SMMplanner

What SMMplanner does

SMMplanner is a cloud-based social media management SaaS platform targeted primarily at Russian-speaking SMBs, freelancers, individual marketers, and content creators. The product combines scheduled auto-posting to 13 social networks and messengers (VKontakte, Odnoklassniki, Instagram, Facebook, Telegram, TenChat, MAX, LinkedIn, Discord, Twitter/X, Pinterest, Viber, TikTok) with an AI Assistant built on OpenAI's ChatGPT+, an AI SMM Specialist that monitors trends 24/7 and generates monthly content plans, a built-in Canvas graphic design editor (Canva alternative) with AI background removal and upscaling, a unified analytics dashboard tracking engagement and reach, a Reposter for automated RSS and cross-platform republication, and team collaboration with role-based workflows. The company was founded in 2016 and is operated as an Individual Entrepreneur (sole proprietorship) by Dmitry Yuryevich Bashkatov, registered in Moscow, Russia.

Commercially, SMMplanner runs a self-serve, product-led growth model: direct website signup with a 7-day free trial, three tiered subscription plans (Начальный/Initial, Профи/Pro, Бизнес/Business) priced in Russian rubles between 660 and 2,250 RUB/month on annual billing, and free-to-paid conversion across individual users. Distribution is entirely digital via smmplanner.com, iOS App Store, and Google Play, supported by an extensive organic content-marketing engine including a blog, SMM.school academy, SMPCONF conference, a content ideas calendar, and a Telegram bot. The platform claims 145,000+ active users, 240M+ published posts, and over 2M cumulative users, though no revenue or ARR figures are disclosed.

The business is bootstrapped with no disclosed funding rounds or institutional investors, and the entity is registered as a sole proprietorship rather than a corporate structure typical of venture-backed companies. A notable recent milestone is inclusion in the Russian State Software Registry (Entry No. 30882, dated 26 November 2025), which grants import-substitution compliance status for government and corporate procurement in Russia. The operating footprint is explicitly described as CIS and Russian-speaking markets, with English-language UI support but no global sales push.

Name

SMMplanner

Legal name

ИП Башкатов Дмитрий Юрьевич

Website

https://smmplanner.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SMMplanner is a Russian cloud-based SaaS platform that provides SMBs, freelancers, and content creators with scheduled auto-posting to 13+ social networks, an OpenAI-powered AI assistant, a built-in Canva-like design editor, analytics, and team collaboration tools, primarily serving Russian-speaking and CIS markets.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

RSS/Feed Readers & Subscription Aggregators (MPACAKAD)

akta.pro secondary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• Social media management
• Content scheduling software
• Social media analytics
• AI content generation
• Graphic design tools

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Начальный, Профи, Бизнес) providing autoposting, AI assistant, analytics, team collaboration, and design tools. Monthly and annual billing options with discounts for annual prepayment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SMMplanner is a cloud-based social media management SaaS platform that automates scheduled posting of text, photo and video content across 13+ social networks and messengers (VK, OK, Instagram, Telegram, Facebook, TenChat, MAX, LinkedIn, Discord, Twitter, Pinterest, Viber, TikTok). It bundles the autoposting engine with an AI content assistant built on ChatGPT+, a Canvas graphic design editor (Canva alternative) with AI background removal and image upscaling, a unified analytics dashboard, an RSS/cross-platform Reposter, project and team collaboration modules, and educational resources (SMMplanner Academy, SMM.school), sold via tiered ruble subscriptions (Начальный, Профи, Бизнес) with a 7-day free trial.

Product overview

SMMplanner is a cloud-based social media management platform that combines scheduled auto-posting across 13 social networks and messengers with integrated AI-powered content creation and graphic design tools. The core platform consists of the Auto-posting module (central to the product), paired with an AI Assistant built on ChatGPT+ for text generation, rewriting, and content planning; the Canvas graphic editor (a Canva-like design tool) for creating visual content with AI background removal and upscaling; an Analytics dashboard; a Reposter for automated RSS and cross-platform republication; a Projects module for managing multiple social accounts with shared settings; and a Team module for collaborative workflows with role-based access. Additional named offerings include the AI SMM Specialist (which monitors trends and generates monthly content plans), a Background Removal tool, an Image Upscaling tool, a Stories Editor, a Typographer, UTM tag automation, a Content Calendar (Календарь SMM-щика), and the SMMplanner Academy educational platform. The platform supports publishing to VK (ВКонтакте), Одноклассники, Instagram*, Facebook*, Telegram, TenChat, MAX, Twitter/X, Pinterest, LinkedIn, Discord, Viber, and TikTok. Pricing tiers are Начальный (Starting), Профи (Pro), and Бизнес (Business), with a 7-day free trial on all plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto-posting (Автопостинг) Automated scheduled publishing of text, photo and video content to social networks and messengers (VK, OK, Instagram, Telegram, Facebook, TenChat, MAX, LinkedIn, Discord, Twitter, Pinterest, Viber, TikTok) according to a predefined calendar, for SMBs, agencies, freelancers and individual content creators.
• AI Assistant (AI-ассистент)

Quantifiable outcome

• Platform has helped businesses reach 450+ million people
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• OpenAI (ChatGPT+)coreTechnology or IntegrationSMMplanner integrates OpenAI's ChatGPT+ technology to power its AI assistant feature. The AI assistant helps users generate content, rewrite text, create content plans, find post ideas, and write video scripts.
• Social Networks (VK, OK, Telegram, Instagram, Facebook, etc.)coreTechnology or IntegrationOfficial API integrations with major Russian and international social networks and messengers including VKontakte, Odnoklassniki, Telegram, Instagram, Facebook, TenChat, MAX, LinkedIn, Discord, Twitter, Pinterest, and Viber for autoposting functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Loomly: Social media management platform for SMBs focused on post creation, scheduling, and analytics with collaboration features. Similar target audience (small business owners and SMM freelancers) and pricing tier structure to SMMplanner.
• Planoly: Visual social media planning tool with grid preview, scheduling, and analytics. Comparable to SMMplanner's Instagram feed planning and visual content focus, though narrower in scope.

Direct peers

• Later: Visual-first social media scheduling platform with media planning, link-in-bio, and analytics, particularly strong on Instagram and TikTok. Comparable in PLG positioning and visual content focus aligned with SMMplanner's Canvas module.
• Buffer: Global PLG social media management platform with scheduling, analytics, AI assistant, and team collaboration across major social networks. Closest international analog to SMMplanner's product-led, self-serve model targeting SMBs and creators.
• Publer: Multi-network social media scheduling tool with AI content generation, Canva-style design, and analytics. Similar PLG approach and freemium pricing structure targeting SMBs and creators across international markets.
• SMMBox: Russian social media management SaaS offering autoposting, AI content generation, and analytics across VK, Instagram*, Telegram, and other networks. Direct competitor to SMMplanner in the Russian-speaking SMB and SMM-specialist segment with similar pricing tiers.
• Onlypult: Russian-origin social media management platform offering scheduling, analytics, and multi-account workflows for agencies and SMM specialists. Direct overlap with SMMplanner in product scope and CIS market focus.

Broad incumbents

• Sprout Social: Mid-market social media management suite with publishing, analytics, listening, and customer care. Overlaps SMMplanner's Business tier feature set (team collaboration, reporting, multilingual support) but targets larger customers.
• Hootsuite: Established incumbent in social media management offering scheduling, analytics, listening, and team workflows across many networks. Larger, more enterprise-focused, but offers overlapping autoposting and analytics functionality to SMMplanner's mid-market tier.
• Canva: Global design platform with templates, AI image tools (background removal, upscaling), and content creation for social media. Directly comparable to SMMplanner's Canvas module, representing both a competitive threat and an integration partner opportunity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smmplanner
• LinkedInlinkedin.com/company/smmplanner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMMplanner