What PlanPro does

PlanPro OÜ is an Estonian private software company founded in 2008, headquartered in Tallinn, that builds a web-based management platform connecting organizational strategy, projects, tasks, budgets, risks, and employee performance evaluation into a single integrated system. The product is delivered as a modular SaaS suite — Strategic Management, Project and Task Management, Risk Management (including Estonian E-ITS compliance), Budgeting, Working Time Planning and Tracking, Employee Appraisal (180°/270°/360° feedback), and Surveys — with optional implementation and consulting services. PlanPro's logic is grounded in Estonian public-sector planning and performance-evaluation conventions, and the platform is available on Estonia's Government Cloud (Riigipilv) with Microsoft Entra ID SSO integration.

The company serves a primarily public-sector and large-enterprise customer base, including the governments of Montenegro (nationwide rollout across 19 ministries in 2020) and Moldova (since 2014), multiple Estonian ministries (Finance, Climate, Environment, Foreign Affairs), Estonian Courts, the Estonian Tax and Customs Board, North Estonia Medical Centre (~5,000 employees), and enterprises such as Port of Tallinn, Estonian Railways, Utilitas, Ramirent Baltic, Delfi, and Saku Metall — totaling more than 150 customers across Estonia, Moldova, Montenegro, Latvia, and Lithuania. PlanPro monetizes through annual subscription SaaS contracts with quote-based enterprise pricing and complementary professional services for implementation and configuration.

PlanPro's go-to-market is direct enterprise sales via its website ("Request Demo" CTAs), supplemented by content marketing, industry events such as HR EXPOl and Linnade ja Valdade päevad, and government-to-government distribution channels enabled by Estonian Ministry of Foreign Affairs development aid. The company has been recognized as an Estonian Gazelle Company in 2022, 2023, and 2025 by Äripäev, and operates with a small team of fewer than 10 employees while supporting continuous quarterly product version updates and multilingual capabilities across Estonian, Latvian, Lithuanian, and English.

Name

PlanPro

Legal name

PlanPro OÜ

Website

https://planpro.ee

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PlanPro OÜ is an Estonian SaaS company that provides a modular web-based management platform connecting strategy execution, projects, budgeting, risk management, and employee performance evaluation for government agencies and large enterprises, serving 150+ customers across Estonia, Moldova, Montenegro, Latvia, and Lithuania.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinna

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: PlanPro operates as a subscription-based SaaS model, with software provided as a service via cloud deployment. The software is also available in Estonia's Government Cloud (Riigipilv). Pricing is likely tiered by organization size or module usage.
2. Implementation and Consulting Services: PlanPro provides implementation support, software configuration, process optimization recommendations, and user training as part of customer onboarding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PlanPro is a web-based SaaS management platform that connects an organization's strategic goals, action plans, projects, tasks, budgets, risks, and performance evaluation into a single unified system. It is designed for Estonian public sector bodies, municipalities, healthcare institutions, and mid-to-large enterprises, replacing fragmented Excel-based planning with integrated modules covering strategic management, project and task management, risk management (including E-ITS compliance), budgeting, working time tracking, employee appraisal, 360-degree feedback, and surveys.

Product overview

PlanPro is a unified web-based management software platform that connects organizational strategy, projects, employees, budgets, risks, and performance evaluation into one integrated system. The product consists of a core platform with interconnected modules: Strategic Management (for objective setting and KPI monitoring), Project and Task Management (for action plans and work tasks), Risk Management (including E-ITS), Budgeting, Working Time Planning and Tracking, and Employee Appraisal (for development conversations, performance reviews, 180°/270°/360° feedback, and surveys). The modular architecture allows organizations to implement modules according to their specific needs while maintaining data connectivity across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PlanPro Strategic Management Module
• PlanPro Project and Task Management Module
• PlanPro Risk Management Module
• PlanPro Budgeting Module
• PlanPro Working Time Planning and Tracking Module
• PlanPro Employee Appraisal Module Module for conducting development and performance conversations, trial period reviews, competency assessments, and exit interviews. Includes 180°, 270°, and 360° feedback with customizable questionnaires and automated summary reports.
• PlanPro Surveys and Feedback Module

Quantifiable outcome

• Strategic planning cycle reduced from 1 month to less than 1 week for North Estonia Medical Centre
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Strateon ConsultingminorStrategic or Co-development PartnerPlanPro partnered with Strateon Consulting to offer local municipalities a comprehensive solution combining clear management processes with digital tools. The partnership aims to help local governments transform strategy into practical action.
• STACC (Software Technology and Applications Competence Centre)minorStrategic or Co-development PartnerPlanPro participated in Tehnopol AI Workshop in May 2024 together with STACC, exploring the use of artificial intelligence in their management software. The workshop involved 20 teams working on AI applications.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Weekdone: Estonia-founded OKR and strategy execution platform serving SMEs and enterprises. Closely comparable to PlanPro in origin geography, target buyer (mid-market and government-adjacent) and product category (goals, KPIs, progress tracking).
• WorkBoard: Enterprise strategy execution and OKR platform with strong focus on aligning teams to objectives, metrics and reviews. Directly comparable to PlanPro's strategic management, KPI tracking and performance review modules.
• Perdoo: OKR and strategy management software for mid-market and enterprise customers. Comparable to PlanPro on goals-to-execution linkage, performance reviews and KPI monitoring.
• Quantive: Strategy execution platform (formerly Gtmhub) focused on OKRs, goals and business performance management for enterprises. Closely comparable on strategy-to-execution workflow and review cycles.
• Cascade: Strategy execution platform connecting vision, goals, projects and KPIs in one workspace. Directly comparable to PlanPro's integrated strategy, project and KPI modules.
• AchieveIt: Strategy execution software used by large enterprises, governments and healthcare systems to track initiatives, goals and performance. Comparable buyer profile and use case set to PlanPro's government/healthcare deployments.

Broad incumbents

• Asana: Large, broadly adopted work and project management platform. Overlaps with PlanPro's project/task management and goal-tracking modules, but lacks PlanPro's depth in E-ITS risk and Estonian public-sector localization.
• Monday.com: Broad work operating system used by enterprises and public agencies. Competes with PlanPro on project/task management and planning, but is a horizontal platform without PlanPro's public-sector and E-ITS specialization.
• Smartsheet: Enterprise work management and collaboration platform used by government and large organizations. Overlaps with PlanPro's project, portfolio and budget planning use cases, but serves a much broader horizontal market.
• Microsoft Planner: Task and work management capability bundled with Microsoft 365. PlanPro's own content marketing explicitly positions against Planner and Excel, making it the most direct bundled incumbent for project/task management inside Microsoft-centric public-sector and enterprise estates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PlanProEesti
• LinkedInlinkedin.com/company/planpro-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlanPro