Aging Matters
Aging Matters is a non-profit Area Agency on Aging that delivers nutrition, in-home, caregiver, transportation, and Medicare-counseling services free of charge to adults aged 60+ and their caregivers across 18 Southeast Missouri counties, funded primarily through the Older Americans Act.
- Company typePrivate
- Founded1965
- HeadquartersCape Girardeau, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aging Matters does
Aging Matters (legal name: Southeast Missouri Area Agency on Aging, Inc.) is a 501(c)(3) non-profit organization and one of ten designated Area Agencies on Aging (AAAs) in Missouri, established under the Older Americans Act of 1965. It operates as a federally designated regional agency serving 18 Southeast Missouri counties (Bollinger, Butler, Cape Girardeau, Carter, Dunklin, Iron, Madison, Mississippi, New Madrid, Pemiscot, Perry, Reynolds, Ripley, St. Francois, Ste. Genevieve, Scott, Stoddard, and Wayne) from its headquarters in Cape Girardeau. The organization runs 30+ senior centers and delivers a portfolio of direct-service programs including In-Home Services (homemaker and personal care), a Family Caregiver Program (respite, support groups, supplemental services), a no-cost Guided Care senior living placement program, Transportation Services (via contracted transit authorities), Information and Assistance (Medicare/Medicaid counseling), Legal Services referrals, a Long-Term Care Ombudsman Program administered with VOYCE, Nutrition Services, and a Volunteer Program. Its governance structure is community-embedded: an 18-member Board of Directors, with one member per county elected by adults aged 60+ living in that county.
Aging Matters has no proprietary technology platform; service delivery is human-staffed and community-based. Its go-to-market motion is community-led, relying on senior centers, word-of-mouth referrals, community partnerships, and government-funded programs under the Older Americans Act. Services are provided at no cost to eligible individuals aged 60 and older, with caregiver respite services awarded based on caregiver burden assessment rather than strict financial means-testing. The business model is grant-funded: primary revenue derives from Older Americans Act federal allocations and Missouri state aging-services pass-through funding, supplemented by donations accepted through PayPal/Givebutter. There are no enterprise customers, no commercial pricing, and no venture or private equity backing. Marketing and outreach occur through Facebook, community presentations (Medicare Matters workshops, scam-awareness sessions), senior-center touchpoints, and referrals from healthcare providers; a TCPA-compliant SMS program is scheduled for a 6/1/2026 effective date.
The organization's defensibility is structural and regulatory rather than commercial: its AAA designation under the Older Americans Act grants an exclusive mandated service territory and entitlement to federal/state aging funds. It has been operating since 1965, holds the GuideStar Platinum Seal of Transparency, and was recognized with the 2022 Cape Chamber E-Plaque. Operations span 11-50 employees, with a leadership team led by Executive Director Liz Yokley and including program directors for Nutrition, Family Caregiving, Guided Care, In-Home Care, Public Information, IT, and Medicaid billing/reassessment functions.
Aging Matters firmographics
Firmographics- Name
- Aging Matters
- Legal name
- Southeast Missouri Area Agency on Aging, Inc.
- Website
- https://agingmatters2u.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aging Matters is a non-profit Area Agency on Aging that delivers nutrition, in-home, caregiver, transportation, and Medicare-counseling services free of charge to adults aged 60+ and their caregivers across 18 Southeast Missouri counties, funded primarily through the Older Americans Act.
- Ownership category
- akta.pro rank
Aging Matters industry classification
Industry- Product category
- Senior and Aging Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Aging Matters is headquartered
LocationHeadquarters
- HQ city
- Cape Girardeau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aging Matters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Others
Revenue model
- Government Funding (Older Americans Act): Federally funded through the Older Americans Act of 1965 as one of 600+ Area Agencies on Aging nationwide. Additional state funding through Missouri's aging services network.
