Ra Yoga
Ra Yoga is a privately held, community-focused yoga studio chain operating four locations across Orange County, California, offering 100+ weekly classes in 14 styles alongside teacher training, streaming, and retail.
- Company typePrivate
- Founded2017
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ra Yoga does
Ra Yoga is a privately held, community-focused yoga studio chain operating four physical locations across Orange County, Southern California (Costa Mesa, Newport Beach, Long Beach, and Mission Viejo). Founded in 2017, the company offers 14 distinct yoga styles — including proprietary hybrid formats such as Ra Strength (yoga + weight lifting) and Yogalates (yoga + Pilates) — and runs over 100 classes per week across its locations. Its core technology includes a radiant heat heating system that warms students directly rather than via forced-air convection, which the company markets as more energy-efficient and allergen-friendly than conventional studio heating.
The business model is built primarily on recurring membership subscriptions starting at $34 per month, supplemented by drop-in class purchases, a $38 two-week unlimited new student special, childcare services ($10 per child), retail merchandise sales through Ra Retail, online streaming via Ra Yoga Live, and professional education programs through Ra University — a dedicated 200-hour yoga teacher training facility in Irvine operating for over 10 years. Customer acquisition runs through direct-to-consumer channels including Instagram, Facebook, X, email newsletters, a branded mobile app (iOS/Android, powered by Mariana Tek), and community-driven word-of-mouth referrals. The customer base is entirely individual consumers, with three primary segments: general yoga practitioners, aspiring yoga teachers, and special-needs/recovery-focused practitioners. Ra Yoga has no disclosed external funding, no parent company, and operates with 1-10 employees per firmographic data — indicative of a lean, founder-operated growth profile.
Ra Yoga firmographics
Firmographics- Name
- Ra Yoga
- Legal name
- Ra Yoga
- Website
- https://rayoga.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ra Yoga is a privately held, community-focused yoga studio chain operating four locations across Orange County, California, offering 100+ weekly classes in 14 styles alongside teacher training, streaming, and retail.
- Ownership category
- akta.pro rank
Ra Yoga industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Ra Yoga is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Ra Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Membership Subscriptions: Recurring monthly membership revenue from unlimited or tiered class access. Membership options start at $34/month.
- Drop-in Classes: Single class purchases for non-members or pay-per-class options.
- Ra University Teacher Training: Yoga teacher training programs and holistic workshops offered at the dedicated training facility in Irvine.
- Ra Yoga Live Online Platform: Virtual streaming of in-studio classes, available to members for 7 days after airing.
- Childcare Services: Childcare available at select classes for $10 per child.
- Ra Retail: Retail merchandise including yoga gear and apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership starting at $34/month |
| One time/ perpetual license | Pay-as-you-go | New Student Special - Two Weeks Unlimited for $38 |
| Unit Pricing | Pay-as-you-go | Childcare - $10 per child |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ra Yoga product offering
Product offeringCore offering
Ra Yoga operates a community-focused yoga studio chain with four Southern California locations offering 14 different yoga styles and over 100 classes per week. The core offering is in-studio yoga classes and memberships (starting at $34/month), supported by drop-in classes, a $38 new student special, online streaming via Ra Yoga Live, retail merchandise, and teacher training programs through Ra University.
Product overview
Ra Yoga is a yoga studio chain with 4 physical locations in Orange County, California (Costa Mesa, Newport Beach, Long Beach, Mission Viejo) offering over 100 classes per week across 14 different yoga styles. The company operates a multi-platform ecosystem consisting of in-studio yoga classes, the Ra Yoga Live online streaming platform, Ra Retail e-commerce store, and Ra University for teacher training. Additional offerings include workshops, retreats, and childcare services. Membership plans start at $34/month with a new student special offering 2 weeks unlimited for $38. The company has developed mobile apps for iOS and Android for class booking and membership management.
Differentiator
Problem solved
Functional benefit
Products and services
- Ra Yoga Studios (In-Studio Yoga Classes) In-studio yoga classes across 14 styles including Ra Vinyasa (Heated and Non-Heated), Hot Ra, Ra Strength, Yogalates, Yin RaStore, Sacred Sound, Meditation, Sound Bath, Kundalini Meditation, Prenatal Yoga, Therapeutic Accessible Yoga, Gentle Stretch, Holy Fire Reiki Infused Sound Bath, and pRActice Forum, offered at 4 Orange County locations (Costa Mesa, Newport Beach, Long Beach, Mission Viejo). Targeted at yoga practitioners of all levels.
- Ra Yoga Memberships Monthly membership plans starting at $34/month providing unlimited or tiered class access at any of the four studio locations, with options tailored to different student needs and schedules.
- Ra Yoga Live (Online Streaming Platform) Online platform providing live streaming and recorded on-demand access to in-studio yoga classes; members can view recorded classes for 7 days after airing. Targets members and remote users seeking virtual yoga access.
- Ra University (Teacher Training Program) Dedicated yoga teacher training facility in Irvine, CA offering 200-hour certification programs, holistic workshops, and personal/professional development courses. Targets aspiring yoga teachers and instructors seeking certification or continuing education.
- Ra Retail (Yoga Merchandise) Online retail storefront selling yoga-related merchandise and apparel to studio members and yoga practitioners.
- Workshops Targeted skill development sessions offering personalized instruction and deeper exploration of specific yoga elements such as breathing techniques and philosophical topics. Targeted at yoga students and practitioners seeking accelerated learning.
- Yoga Retreats Yoga retreat experiences designed for deeper practice, relaxation, and immersion. Targeted at yoga practitioners seeking extended practice outside the regular studio schedule.
- Childcare Services Childcare service available during select classes at $10 per child, enabling parents to attend yoga sessions. Targeted at parent practitioners needing supervised care during class.
Quantifiable outcome
- 14 different styles and 100+ classes per week
- +1 more outcomes
Companies that use Ra Yoga
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ra Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ra Yoga partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ra Yoga competitors and assessment
Company assessmentDirect peers
- CorePower Yoga: Largest U.S. heated-yoga studio chain with multiple locations across California. Directly comparable to Ra Yoga on heated-yoga format, multi-location studio model, unlimited-membership pricing, and teacher training programs.
- Y7 Studio: Hip-hop-influenced heated yoga studio chain with a strong SoCal and NYC presence. Closely comparable to Ra Yoga on heated-room format, boutique positioning, and community-driven branding.
- Hot 8 Yoga: Multi-location hot yoga and Pilates studio chain with SoCal locations. Comparable on heated yoga format, unlimited monthly memberships, and teacher training pipeline.
- YogaWorks: Multi-style yoga studio chain (formerly public) with locations in California and beyond. Comparable to Ra Yoga on breadth of class styles, teacher training, and multi-tier memberships.
- Pure Yoga: Premium multi-style yoga studio chain with teacher training and a digital offering. Comparable on multi-format yoga, professional teacher certification, and premium community positioning.
Broad incumbents
- Alo Yoga: Yoga-inspired lifestyle and apparel brand with growing studio and digital wellness offerings. Comparable to Ra Yoga on yoga apparel (Ra Retail), digital content (Ra Yoga Live), and branded community experiences.
- Life Time Fitness: Large national premium fitness operator offering group classes including yoga, plus digital and recovery amenities. Comparable as a broader incumbent that competes for the same wellness-minded member in SoCal.
- Equinox: Premium fitness club operator with multiple SoCal locations offering yoga, Pilates, and boutique-style classes. Comparable as a higher-priced incumbent that competes for the same affluent SoCal wellness consumer.
Emerging players
- Glo (YogaGlo): Subscription-based online yoga and meditation platform with multi-style class library. Comparable to Ra Yoga Live as a digital substitute, with potentially overlapping content (Vinyasa, Yin, meditation) and similar subscription pricing.
- Wanderlust: Yoga and wellness festival and retreat brand that also partners with studios. Comparable to Ra Yoga's retreats and workshops business line and the broader community/immersive experience category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ra Yoga social profiles
Digital presenceRa Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ra Yoga leadership team
Management profileNumber of profiles
Ra Yoga subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ra Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ra Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ra Yoga
What does Ra Yoga do?
Ra Yoga operates a community-focused yoga studio chain with four Southern California locations offering 14 different yoga styles and over 100 classes per week. The core offering is in-studio yoga classes and memberships (starting at $34/month), supported by drop-in classes, a $38 new student special, online streaming via Ra Yoga Live, retail merchandise, and teacher training programs through Ra University.
Is Ra Yoga a public or private company?
Ra Yoga is a private company. It is classified as unknown and is currently operating.
When was Ra Yoga founded?
Ra Yoga was founded in 2017. It employs 1 to 10 people.
Where is Ra Yoga based?
Ra Yoga is headquartered in Costa Mesa, United States, in the North America region.
How does Ra Yoga make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are drop-in Classes, ra University Teacher Training, ra Yoga Live Online Platform, childcare Services and ra Retail.
Who are Ra Yoga's main competitors?
Direct peers on record are CorePower Yoga, Y7 Studio, Hot 8 Yoga, YogaWorks and Pure Yoga. Broad incumbents are Alo Yoga, Life Time Fitness and Equinox. Emerging players are Glo (YogaGlo) and Wanderlust.
Does Ra Yoga have an API?
No public API is recorded for Ra Yoga.
What industry is Ra Yoga in?
Ra Yoga's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 713940 and its SIC code is 7997.