Hype & Dexter (soon To Be Avidly
Avidly APAC (formerly Hype & Dexter) is a Certified Elite HubSpot Solutions Partner delivering CRM, marketing automation, CMS, AI enablement, and integration services to enterprises across APAC as part of the Avidly Group.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What Hype & Dexter (soon To Be Avidly does
Avidly APAC, formerly Hype & Dexter, is a Certified Elite HubSpot Solutions Partner operating across the APAC region as a subsidiary of the Avidly Group. The firm delivers CRM transformation, inbound marketing and automation, CMS-based website and app development, enterprise data migration and integration services, and dedicated AI activation services, all built on the HubSpot platform. Its service portfolio comprises five core offerings: CRM for Sales & Service (Sales Hub and Service Hub implementation), Inbound Marketing & Automation (Marketing Hub), Website & Apps (CMS Hub), AI Services, and Integrations & Data. The technology stack is HubSpot-native, augmented by custom integrations with ClickUp, Dialpad, DocuSign, and Integration Glue to extend the platform into adjacent enterprise ecosystems.
The company targets mid-market and enterprise buyers across APAC, with marquee engagements including UNICEF, Suzuki, Lendlease, Brother, Investa, NZME, Coronation, MediaWorks, Eftpos, GJ Gardner, Ravensdown, Powerfarming, Fertility Associates, Australian Water Association, Bayleys, Hireup, Tait, Architectus, Carbon, and ASColour, spanning healthcare, financial services, real estate, agriculture, construction, manufacturing, apparel, and non-profit verticals. Reported outcomes include a 109% increase in consultations at Fertility Associates and company-wide HubSpot adoption across sales, marketing, operations, and customer service at Medianet. The firm has served 400+ clients, completed 350+ HubSpot projects, and accumulated 6 consecutive APAC Partner of the Year awards as part of the 5-time Global Partner of the Year Avidly Group.
Revenue is generated through professional-services engagements (HubSpot implementation, migration, marketing strategy, and web/app development) layered with recurring optimization, workflow automation, and support retainers. Pricing is custom-quoted on multi-year contracts and is not publicly disclosed. Distribution combines direct enterprise field sales, inside sales for mid-market, HubSpot partner co-marketing and referrals, and inbound demand generation through the company website, blog, case studies, and social channels (LinkedIn, Facebook, Instagram, newsletter). ISO 27001:2022 certification supports enterprise and regulated-sector procurement requirements.
Hype & Dexter (soon To Be Avidly firmographics
Firmographics- Name
- Hype & Dexter (soon To Be Avidly
- Legal name
- Avidly APAC
- Website
- https://hypeanddexter.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Avidly APAC (formerly Hype & Dexter) is a Certified Elite HubSpot Solutions Partner delivering CRM, marketing automation, CMS, AI enablement, and integration services to enterprises across APAC as part of the Avidly Group.
- Ownership category
- akta.pro rank
Hype & Dexter (soon To Be Avidly industry classification
Industry- Product category
- CRM Implementation and Marketing Automation Services
- NAICS
- Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Application Performance Engineering & Observability (APM) (BPAEAFAK)
Keywords
Hype & Dexter (soon To Be Avidly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- HubSpot Implementation Services: Professional services for implementing HubSpot CRM, including setup, configuration, migration from legacy systems, and platform optimization. Revenue generated through consulting and implementation project fees.
- Ongoing HubSpot Optimization & Support: Continuous optimization, workflow automation, and support services for existing HubSpot customers, providing recurring revenue through retainer or project-based engagements.
- Marketing & Automation Services: Inbound marketing strategy, campaign management, and marketing automation services delivered through HubSpot Marketing Hub, including lead nurturing and demand generation.
- Website & App Development: Website migrations, rebuilds, and custom app functionality on HubSpot CMS, including scalable, easy-to-manage web environments that support growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hype & Dexter (soon To Be Avidly product offering
Product offeringCore offering
Avidly APAC (formerly Hype & Dexter) is a Certified Elite HubSpot Solutions Partner that delivers CRM, marketing automation, CMS website, AI enablement, and custom integrations services across the APAC region. The company implements, migrates, and optimises the HubSpot platform for enterprise and mid-market clients, serving as expert guides from first implementation to enterprise-scale growth.
Product overview
Avidly APAC (formerly Hype & Dexter) operates as a certified Elite HubSpot Partner offering a full-stack suite of HubSpot solutions. Their portfolio spans five core service areas: CRM for Sales & Service (HubSpot Sales and Service Hub), Inbound Marketing & Automation (HubSpot Marketing Hub), Website & Apps (HubSpot CMS), AI Services, and Integrations & Data. These services work together to help businesses future-proof customer acquisition, retention, and service through the HubSpot platform, from first implementation to enterprise-scale growth.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM for Sales & Service HubSpot Sales and Service Hub implementation for sales and service teams to improve pipeline visibility, reduce manual admin, streamline support, and create clearer pathways to revenue. Targeted at enterprise and mid-market businesses across APAC.
- Inbound Marketing & Automation HubSpot Marketing Hub implementation combining strategic thinking with technical delivery to attract audiences, nurture leads effectively, and turn marketing activity into measurable business outcomes.
- Website & Apps HubSpot CMS implementation for high-performing websites and digital experiences, including website migrations, rebuilds, and custom app functionality for scalable web environments.
- AI Services Services to activate and optimise HubSpot's AI features so tools deliver smarter outputs, data becomes more useful, and teams can work faster with confidence through workflow automation.
- Integrations & Data Enterprise-level data migrations and custom integrations connecting HubSpot with almost any other platform to simplify digital ecosystems and create a single source of customer insight. Integrations include ClickUp, Dialpad, DocuSign, and Integration Glue.
Quantifiable outcome
- 109% increase in consultations
- +3 more outcomes
Companies that use Hype & Dexter (soon To Be Avidly
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles3 records
Hype & Dexter (soon To Be Avidly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
Hype & Dexter (soon To Be Avidly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreCertified Elite HubSpot Partner and part of Avidly Group (5x Global Partner of the Year). As APAC's top HubSpot Solutions Partner, the company provides full suite of HubSpot automation solutions and digital services including CRM, marketing automation, AI services, integrations, CMS, and data management.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hype & Dexter (soon To Be Avidly competitors and assessment
Company assessmentDirect peers
- SmartBug Media: One of the original HubSpot Elite Solutions Partners in North America and a multiple-time HubSpot Global Partner of the Year. Same business model: HubSpot implementation, inbound marketing, sales enablement, and revenue operations services for mid-market and enterprise clients.
- Digital 22: HubSpot Solutions Partner specializing in HubSpot implementation, integrations, and CRM migrations, with a strong presence in EMEA. Closely comparable delivery model and platform-only focus.
- New Breed Revenue: HubSpot Elite Solutions Partner delivering sales, marketing, and CRM implementation services. Overlaps on the rev ops and inbound marketing motion targeting mid-market and enterprise B2B clients.
- Square 2 Marketing: HubSpot Elite Solutions Partner focused on B2B mid-market and enterprise CRM, marketing automation, and revenue operations. Similar services portfolio and partner-tier credentials to Avidly APAC.
- Salted Stone: HubSpot Elite Solutions Partner based in APAC (Australia) offering inbound marketing, CRM implementation, and HubSpot consulting. Direct geographic and capability overlap with Avidly APAC in the ANZ enterprise segment.
- Avidly Group (parent): Parent company of Avidly APAC and itself a multiple-time HubSpot Global Partner of the Year. Operates the same HubSpot-centric services model across EMEA and global markets, providing directly comparable delivery capability and partner-tier economics.
Emerging players
- Wpromote: Digital marketing agency that operates as a HubSpot Solutions Partner offering inbound marketing, paid media, and CRM-adjacent services. Comparable in the marketing automation layer but with a broader cross-channel offering.
Others
- Blue Frog (Avidly Group division): Sibling division within Avidly Group offering related digital and CRM services. Sister entity under the same corporate parent, providing cross-sell and shared-delivery opportunities.
Broad incumbents
- HubSpot Direct Services / Solutions Engineering: HubSpot's own professional services arm and partner ecosystem. As the platform owner, HubSpot competes directly with Elite partners for enterprise implementation work and could expand its direct services footprint, displacing partner-sourced revenue.
- Salesforce Professional Services ecosystem (Accenture, Deloitte Digital): Global systems integrators providing CRM implementation and digital transformation services. Compete for the same enterprise CRM transformation RFPs across APAC, but with broader portfolio and scale rather than HubSpot specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hype & Dexter (soon To Be Avidly social profiles
Digital presenceHype & Dexter (soon To Be Avidly compliance and trust
Trust signalCompliance1 record
Hype & Dexter (soon To Be Avidly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hype & Dexter (soon To Be Avidly leadership team
Management profileNumber of profiles
Hype & Dexter (soon To Be Avidly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hype & Dexter (soon To Be Avidly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hype & Dexter (soon To Be Avidly
What does Hype & Dexter (soon To Be Avidly do?
Avidly APAC (formerly Hype & Dexter) is a Certified Elite HubSpot Solutions Partner that delivers CRM, marketing automation, CMS website, AI enablement, and custom integrations services across the APAC region. The company implements, migrates, and optimises the HubSpot platform for enterprise and mid-market clients, serving as expert guides from first implementation to enterprise-scale growth.
Is Hype & Dexter (soon To Be Avidly a public or private company?
Hype & Dexter (soon To Be Avidly is a private company. It is classified as corporate owned and is currently operating.
When was Hype & Dexter (soon To Be Avidly founded?
Hype & Dexter (soon To Be Avidly was founded in -1.
How does Hype & Dexter (soon To Be Avidly make money?
Four revenue lines are on record. HubSpot Implementation Services are the primary driver. The others are ongoing HubSpot Optimization & Support, marketing & Automation Services and website & App Development.
Who are Hype & Dexter (soon To Be Avidly's main competitors?
Direct peers on record are SmartBug Media, Digital 22, New Breed Revenue, Square 2 Marketing, Salted Stone and Avidly Group (parent). Wpromote is listed as an emerging player. Blue Frog (Avidly Group division) is listed as an others. Broad incumbents are HubSpot Direct Services / Solutions Engineering and Salesforce Professional Services ecosystem (Accenture, Deloitte Digital).
Does Hype & Dexter (soon To Be Avidly have an API?
No public API is recorded for Hype & Dexter (soon To Be Avidly.
What industry is Hype & Dexter (soon To Be Avidly in?
Hype & Dexter (soon To Be Avidly's product category is CRM Implementation and Marketing Automation Services. Its primary akta.pro industry code is BPAEAFAK, Application Performance Engineering & Observability (APM). Its NAICS code is 541511 and its SIC code is 7372.