What Uptivity does

Uptivity Limited is a private UK software company founded in 2012 by Muhammad Ali and headquartered in Newcastle upon Tyne, with an engineering office in Lahore, Pakistan, supported by a network of freelance developers. The firm builds a mobile-first, cloud-delivered SaaS portfolio organised around three core suites — MaintainPad (CMMS, CAFM, FSM, work-order, repair and asset management), JustSell (commission-free ecommerce for B2C retail, B2B wholesale, appointment booking, hire and rental, integrated EPoS), and Resinity (food and drink operations with IoT temperature monitoring, QR-based traceability, HACCP/BRC/ISO compliance) — plus a shared backbone of productivity modules including Attendance Rota (biometric clock-in), Keyzi (QR-tagged key management), Checkki (inspections and compliance), Pyrokay (fire safety), EcoMita (energy monitoring), Delivity (last-mile delivery), BeHeard (feedback), Digital Documents and YouDo (task delegation). The architecture is API-first, ISO 27001 certified across UK and European data centres, GDPR-compliant, 3D Secure for payments, and offline-capable with automatic synchronisation, distinguishing the platform from purely cloud-dependent peers.

Uptivity operates a hybrid go-to-market combining product-led self-serve trial sign-up with sales-led enterprise demos, distributed through direct sales in the UK and a four-region reseller network (Cratsol in UAE, Unilakes in Australia, Pulse Infotech in Saudi Arabia, and Agility Software in Ireland) under a 10% recurring revenue incentive, plus technology integrations with payment processors (Elavon, Cashflows, Gala Technology) and POS providers (Nimbus RMS, Lumensoft, RDS). Named customers span enterprise accounts such as Pearl-Continental Hotels & Resorts (Hashoo Group), IFFCO UAE, TeamWork Facilities Management, The Rudd Group, Pyrocel Fire Safety UK, and Sialkot Airport, alongside mid-market and SMB accounts in property management, food manufacturing, hospitality, retail, and vending. Pricing is published at the entry tier (Checkki from £150/month, YouDo from £3.95 per user/month) with monthly or annual billing, no long-term contracts, and custom enterprise pricing.

The company is bootstrapped, with no disclosed external funding, mergers and acquisitions, or leadership changes since founding, and remains privately held under founder-CEO Muhammad Ali. Services such as on-site training, teleconference training, implementation, custom development, and software maintenance are charged separately, supplementing subscription revenue. Certifications (ISO 27001, GDPR, 3D Secure) and a 2025 early-access program covering AI features in JustSell ecommerce, RFID Asset Tags, Smart Key Tracking, and Disposable Temperature Labels indicate a continuing product investment without external capital acceleration.

Name

Uptivity

Legal name

Uptivity Limited

Website

https://uptivity.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Uptivity is a privately held, UK-based mobile-first SaaS company founded in 2012 that sells an integrated suite of productivity, ecommerce, and food-and-drink operations apps to facilities, property, retail, and hospitality businesses worldwide through direct sales and a four-region reseller network.

Ownership category

akta.pro rank

Product category

Business Productivity & Operations Software (CMMS / Facilities / Ecommerce)

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Facilities management software
• CMMS software
• Ecommerce platform
• Food safety compliance
• Asset management software

Headquarters

HQ city

Newcastle

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions: Monthly and annual subscription fees for individual apps and packages. Pricing based on features selected and usage (number of records, staff, assets, sites). Enterprise customers receive customized pricing.
2. Professional Services: On-site training, teleconference training, implementation assistance, and custom development available for additional cost. Integration services with third-party systems.
3. Software Maintenance: Annual software maintenance covering access to support and software product updates. Renewed at customer discretion with uninterrupted access benefits.
4. Reseller Revenue Share: International resellers receive 10% discount on apps/packages to offer customers with attractive recurring incentives for each subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Uptivity sells a modular, mobile-first SaaS suite of productivity and business management applications organised around three core suites — MaintainPad for facilities, maintenance and asset management; JustSell for ecommerce, appointments, hire/rental and point-of-sale; and Resinity for food and drink operations including IoT temperature monitoring — supplemented by standalone apps such as Checkki inspections, Keyzi keys tracking, Attendance Rota, YouDo tasks, BeHeard feedback and Delivity delivery management. Customers can subscribe to individual apps or packaged combinations on monthly/annual subscriptions, with APIs and QR-code/IoT sensor integrations enabling vertical workflows for property, hospitality, retail and food manufacturing sectors.

Product overview

Uptivity is a mobile-first SaaS platform comprising three core product suites — MaintainPad (facilities and property management), JustSell (e-commerce and sales), and Resinity (food and drink operations) — supported by a set of shared productivity modules including Attendance Rota, BeHeard, Digital Documents, and YouDo. MaintainPad provides CMMS, field service, CAFM, work order management, asset tracking, repair reporting, inventory, and compliance inspection tools (Keyzi, Checkki, Pyrokay, Smart IoT Sensors, EcoMita). JustSell offers a commission-free e-commerce platform covering B2C retail, B2B wholesale, appointments, hire/rental bookings, point-of-sale (EPoS), and a Sales Rep App, with native integrations to Facebook, Instagram, Google My Business, and WordPress. Resinity delivers a complete food and drink management system with temperature and IoT monitoring, QR-code traceability, staff scheduling, biometric attendance, stock management, delivery management (Delivity), complaints handling, and compliance with HACCP, BRC, and ISO standards. All apps are available on iOS, Android, and web, designed to work offline with automatic data synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• MaintainPad: Complete CMMS, Field Service, CAFM, WorkOrder, Repair & Asset management system for facilities and maintenance
• JustSell
• Resinity
• Checkki
• Keyzi
• Delivity
• BeHeard
• Attendance Rota
• YouDo
• Invntry
• EcoMita
• PyroKay
• Smart Workorders
• Report a Repair
• Digital Documents
• ClickToGo

Products and services

• MaintainPad A complete CMMS (Computerized Maintenance Management System), Field Service, CAFM (Computer-Aided Facilities Management), WorkOrder, Repair and Asset management system for facilities management companies, property managers, housing associations and other operators of distributed properties and buildings.
• JustSell A commission-free, fully managed ecommerce platform for B2C retail, B2B wholesale, appointment booking, hire/rental businesses and integrated EPoS, offering 0% commission on sales.
• Resinity A complete Food & Drink management platform for restaurants, caterers, food manufacturers and the food supply chain, including IoT temperature and humidity monitoring, QR-code-based food traceability, staff scheduling, delivery management and HACCP, BRC and ISO compliance.
• Checkki Quality, compliance, inspection and auditing app for consistent job execution and SOP implementation across building, food, healthcare, retail and hospitality use cases, featuring digital checklists, automated workflows, GPS-based location checks and digital signatures.
• Keyzi A complete keys management and tracking system that tags and tracks keys in real time using QR code tagging, with automatic reminders for key returns; used by housing associations managing 1,000+ keys.
• Attendance Rota Biometric time and attendance system with shift management, facial recognition clocking-in and roster planning for staff across multiple sites.
• YouDo Team task delegation app that lets users assign, track and monitor tasks across team members using text, voice recordings, images or checklists, with time and cost measurement capabilities.
• BeHeard Customer and staff feedback capture system that collects and analyses satisfaction data, with customized dashboards, reports and text notifications.
• Delivity Last-mile food delivery app that manages drivers, routes and customer notifications for direct food delivery operations.
• Smart IoT Sensors Smart facility sensors for live monitoring and alerting on abnormal temperatures, humidity and motion, with reporting dashboards and KPI tracking, connecting via Bluetooth for automatic data logging.
• EcoMita Energy consumption management system that tracks energy, water and gas usage from a single dashboard to identify areas of improvement.
• Pyrokay A complete fire safety compliance management system that helps organisations maintain safety standards and meet fire regulations for fire detections, alarms, access control and extinguishers.
• Invntry Inventory and stock management system that tracks supplies, parts and consumables to ensure maintenance teams never run out of needed parts.
• Invntry Plus Food manufacturing inventory and traceability management system integrated with Resinity for the food and drink sector.
• Smart Workorders Predictive, preventative and reactive maintenance system for properties, buildings and facilities, integrated with work order management.
• Report a Repair A branded mobile app that lets tenants, customers and guests report property issues 24/7 with digital photo documentation forwarded directly to contractors, replacing calls, emails and WhatsApp messages.
• Asset Management Asset tracking system for fixed and rotating assets including repairs and maintenance, designed to work within the MaintainPad ecosystem.
• Digital Documents Digital document management system for assigning contracts and capturing online signatures.
• ClickToGo Food ordering system for restaurants and takeaways that allows them to take orders directly without paying commission on sales.
• JustSell Appointment Booking Online appointment booking system for multi-staff and multi-site operations, allowing customers to book appointments directly while businesses manage schedules, notifications and payments, with native integrations to Facebook, Instagram, Google My Business and WordPress.

Quantifiable outcome

• Eliminated back-and-forth communication via phone or email for repair requests
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cratsol UAEcoreChannel Partner/ Reseller/ DistributorUAE-based value-added reseller providing wide-scale IT hardware and software products and solutions across the UK, Europe, and globally. Office at One By Omniyat, Business Bay, Dubai.
• Unilakes AustraliacoreChannel Partner/ Reseller/ DistributorFastest growing full scale Information Technology and Ecommerce solution provider based in Kalgoorlie, Australia. Develops, designs, implements and manages digital/social media marketing solutions.
• Pulse Infotech Saudi ArabiacoreChannel Partner/ Reseller/ DistributorERP solutions provider for manufacturing businesses across the Middle East serving over 700 clients with excellent track record delivering technology services for large enterprises.
• Agility Software IrelandcoreChannel Partner/ Reseller/ DistributorUK and Ireland-based software company specializing in EPoS systems for supermarkets and ERP solutions for large businesses. Uses and resells JustSell Wholesale, JustSell Retail, Delivity, and Attendance Rota.
• ThinkNextNorthminorChannel Partner/ Reseller/ DistributorIT consulting and digital transformation partner with expertise in Digital Transformation Strategy, Big Data Analytics, and ERP implementation.
• AzoomminorChannel Partner/ Reseller/ DistributorRiyadh-based company with diverse investments in Systems, Technology, Construction and Engineering. Workforce of over 14,000 staff across Saudi Arabia.
• HIKMA NAJD CONTRACTING CO.LTD (HNCC)minorChannel Partner/ Reseller/ DistributorInnovative and high-quality solutions in Power, Telecommunications, Civil, Mechanical and IT services. Network extending to Asia and Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: Toast is the leading restaurant technology platform — overlapping with Uptivity's Resinity (food safety, IoT temperature, compliance) and ClickToGo food ordering modules in the restaurant vertical as a much larger specialized incumbent.
• Shopify: Shopify is the dominant SaaS ecommerce/retail platform — a broad incumbent competing with Uptivity's JustSell suite (B2C, B2B wholesale, EPoS, hire/rental) for the same SMB and mid-market retailers, albeit with a vastly larger catalog and ecosystem.
• ServiceTitan: ServiceTitan is a large vertical SaaS for commercial and residential field service — comparable to Uptivity's MaintainPad/Field Service/Asset Management stack but targeting larger enterprise trades and contractors with much deeper sales motion.
• Square (Block): Square provides integrated POS, payments, ecommerce, and appointments for SMBs — comparable to JustSell's commission-free ecommerce + EPoS + appointment booking modules, with much greater scale and ecosystem.

Direct peers

• Limble CMMS: Limble is a CMMS/asset management SaaS for maintenance teams, comparable to Uptivity's MaintainPad in target buyer (facilities/maintenance managers), mobile-first delivery, and subscription pricing. Closest direct competitor on the maintenance stack.
• ServiceTrade: ServiceTrade provides commercial field service management with work order, asset, and customer communication features — directly analogous to Uptivity's MaintainPad Field Service Management and Report-a-Repair modules for commercial contractors.
• Jobber: Jobber is a SaaS for small/mid-market service businesses (field service, scheduling, quotes, invoicing) — comparable to Uptivity's SMB-focused, mobile-first approach across maintenance, repair, and service verticals.
• Connecteam: Connecteam is a mobile-first employee app for shift work, time tracking, tasks, and forms — directly parallel to Uptivity's Attendance Rota, YouDo, and BeHeard modules in the HR/productivity layer.
• SafetyCulture (iAuditor): SafetyCulture's iAuditor is the dominant mobile inspection/SOP/compliance app — competing head-to-head with Uptivity's Checkki across inspections, audits, and compliance workflows in facilities, food, and hospitality.
• MaintainX: MaintainX is a mobile-first CMMS / asset operations platform targeting maintenance, facilities, and operations teams at SMB and mid-market — directly overlapping MaintainPad's core use cases (work orders, inspections, asset tracking) with the same mobile-first, modular ethos.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uptivityapps
• YouTubeyoutube.com/@uptivityapps
• Facebookfacebook.com/uptivityapps
• Instagraminstagram.com/uptivityapps
• LinkedInlinkedin.com/company/uptivityapps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptivity