Yogami

What Yogami does

Yogami (operating as Yogami.fit, an entity of DeepFit since 2023 and legally Yogami Private Limited) is a live online yoga and wellness platform founded in 2020 in Dehradun, India by three IIT alumni led by Dr. Deepti Dyondi (IIT Bombay PhD in Biomedical Engineering, certified yoga instructor). The company delivers personalized yoga therapy through live 1-on-1 sessions with certified Indian yoga gurus trained in traditional lineages, supported by an on-demand Digital Studio subscription (₹999/month or ₹7,999/year with international pricing in USD, SGD, GBP), Ayurvedic diet coaching tailored to individual dosha/body types, and ten structured therapeutic programs targeting specific health conditions (diabetes 16-week, thyroid 12-week, stress 8-week, sleep 6-week, immunity 10-week, weight loss 12-week, strength/flexibility 12-week, prenatal/postnatal 6-week, chakra balance 8-week, and learn traditional yoga 12-month).

The technology stack is a web-based platform (yogami.fit) with Firebase authentication, a YouTube-hosted video library, WhatsApp-integrated booking and consultation, and a Clearbit logo API for displaying corporate partner logos; no proprietary AI, public API, or SDK is offered. Distribution combines a product-led self-serve funnel (free Chakra Challenge Day 1 preview driving WhatsApp-initiated subscriptions), a sales-led 1-on-1 private session funnel, and a direct enterprise B2B sales motion targeting HR leaders globally — supplemented by a white-label channel for HR platforms, wellness apps, and employee benefit providers.

Revenue is generated through four subscription streams: live 1-on-1 private session packs (6/12/20-session bundles with validity windows), Digital Studio subscriptions, Ayurvedic diet coaching add-ons, and corporate contracts across three tiers (Starter ≤20 employees, Growth ≤100, Enterprise unlimited). The company reports 10,000+ lives transformed and 70+ corporate clients across 6 active delivery countries (US, UK, New Zealand, Singapore, UAE, Malaysia), with 4.9/5 customer service rating and 83% higher program completion rates versus industry average. Yogami is bootstrapped with no disclosed institutional funding and remains founder-led.

Name

Yogami

Legal name

Yogami Private Limited

Website

https://yogami.fit

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogami is a bootstrapped live online yoga therapy platform offering personalized 1-on-1 sessions with certified Indian yoga gurus, an on-demand Digital Studio subscription, and condition-specific therapeutic programs for individuals and corporate clients across six countries.

Ownership category

akta.pro rank

Product category

Online Yoga & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Online yoga classes
• Corporate wellness programs
• Yoga therapy sessions
• Ayurvedic diet coaching
• Wellness subscription platform

Headquarters

HQ city

Udaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Live 1-on-1 Private Yoga Sessions: Individual personalized yoga therapy sessions conducted live with certified Indian yoga teachers. Sessions target specific health conditions (diabetes, thyroid, PCOD, stress, weight loss, sleep, prenatal). Session packs sold in bundles (6, 12, 20 sessions) with validity periods. Revenue recognized per session delivered. Cancellation policy: 24-hour advance notice required. Sessions expire if not completed within validity window.
2. Digital Studio Subscription (On-Demand): Monthly or annual subscription (₹999/month or ₹7,999/year) giving access to on-demand yoga library (20+ videos), guided meditations (6 audio sessions), 7-Day Chakra Challenge, and 21-Day Strong by Yogami workout program. International pricing: USD $12/month, SGD $16/month, GBP £10/month. Conversion driven by free preview content. Cancel anytime via WhatsApp.
3. Corporate Wellness Programs: B2B wellness programs sold to enterprise and mid-market companies. Three tiers: Starter Pack (up to 20 employees, 4 sessions/month), Growth Plan (up to 100 employees, 12 sessions/month), Enterprise (unlimited, fully customized). White-label options available for HR platforms and wellness apps. Revenue from recurring monthly/annual corporate contracts.
4. Ayurvedic Diet Coaching: Traditional nutrition wisdom coaching tailored to individual body types (doshas), offered as a standalone or bundled add-on with private yoga sessions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yogami sells personalized live 1-on-1 yoga therapy sessions delivered by certified Indian yoga gurus, addressing specific health conditions such as diabetes, thyroid, PCOD, stress, weight loss, sleep, and prenatal care. It complements live sessions with the Digital Studio (an on-demand subscription library of yoga videos, guided meditations, Chakra Challenge, and 21-Day Strong by Yogami program) and sells corporate wellness packages to enterprises and HR/wellness platforms worldwide. Ayurvedic diet coaching tailored to individual doshas is offered as an integrated add-on.

Product overview

Yogami is a live online yoga and wellness platform offering personalized yoga therapy, corporate wellness programs, and on-demand digital content. The core offering includes Live 1-on-1 Personal Yoga Sessions with authentic Indian yoga gurus and the Digital Studio (on-demand video library). Supporting these are 10 specialized therapeutic programs addressing specific health conditions: Weight Loss, Strength & Flexibility, Stress Relief, Immunity Boost, Thyroid Balance, Prenatal/Postnatal, Learn Traditional Yoga, Diabetes Management, Better Sleep, and Chakra Balance. The platform also provides Corporate Wellness Programs through direct and white-label partnerships, and Ayurvedic Diet Coaching as an integrated service. Yogami operates as an entity of DeepFit since 2023, serving members across 6 countries with 70+ corporate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Live 1-on-1 Personal Yoga Sessions Live, interactive personal yoga sessions conducted one-on-one with certified Indian yoga gurus, providing personalized guidance and support for specific health conditions and wellness goals. Sold as session packs (6, 12, or 20 sessions) with validity windows and bundle validity.
• Digital Studio Subscription On-demand subscription library (₹999/month or ₹7,999/year) giving members access to 20+ yoga videos, 6 guided audio meditations, 7-Day Chakra Challenge, and 21-Day Strong by Yogami structured workout program. International pricing in USD, SGD, GBP, EUR, AUD, CAD, MYR, AED.
• Corporate Wellness Programs B2B wellness packages for enterprise and mid-market companies. Three tiers: Starter Pack (up to 20 employees, 4 sessions/month), Growth Plan (up to 100 employees, 12 sessions/month), and Enterprise (unlimited, fully customized). Includes desk yoga, meditation, stress management, and wellness workshops, with white-label options for HR platforms, wellness apps, and employee benefit providers.
• Ayurvedic Diet Coaching Traditional Ayurvedic nutrition wisdom coaching tailored to individual body types (doshas), offered as a standalone service or bundled add-on with private yoga sessions for holistic health management.
• White-Label Wellness Partnership Partnership offering for HR platforms, wellness apps, and employee benefit providers to deliver Yogami's programs (desk yoga, meditation, stress management, wellness workshops) under their own brand, with full analytics, certified instructor network access, and seamless platform integration.
• Weight Loss Yoga Program Personalized 12-week yoga therapy program focused on sustainable weight management through dynamic asanas, mindful eating practices, and Ayurvedic principles.
• Strength and Flexibility Yoga Program 12-week yoga program designed to build functional strength and deep mobility simultaneously, using progressive asana practice.
• Stress and Anxiety Relief Yoga Program 8-week yoga therapy program combining asanas, pranayama, and meditation to activate the parasympathetic nervous system for natural stress and anxiety relief.
• Immunity Boost Yoga Program 10-week yoga program focused on strengthening the immune system through lymphatic drainage poses, pranayama, and Ayurvedic lifestyle practices.
• Thyroid Balance Yoga Program 12-week yoga therapy program for thyroid health using specific asanas, shoulder stand, and pranayama to stimulate glandular function and balance hormones.
• Prenatal and Postnatal Yoga Program Specialized yoga program for pregnancy and postpartum recovery, including trimester-specific modifications, breathing techniques for labor, and Ayurvedic postpartum care. 6-week postnatal recovery focus.
• Learn Traditional Yoga Program Comprehensive beginner-to-advanced traditional yoga training covering asanas, pranayama, meditation, philosophy, and Ayurvedic lifestyle. 12-month structured curriculum with certification options.
• Diabetes Management Yoga Program 16-week yoga therapy program for Type 1 and Type 2 diabetes management using pancreas-stimulating asanas, pranayama, and Ayurvedic dietary guidelines.
• Better Sleep Yoga Program 6-week yoga program for natural insomnia relief and sleep quality improvement using evening yoga poses, sleep-inducing pranayama techniques, and Yoga Nidra.
• Chakra Balance and Energy Healing Program 8-week program teaching the seven-chakra system through specific asanas, bija mantras, pranayama, meditation, and visualization techniques for holistic energy balancing.

Quantifiable outcome

• 83% higher program completion rates vs. industry average, attributed to regular coach follow-ups and dedicated human support
• +5 more outcomes

Named customers26 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HR Platforms & Wellness App ProviderscoreOEM/ Whitelabel/ Licensing PartnerYogami offers white-label wellness program delivery for HR platforms, wellness apps, and employee benefit providers. Partner organizations deliver Yogami's programs (desk yoga, meditation, stress management, wellness workshops) under their own brand. Includes complete analytics and reporting, access to certified instructor network, and seamless integration with existing wellness platforms. Targeted at organizations seeking branded corporate wellness solutions without building in-house yoga instruction capabilities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cult.fit: India's largest fitness and wellness platform offering live online yoga, group classes, and corporate wellness — the closest direct competitor given its mix of consumer subscription and B2B wellness across the Indian market.
• Sarva: Indian yoga and wellness app co-founded by a celebrity, offering live yoga, meditation, and holistic content — directly comparable positioning to Yogami's authentic-Indian-yoga-for-global-audience thesis.
• Mindhouse: India-based wellness platform offering yoga, meditation, and therapy content via subscription. Comparable target customer (urban Indian wellness consumers) and overlapping live + on-demand model.
• Glo: Subscription-based live and on-demand yoga/wellness platform with a global instructor roster. Closely comparable on subscription model, premium instructor positioning, and structured class library.
• Alo Moves: Premium on-demand yoga and wellness streaming service backed by Alo Yoga brand. Comparable subscription product model and instructor-led class library; differs on brand anchored in apparel rather than traditional yoga lineage.
• Down Dog: App-based yoga, meditation, and HIIT platform with procedurally generated classes. Comparable digital subscription product but competes on algorithmic personalization vs. Yogami's human instructor model.

Broad incumbents

• Calm: Global leader in meditation and wellness app subscriptions with Calm Health and Calm Business. Overlaps with Yogami's meditation and stress-relief offerings but operates as a broad incumbent with significantly more capital and brand.
• Headspace: Major mindfulness and wellness platform with consumer subscription and Headspace for Work (B2B). Directly comparable corporate wellness motion to Yogami's B2B segment, but at much larger scale and with broader content portfolio.

Emerging players

• BetterMe: Global wellness app covering yoga, fitness, and nutrition with corporate wellness offerings. Comparable on subscription model and health-condition targeting (weight loss, posture), but with a much broader, more mass-market positioning.
• Wellable: Corporate wellness platform that aggregates third-party wellness content (including yoga and meditation) for employer distribution. Could be a white-label channel partner for Yogami or a competitor for its corporate contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yogami-fit
• Instagraminstagram.com/yogami.fit
• Facebookfacebook.com/yogami.fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogami