Amplifr

What Amplifr does

Amplifr was a Russian-language social media management SaaS platform founded in 2014 in Moscow, providing scheduled posting, content calendar management, analytics, and team collaboration tools across multiple networks including Instagram, Facebook, VKontakte, Odnoklassniki, Telegram, Pinterest, and TikTok. The platform's proprietary features included an "Autopilot" evergreen content republisher, a machine-learning-based "Optimal Posting Time Algorithm" that learned from per-account engagement data, a collaborative commenting/discussion system, and an analytics dashboard covering reach, conversions, audience dynamics, and best posting times. The company served SMM specialists, marketing agencies, media companies, bloggers, and SMB businesses in CIS/Russian-speaking markets, operating on a self-serve, product-led growth motion with a 7-day free trial and recurring subscription pricing (publicly undisclosed tiering).

The business was originally seeded in February 2014 by the Internet Initiatives Development Fund (IIDF), and operated with 11-50 employees. As of a 2020 research study, Amplifr had an installed base of 4,300+ users across multiple platforms, and the company cultivated an extensive educational blog as its primary top-of-funnel channel. In September 2025, Amplifr was acquired by SMMplanner — a larger and more established Russian-language scheduled posting service — following SMMplanner's pattern of absorbing closing competitors (Parazite, InSMM, SMMAero). The transaction included full content migration and 1:1 compensation of users' paid subscription periods; the Amplifr team joined SMMplanner and the Amplifr website now redirects to the acquirer, with the brand maintained as a content property under the SMMplanner umbrella.

Name

Amplifr

Legal name

Amplifr

Website

https://amplifr.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Social media scheduling
• Content calendar analytics
• Multi-platform posting
• SMM management software
• Social media automation

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Cloud-based SaaS service for social media management. Users pay subscription fees for access to the platform's scheduling, analytics, and content planning features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Amplifr provided a self-serve SaaS platform for scheduling and publishing posts across multiple social networks (Instagram, Facebook, VKontakte, Odnoklassniki, Pinterest, Telegram, TikTok) from a single interface. It combined a visual content calendar, an ML-based Optimal Posting Time Algorithm, Autopilot evergreen content re-publishing, an analytics dashboard, team collaboration with role-based approval workflows, and built-in graphic editing tools. Following the September 2025 acquisition by SMMplanner, Amplifr's user base and functionality were absorbed into the SMMplanner platform.

Product overview

Amplifr was a unified social media management platform that has since been absorbed into SMMplanner. The product offered multi-network posting capabilities (managing Instagram*, Facebook*, VKontakte, Odnoklassniki, Pinterest, Telegram, and other platforms), content calendar with scheduling, analytics with audience insights, team collaboration tools, and content planning features. Following the September 2025 merger with SMMplanner, Amplifr's functionality and user base transitioned to the SMMplanner platform, with existing paid subscriptions being fully compensated on a 1:1 basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Amplifr Scheduled Posting Platform Self-serve SaaS platform for managing multiple social network accounts (Instagram, Facebook, VKontakte, Odnoklassniki, Pinterest, Telegram, TikTok) from a single interface, featuring scheduled posting, visual content calendar, analytics dashboard with audience and conversion insights, ML-based Optimal Posting Time Algorithm, Autopilot evergreen content re-publication, team collaboration with role-based approval workflows, Post Discussion collaborative commenting, built-in graphic editor, and support for multiple content formats (carousels, stories, video, shorts). Following the September 2025 acquisition, the service transitioned to SMMplanner.

Quantifiable outcome

• 17% increase in publication volume across all platforms during COVID-19 period (quarantine study of 4300+ Amplifr users)
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SMMplannerflagshipStrategic or Co-development Partner · 1 September 2025Amplifr officially became part of SMMplanner. When Amplifr's team decided to discontinue independent product development, SMMplanner acquired Amplifr to ensure users were not left without a tool. SMMplanner has previously absorbed audiences from other closing services (Parazait, InSMM, SMMAero) with full content migration and 1:1 compensation of paid periods.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hootsuite: Established enterprise social media management platform with overlapping scheduling, analytics, and team collaboration features, serving larger organizations as part of a broader marketing suite.
• Sprout Social: Mid-market and enterprise social media management suite covering publishing, analytics, and engagement — broader portfolio than Amplifr but overlapping core scheduling and reporting workflows.

Direct peers

• Buffer: Global self-serve social media scheduling and analytics SaaS. Closely comparable PLG model, multi-platform posting, and SMB/creator target customer; operates at materially larger scale.
• Sendible: Agency-oriented social media management platform with multi-client dashboards, scheduling, and reporting — directly comparable to Amplifr's agency-targeted value proposition.
• SMMBox: Russian-language SMM tool offering scheduled posting, content discovery, and analytics to the same SMM-professional and SMB audience as Amplifr.
• PromoRepublic: Social media marketing platform for agencies and SMBs offering scheduling, content templates, and analytics. Strong presence in CIS/EU markets, highly comparable in target segment and feature set.
• SMMplanner: Russia/CIS-focused scheduled-posting service and the acquirer of Amplifr. Operates the same core use case — multi-network scheduling, analytics, and team workflows — for the same SMM-professional and SMB customer base.
• Postmypost: Russia/CIS-focused postponed-posting service with multi-network scheduling, content calendar, and analytics — comparable in scope and target customer.
• Later: Visual-first social media scheduling and analytics platform with strong creator/influencer focus. Comparable multi-platform posting, content calendar, and analytics capabilities.
• Onlypult: Russian-headquartered social media management and scheduling platform. Directly overlapping product scope and CIS-market customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amplifr
• Pinterestpinterest.com/amplifr
• Xx.com/amplifr
• LinkedInlinkedin.com/company/2973556

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplifr