Onlypult

What Onlypult does

Onlypult is a SaaS social media management platform founded in 2014 and operated by ONLYPULT LTD, headquartered in Moscow with operational offices in Riga, Latvia and Chino Hills, California. The platform enables users to schedule, publish, and analyze content across more than 14 social networks, blogs, and messaging platforms, including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Telegram, VKontakte, Odnoklassniki, Pinterest, WordPress, Tumblr, and Medium. The product suite is organized into five modules: Publishing (scheduling and content creation), Analytics (reporting and best-time recommendations), Social Inbox (unified comments/DMs), Builder (micro-landing pages), and Shorty (URL shortening). The company is founder-owned and bootstrapped, with founder and CPO Eugene Tsarkov identified as the primary leader and no disclosed external investors.

The platform integrates with social media APIs and uses Cloudflare, Hetzner, DigitalOcean, Yandex, and Kuznitsa for distributed cloud infrastructure across US, German, and Russian data centers, with PCI DSS v3.2 compliant payment processing via CloudPayments. AI-driven features include automated hashtag and caption generation, smart tips for Instagram interaction (including monitoring for offensive language and banned hashtags), and best-time-to-post recommendations based on engagement data. Native mobile applications are available on iOS and Android, and the web platform supports visual scheduling with Dashboard, Calendar, Tile, Feed, and List views, drag-and-drop editing, and bulk scheduling of up to 20 posts.

Onlypult operates a self-serve, product-led growth model with a 7-day free trial and no credit card required, plus enterprise sales inquiry forms for larger deals. Pricing is structured around subscription tiers with 1-month, 6-month, and 12-month accounting periods and annual billing options. The company addresses five primary customer segments: individual social media marketing professionals, marketing agencies, small businesses, enterprise organizations, and customer service teams. The public website is localized in six languages (English, German, Spanish, French, Italian, Portuguese), and named customers include WWF, Windermere, Vie & Véranda, Foodguide App UG, Marketing Logiq, and Creative Cacti Media.

Name

Onlypult

Legal name

ONLYPULT LTD

Website

https://onlypult.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Onlypult is a bootstrapped SaaS social media management platform that lets SMBs, agencies, and enterprises schedule, publish, and analyze content across 14+ social networks, blogs, and messengers via a self-serve subscription product.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

Social Media Reputation & Community Management (MPAAAOAI), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Social media management
• Post scheduling
• Social media analytics
• Content publishing
• Multi-platform posting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Software License Subscriptions: The company generates revenue through commercial license fees for using the Onlypult platform. Users pay according to selected tariff plans with accounting periods of 1 month, 6 months, or 12 months. The monthly accounting period can be paid via one-time payment or subscription (automatic recurring payment). Additional features can be purchased as license upgrades by paying the difference between tariffs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Onlypult is a unified social media management SaaS platform that enables users to create, schedule, and automatically publish posts across 14+ social networks, blogs, and messengers including Instagram, Facebook, Twitter/X, LinkedIn, Google My Business, YouTube, TikTok, VKontakte, Telegram, and others. The platform combines a core Publishing module with add-on modules for advanced analytics, a unified social inbox for comments and DMs, a visual micro landing page builder, and a URL shortener, supported by built-in photo and video editors, AI-assisted hashtag and caption generation, and team collaboration features with role-based access and post approval workflows.

Product overview

Onlypult is a unified social media management platform that combines publishing, analytics, and engagement tools. The core Publishing module serves as the central hub for creating, scheduling, and distributing content across social networks, blogs, and messengers. Analytics provides advanced reporting and audience insights. Builder enables creation of micro landing pages and multilink tools for social media profiles. Social Inbox consolidates comments, DMs, and mentions for cross-platform engagement management. Shorty offers URL shortening functionality. The platform supports Instagram, Facebook, Twitter/X, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, VKontakte, Odnoklassniki, Pinterest, and Medium.

Differentiator

Problem solved

Functional benefit

Brands

• Publishing: A wide range of tools for creating, editing, and scheduling posts on various social media. Multi- and cross-posting, scheduled posting, and teamwork. Indispensable tool for SMM specialists and marketing agencies.
• Analytics
• Builder
• Shorty
• Social Inbox

Products and services

• Publishing Central content management module providing tools for creating, editing, and scheduling posts across multiple social networks, blogs, and messengers. Supports multi-platform posting, scheduled publishing, bulk scheduling, crossposting, drafts, and team collaboration workflows.
• Analytics Advanced social media analytics tool providing audience monitoring, post efficiency assessment, best posting time calculation, smart Instagram tips for banned hashtags and offensive language, and branded report generation with visualizations.
• Social Inbox Unified messaging hub for managing comments, direct messages (DMs), and brand mentions across all connected social media accounts from a single interface, supporting customer service and engagement workflows.
• Builder Visual builder for creating multilink pages and micro landing pages for social media profiles and messengers, with customizable styling, photos, videos, buttons, and content blocks.
• Shorty

Quantifiable outcome

• 3 years of reliability with no unpublished posts reported by enterprise customer
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered infrastructure.

• CloudflareinfrastructureTechnology or IntegrationCloudflare, Inc. provides IT solutions and services including cloud storage and processing. Processing locations: United States of America.
• Hetzner Online GmbHinfrastructureTechnology or IntegrationHetzner Online GmbH provides IT solutions and services including cloud storage and processing. Processing locations: Germany.
• DigitalOceaninfrastructureTechnology or IntegrationDigitalOcean, LLC provides IT solutions and services including cloud storage and processing. Processing locations: United States of America.
• YandexinfrastructureTechnology or IntegrationYandex, LLC provides IT solutions and services including cloud storage, processing, and analytics. Processing locations: Russia.
• KuznitsainfrastructureTechnology or IntegrationKuznitsa LLC provides IT solutions and services including cloud storage, processing, analytics and measurements. Processing locations: Russia, Germany, United States of America.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Buffer: Directly competing social media scheduling and publishing SaaS for SMBs and creators, with multi-network support, analytics, and a self-serve PLG model — closely aligned to Onlypult's Publishing core.
• Later: Social media scheduler and link-in-bio tool with strong Instagram and TikTok focus, visual content calendar, and creator-economy positioning — directly comparable to Onlypult's Instagram-centric scheduling.
• SocialPilot: SMB and agency-focused SMM tool with multi-network scheduling, bulk posting, and white-label reporting — same customer base and pricing tier as Onlypult, with similar self-serve acquisition.
• Loomly: Social media calendar and collaboration platform for SMBs, agencies, and brands with post-approval workflows and analytics — overlapping Publishing + team collaboration positioning.
• Sendible: Agency-oriented SMM platform with multi-client dashboards, scheduling, and branded reports — competing directly for Onlypult's agency segment.
• Agorapulse: Social media management suite for agencies and SMBs with publishing, social inbox, and ROI reporting — overlapping Onlypult's Publishing + Social Inbox product surface.

Broad incumbents

• Hootsuite: Established enterprise-focused social media management suite with publishing, analytics, social listening, and inbox features — overlaps Onlypult's product breadth but targets larger organizations.
• Sprout Social: Public-company SMM platform serving mid-market and enterprise with publishing, engagement, analytics, and CRM integrations — competes for the same agency and brand customers Onlypult serves.
• Zoho Social: Part of the broader Zoho business software suite, offering SMM as an add-on for Zoho CRM and Workplace users — a broad-incumbent alternative for SMBs already in the Zoho stack.

Emerging players

• Vista Social: Newer SMM platform bundling publishing, engagement, and AI content generation at competitive pricing — emerging AI-native threat to bootstrapped tools like Onlypult.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onlypult
• Facebookfacebook.com/onlypult
• LinkedInlinkedin.com/company/onlypult
• Instagraminstagram.com/onlypult

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onlypult