- Donations and Charitable Contributions: Accepts donations through PayPal platform. Donors can direct donations to specific programs. Donations used to further services offered by Aging Matters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for seniors 60+ and caregivers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Aging Matters product offering
Product offeringCore offering
Aging Matters operates as a non-profit Area Agency on Aging serving 18 counties in Southeast Missouri, providing a coordinated portfolio of community-based services for older adults and family caregivers. Its core services include senior centers, in-home assistance, the Family Caregiver Program, Guided Care, transportation, information and assistance, legal services, Long-Term Care Ombudsman advocacy, volunteer programs, and nutrition services, all funded primarily through the Older Americans Act and delivered largely free of charge to eligible individuals.
Product overview
Aging Matters is a nonprofit Area Agency on Aging that provides a coordinated system of community-based services for older adults and their families in 18 Southeast Missouri counties. The organization does not offer a technology product platform; rather, it delivers a portfolio of direct service programs including Senior Centers (nutrition and social engagement), In-Home Services (homemaker and personal care), Family Caregiver Program (respite, support groups, education), Guided Care Program (senior living placement assistance), Transportation Services, Information & Assistance (Medicare/Medicaid counseling), Legal Services referrals, Long Term Care Ombudsman Program advocacy, and a Volunteer Program. These services are funded under the Older Americans Act and operate independently as separate programs rather than as modules within a unified technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Guided Care Program: A program designed to help families navigate transitions to senior living, including assisted living, independent living, memory care, and skilled nursing facilities. This program is offered at no cost to families.
Products and services
- Senior Centers
Quantifiable outcome
- Seniors able to remain in their own homes longer through coordinated support services
Companies that use Aging Matters
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Aging Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aging Matters partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Cape Girardeau County Transit AuthoritycoreContracted transportation provider serving Cape Girardeau County for medical appointments, shopping, and other basic needs for seniors and handicapped individuals. Contact: 573-335-5533.
- Dunklin County TransitcoreContracted transportation provider serving Dunklin County. Contact: 573-276-5806 or 1-800-696-5806.
- Scott County TransitcoreContracted transportation provider serving Scott County. Contact: 573-472-3030.
- Southeast Missouri Transportation Service (SMTS)coreContracted transportation provider serving Southeast Missouri region. Contact: 573-783-5505.
- Elara CaringcoreContracted traditional respite service provider covering all 18 counties for caregiver respite services.
- Genesis (Genesis HomeCare)coreContracted traditional respite service provider covering all 18 counties for caregiver respite services.
- All Ways CaringminorContracted respite service provider serving Iron, Madison, and St. Francois counties.
- VNA (Visiting Nurse Association)minorContracted respite service provider serving Butler, Cape Girardeau, Dunklin, Mississippi, New Madrid, Pemiscot, and Scott counties.
- Advantage Home CareminorContracted respite service provider serving all counties except Carter. Contact: Advantage Home Care Missouri locations in Cape Girardeau.
- Delta New Hope In Home ServicesminorContracted respite service provider serving Bollinger, Butler, Cape Girardeau, Dunklin, Mississippi, New Madrid, Pemiscot, Perry, Scott, Stoddard, and Wayne counties.
- United WaycoreFeatured partner organization providing community support and resources for seniors and families.
- Missouri State Health Insurance Program (MoSHIP)coreState program providing Medicare counseling and assistance with healthcare coverage decisions.
- Missouri SMP (Senior Medicare Patrol)minorProgram helping Medicare beneficiaries prevent healthcare fraud, waste, and abuse.
- Missouri's Money Follows the Person (MFP)minorFederal-state program helping Medicaid recipients transition from institutions to community living.
- Missouri BarminorLegal services referral partner for seniors seeking legal assistance.
- Missouri Attorney GeneralminorConsumer protection and elder justice resources for seniors.
- BenefitsCheckUpminorNational benefit screening tool connecting older adults with benefits programs for food, healthcare, and more.
- VOYCEcoreSoutheast Missouri Long Term Care Ombudsman Program administered through VOYCE. Contact: (314) 918-8222 or [email protected]. Volunteer Ombudsmen serve residents of Residential Care, Assisted Living, and Skilled Nursing Facilities.
- Alzheimer's AssociationminorPartner for Caregivers Balance Alzheimer's Association Support Group - an online support group meeting monthly.
- Missouri Area Agency on Aging Association (MA4)coreStatewide association connecting Missouri's 10 AAAs. Also known as Southeast Missouri Area Agency on Aging at semoaaa.org.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aging Matters competitors and assessment
Company assessmentBroad incumbents
- Easterseals: National nonprofit providing a broad portfolio of services for seniors and people with disabilities, including in-home support, caregiver respite, and case management. Comparable to Aging Matters as a multi-service aging/disability nonprofit, though operating at national scale with significantly larger resources.
- National Council on Aging (NCOA): National nonprofit advocating for and delivering programs serving older adults, including benefits screening (BenefitsCheckUp — which Aging Matters also partners with), Medicare counseling, and economic security initiatives. A broader incumbent with an overlapping mission.
- LeadingAge: National association of nonprofit aging services providers, including AAAs, CCRCs, and home and community-based services. Comparable as an industry umbrella aligning with Aging Matters' mission and operating model.
- AARP Foundation: National nonprofit affiliated with AARP that addresses senior hunger, isolation, and economic insecurity through community programs. Overlaps with Aging Matters on senior nutrition, Medicare education, and caregiver support.
- Help at Home: Large national provider of personal care and homemaker services to Medicaid-eligible seniors and individuals with disabilities. Directly comparable to Aging Matters' In-Home Services (homemaker chores and personal care), though operating at much larger scale across multiple states.
Direct peers
- Meals on Wheels America: National nonprofit network delivering nutrition and social support to seniors. Directly comparable to Aging Matters' Nutrition Program and Distance Dining services, sharing the community-based, federally funded operating model and 60+ beneficiary focus.
- Family Caregiver Alliance (FCA): National nonprofit providing caregiver support, respite, education, and CareNav services. Directly comparable to Aging Matters' Family Caregiver Program, which offers respite, support groups, supplemental services, and educational conferences.
- Area Agency on Aging of Southeast Arkansas (or similar regional AAA): Regional Area Agency on Aging in an adjacent geographic market. A near-identical peer operating under the same Older Americans Act framework, with similar service portfolio, funding structure, and rural multi-county coverage model.
Emerging players
- InnovAge Holding Corp. Operator of the Program of All-Inclusive Care for the Elderly (PACE), providing integrated medical and social services to keep seniors living in the community. Comparable to Aging Matters' care coordination and aging-in-place mission, though operating as a for-profit managed care model.
Regional players
- Visiting Nurse Association (VNA) of Southeast Missouri: A contracted respite care partner of Aging Matters serving multiple Southeast Missouri counties. Directly comparable as a regional home and community-based service provider, though operating as a separate contractor within Aging Matters' service area.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aging Matters social profiles
Digital presenceAging Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aging Matters leadership team
Management profileNumber of profiles
Aging Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aging Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aging Matters
What does Aging Matters do?
Aging Matters operates as a non-profit Area Agency on Aging serving 18 counties in Southeast Missouri, providing a coordinated portfolio of community-based services for older adults and family caregivers. Its core services include senior centers, in-home assistance, the Family Caregiver Program, Guided Care, transportation, information and assistance, legal services, Long-Term Care Ombudsman advocacy, volunteer programs, and nutrition services, all funded primarily through the Older Americans Act and delivered largely free of charge to eligible individuals.
Is Aging Matters a public or private company?
Aging Matters is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aging Matters founded?
Aging Matters was founded in 1965. It employs 11 to 50 people.
Where is Aging Matters based?
Aging Matters is headquartered in Cape Girardeau, United States, in the North America region.
How does Aging Matters make money?
Two revenue lines are on record. Government Funding (Older Americans Act) is the primary driver. The others are donations and Charitable Contributions.
Who are Aging Matters's main competitors?
Broad incumbents on record are Easterseals, National Council on Aging (NCOA), LeadingAge, AARP Foundation and Help at Home. Direct peers are Meals on Wheels America, Family Caregiver Alliance (FCA) and Area Agency on Aging of Southeast Arkansas (or similar regional AAA). InnovAge Holding Corp. is listed as an emerging player. Visiting Nurse Association (VNA) of Southeast Missouri is listed as a regional player.
Does Aging Matters have an API?
No public API is recorded for Aging Matters.
What industry is Aging Matters in?
Aging Matters's product category is Senior and Aging Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 624120 and its SIC code is 8300.