IScoot
iScoot is an Australian direct-to-consumer e-commerce retailer based in Brisbane that sells electric scooters, e-bikes, electric mopeds, dirt bikes, and related accessories nationwide, operating as a multi-brand authorized reseller for Segway, Dualtron, Kaabo, Razor, VIPPA, Bexly, NCM, SurRon, and others under new ownership since May 2026.
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What IScoot does
iScoot is an Australian direct-to-consumer e-commerce retailer specializing in electric personal mobility vehicles, including e-scooters, e-bikes, electric mopeds, electric dirt bikes, hoverboards, go-karts, and related accessories and parts. The company operates from Brisbane under the domain iscoot.com.au and ships nationwide across all Australian capital cities and regional hubs, including Sydney, Melbourne, Perth, Adelaide, Hobart, Darwin, and Cairns. Under new ownership since 8 May 2026 — following the liquidation of the prior corporate entity (with Dissolve Pty Ltd appointed as liquidator) — iScoot now runs an online-only model with no physical retail, pickup, or drop-off services.
The product range spans entry-level kids scooters (Razor E90 at approximately $329) through commuter models (Segway Ninebot E2 at $599, Dualtron Togo at $1,399) to premium performance scooters (Segway GT3 Pro at $5,999, Dualtron Forever at $2,999), plus e-bikes ($1,599-$4,899 across commuter, mountain, fat-tyre, folding, and cargo models) and electric mopeds/dirt bikes (VIPPA Reapa X2, SurRon Light Bee X and Ultra Bee range, Segway Ninebot E300SE). iScoot serves as a multi-brand authorized reseller and distributor carrying Segway/Ninebot, Dualtron, Kaabo, Razor, VIPPA, Bexly, NCM, SurRon, OneMile, and Globber, claiming the largest range of e-scooters in Australia.
The business model is primarily one-time unit sales via the Shopify-based online storefront, supplemented by accessories, parts, and a service center for repairs and warranty work. Ancillary revenue mechanics include a 3.2.1 Extended Warranty offering (3-year body / 2-year electrical / 1-year battery), a trade-in program (minimum $249 savings), iFinance in-house payment plans, and BNPL integrations with Afterpay and ZIP. The company employs 1-10 staff and targets Australian consumer segments including urban commuters, performance enthusiasts, off-road riders, parents buying for kids, heavy adults, and e-bike buyers, with segmentation both by use case and by geography. Pricing is supported by a 5% price-beat guarantee and free shipping on orders over $129.
IScoot firmographics
Firmographics- Name
- IScoot
- Legal name
- iScoot
- Website
- https://iscoot.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iScoot is an Australian direct-to-consumer e-commerce retailer based in Brisbane that sells electric scooters, e-bikes, electric mopeds, dirt bikes, and related accessories nationwide, operating as a multi-brand authorized reseller for Segway, Dualtron, Kaabo, Razor, VIPPA, Bexly, NCM, SurRon, and others under new ownership since May 2026.
- Ownership category
- akta.pro rank
IScoot industry classification
Industry- Product category
- Electric Scooter Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Retail (CRAMAHAE), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where IScoot is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
IScoot business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Electric Scooter Sales: Primary revenue stream from direct sale of electric scooters to consumers. One-time purchase model with prices ranging from approximately $599 to $5,999 for adult e-scooters. Includes both stock products and pre-orders for upcoming models.
- Electric Bike Sales: Sale of electric bikes including commuter, mountain, fat tyre, folding, and cargo models. Prices range from approximately $1,599 to $4,899.
- Electric Mopeds and Motorbikes: Sale of electric mopeds and motorbikes including Benzina Zero and Segway Ninebot E-series models.
- Accessories and Parts: Sales of accessories including helmets, gloves, lights, locks, pumps, seats, tires, chargers, brakes, and maintenance solutions. Also includes spare parts for various brands.
- Service and Repair: Service center offering repairs, warranty claims, and maintenance services for electric scooters. Includes scheduled servicing at 3, 6, and 12 months.
- Extended Warranty: iScoot's 3.2.1 Extended Warranty offering 3-year limited warranty for e-scooters covering vehicle body (3 years/3000km), electrical components (2 years/2000km), and battery (1 year/1000km).
- Trade-in Program: Trade-in program allowing customers to exchange old e-scooters with minimum $249 savings on new purchases.
- Financing Services: iFinance payment plans, Afterpay, and ZIP pay-later options enabling installment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level e-scooters for budget-conscious buyers |
| Unit Pricing | Pay-as-you-go | Mid-range e-scooters with enhanced features |
| Unit Pricing | Pay-as-you-go | High-performance and premium e-scooters |
| Unit Pricing | Pay-as-you-go | Electric bikes across all segments |
| Unit Pricing | Pay-as-you-go | Electric mopeds and motorbikes |
| Unit Pricing | Pay-as-you-go | Kids e-scooters and bikes |
| Unit Pricing | Pay-as-you-go | Accessories and parts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
IScoot product offering
Product offeringCore offering
iScoot is an Australian direct-to-consumer e-commerce retailer selling electric scooters, e-bikes, e-mopeds, electric dirt bikes, hoverboards, go-karts and related accessories from multiple third-party brands (Segway, Dualtron, Kaabo, Razor, VIPPA, Bexly, NCM, SurRon, OneMile, Globber, Benzina Zero). The company operates exclusively online with nationwide shipping across Australia and offers in-house service, repair, extended warranty, trade-in, and financing programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Electric Scooters Electric scooters designed for adult riders, offered across entry-level, mid-range, and premium tiers from brands including Segway Ninebot, Dualtron, Kaabo, VIPPA, Bexly, and Benzina Zero. Prices range from approximately $599 to $5,999. Targeted at urban commuters and performance riders across Australia.
- Kids Electric Scooters Electric scooters designed for children and teenagers from brands including Razor, Globber, and Segway Ninebot. Prices range from approximately $199 to $799. Targeted at parents purchasing first e-scooters for kids.
- Electric Bikes Electric bicycles in commuter, mountain, fat tyre, folding, and cargo configurations from brands including NCM, OneMile, and ET Cycle. Prices range from approximately $1,599 to $4,899. Targeted at Australian adults seeking bicycle-style mobility.
- Electric Mopeds and Motorbikes Electric mopeds and motorbikes including Benzina Zero, VIPPA Reapa X2, and Segway Ninebot E-series models. Prices range from approximately $2,999 to $3,329. Targeted at Australian adults needing higher-powered road-legal mobility.
- Electric Dirt Bikes Off-road electric dirt bikes from SurRon including Light Bee X, Ultra Bee R (road legal), Ultra Bee T (off-road), Ultra Bee HP variants, and Hyper Bee youth models. Targeted at off-road enthusiasts and recreational riders.
- Hoverboards and Go-Karts Hoverboards and electric go-karts from Razor (Crazy Cart series, Hovertrax) and Segway Ninebot (Gokart Pro 2). Targeted at recreational riders and kids.
- Accessories and Parts Helmets, gloves, lights, locks, pumps, seats, tires, chargers, brakes, Carbonrevo Sliders, and spare parts for multiple scooter and bike brands. Targeted at existing e-scooter and e-bike owners needing safety gear, maintenance, and replacement parts.
- Service and Repair In-house service center offering repairs, warranty claims, and scheduled maintenance at 3, 6, and 12 months. Includes free safety checks at 100km or 1 month. Targeted at Australian e-scooter owners needing mechanical support.
- 3.2.1 Extended Warranty iScoot's own 3-year limited warranty program for e-scooters covering vehicle body (3 years/3000km), electrical components (2 years/2000km), and battery (1 year/1000km). Targeted at Australian e-scooter buyers seeking extended protection beyond standard manufacturer warranty.
Quantifiable outcome
- Free shipping on orders over $129
- +3 more outcomes
Companies that use IScoot
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
IScoot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
IScoot partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Segway / NinebotcoreiScoot is a certified Segway dealer offering the full range of Segway Ninebot electric scooters, e-bikes, and mopeds. Products include Segway Max G3, F3 Pro, GT3, GT3 Pro, ZT3 Pro, E2, E2 Pro, F2, F2 Plus, F2 Pro, F30, F40, and Ninebot Gokart Pro 2.
- DualtroncoreAuthorized retailer of Dualtron electric scooters including Dolphin, Togo, Togo Plus, Sonic Nano, Forever, and premium models like Thunder 2 and X2 UP.
- KaabocoreReseller of Kaabo electric scooters including Wolf Warrior X Plus, Mantis 10 Plus v2, Mantis King GT, and Mantis X Plus models.
- RazorcoreAuthorized Razor dealer for electric scooters, dirt bikes (Dirt Rocket series), go-karts (Crazy Cart series), and hovertrax products including kids models.
- VIPPAcoreReseller of VIPPA electric scooters including Reapa X2 Pathway Assassin with dual 1400W motors and Reapa X1 models.
- BexlycoreAustralian distributor for Bexly electric scooters including Blackhawk and Raven Pro models.
- NCMcoreReseller of NCM electric bikes including Paris+ Folding, Aspen, Aspen Plus, C7 City, CG7 Cargo, Cru7s, and EASYBIKE Mi5 Mountain Bike models.
- SurRoncoreReseller of SurRon electric dirt bikes including Light Bee X (2025), Ultra Bee R (road legal), Ultra Bee T (off-road), Ultra Bee HP R, Ultra Bee HP T, and Hyper Bee youth models.
- OneMileminorReseller of OneMile electric bikes including M40 Scrambler, P40 Pro Scrambler, and M60-M2 models.
- GlobberminorReseller of Globber scooters, balance bikes, learning bikes, trikes, and inline skates for kids and adults.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
IScoot competitors and assessment
Company assessmentDirect peers
- Electric Kicks: Australia-based online e-scooter and e-mobility retailer with a multi-brand DTC model — directly competes with iScoot on the same customer base across Australia.
- Scooter Hut: Australian personal electric vehicle retailer selling e-scooters, e-bikes and accessories both online and via showrooms — directly comparable multi-brand PEV retailer.
- Pure Electric: UK-headquartered e-scooter and e-bike retailer expanding internationally with a multi-brand online-plus-storefront model — directly comparable DTC e-mobility peer.
- Voro Motors: US-based online retailer of premium electric scooters (Dualtron, Kaabo, VSETT) — closely mirrors iScoot's multi-brand premium DTC playbook.
- Fluidfreeride: US online retailer specializing in premium electric scooters from brands like Inmotion, VSETT and Apollo — directly comparable multi-brand DTC e-scooter store.
Emerging players
- Apollo Scooters: Canadian-born e-scooter brand now expanding globally with direct retail and authorized dealer networks — overlaps with iScoot on premium scooter customer base.
Regional players
- Reid Cycles: Australian bicycle retailer with a growing e-bike lineup and omnichannel store footprint — directly comparable on e-bike retail within Australia.
Broad incumbents
- 99 Bikes: Largest Australian specialty bike retailer with e-bike category expansion — broader incumbent competing for the same Australian e-bike demand pool.
- Segway-Ninebot: Global OEM whose full product range iScoot distributes — an incumbent that could at any time disintermediate iScoot by selling direct in Australia.
- Kaabo: Premium e-scooter OEM whose Mantis and Wolf Warrior lines iScoot resells — incumbent supplier with potential to bypass resellers via direct channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IScoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
IScoot leadership team
Management profileNumber of profiles
IScoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IScoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IScoot
What does IScoot do?
iScoot is an Australian direct-to-consumer e-commerce retailer selling electric scooters, e-bikes, e-mopeds, electric dirt bikes, hoverboards, go-karts and related accessories from multiple third-party brands (Segway, Dualtron, Kaabo, Razor, VIPPA, Bexly, NCM, SurRon, OneMile, Globber, Benzina Zero). The company operates exclusively online with nationwide shipping across Australia and offers in-house service, repair, extended warranty, trade-in, and financing programs.
Is IScoot a public or private company?
IScoot is a private company. It is classified as unknown and is currently operating.
When was IScoot founded?
IScoot was founded in 2018. It employs 1 to 10 people.
Where is IScoot based?
IScoot is headquartered in Brisbane, Australia, in the Oceania region.
How does IScoot make money?
Eight revenue lines are on record. Electric Scooter Sales are the primary driver. The others are electric Bike Sales, electric Mopeds and Motorbikes, accessories and Parts, service and Repair, extended Warranty, trade-in Program and financing Services.
Who are IScoot's main competitors?
Direct peers on record are Electric Kicks, Scooter Hut, Pure Electric, Voro Motors and Fluidfreeride. Apollo Scooters is listed as an emerging player. Reid Cycles is listed as a regional player. Broad incumbents are 99 Bikes, Segway-Ninebot and Kaabo.
Does IScoot have an API?
No public API is recorded for IScoot.
What industry is IScoot in?
IScoot's product category is Electric Scooter Retail. Its primary akta.pro industry code is CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 441227 and its SIC code is 3751.