StrataCore
StrataCore is a Seattle-based technology advisory firm and IT services broker that helps enterprise clients source, evaluate, and negotiate cloud, connectivity, cybersecurity, and colocation solutions across a 300+ partner network, using its proprietary S3 Advocacy Advantage methodology.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What StrataCore does
StrataCore is a privately held technology advisory firm and IT services broker founded around 2004 and headquartered in Seattle, Washington. The firm operates as an intermediary between enterprise buyers and a network of more than 300 technology providers spanning cloud, connectivity, cybersecurity, and colocation, generating revenue through transaction and advisory fees embedded in vendor contracts or charged as negotiated retainers. Its core offering is the proprietary S3 Advocacy Advantage methodology, which structures engagements across three stages: Stratagy (technology roadmap development), Stratasource (vendor identification and evaluation using the trademarked StrataTools™ market intelligence platform), and Stratacare (ongoing lifecycle support).
The company's service portfolio spans five solution categories — Cloud, Contact Center, Cyber Security, Connectivity, and Colocation — with structured sub-offerings such as Virtual CISO, Managed Detection & Response, UCaaS, and AWS Direct Connect advisory. StrataCore does not manufacture technology products; it sells unbiased advisory and brokerage services, positioning itself as a fiduciary-like client advocate. The technology stack is light: no public API, no proprietary software products, and no disclosed AI/ML capabilities. Distribution is primarily a direct enterprise sales motion supported by a sub-agent and referral channel, augmented by a 2023 strategic partnership with AppDirect that gives StrataCore distribution access to a B2B marketplace of more than 600 providers.
StrataCore's reported scale includes 11–50 employees, more than 300 enterprise clients served, over 1,000 contracts negotiated lifetime, and a global footprint spanning North America, EMEA, APAC, LATAM, the Middle East, and Southeast Asia. Customer logos include Getty Images, Zillow, Comcast Technology Solutions, WatchGuard, Amdocs, Tableau, World Vision, Concur, and WideOrbit, with documented engagements producing measurable savings (e.g., $800K for World Vision, 50%/75% cost reductions for Amdocs, $750K for MCN). The firm is founder-led (CEO & Founder Aaron Loehr), has raised no disclosed institutional funding, and is independently owned following the AppDirect partnership.
StrataCore firmographics
Firmographics- Name
- StrataCore
- Legal name
- StrataCore, Inc.
- Website
- https://stratacore.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StrataCore is a Seattle-based technology advisory firm and IT services broker that helps enterprise clients source, evaluate, and negotiate cloud, connectivity, cybersecurity, and colocation solutions across a 300+ partner network, using its proprietary S3 Advocacy Advantage methodology.
- Ownership category
- akta.pro rank
StrataCore industry classification
Industry- Product category
- IT Services Brokerage and Technology Advisory
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Center Networking Services (Switching/Routing/Fabric) (BPAEAEAF)
Keywords
Where StrataCore is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StrataCore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Technology Advisory & Brokerage Fees: StrataCore generates revenue by acting as an intermediary and advisor between enterprise buyers and technology providers. The company helps clients identify, evaluate, and procure technology solutions (cloud, connectivity, cybersecurity, colocation) and earns fees, typically a percentage of contract value or a fixed advisory fee, negotiated as part of the vendor contract. This is a transaction-based model where revenue is earned upon contract execution between the client and the selected provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Advisory Services - custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
StrataCore product offering
Product offeringCore offering
StrataCore is a premier technology advisory firm and IT services broker that helps enterprise clients navigate the technology marketplace across cloud, connectivity, cybersecurity, and colocation. The company operates an unbiased client advocacy model, guiding customers through technology strategy, vendor sourcing, and ongoing lifecycle support using its proprietary S3 Advocacy Advantage methodology. Revenue is earned through advisory and brokerage fees tied to vendor contracts executed on behalf of clients.
Product overview
StrataCore is a premier Technology Advisory firm that operates as an IT services broker/advisor rather than a product vendor. The company offers a unified advisory platform built around its proprietary S3 Advantage methodology, which consists of three core services: Stratagy (strategic technology planning), Stratasource (technology acquisition), and Stratacare (ongoing technology support). These services are applied across five main solution categories: Cloud, Contact Center, Cyber Security, Connectivity, and Colocation. StrataCore helps enterprise companies understand technology marketplace options, source best-fit solutions, and optimize technology contracts. The company leverages partnerships with over 300 supplier partners and works with clients to compare vendors and negotiate contracts. StrataCore does not manufacture technology products but serves as an intermediary providing market intelligence, unbiased recommendations, and vendor management throughout the technology lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratagy
Quantifiable outcome
- Saved World Vision $800,000 on voice solutions through UCaaS migration
- +2 more outcomes
Companies that use StrataCore
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
StrataCore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
StrataCore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- AppDirectflagshipStrataCore selected AppDirect as its exclusive strategic partner to fuel business transformation and future growth. The partnership provides access to AppDirect's B2B subscription commerce marketplace with a vast catalog of SaaS, telecom, energy, and other products from over 600 providers. StrataCore leverages AppDirect's marketplace, account management services, and the AppDirect Capital Invest program to diversify its business and stimulate growth while retaining ownership and control. This enables StrataCore to greatly expand its offerings to clients and improve the client experience.
- MegaportcoreStrataCore partnered with Megaport to provide customers with on-demand, secure network connectivity between data centers and cloud service providers globally. Megaport's Software Defined Network (SDN) enables StrataCore customers to efficiently interconnect their hybrid infrastructure deployments. Megaport connects over 900 customers in more than 200 data centers globally and provides access to leading public clouds including AWS, Azure, IBM Cloud, Google Cloud, and Oracle Cloud.
- KINX (Korean Internet Neutral eXchange)coreStrataCore partnered with KINX to expand its portfolio of international data center and network operators in the APAC region. KINX operates a carrier-neutral Internet Exchange in South Korea and provides colocation, IEPL, MPLS-VPN, cloud, CDN, AWS Direct Connect, Microsoft Azure ExpressRoute, and China Direct Connect services. The partnership brought StrataCore's APAC partner count to 25 providers, enabling enterprise companies deploying infrastructure globally to access reliable network and data center services in Korea, Japan, and China.
- QTS Realty TrustcoreStrataCore and QTS Realty Trust worked together to deliver customized data center solutions to a large multi-billion-dollar Pacific Northwest retailer. QTS provides secure, compliant data center, hybrid cloud, and managed services. StrataCore leverages QTS's fully integrated technology platform and customizable data center solutions including colocation, managed hosting, and hybrid cloud to serve enterprise clients in the Midwest and beyond.
- CyxteracoreStrataCore announced a new partnership with Cyxtera to enable enterprise companies needing a secure platform for connecting hybrid cloud infrastructures to data centers across the globe. The partnership provides StrataCore clients access to Cyxtera's global data center footprint and secure interconnection platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
StrataCore competitors and assessment
Company assessmentDirect peers
- Telarus: Largest US master agent / technology services distributor for cloud, connectivity, security, and colocation sourcing. Directly comparable to StrataCore as both serve enterprise buyers through a network of suppliers and sub-agents earning transaction-based commissions.
- Intelisys (ScanSource Services): Technology services distributor owned by ScanSource that connects enterprise customers with cloud, connectivity, and security providers via a sales partner network. Closest functional analog to StrataCore's S3 Advantage model.
- Avant Communications: Master agent and technology advisor focused on cloud, connectivity, and security solutions for enterprise and mid-market customers. Competes directly with StrataCore for the same enterprise sourcing engagements through a partner-agent model.
- Sandler Partners: IT and communications master agency selling cloud, connectivity, cybersecurity, and data center solutions through a national agent channel. Operates the same transaction-fee intermediary model as StrataCore across overlapping solution categories.
- Bridgepointe Technologies: Technology advisory firm that helps enterprises source cloud, connectivity, security, and data center solutions from a broad supplier network. Comparable mid-sized broker competing for the same enterprise RFP pipeline.
- PlanetOne Communications: Technology services distributor and master agent focused on connectivity, cloud, and security for enterprise and SMB customers. Same go-to-market motion — channel of agents sourcing deals through a curated provider portfolio.
- MicroCorp: Value-added distributor and master agent for telecom, cloud, and security solutions serving enterprise customers through a national agent partner base. Direct overlap with StrataCore's advisory-plus-brokerage model.
- CarrierSales: Technology and telecom services broker that connects enterprise customers with cloud, UCaaS, connectivity, and security providers. Similar advisory-led transaction model competing for similar mid-market and enterprise sourcing budgets.
Broad incumbents
- AppDirect: B2B subscription commerce marketplace platform and StrataCore's exclusive strategic partner. Operates the underlying marketplace infrastructure (600+ providers) that StrataCore resells; broader platform scope but adjacent rather than directly competing for end-customer advisory engagements.
Emerging players
- Acuity Advisor Group: Smaller independent technology advisory firm offering vendor-neutral sourcing for cloud, connectivity, and data center solutions. Comparable in size and approach to StrataCore's lean advisory team, often competing for the same enterprise RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StrataCore social profiles
Digital presenceStrataCore financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrataCore leadership team
Management profileNumber of profiles
Profiles4 records
StrataCore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrataCore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrataCore
What does StrataCore do?
StrataCore is a premier technology advisory firm and IT services broker that helps enterprise clients navigate the technology marketplace across cloud, connectivity, cybersecurity, and colocation. The company operates an unbiased client advocacy model, guiding customers through technology strategy, vendor sourcing, and ongoing lifecycle support using its proprietary S3 Advocacy Advantage methodology. Revenue is earned through advisory and brokerage fees tied to vendor contracts executed on behalf of clients.
Is StrataCore a public or private company?
StrataCore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrataCore founded?
StrataCore was founded in 2004. It employs 11 to 50 people.
Where is StrataCore based?
StrataCore is headquartered in Seattle, United States, in the North America region.
How does StrataCore make money?
One revenue line is on record: technology Advisory & Brokerage Fees.
Who are StrataCore's main competitors?
Direct peers on record are Telarus, Intelisys (ScanSource Services), Avant Communications, Sandler Partners, Bridgepointe Technologies, PlanetOne Communications, MicroCorp and CarrierSales. AppDirect is listed as a broad incumbent. Acuity Advisor Group is listed as an emerging player.
Does StrataCore have an API?
No public API is recorded for StrataCore.
What industry is StrataCore in?
StrataCore's product category is IT Services Brokerage and Technology Advisory. Its primary akta.pro industry code is BPAEAEAF, Data Center Networking Services (Switching/Routing/Fabric). Its SIC code is 7370.