitor to Bizbrains in DACH and broader EMEA.
Broad incumbents
- MuleSoft (Salesforce): Enterprise iPaaS leader within the Salesforce ecosystem, offering API-led connectivity and increasingly EDI/PEPPOL capabilities — competes for strategic enterprise integration platform deals where Bizbrains is also positioned.
- Boomi (an IBM company): Major cloud-native iPaaS platform with broad API, EDI, and data integration capabilities, now backed by IBM's global reach — a larger incumbent competing for the same enterprise iPaaS/EDI budget as Bizbrains.
- SAP Integration Suite / SAP BTP: SAP's integration suite offers EDI, API, and iPaaS capabilities tightly integrated with SAP ERP — competes with Bizbrains for SAP-centric customer integrations (e.g., Lemvigh-Müller and Solar) where SAP-native tooling is the default.
Regional players
- DataInterchange: UK-based EDI solutions provider serving automotive, manufacturing, retail, and logistics with managed services and VAN offerings — a comparable regional specialist to Bizbrains in the British and broader European market.
Emerging players
- Pagero: PEPPOL Access Point provider and global e-invoicing/compliance network that is both a Bizbrains partner (for global invoice compliance) and a partial competitor in PEPPOL and cross-border invoice exchange.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bizbrains social profiles
Digital presenceBizbrains compliance and trust
Trust signalCompliance4 records
Bizbrains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bizbrains leadership team
Management profileNumber of profiles
Profiles2 records
Bizbrains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bizbrains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bizbrains
What does Bizbrains do?
Bizbrains sells the Link platform, a cloud-based iPaaS that combines API, EDI, and PEPPOL capabilities for B2B integration. The platform automates business workflows such as order-to-cash, purchase-to-pay, e-commerce, logistics, customs, 3PL, and forecasting, and supports all major document formats (EDIFACT, XML, JSON, IDoc, CSV, X12, Tradacoms, PEPPOL, UBL) and protocols (file-based EDI, REST APIs, SFTP, AS4, stream-based). It is offered as a managed SaaS or private cloud deployment to enterprise and mid-market customers in logistics, manufacturing, wholesale, retail, and food production.
Is Bizbrains a public or private company?
Bizbrains is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bizbrains founded?
Bizbrains was founded in 2009. It employs 11 to 50 people.
Where is Bizbrains based?
Bizbrains is headquartered in Vejle, Denmark, in the Europe region.
How does Bizbrains make money?
Five revenue lines are on record. Subscription - Link Essentials are the primary driver. The others are subscription - Link Business, subscription - Link Enterprise, training Services - Link Academy and consultancy Services.
Who are Bizbrains's main competitors?
Direct peers on record are TrueCommerce, Cleo, SPS Commerce, Lobster_data and SEEBURGER. Broad incumbents are MuleSoft (Salesforce), Boomi (an IBM company) and SAP Integration Suite / SAP BTP. DataInterchange is listed as a regional player. Pagero is listed as an emerging player.
Does Bizbrains have an API?
Yes. Link supports both real-time API and file-based EDI integrations, allowing businesses to automate workflows across e-commerce, logistics, customs, 3PL, forecasting, and more. The platform enables communication with partners via APIs, EDI standards, and various protocols including SFTP, AS4, and PEPPOL. Link includes a REST API for creating and managing API configurations, with built-in support for XML mapping, JSON mapping, CSV mapping, and EDIFact mapping. Developer documentation is at support.bizbrains.com.
What industry is Bizbrains in?
Bizbrains's product category is B2B Integration Platform / iPaaS. Its primary akta.pro industry code is BPAMAOAJ, B2B/EDI & Partner Integration, with a secondary code of BPAEAAAI, Data Platform, BI & Analytics Integration. Its NAICS code is 5132 and its SIC code is 7370.