What Elma365 does

ELMA365 (legal entity OOO ELMA) is a Moscow-headquartered, privately held Russian software company founded in 2009 that builds a Low-code business process management (BPM) platform and a surrounding ecosystem of integrated enterprise applications. The core ELMA365 platform uses BPMN 2.0 process modeling, a multi-tenant microservice architecture (branded ELMA365 Hub) and an open API to enable business analysts and citizen developers to build process-driven applications without traditional programming. Around this core sit modular products for CRM, customer experience (CX), content and document management (CSP / EDMS), HR document management (КЭДО), enterprise service management (ESM), procurement, project management, and an industry-specific fintech stack for banks. Native AI capabilities are delivered through ELMA Cortex (an AI agent platform with multi-agent orchestration and on-premises LLM support) and ELMA Bot (a low-code chatbot constructor), with computer-vision document recognition delivered inside the CSP module.

The company monetizes primarily through per-seat SaaS subscriptions (ELMA365 Cloud) and on-premises enterprise licenses, supplemented by professional services revenue routed through a 250+ certified partner network (Masterdata, BPM-Expert, Navicon, Onellect) and marketplace commissions from the ELMA365 Store, which hosts 100+ extensions including 1C, R7-Office, КриптоПРО CSP, МЧД, and Spark. Free 14-day SaaS trials support self-service evaluation by mid-market buyers, while enterprise sales is handled by a direct field team targeting large Russian and CIS organizations. Headcount is reported at 101–250 and the customer base is stated at over 4,000 organizations concentrated in Russia and CIS, with marquee logos including Sberbank, Kaspersky Lab, Techonikol, AstraZeneca, Air Astana, Glenmark, Rusagro, Lenta, Chestny Znak (national digital labeling system), and YANAO.

ELMA365 operates in the import-substitution structural tailwind created by the exit of Western enterprise software vendors (SAP, Microsoft, Salesforce, Oracle) from the Russian market. The product is included in the Russian Software Registry as a fully domestic development, and the company holds multiple #1 analyst rankings: most-deployed BPM system in CIS (TAdviser), #1 CSP in CNews СЭД 2024, #1 CRM by implementation count in TAdviser, and Market Leader in the FeaturedCustomers Winter 2026 RPA Customer Success Report. Recognized displacement wins — Kaspersky migrating from SAP Ariba, Svyaz replacing Microsoft Dynamics for over 1 million consumers, Glenmark replacing Salesforce in 2.5 months, and Sveza replacing SAP Cloud for Customer — substantiate the platform's credibility as an enterprise-grade Western replacement. Multiple industry-specific AI-powered process automations (e.g., Rusagro: 10-hour processes collapsed to 15 minutes; Fast Bank: 48+ hour loan acceleration; BPM Expert AI: 60% cost reduction) support the case-study-driven sales motion.

Name

Elma365

Legal name

OOO «ELMA» (Общество с ограниченной ответственностью «ЭЛМА»)

Website

https://elma365.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

ELMA365 is a privately held Russian software company that builds a Low-code BPM platform and ecosystem of integrated CRM, document management (CSP), HR document (КЭДО), service desk, procurement, and AI agent (ELMA Cortex) products, sold to over 4,000 large enterprises in Russia and CIS under a subscription and partner-channel model.

Ownership category

akta.pro rank

Product category

Enterprise Low-code BPM Platform

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Vendor Master Data Management & Onboarding (BPAAAJAB), Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• Low-code BPM platform
• Business process automation
• Enterprise content management
• Customer relationship management
• Electronic document management

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: SaaS subscription model with ELMA365 Cloud, plus On-premises enterprise licenses for organizations requiring local deployment. Pricing based on number of users (per-seat model).
2. Implementation and Consulting Services: Professional services revenue generated through certified implementation partners and the partner network for system deployment, customization, and integration.
3. ELMA365 Store Add-ons: Vendor and partner solutions marketplace for extending platform functionality, including integrations with 1C, R7-Office, Spark, and other specialized tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Elma365 sells a unified Low-code enterprise platform for business process management (BPM), CRM, content services, service desk, HR document management (КЭДО), procurement, and project management, sold as SaaS subscriptions or on-premises enterprise licenses with per-user pricing. Around this core platform the company offers the ELMA Cortex AI agent platform, the ELMA Bot low-code chatbot builder, and the ELMA365 Store marketplace of 100+ partner extensions. Customers are large enterprises, banks, and government organizations in Russia and the CIS seeking a domestic, import-substitution software stack.

Product overview

ELMA365 is an ecosystem of Low-code products for business and business process automation, comprising a core BPM platform with multiple specialized modules and solutions. The architecture consists of the ELMA365 Low-code BPM Platform (core) supporting CRM (ELMA365 CRM), Customer Experience (ELMA365 CX), Content/Document Management (ELMA365 CSP), Service Desk (ELMA365 Service), HR Document Management (ELMA365 КЭДО), Procurement (ELMA365 Procurement), and Project Management. Supporting technologies include ELMA Cortex (AI agent platform), ELMA Bot (chatbot builder), ELMA365 Hub (microservices architecture), and ELMA HighLoad (high-scale performance). Industry-specific solutions include ELMA365 Fintech for banking and ELMA365 Tax Monitoring. The ecosystem is complemented by ELMA365 Store with 100+ extensions. The platform holds #1 position among BPM systems in the CIS according to TAdviser with over 4,000 customer implementations.

Differentiator

Problem solved

Functional benefit

Brands

• ELMA365 BPM Platform: Core Low-code BPM platform for business process automation and management.
• ELMA365 CSP
• ELMA365 CRM
• ELMA365 CX
• ELMA365 ESM
• ELMA365 КЭДО
• ELMA365 Hub
• ELMA365 Закупки
• ELMA365 Fintech
• ELMA Bot
• ELMA Cortex
• ELMA365 Store
• ELMA Academy

Products and services

• ELMA365 Low-code BPM Platform Core Low-code business process management platform enabling visual modeling, execution, monitoring, and continuous improvement of business processes using BPMN 2.0 notation without programming skills, targeted at enterprise customers across Russia and CIS.
• ELMA365 CRM Customer relationship management system for managing the full sales cycle from first contact through upselling, including lead generation, customer base management, sales funnel automation, omnichannel communications, and analytics for enterprise businesses.
• ELMA365 CX (Customer Experience) Integrated platform combining marketing, sales, and customer service with AI capabilities (Customer Journey Map editor, conversion optimizer, AB testing, personalization) on a unified Low-code BPM platform, covering the complete customer journey from first touch to loyal customer.
• ELMA365 CSP (Content Services Platform) Document and content management platform combining ECM capabilities with Low-code BPM automation, including electronic document management, contract handling, machine-readable power of attorney (МЧД), qualified electronic signatures, and electronic archive.
• ELMA365 Service (Service Desk + AI) Omnichannel customer service and IT service management platform for automating support and client service processes with AI agents, including ITSM capabilities, SLA monitoring, 360-degree customer profiles, and Service Desk 2.0 functionality.
• ELMA365 КЭДО (HR Document Management) Digital HR workflow solution for electronic personnel document management, supporting multiple qualified electronic signatures (ПЭП, УНЭП, УКЭП, Госключ), automating HR processes, and providing an employee self-service portal.
• ELMA365 Procurement SRM system for planning, managing, controlling, and forecasting procurement processes, covering the entire procurement cycle from needs collection to acceptance and payment of goods and services, with Low-code configuration flexibility.
• ELMA365 Fintech Industry-specific configuration of the ELMA365 platform for banks and financial organizations covering front and back office processes, including credit pipeline, product configurator, and electronic client dossier management, aimed at improving customer experience in financial services.
• ELMA365 Projects Project management module for calendar planning, project management processes, and a unified information environment for project teams, built on the ELMA365 Low-code platform.
• Tax Monitoring Solution Unified solution for effective dialogue with Russian tax authorities, including AIS Nalog-3 integration, internal control systems, processes, archive with qualified electronic document management, and OCR capabilities, with continuous updates to track Russian tax legislation changes.
• ELMA Cortex (Enterprise AI Agent Platform) Enterprise AI agent platform for creating, orchestrating, and managing AI agents within corporate processes, providing visual constructors, multi-agent system orchestration, AI Operation embedding into ELMA365 processes, and support for dozens of LLM models including On-Premises deployment for data security.
• ELMA Bot Low-code chatbot constructor for creating AI-powered chatbots integrated into customer service and support workflows, with omnichannel deployment including livechat widgets, messenger connectors, and integration with ELMA365 CRM.
• ELMA365 Hub Multi-tenant architectural technology enabling complex Low-code application ecosystems for large enterprises, providing a unified environment for data access and processes across subsystems with independent development cycles per domain.
• ELMA HighLoad High-performance enterprise edition of the ELMA365 platform with server clustering capabilities and an open load testing report demonstrating platform capacity for 10,000 concurrent users on On-Premises deployments.

Quantifiable outcome

• 20% increase in laboratory management productivity, -50% downtime, -20% costs (Dantistoff case)
• +8 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• 1CcoreTechnology or Integration1C integration through ELMA365 Store connector enabling data exchange between ELMA365 and 1C accounting systems. Critical integration for Russian market customers.
• R7-OfficecoreTechnology or IntegrationR7-Office online document editor integration through ELMA365 Store for document creation and editing within the platform.
• Masterdata (Мастердата)majorImplementation/ SI/ Consulting PartnerIT integrator providing ELMA365 implementation services. Created legally significant and HR document management on ELMA365 for their own operations.
• BPM-ExpertmajorImplementation/ SI/ Consulting PartnerCertified implementation partner specializing in ELMA365 deployments with AI integration expertise.
• OnellectmajorImplementation/ SI/ Consulting PartnerImplementation partner participating in ELMA partner competition events.
• NaviconmajorImplementation/ SI/ Consulting PartnerImplementation partner specializing in ELMA365 deployments.
• R&M Group AllianceminorImplementation/ SI/ Consulting PartnerPartner participating in ELMA partner ecosystem.
• BPM LabminorImplementation/ SI/ Consulting PartnerImplementation partner in ELMA partner network.
• ADB-Technology (АВМ-Технология)minorImplementation/ SI/ Consulting PartnerImplementation partner participating in ELMA partner events.
• Kotologika (Котологика)minorImplementation/ SI/ Consulting PartnerImplementation partner that helped KOT company build end-to-end deal process on ELMA365.
• Advalange (Адваланж)minorImplementation/ SI/ Consulting PartnerPartner presenting ELMA365 procurement webinar on spot raw material purchasing.
• 250+ Technology and Business PartnerscoreChannel Partner/ Reseller/ DistributorExtensive partner network including technology partners (1C, R7-Office, Spark, MD Mobile, KIT: EHSM), business partners, and implementation integrators across Russia and CIS markets.
• Skolkovo (Сколково)majorStrategic or Co-development PartnerJoint research on BPMS maturity and CRM market positioning. ELMA365 participated in Skolkovo and TAdviser BPMS research study.
• TAdvisermajorStrategic or Co-development PartnerRussian IT analyst firm conducting joint research with ELMA365 on BPMS and CRM market rankings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pega: Pega is a global BPM and low-code platform for case management and CRM. Relevant as a broad incumbent benchmark for ELMA365's enterprise BPM, CRM, and process AI positioning.
• ServiceNow: ServiceNow is a global enterprise service management and low-code platform with strong workflow automation. Comparable to ELMA365 ESM/Service Desk and the broader Low-code ecosystem ambition.
• 1C:Bitrix (1C-Bitrix): 1C:Bitrix is part of the dominant 1C Russian enterprise software ecosystem, offering CRM, BPM, intranet, and site management. It competes broadly with ELMA365 CRM, Service Desk, and BPM modules among mid-market Russian customers.
• Appian: Appian is a global low-code process automation platform with BPMN-based design, AI, and RPA. Comparable as a global reference point for ELMA365's BPM platform positioning and enterprise deal benchmarks.
• Salesforce: Salesforce is a global CRM and customer experience platform that ELMA365 CRM/CX is positioned against; specifically referenced by Glenmark case (migration from Salesforce to ELMA365 in 2.5 months).
• Microsoft Power Platform: Microsoft Power Platform (Power Apps, Power Automate, Dataverse) is a global low-code suite for app, process, and RPA automation. Comparable to ELMA365 Low-code and BPM modules as a competitive low-code stack.

Direct peers

• Creatio (formerly bpm'online): Creatio is a low-code platform combining BPM, CRM, and workflow automation; comparable to ELMA365 as a unified low-code ecosystem for sales, service, and operations targeting enterprise customers.
• bpmsoft: bpmsoft is a Russian low-code BPM platform focused on business process automation for mid-market and enterprise customers in Russia/CIS, directly competing with ELMA365 on BPM deals.
• Directum: Directum is a leading Russian ECM/BPM vendor offering document management, workflow, and HR document workflows — directly comparable to ELMA365 CSP, KEDO, and BPM modules in the Russian enterprise market.

Emerging players

• Bizagi: Bizagi is a low-code BPM and process automation vendor with BPMN-based design and AI/RPA integration. Comparable to ELMA365 as a focused low-code BPM challenger in mid-market and enterprise deals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elma365