RoveIQ

What RoveIQ does

RoveIQ, operating as smartLINK Ventures, Inc. (Delaware C-corp, founded 2016, headquartered in Covington, KY with a second office in Newport, KY), is a full-service digital kiosk and wayfinding solutions provider selling integrated hardware-plus-software systems to enterprise property owners, developers, municipalities, universities, healthcare systems, and entertainment venues across the United States. The company offers outdoor and indoor digital kiosks in screen sizes from 55" to 98", featuring IP66-rated enclosures, patented thermal management, 3,500–5,000 nit brightness, and a 10-year performance guarantee that is twice the industry standard. The hardware runs RoveIQ's proprietary cloud-based CMS, which powers a modular software suite including 3D wayfinding, digital directories, a no-download mobile wayfinding web app, an interactive web map, an automated advertising server, an AR selfie engagement app, and a consumer-behavior analytics suite that monitors 150+ sensors per kiosk.

The company monetizes through a mix of hardware sales, 5- to 10-year SaaS subscriptions, programmatic and traditional advertising revenue (including ad-supported free kiosk placement in Top 20 DMA markets), professional services for installation and content management, and partner revenue sharing through its Trailblazer MSP/VAR program. Pricing is quote-based and not publicly disclosed; healthcare deals typically range from $100K to $500K with 3–4 month sales cycles. RoveIQ's named enterprise customers include the Miami Design District (Dacra), Atlantic Station (Hines), Irvine Spectrum Center (Irvine Company), Disney Springs, and OAK Oklahoma City, and the company has integrated with Epic Systems and Cerner/Oracle Health EHR platforms to serve healthcare campuses without accessing PHI.

Name

RoveIQ

Legal name

smartLINK Ventures, Inc.

Website

https://roveiq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RoveIQ provides integrated outdoor and indoor digital kiosks, 3D wayfinding software, and a cloud CMS to enterprise property owners, developers, municipalities, universities, healthcare systems, and entertainment venues across the United States, monetizing via hardware sales, multi-year SaaS subscriptions, and advertising revenue sharing.

Ownership category

akta.pro rank

Product category

Interactive Digital Kiosks & Wayfinding Software

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Interactive digital kiosks
• 3D wayfinding software
• Outdoor touchscreen displays
• Digital signage content management
• Kiosk advertising network

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Kiosk Hardware Sales: Sale of outdoor and indoor digital kiosk hardware including displays in sizes 55" through 98". Customers can purchase free-standing, wall-mount, or custom-engineered kiosks.
2. Software Subscriptions and SaaS Licenses: Web-based SaaS platform with 5- or 10-year software license terms. Includes wayfinding software, digital directory, CMS, and analytics delivered as a recurring subscription.
3. Programmatic and Traditional Advertising: Digital kiosk screens serve as revenue-generating advertising assets. RoveIQ supports localized and programmatic advertising at national and local levels, with an automated ad server generating passive revenue from ad space when screens are not actively used for navigation.
4. Professional Services: Full-service offering including installation, project management, CMS setup, content management, and ongoing support bundled with hardware and software deployments.
5. Partner Program Revenue Sharing: Authorized Preferred Partners and Trailblazer Partners earn recurring revenue for the life of the SaaS agreement through referral and reseller models, with deal registration stacking for maximum earnings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RoveIQ is a full-service digital kiosk and wayfinding solutions provider that designs, manufactures, and integrates proprietary outdoor and indoor touchscreen kiosks (55"–98") with a cloud-based content management system (CMS), 3D wayfinding software, digital directories, mobile wayfinding, automated advertising, and analytics. The company delivers turnkey installations covering project management, CMS setup, content management, and ongoing support for enterprise properties across the United States. Hardware is sold under multi-year (5–10 year) software license terms, with revenue also generated through programmatic advertising on the kiosk network.

Product overview

RoveIQ is a full-service digital kiosk and wayfinding solutions provider operating a platform-plus-modules architecture. The core product portfolio consists of two primary hardware lines — the Outdoor Digital Kiosk and Smart Kiosk (available in indoor and outdoor variants) in sizes ranging from 55" to 98" — which run on the central RoveIQ CMS (Content Management System). The CMS serves as the unified management layer powering a suite of modular software products including the 3D Digital Wayfinding Software (available across kiosk, mobile, and web), Digital Directory, Mobile Wayfinding Web App, Interactive Web Map, and Automated Advertising Server. Supporting applications include the Augmented Reality Selfie App and Analytics Suite. All components are designed to be deployed together across mixed-use developments, retail centers, malls, cities, universities, entertainment venues, healthcare campuses, and airports, with real-time synchronization across all digital touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Digital Kiosk Weather-resistant outdoor-rated touchscreen kiosk with 3,500–5,000 nit brightness, auto-adjusting brightness, IP66 certification, wind-rated up to 186 mph, patented thermal management cooling mechanism, and operation in extreme climates. Available in 55", 65", and 75" screen sizes with a 2-year warranty extendable to 10 years, remote monitoring, and white-glove service. Sold to property owners, developers, municipalities, and venue operators in the United States.
• Smart Kiosk Full-service smart kiosk solution for public or private spaces supporting one or two LCD displays in 55", 65", 75", 86", and 98" sizes. Includes a proprietary patented cooling mechanism for outdoor use, monitors over 150 sensors, auto-adjusts brightness in real time, and includes camera-based consumer behavior analytics. Sold to enterprise property owners, developers, healthcare systems, universities, and entertainment venue operators.
• Indoor Digital Kiosk Indoor-rated touchscreen kiosk for interior installations, running RoveIQ's suite of software applications including 3D wayfinding, digital directories, advertising, and augmented reality selfies. Configurable with flexible shroud or vinyl wrap options. Sold to enterprise property owners, retailers, healthcare systems, universities, and entertainment venues in the United States.
• 3D Digital Wayfinding Software Interactive 3D digital wayfinding platform enabling turn-by-turn navigation across digital kiosks, mobile devices, and websites. Features real-time map updates via a cloud-based CMS, custom 3D objects and branding, ADA-accessible routes, and multilingual support. Sold as a SaaS subscription to enterprise property owners, healthcare systems, universities, municipalities, and entertainment venues.
• Digital Directory Digital building directory software for indoor and outdoor spaces, featuring searchable tenant listings, categorized navigation, event information, QR code sharing to mobile devices, 3D digital mapping with custom objects, and analytics on touch interactions. Runs on kiosks, mobile, and websites from a single cloud-based CMS. Sold to enterprise property owners, mixed-use developments, healthcare campuses, and universities.
• RoveIQ Content Management System (CMS) Cloud-based content management system that centrally manages all RoveIQ digital kiosk and wayfinding deployments from a single platform. Enables real-time content updates, ad scheduling, analytics reporting, and multi-screen network management across kiosks, mobile, and websites. Sold as a recurring SaaS subscription bundled with hardware deployments to enterprise customers.

Quantifiable outcome

• ROI can be achieved within 2 years through advertising and sponsorship revenue
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Epic SystemscoreTechnology or IntegrationRoveIQ integrates with Epic Systems EHR platform to enable pre-arrival appointment information integration for healthcare wayfinding. RoveIQ does not access or store PHI, eliminating HIPAA exposure. This integration enables a seamless patient journey from appointment scheduling to point of care navigation.
• Cerner/Oracle HealthcoreTechnology or IntegrationRoveIQ integrates with Cerner/Oracle Health EHR platforms to provide healthcare wayfinding without PHI access. The integration supports API-enabled connectivity and cloud-hosted SaaS architecture for seamless deployment at healthcare campuses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Broadsign: Cloud-based digital signage CMS and programmatic advertising platform powering out-of-home media networks. Directly comparable to RoveIQ's CMS and automated advertising server, though Broadsign is more focused on media-network operators and lacks RoveIQ's purpose-built hardware.
• Poppulo (formerly Four Winds Interactive): Workplace experience and digital signage platform serving enterprise customers with on-premise kiosks, wayfinding, and content management. Highly comparable product offering (kiosk + CMS + wayfinding) and overlapping enterprise customer base in healthcare, corporate, and higher education.
• 22Miles: Interactive wayfinding and digital signage software platform with 3D mapping across kiosks, mobile, and web. Closely mirrors RoveIQ's 3D wayfinding, mobile wayfinding web app, and CMS architecture, though 22Miles is software-only and relies on third-party hardware.
• Scala (by STRATACACHE): Enterprise digital signage software and content management platform used by retailers, banks, and QSRs. Directly comparable SaaS CMS layer to RoveIQ's platform, though Scala is software-only with a longer enterprise install base.
• Mappedin: Indoor mapping and wayfinding platform serving malls, venues, airports, and healthcare. Comparable to RoveIQ's 3D wayfinding software and interactive web map, with deeper mapping SDK capabilities but no proprietary hardware.
• LogicJunction: Healthcare-focused indoor mapping and wayfinding platform integrating with hospital EHR systems for patient navigation. Direct competitor to RoveIQ's healthcare vertical offering, with deeper clinical workflow integration but no proprietary kiosk hardware.
• Signagelive: Cloud-based digital signage platform powering kiosks and screens across retail, hospitality, and corporate. Comparable SaaS CMS and content scheduling layer to RoveIQ, though smaller scale and software-only.
• Olea Kiosks: Custom self-service kiosk manufacturer serving retail, healthcare, hospitality, and entertainment. Comparable hardware product line to RoveIQ's outdoor and indoor kiosks, though Olea is hardware-only without integrated SaaS software.

Broad incumbents

• STRATACACHE: Large diversified digital signage, retail media, and sensor analytics company owning Scala and several other brands. Operates broadly across digital signage and competes with RoveIQ at the high end of large enterprise deployments, particularly in retail and grocery.
• Cisco Spaces (formerly DNA Spaces): Enterprise indoor location services and wayfinding platform built on Cisco networking infrastructure. Overlaps with RoveIQ's wayfinding and analytics at large enterprise venues, with the strength of Cisco's installed network base as an advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoveIQ