Nature Nate's

What Nature Nate's does

Nature Nate's (d/b/a Nate's Honey) is a US-based, privately held honey company headquartered in McKinney, Texas, founded in 1972 and operating with 51-100 employees. The company's core business is the sourcing, blending, and distribution of 100% pure raw and unfiltered honey, supported by a Purity Guarantee that relies on internal and third-party testing rather than disclosed proprietary technology. Its product portfolio spans multiple honey formats and adjacent categories: Classic and Organic Raw & Unfiltered Honey, UMF-Certified Manuka Honey, single-serve Honey Minis, a Flavored Honey line (Brunch, Boards, Drinks), Manuka Honey Lozenges (MGO-83), and All-Natural Spreads (almond butter, fruit spreads) sweetened with the company's own honey. The ChefsBest Excellence Award for taste is a primary third-party validation cited across the brand.

The company generates revenue through one-time product sales via two channels: a direct-to-consumer e-commerce site (nateshoney.com) and US retail distribution accessed through a store finder. It targets three consumer personas — health-conscious consumers, food enthusiasts/home cooks, and on-the-go consumers — through a horizontal segmentation approach. Marketing is primarily organic, with active presences on Instagram, Facebook, Pinterest, YouTube, and TikTok, supplemented by a categorized recipe library and blog, press and media relations, and the 'Honey Gives Hope' social impact initiative. The company is founder-led and bootstrapped, with no disclosed funding rounds, institutional investors, M&A activity, or international operations.

Name

Nature Nate's

Legal name

Nature Nate's

Website

https://naturenates.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Nature Nate's is a US-based, privately held honey company (51-100 employees, McKinney, TX) selling raw, organic, Manuka, single-serve, flavored, and spread products direct-to-consumer online and through US retail to health-conscious consumers and food enthusiasts.

Ownership category

akta.pro rank

NAICS

Apiculture (112910), Apiculture (11291)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

Keywords

• Raw honey products
• Organic unfiltered honey
• Manuka honey lozenges
• Single-serve honey packets
• Honey sweetened spreads

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Honey and Related Product Sales: Direct product sales of honey and honey-related products including raw unfiltered honey, organic honey, Manuka honey, single-serve honey minis, flavored honey varieties, nut butters, and fruit spreads. Revenue is generated through one-time purchase transactions via e-commerce and retail channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Nature Nate's produces and sells 100% pure raw and unfiltered honey products sourced from thousands of hives, with a portfolio spanning classic, organic, UMF-certified Manuka, single-serve, and flavored honey varieties, plus honey-sweetened nut butters and fruit spreads. Every product is backed by a Purity Guarantee validated through comprehensive internal and third-party testing, and the line is sold direct-to-consumer online and through retail store partners.

Product overview

Nature Nate's is a honey company offering a portfolio of honey products and all-natural spreads. The core product line centers on raw and unfiltered honey varieties including Classic Raw & Unfiltered Honey, Organic Raw & Unfiltered Honey, and UMF-Certified Manuka Honey. The company has expanded into adjacent categories including single-serve Honey Minis, Flavored Honey infusions (Honey for Brunch, Honey for Boards, Honey for Drinks), Manuka Honey Lozenges, and All-Natural Spreads (nut butters and fruit spreads). All products emphasize purity testing, natural ingredients without refined sugars or artificial additives, and the company's award-winning flavor (ChefsBest Excellence Award). The products are distributed through retail stores and direct-to-consumer online channels.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wedderspoon: Premium Manuka and raw honey brand. Comparable on premium positioning, Manuka SKU emphasis, and DTC plus specialty retail go-to-market.
• GloryBee: Honey and bee products company with retail and ingredient supply. Comparable as a beekeeping-rooted brand selling honey and adjacent bee-derived products to consumers.
• Dutch Gold Honey: Major U.S. honey packer and private-label supplier. Comparable as a vertically integrated bottler and brand operator with similar retail and foodservice distribution.
• Comvita: New Zealand-listed Manuka honey and wellness brand. Comparable on premium Manuka SKU emphasis, lozenges/adjacent formats, and global retail distribution.
• Barkman Honey: U.S. honey packer offering retail, foodservice, and ingredient honey. Comparable as a domestic honey bottler with multi-channel distribution.
• Burleson's / Local Hive: U.S. honey brand emphasizing U.S.-sourced and raw honey. Directly comparable as a U.S. retail honey brand competing on similar 'pure/domestic' messaging.
• Sioux Honey Association (Sue Bee): One of the largest U.S. honey cooperatives, marketing Sue Bee and other honey brands across retail. Directly comparable as a U.S. mass-market honey packer competing for the same shelf space and shopper wallet share.
• Manuka Health: New Zealand Manuka honey specialist with UMF/MGO-graded products and lozenges. Comparable on Manuka SKU, grading certifications, and adjacent bee-product wellness formats.

Broad incumbents

• McCormick & Company: Large global flavor and packaged food company with honey and syrup products in its portfolio. Comparable as a much larger incumbent that competes for the same household sweetener occasions and shelf real estate.

Regional players

• Hive & Wellness (Tasman Honey): New Zealand-based Manuka honey producer (iwi-owned). Comparable as a vertically integrated Manuka beekeeper-packager, though primarily competing in the New Zealand/Asia markets rather than U.S. shelf.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC76jeoN823lUHJx9NFEJ5zw
• Facebookfacebook.com/naturenates
• Instagraminstagram.com/naturenates
• Pinterestpinterest.com/nateshoney
• TikToktiktok.com/@naturenateshoney
• Xx.com/naturenates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Nate's