On Demand Orthodontist

What On Demand Orthodontist does

On Demand Orthodontist (ODO) is a private, U.S.-based concierge orthodontic support company founded in 2021 by Dr. John Warford and Judd Johns to enable general dentists and orthodontists to add or scale aligner treatment in their practices without hiring in-house orthodontic specialists. The platform is delivered on a per-case fee basis and bundles Ormco's Spark clear aligners (TruGEN material), Dental Monitoring's AI-assisted remote patient monitoring app and ScanBox Pro hardware, curated case reports, expert case design and treatment planning, ongoing clinical guidance, and access to the ODO Dashboard for patient records. Pricing is quote-based and not publicly disclosed, and the concierge service includes dedicated per-case support (orthodontist, virtual assistant, customer care specialist). The GTM motion is sales-led: a free 45-60 minute consultation, followed by software integration and onboarding for the first patient case.

The product stack is built around Dental Monitoring's computer-vision imaging AI, which classifies at-home scans as Go or No-Go and tracks aligner seating and patient compliance. ODO's clinical team consists of practicing orthodontists who act as Key Opinion Leaders for Spark Aligners and Dental Monitoring, including Dr. Warford, Dr. Alyssa Carter, and Dr. Mike DePascale (a founding member of Spark). The clinical evidence base cited includes a 50-case Invisalign-vs-Spark trial showing 77.7% Go scans for Spark versus 71% for Invisalign in 2021, and the concierge model targets fewer than 4 in-office visits per treatment case versus the 12-visit North American aligner average reported by Gaidge Analytics.

ODO's customer segments are general dentists and orthodontists (both primary), with Dental Service Organizations and group practices as a secondary segment. The firm is registered as On Demand Orthodontist Corporation in Delaware, maintains a mailing address in Roswell, Georgia, and lists a Bismarck, North Dakota business address. The company is small (1-10 employees per firmographic data), has no disclosed external funding, and operates primarily in the United States, although the direct partnership channel is described as global in scope.

Name

On Demand Orthodontist

Legal name

On Demand Orthodontist Corporation

Website

https://ondemandorthodontist.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

On Demand Orthodontist (ODO) is a per-case concierge orthodontic support platform that enables general dentists and orthodontists to deliver aligner treatment. It bundles Spark clear aligners, Dental Monitoring AI-assisted remote monitoring, expert case design, and clinical guidance to reduce in-office visits per case.

Ownership category

akta.pro rank

Product category

Orthodontic Support Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic support services
• Clear aligner treatment
• Remote patient monitoring
• Concierge dental services
• Aligner case design

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Per-Case Concierge Service Fees: ODO charges per case for the work done, covering diagnostics, treatment planning, refinements, patient support, and clinical guidance. The partner clinician is the doctor of record for the patient. Clients may independently purchase aligners or go through ODO's concierge model. There is also an optionality for orthodontists or dentists to utilize ODO only for case design support sans monitoring.
2. Aligner and Monitoring Equipment Sales (Concierge Model): In the full concierge model, ODO provides Spark or Invisalign aligners, Dental Monitoring ScanBox Pro devices, retainers, and other materials bundled into the per-case service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

On Demand Orthodontist (ODO) is a concierge orthodontic support service for dental professionals, providing per-case end-to-end support including Spark or Invisalign aligners, Dental Monitoring AI-assisted remote patient monitoring with ScanBox Pro, curated case reports, case design and treatment planning by experienced aligner orthodontists, clinical treatment guidance, and demand generation marketing materials. Services are delivered to orthodontists and general dentists who want to add or expand aligner treatment in their practices, with a goal of fewer than 4 in-office visits per treatment case.

Product overview

On Demand Orthodontist (ODO) is a concierge orthodontic support platform that enables orthodontists and dentists to offer aligner treatment. The core offering centers on the Concierge Package, which bundles Spark Aligners (made with TruGEN material), Dental Monitoring remote monitoring technology (including ScanBox pro hardware and mobile app), curated Case Reports, Case Design & Treatment Planning, and Clinical Treatment Guidance. The service also includes access to the ODO Dashboard for patient records and communication, plus orthodontic marketing materials. ODO provides end-to-end support from pre-consultation through case completion, with the goal of reducing in-office appointments to four or fewer visits per treatment case while maintaining quality outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• ODO Concierge Service End-to-end orthodontic support platform for dental professionals, providing aligner treatment design, remote patient monitoring, clinical guidance, and practice support from pre-consultation through case completion. Includes a dedicated per-case support team with an orthodontist, virtual assistant, and customer care specialist.
• Concierge Package Comprehensive aligner treatment bundle including Spark or Invisalign aligners made with TruGEN material, Dental Monitoring app and ScanBox Pro, curated case reports, case design and treatment planning, clinical treatment guidance, and orthodontic marketing materials through partner Brain Bytes Creative.
• Spark Aligners Clear aligner system made with TruGEN material from Ormco, provided as part of the ODO concierge service. ODO transitioned from Invisalign to Spark based on clinical trial results showing more Go scans during treatment.
• Dental Monitoring Remote Monitoring Remote patient monitoring platform using AI-assisted technology. Patients use the DentalMonitoring app with ScanBox Pro to scan teeth and send progress images to clinicians for review, enabling virtual check-ins and reducing in-office visits.
• Case Design & Treatment Plan Cases designed by experienced aligner orthodontists, expertly laid out for clinician ease and success, including treatment sequencing and scheduling recommendations. Adjunct/case-design-only option is available for clinicians who prefer to use their own aligner brand.
• Continuing Education Courses Online continuing education resources for dental professionals including courses on 'Treating Mixed Dentition Cases with Aligners' and 'Treating Complex Cases Efficiently with Aligners' delivered through CEZoom and DentalLearning platforms.

Quantifiable outcome

• Fewer than 4 in-office visits per treatment plan (vs. national average of 12 for aligners)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Vivos TherapeuticscoreStrategic or Co-development Partner · 1 October 2023ODO announced a collaboration with Vivos Therapeutics, a frontrunner in addressing Obstructive Sleep Apnea (OSA). Vivos executed strategic agreements with Ormco and On Demand Orthodontist to provide Spark Clear Aligners to Vivos' national network of providers. This partnership was covered by Nasdaq and underscores ODO's mission of fostering patient-focused collaboration among clinicians to address breathing-related issues through a multidisciplinary approach.
• Gaidge AnalyticssupportingTechnology or IntegrationODO utilizes Gaidge Analytics software for orthodontic practice data analytics, enabling Dr. Warford and partner practices to track appointment volumes, chairside efficiency, and case profitability. Gaidge simplifies identifying important data points, synthesizing and presenting them as business insights. A joint podcast episode featured Suzanne Wilson, COO of Gaidge, discussing data-driven orthodontic practice management.
• Dental MonitoringcoreTechnology or IntegrationODO embeds Dental Monitoring's AI-assisted remote monitoring platform and ScanBox Pro hardware into its concierge service model for every case. The platform enables patients to scan their teeth at home using a mobile phone and sends results to the treating clinician. Dr. John Warford and Dr. Alyssa Carter are both KOLs for Dental Monitoring. The technology tracks Go/No-Go scan rates to optimize treatment outcomes.
• Ormco / Spark AlignerscoreTechnology or IntegrationODO uses Ormco's Spark Clear Aligners made with TruGEN material as its primary aligner system in the concierge model. Dr. John Warford transitioned from Invisalign to Spark 18 months ago following a 50-case trial validated by Dental Monitoring data. He and Dr. Mike DePascale (founding member of SPARK) serve as KOLs for Spark Aligners. Judd Johns led Global Education for Spark Aligners at Ormco prior to ODO.
• Brain Bytes CreativesupportingGTM or Marketing PartnerODO partners with Brain Bytes Creative, an orthodontic marketing specialist, to provide exclusive pricing and product offerings on marketing materials and demand generation resources for ODO partner practices.
• Ormco Orthodontics (KOL Relationship)coreStrategic or Co-development PartnerMultiple ODO team members serve as Key Opinion Leaders for Ormco Orthodontics: Dr. John Warford is a KOL for Spark Aligners; Dr. Alyssa Carter is a KOL for Ormco Orthodontics and Dental Monitoring; Dr. Mike DePascale is a founding member of the SPARK program. Judd Johns led Global Education for Spark Aligners at Ormco before founding ODO.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evenly Orthodontics: Evenly provides in-practice aligner therapy enablement for general dentists, including case design, remote monitoring support, and per-tooth orthodontic delivery — a near-identical service model and target customer to ODO. Both compete for the general-dentist orthodontics segment.
• Dental Monitoring: Dental Monitoring is the AI-powered remote orthodontic monitoring platform ODO embeds into every concierge case. It also offers direct-to-clinician subscription access to its ScanBox Pro and monitoring dashboard, making it both a partner and an adjacent competitor in remote orthodontic monitoring.
• uLab Systems: uLab provides AI-assisted aligner treatment planning software that lets clinicians design and order in-office aligners, competing directly with ODO's outsourced case-design and aligner-bundling service for both orthodontists and general dentists.

Broad incumbents

• Align Technology (Invisalign): Align Technology's Invisalign brand is the dominant clear aligner system and a partial substitute for the Spark-based concierge bundle ODO sells. While Align controls manufacturing and the iTero scanner ecosystem, its ClinCheck treatment-planning services overlap with ODO's case-design layer.
• Spark Aligners (Ormco): Ormco's Spark Aligners is the core aligner product ODO resells inside its concierge package. Ormco also sells Spark direct to clinicians, meaning it is both a supply partner and an indirect competitor seeking to bypass concierge intermediaries.
• SureSmile (Align / Dentsply Sirona): SureSmile (now under Dentsply Sirona's portfolio) offers digital orthodontic treatment planning and aligner systems, including remote-monitoring workflows. It is an established competitor in the practice-side aligner enablement category ODO targets.

Emerging players

• Candid Co. Candid offers remote orthodontic treatment with clear aligners and remote monitoring, targeting patients and partner dental practices. Its hybrid provider-based model overlaps with ODO's remote-monitoring / aligner-bundling approach for clinicians seeking lighter-touch enablement.
• SoftSmile: SoftSmile builds AI-driven orthodontic treatment-planning software that competes with ODO's case-design and treatment-planning sub-service. It sells direct to dental practices and DSOs, potentially disintermediating outsourced aligner planning.
• SmileSnap: SmileSnap provides remote consultation and patient-monitoring software for orthodontic and dental practices, enabling virtual consultations similar to ODO's async Dental Monitoring-driven workflows. It targets the same provider enablement niche with a lighter software-only model.
• LightForce Orthodontics: LightForce produces 3D-printed custom brackets and end-to-end digital orthodontic treatment planning for clinicians, competing for orthodontic case volume that could otherwise flow through ODO's aligner-concierge offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ondemandorthodontist
• LinkedInlinkedin.com/company/on-demand-orthodontist
• Instagraminstagram.com/ondemandorthodontist

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Demand Orthodontist