The Personal Marketing Company

What The Personal Marketing Company does

The Personal Marketing Company (TPMCO) is a privately held, vertically specialized marketing and advertising company that produces and distributes print and digital marketing materials exclusively for residential real estate professionals. Founded in 1978 by John Wendorff in suburban Kansas City after developing an accounting system for ERA Real Estate, the company is now headquartered in Lenexa, Kansas, and has operated continuously for 45+ years. TPMCO holds approved-vendor status with all major U.S. real estate franchises — Keller Williams, RE/MAX, Berkshire Hathaway HomeServices, Coldwell Banker, Century 21, ERA, Better Homes and Gardens Real Estate, and Weichert — and reaches customers through dedicated branded ordering portals, a self-serve e-commerce platform at order.tpmco.com, and live Marketing Success Specialists available by phone, chat, and email during business hours.

The core product suite centers on automated direct-mail subscriptions: monthly, bimonthly, or quarterly postcards and newsletters across five professionally written content themes, plus the multi-year ProPower Client Follow-Up Program (21 mailings over 5 years at $48 per client) and the Expressibles postcard-only variant. Adjacent offerings include custom business cards (multiple finishes), note cards, and low-cost targeted prospecting campaigns for expired listings and FSBO homeowners ($10 for 8 postcards). A digital extension called MPower adds NFC-enabled ShareCard/ShareTag hardware, branded SMS keywords, personal QR codes, the Win Local analytics dashboard, and PeoplePixel audience remarketing across Facebook, Instagram, LinkedIn, and 50,000+ apps. Email Marketing ($99/year) provides a complementary digital channel with unlimited subscribers and done-for-you monthly campaigns. Underlying technology combines an in-house print production and fulfillment operation with a CRM-integrated ordering and list-upload platform.

Revenue is generated through a mix of recurring subscriptions (ProPower multi-year contracts, MPower at $149/year, Email Marketing at $99/year) and per-unit one-time purchases with volume-tiered pricing (e.g., postcards from $0.85 down to $0.74 at 3,000+ quantity). TPMCO mails an estimated 10+ million pieces annually on behalf of customers, employs 11–50 people, and remains privately held by its founder with no institutional investment, M&A activity, or regulatory actions in its history.

Name

The Personal Marketing Company

Legal name

The Personal Marketing Company

Website

https://tpmco.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

The Personal Marketing Company (TPMCO) is a privately held marketing services company, founded in 1978 and headquartered in Lenexa, Kansas, that produces and distributes automated print and digital marketing materials — postcards, newsletters, client follow-up programs, business cards, and NFC digital business cards — exclusively for individual real estate agents and brokerages across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automated Marketing Subscriptions: Recurring subscription products including automated newsletters, postcards, and client follow-up programs that mail monthly, bimonthly, or quarterly. Customers pay per-unit based on quantity tiers.
2. One-Time Print Products: One-time purchases of postcards, business cards, note cards, and other marketing materials with no recurring commitment.
3. MPower Membership: Annual digital business card membership providing NFC cards, QR codes, SMS keywords, and analytics dashboard for $149/year.
4. Email Marketing Subscription: Annual subscription for professionally written email campaigns delivered monthly with unlimited subscriber capacity for $99/year.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TPMCO is a real estate marketing services company that produces and mails automated direct mail campaigns (newsletters, postcards, and multi-year client follow-up programs) on behalf of individual real estate agents and Realtors. The company also produces one-time print products (business cards, postcards, note cards) and offers the MPower digital business card platform with NFC and QR-code-based lead capture. Subscriptions include free mailing list provision and personalization with agent branding, photos, and contact information.

Product overview

The Personal Marketing Company (TPMCO) operates as a print marketing platform serving real estate professionals with a portfolio of automated and one-time print products. The core offering consists of Automated Marketing Subscriptions that bundle postcard and newsletter campaigns with client follow-up programs, complemented by individual product purchases including business cards, targeted prospecting campaigns, and custom note cards. A digital extension called MPower adds NFC-enabled business cards and lead tracking capabilities, while Email Marketing provides a companion digital channel. All products support agent personalization with photos, logos, and contact information. The platform emphasizes automation to reduce agent workload while maintaining consistent client outreach through direct mail.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Marketing Subscriptions Recurring subscription bundles of postcards, newsletters, and client follow-up materials delivered monthly, bimonthly, or quarterly with personalized agent branding. Free mailing list provision included. Per-unit pricing with quantity tiers.
• Automated Newsletter Subscriptions Scheduled print newsletter mailings in five pre-written themes (Homeowner's Update, Insights on Real Estate, Living Well, Spotlight, Money Talk), in digest (6x8.5") or standard (8.5x11") sizes, with the agent's branding, photo, and contact information on front and back. Priced at $0.93-$1.10 per newsletter mailed with quantity tiers.
• Automated Postcard Subscriptions Recurring monthly postcard mailings in four pre-designed themes (Animal, Market Impact, Recipes, Seasonal) in standard (6" x 4") or executive (9.5" x 6") sizes with first-class postage included. Free mailing list provided; pricing from $0.74 to $1.02 per postcard based on quantity.
• Automated Client Follow-Up Programs (ProPower and Expressibles) Multi-year automated client follow-up programs that keep agents in front of past clients through scheduled mailings. ProPower delivers 21 mailings over 5 years for $48 per client (1 thank-you postcard, 10 Today's Living lifestyle magazines, 10 Home-Topic postcards); Expressibles delivers postcard-only mailings for 3 or 5 years. All personalized with the agent's information, with postage included.
• Real Estate Postcards (One-Time) One-time individual postcard orders covering Just Listed, Just Sold, Open House, Market Impact, Seasonal, All Occasion, Animal, Recipes, Inspirational, Buyer/Seller, Home Maintenance, and Custom designs. Printed on premium glossy cardstock and mailed the next business day.
• Targeted Marketing Campaigns (Expired Listings and FSBO) Done-for-you prospecting postcard campaigns targeting either Expired Listings or For Sale By Owner (FSBO) homeowners, delivering eight 4"x6" postcards mailed every 4 days for $10 with first-class postage included.
• Real Estate Business Cards Professional real estate business cards in Original (16pt UV-coated), Rounded, Velvet, Rounded Velvet, and Signature (32pt painted-edge) finishes. Full-color both sides; quantity tiers of 250 (from $20.78 to $77.78), 500 (from $25.78 to $103.78), and 1,000 cards.
• Custom Note Cards Personalized flat-format note cards (5.5" x 4.25") printed on premium paper with matching envelopes, priced at $39.95 (100 cards), $99.88 (250 cards), or $199.75 (500 cards).
• MPower Digital Business Card Membership Annual membership ($149/year) providing an NFC-enabled ShareCard and ShareTag, branded SMS keyword, personal QR codes, and a dynamic Win Local dashboard for lead capture, contact management, and analytics. Includes PeoplePixel automatic audience remarketing for retargeting across Facebook, Instagram, LinkedIn, and 50,000+ apps.
• Email Marketing Subscription Annual done-for-you email newsletter subscription ($99/year) delivering monthly professionally written email campaigns themed to match the print newsletter library, with unlimited subscriber capacity and personalized with the agent's photo and contact information.

Quantifiable outcome

• 21 automated mailings over 5 years for $48 per client keeps agents top-of-mind
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Keller WilliamscoreChannel Partner/ Reseller/ DistributorTPMCO is a Keller Williams Approved Vendor offering exclusively branded products including automated newsletters, postcards, client follow-up programs, business cards, and MPower membership through dedicated ordering portal.
• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Approved Supplier providing exclusively branded products including automated newsletters, postcards, client follow-up, business cards, and MPower through dedicated ordering portal.
• Berkshire Hathaway HomeServicescoreChannel Partner/ Reseller/ DistributorTPMCO offers exclusively branded products for Berkshire Hathaway HomeServices including newsletters, postcards, client follow-up at $34/client for 5 years, business cards, and MPower.
• Coldwell BankercoreChannel Partner/ Reseller/ DistributorTPMCO is an approved vendor for Coldwell Banker offering exclusively branded newsletters, postcards, client follow-up programs, business cards, and MPower.
• Better Homes and Gardens Real EstatecoreChannel Partner/ Reseller/ DistributorTPMCO provides exclusively branded products for Better Homes and Gardens Real Estate including newsletters, postcards, client follow-up, business cards, and MPower.
• ERA Real EstatecoreChannel Partner/ Reseller/ DistributorERA Real Estate partner offering exclusively branded products including newsletters, postcards, client follow-up programs, business cards, and MPower.
• Weichert RealtorscoreChannel Partner/ Reseller/ DistributorWeichert Realtors partner with TPMCO for exclusively branded newsletters, postcards, client follow-up at $48/client for 5 years, business cards, and MPower.
• Century 21coreChannel Partner/ Reseller/ DistributorCentury 21 partner offering exclusively branded products including newsletters, postcards, client follow-up, business cards, and MPower.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Real Geeks: Real Geeks is a real estate agent marketing platform offering IDX websites, CRM, and lead generation tools. Directly comparable to TPMCO because both target residential real estate agents with an integrated marketing stack, though Real Geeks is digital-first versus TPMCO's print-led approach.
• LionDesk: LionDesk provides CRM, drip email, video email, and marketing automation built specifically for real estate agents. Comparable to TPMCO in targeting the same agent persona and addressing their need for automated, recurring client outreach.
• Zurple: Zurple is a real estate CRM with behavioral marketing automation that drives automated seller lead follow-up. Comparable to TPMCO because both serve real estate agents with automated nurture programs designed to convert and retain clients over multi-year cycles.
• CINC (Commissions Inc.): CINC provides agent websites, IDX, CRM, and lead nurturing for real estate professionals. Directly comparable to TPMCO in serving residential real estate agents with an integrated marketing, lead, and nurture platform.
• iHomefinder: iHomefinder offers IDX, CRM, and marketing tools for real estate agents and brokerages. Comparable to TPMCO as a marketing technology provider focused exclusively on the residential real estate vertical.
• BombBomb: BombBomb is a video email platform widely adopted by real estate agents for personal client communication. Comparable to TPMCO because it competes for the same agent marketing budget and emphasizes automated, personal outreach to past clients and prospects.

Broad incumbents

• Cimpress / VistaPrint: Cimpress (parent of VistaPrint) is a large-scale print and marketing services provider for SMBs across many verticals. Comparable to TPMCO as a print-on-demand marketing vendor, but operates at vastly greater scale and serves all SMB verticals, not just real estate.
• Mailchimp: Mailchimp is a leading email marketing and automation platform serving SMBs broadly, including real estate agents. Comparable to TPMCO's Email Marketing subscription product, though Mailchimp is a general-purpose digital tool rather than a real estate specialist.
• Constant Contact: Constant Contact is an SMB email and digital marketing platform with strong small-business adoption. Comparable to TPMCO's email and broader marketing products for small business customers, including real estate agents.
• Zillow Premier Agent: Zillow Premier Agent is the dominant paid lead-generation and advertising platform for residential real estate agents in the US. Comparable to TPMCO because it competes for the same agent marketing spend, though it operates a marketplace/lead-gen model versus TPMCO's print-and-automation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/personalmarketingco
• LinkedInlinkedin.com/company/tpmco
• Instagraminstagram.com/thepersonalmarketingco
• Xx.com/personalmktco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Personal Marketing Company