MarketVolt

What MarketVolt does

MarketVolt is a privately held, for-profit software company headquartered in St. Louis, Missouri, founded in 2001. The firm's short self-description frames it as helping businesses gain and retain clients and build profitable relationships. Its operational product surface is centered on Upscribe, a no-code email capture and newsletter creation SaaS offering embeddable smart forms, exit-intent popups, scroll-depth triggers, click-triggered forms, simple segmentation, custom branding, and integrations with CRM and email marketing platforms. The platform distinguishes itself from enterprise email suites like Mailchimp with a "no-bloat" positioning and a unique Medium blog integration that targets content creators and newsletter writers specifically.

Name

MarketVolt

Legal name

Upscribe Email Marketing

Website

https://marketvolt.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketVolt operates Upscribe, a no-code email capture and newsletter SaaS platform serving SMBs, content creators, freelancers, and professional services via a self-serve, product-led growth model.

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Email capture software
• Lead generation forms
• Newsletter signup tools
• Marketing automation SaaS
• Conversion optimization

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription SaaS: Subscription-based SaaS model providing access to form creation, lead capture tools, and smart triggers. Pricing tiers likely differentiate on features, subscriber limits, or automation capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MarketVolt operates the Upscribe Newsletter Creator, a self-serve SaaS platform that lets website owners and content creators capture emails through embeddable smart forms, exit-intent and scroll-depth popups, and behavior-based content triggers, then route captured contacts into email marketing and CRM tools without coding. The product bundles form building, segmentation, and integrations into a single tool aimed at converting site readers into email subscribers.

Product overview

Upscribe is a unified newsletter creator platform that combines email capture sign-up forms, marketing automation, and sequencing tools into a single product. The core offering, Upscribe Newsletter Creator, includes Smart Forms, Smart Triggers (exit-intent popups, scroll-depth triggers, click-triggered forms), Simple Segmentation, Embeddable Newsletter Sign Up Forms, Smart Targeting, Smart Content Triggers, Smart Integrations, Custom Branding, and High Converting Forms — all working together to capture, nurture, and convert leads without coding required.

Differentiator

Problem solved

Functional benefit

Products and services

• Upscribe Newsletter Creator

Quantifiable outcome

• Forms capture up to 300% more emails compared to standard forms
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• MailerLite: SMB-focused email marketing platform with embedded forms, popups, and automation. Closely comparable feature set to Upscribe, with a similar low-friction self-serve model for creators and small businesses.
• ConvertKit (Kit): Email marketing and newsletter platform purpose-built for creators and bloggers. Closest direct competitor to Upscribe in target audience (newsletter writers, content creators) and product category (email capture + automation).
• Substack: Free publishing and email newsletter platform for independent writers. Directly competes for Upscribe's newsletter writer target segment with a free, end-to-end alternative, and is explicitly targeted via Upscribe's own 'Substack alternatives' comparison page.
• GetResponse: All-in-one email marketing, automation, and landing page platform aimed at SMBs and creators. Overlaps directly with Upscribe's form capture, automation, and newsletter use cases.
• AWeber: Long-standing email marketing and signup form provider for small businesses and creators. Overlaps with Upscribe on form capture, segmentation, and basic automation; listed explicitly in Upscribe's competitive comparison pages.
• Drip: E-commerce-focused email and SMS marketing platform with embedded forms and popups. Comparable in feature surface area (capture forms, segmentation, automation) and is named in Upscribe's comparison pages.

Broad incumbents

• Brevo (formerly Sendinblue): Multi-channel marketing platform with email, SMS, CRM, and signup form functionality. Competes with Upscribe on lead capture and SMB email automation, with a broader product portfolio.
• Mailchimp: Largest mainstream email marketing platform serving SMBs across verticals. Competes with Upscribe head-on in form/popup capture, automation, and segmentation, but operates at vastly greater scale and is explicitly called out in customer testimonials.

Emerging players

• OptinMonster: Lead capture and exit-intent popup specialist used by SMBs and bloggers. Competes on Upscribe's core Smart Triggers / Smart Forms feature set as a focused, best-of-breed alternative.
• Privy: Email capture popups and forms optimized for small e-commerce and creator businesses. Direct overlap with Upscribe's form/popup, segmentation, and CRM integration use cases for SMB customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketvolt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketVolt