Tiralineas

What Tiralineas does

Tiralineas (legal entity MORGACOM S.COOP.PEQUEÑA) is a Spanish digital agency and HubSpot integration specialist founded in 2009 and headquartered in San Sebastián, Basque Country. The firm operates as a small cooperative with 1-10 employees and holds the HubSpot Diamond Partner designation—the highest tier of HubSpot's Solutions Partners Program—together with PrestaShop Business Partner and HubSpot Custom Integration Accreditation. Its core offerings combine HubSpot CRM implementation services (consulting, onboarding, migrations, ongoing support, custom development) with a portfolio of proprietary integration modules that connect third-party platforms to HubSpot.

The product stack centers on HubSpot-compatible add-ons: PrestaSyncro synchronizes PrestaShop e-commerce data (orders, customers, multistore) with HubSpot; CoverSyncro links CoverManager reservations; Carrito Abandonado automates abandoned-cart recovery through HubSpot workflows; Sensitive Data masks sensitive fields inside HubSpot with encryption and CRUD APIs; Deal Commander and The Time Machine deliver sales analytics and historical reporting. Additional integrations cover Redsys (payments), Saysimple (WhatsApp Business), Holded (accounting), Aircall (telephony), Power BI (business intelligence), and Sage 200 (ERP). Modules are distributed through the HubSpot App Marketplace and PrestaShop Marketplace alongside direct sales and bespoke development.

Tiralineas monetizes through three streams: one-time-license module sales, professional services for HubSpot onboarding and migrations, and digital marketing services (SEO, SEM, content, email, social). Go-to-market blends sales-led outreach (contact form, direct sales), content marketing (blog, HubSpot maturity diagnostic), event presence (e.g., E-Show Madrid booth), and an official role as a digitalization agency for the Spanish government's KIT DIGITAL subsidy program. Named customers (~20 publicly visible) span e-commerce, manufacturing, government, healthcare, food, real estate, education, and automotive sectors, predominantly SMEs in Spain with selected international reach via global marketplaces.

Name

Tiralineas

Legal name

MORGACOM, S.COOP. PEQUEÑA

Website

https://tiralineas.digital

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiralineas is a San Sebastián-based HubSpot Diamond Partner and digital agency that builds proprietary integration modules (PrestaShop, ERP, payments, WhatsApp, telephony) and delivers inbound marketing, web development, and custom development services to SMEs, primarily in Spain.

Ownership category

akta.pro rank

Product category

HubSpot Integration Software

NAICS

Computer Systems Design and Related Services (5415), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• HubSpot integration modules
• PrestaShop CRM connectors
• E-commerce synchronization
• Inbound marketing services
• HubSpot implementation agency

Headquarters

HQ city

San Sebastian

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Integration Addons/Modules: Sale of pre-built integration modules for HubSpot and e-commerce platforms like PrestaShop. Modules include PrestaSyncro, abandoned cart recovery, Redsys integration, and others available through marketplaces.
2. Professional Services: HubSpot implementation services including onboarding, consulting, migrations, and custom development. Ongoing support and accompaniment services for HubSpot users.
3. Digital Marketing Services: Inbound marketing services including SEO, SEM, content marketing, email marketing, social media management, and web development for clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tiralíneas develops and distributes proprietary integration modules that synchronize HubSpot CRM with e-commerce (PrestaShop), ERP (Sage 200, Holded), payment (Redsys), communication (Saysimple WhatsApp, Aircall telephony, CoverManager reservations), and BI (Power BI) platforms. Alongside these software add-ons (including PrestaSyncro, Sensitive Data, Deal Commander, The Time Machine, and an Abandoned Cart Module), the company provides professional HubSpot onboarding, migration, and inbound marketing services to Spanish SMEs and HubSpot-using businesses.

Product overview

Tiralineas is a digital marketing and HubSpot integration specialist offering a platform-plus-modules architecture. The core offerings include HubSpot CRM implementation services (consulting, onboarding, migrations, and ongoing support) combined with a portfolio of proprietary add-on modules that integrate third-party platforms with HubSpot. The main integration modules include PrestaSyncro (PrestaShop e-commerce), CoverSyncro (CoverManager reservations), Deal Commander and The Time Machine (HubSpot analytics), Sensitive Data (data protection), Carrito Abandonado (abandoned cart recovery), and integrations with Redsys (payments), Saysimple (WhatsApp), Holded (accounting), Aircall (telephony), Power BI (business intelligence), and Sage 200 (ERP). These modules are complemented by inbound marketing services, web development, and custom development work.

Differentiator

Problem solved

Functional benefit

Products and services

• PrestaSyncro (PrestaShop + HubSpot) Native integration module connecting PrestaShop e-commerce platform with HubSpot CRM, synchronizing customer data, order history, products, and abandoned carts across multistore configurations. Target users are PrestaShop-based online retailers.
• CoverSyncro (CoverManager + HubSpot) Integration module connecting CoverManager reservation management with HubSpot CRM for unified customer data and reservation tracking. Designed for appointment-based businesses using CoverManager.
• Deal Commander HubSpot sales analytics and performance reporting module offering advanced reports on sales team activity with customizable dashboard panels. Aimed at HubSpot CRM users needing sales analytics.
• The Time Machine HubSpot analytics addon that synchronizes and analyzes historical contacts, companies, products, and deals to generate advanced sales performance reports. For HubSpot CRM customers needing trend reporting.
• Sensitive Data HubSpot application for masking and encrypting sensitive customer information, allowing visualization of sensitive data within HubSpot without storing it. Supports API access and CRUD operations on schemas.
• Carrito Abandonado (Abandoned Cart Module) Abandoned cart recovery module for PrestaShop + HubSpot, generating automated email campaigns with customizable templates via HubSpot workflows to recover lost sales. For PrestaShop online retailers.
• Redsys + HubSpot Payment integration connecting the Redsys Spanish payment gateway with HubSpot, enabling payment link creation and transaction tracking within the CRM. For Spanish businesses using Redsys.
• Saysimple + HubSpot WhatsApp Business integration with HubSpot enabling message synchronization, contact creation, and sending WhatsApp messages directly from HubSpot with workflow automation.
• Holded + HubSpot Accounting and invoicing integration connecting Holded with HubSpot, automating billing data and invoice synchronization between the two platforms.
• PrestaShop + Aircall Telephony integration between PrestaShop and Aircall displaying customer information during support calls to improve service efficiency.
• Power BI + HubSpot Business intelligence integration connecting Microsoft Power BI dashboards with HubSpot data for advanced analytics and data visualization.
• Sage 200 + HubSpot ERP integration connecting Sage 200 with HubSpot CRM for data synchronization between accounting/ERP and customer relationship management systems.
• Marketing Digital (Inbound Marketing Services) Digital marketing services including analysis and digital strategy, content marketing, social media management, SEO positioning, SEM/paid media, and web design/UX. Inbound marketing strategy planning and execution for businesses.
• HubSpot Implementation Services HubSpot CRM professional services including consulting, onboarding, ongoing support and accompaniment, integrations, and data migrations to or from HubSpot.
• Desarrollos a Medida (Custom Development) Custom software development services including custom integrations, WordPress plugins, PrestaShop modules, and bespoke development tailored to specific business needs.
• Email Marketing Email marketing campaigns covering database segmentation through automation, with email design including CTAs and clear objectives for targeted results.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationDiamond-level Solutions Partner providing certified HubSpot integrations, onboarding, and consulting services. Tiralíneas develops proprietary modules that integrate with HubSpot CRM including PrestaSyncro, Sensitive Data, Deal Commander, and The Time Machine.
• PrestaShopcoreTechnology or IntegrationBusiness Partner with PrestaSyncro module available in PrestaShop marketplace. Tiralíneas develops integrations connecting PrestaShop e-commerce platforms with HubSpot CRM.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InboundCycle: Spain-based HubSpot Elite Solutions Partner offering HubSpot implementation, inbound marketing, and custom integrations for Spanish and European clients. Directly comparable on business model (HubSpot Diamond/Elite partner agency serving similar Spanish SME/enterprise segments with consulting + integration offerings).
• Inbound Emotion: Spain-based HubSpot Solutions Partner focused on inbound marketing, HubSpot onboarding, and integrations for Spanish SMEs and enterprises. Comparable on customer base (Spanish SMEs), service mix (HubSpot + inbound marketing), and Diamond Partner program participation.
• Avidly: Nordic-based HubSpot Diamond Elite partner providing HubSpot implementation, marketing automation, and CRM integration services across Europe. Comparable as a Diamond-tier HubSpot partner agency combining consulting with proprietary tool/integration assets for similar B2B mid-market clients.

Broad incumbents

• HubSpot: Underlying CRM and marketing automation platform whose partner ecosystem Tiralíneas operates in. HubSpot offers its own native integrations, App Marketplace, and direct customer success teams that compete with and enable Tiralíneas' modules and services.
• Salesforce: Competing CRM ecosystem with its own AppExchange marketplace for third-party integrations and a large partner/SI network. Overlaps with Tiralíneas' CRM integration and customer-data-centralization value proposition at the broader enterprise CRM level.
• Mailchimp: Marketing automation platform competing for the same SMB marketing budgets and offering its own native integrations and partner ecosystem. Adjacent incumbent in Tiralíneas' email/marketing automation use cases (abandoned cart, campaigns, automation).

Others

• Holded: Spanish cloud accounting/invoicing software that Tiralíneas integrates with HubSpot. Adjacent technology vendor in the same Spanish SMB software ecosystem; partner/integration counterpart rather than direct competitor.
• PrestaShop: Open-source e-commerce platform whose marketplace Tiralíneas distributes PrestaSyncro through. Integration target/vendor rather than direct competitor; defines the addressable customer base for Tiralíneas' flagship e-commerce addon.
• Aircall: Cloud telephony platform that Tiralíneas integrates with HubSpot (Gold Partnership). Adjacent technology vendor in customer-service communication workflows; integration counterpart rather than direct competitor.
• Sage: ERP/accounting software vendor (Sage 200) that Tiralíneas integrates with HubSpot. Adjacent enterprise software counterpart in the CRM-ERP integration use case Tiralíneas serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiralineas