Tradefest

What Tradefest does

Tradefest operates a B2B self-service marketplace connecting companies exhibiting at trade shows with vetted booth design and build firms. The platform's core product is a searchable global directory of trade shows, conferences, and venues filterable by date, location, industry, and venue, supplemented by a booth design gallery indexed by booth size and type (Island, Inline, Peninsula), and an online quote request system that routes exhibitor project briefs to network vendors. Booth builder partners featured include ProExhibits, West Coast Exhibit, Trade Show House, Triumfo, and The Trade Group, while event organizers such as DMG Events and UBM list their conferences on the platform (e.g., FutureFM at Dubai World Trade Centre, ELEXCON at Shenzhen Convention and Exhibition Center).

The business model is affiliate/referral lead generation: Tradefest captures inbound exhibitor demand through SEO-optimized event and venue pages, content marketing on trade show booth design topics, and social channels, then routes quote requests to its vendor network. Pricing is not publicly disclosed; the platform operates on a quote-based model where exhibitors submit project requirements and receive proposals from multiple booth builders. Customer segmentation is horizontal, spanning technology, manufacturing, healthcare, retail, and professional services exhibitors globally.

Technology footprint is a conventional web-based marketplace — no APIs, SDKs, or AI/ML capabilities are disclosed. GTM is product-led growth, with the website as the primary distribution channel, supplemented by educational blog content on booth types, booth builder selection, and buy-vs-rent guides. The company is privately held, with no disclosed funding rounds, leadership team, headcount, or revenue figures; it appears to operate as an independent, likely early-stage or bootstrapped entity.

Name

Tradefest

Legal name

Tradefest

Website

https://tradefest.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tradefest is a B2B self-service marketplace connecting trade show exhibitors with vetted booth design and build vendors globally. It monetizes via affiliate/referral lead generation, routing exhibitor quote requests to its network of booth builders across multiple countries and industries.

Ownership category

akta.pro rank

Product category

Event Discovery and Booth Builder Marketplace

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAHAFAB

Conference & Trade Show Registration Platforms

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

Keywords

• Trade show directory
• Booth builder marketplace
• Exhibition vendor network
• Trade show booth design
• Event discovery platform

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation / Quote Referral: Tradefest generates revenue by capturing and routing quote requests from exhibitors to booth builder partners in their network. The platform acts as an intermediary connecting exhibitors seeking booth building services with vetted vendors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tradefest operates a B2B marketplace platform that aggregates trade show, conference, and event data worldwide, connecting exhibitors with a vetted network of booth builders and exhibition service providers. The platform features searchable event directories, a portfolio gallery of booth designs filterable by size and type, and an online quote request system that routes exhibitors' project briefs to multiple booth builder partners.

Product overview

Tradefest operates as a unified B2B event discovery and booth vendor connection platform. The core Tradefest Platform serves as the central hub, supported by three interconnected product modules: Event Discovery for finding and researching trade shows with verified reviews; Booth Builder Network for connecting with vetted booth design companies and receiving custom quotes; and Booth Design Gallery for browsing design inspiration by size and type. The platform also provides educational blog content including guides on booth design, buy vs. rent decisions, and booth builder selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Tradefest Platform A B2B event discovery and vendor connection platform that helps companies find trade shows, connect with booth builders, and access booth design inspiration for exhibitions.
• Event Discovery Directory of trade shows and conferences with filters for date, location, industry, and venue, featuring verified reviews and event details for planning exhibition strategies.
• Booth Builder Network A vetted network of trade show booth design companies that exhibitors can connect with to receive quotes and booth design concepts for their exhibitions.
• Booth Design Gallery Collection of trade show booth designs from vetted vendors, filterable by booth size and type, allowing users to explore design ideas and connect with designers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• ProExhibitsminorOthersProExhibits is a booth design company featured in Tradefest's booth design gallery. Their work is showcased as an example of island booth designs available through the platform.
• West Coast ExhibitminorOthersWest Coast Exhibit is a booth building company whose 30x30 island booth design is featured in Tradefest's design gallery.
• Trade Show HouseminorOthersTrade Show House is a booth builder featured in Tradefest's booth design portfolio showcasing inline booth designs.
• TriumfominorOthersTriumfo is a booth design company featured in Tradefest's booth design examples gallery.
• The Trade GroupminorOthersThe Trade Group is a booth builder whose peninsula booth design is featured in Tradefest's booth design showcase.
• DMG EventsminorOthersDMG Events is listed as an event organizer on Tradefest's platform, hosting events such as FutureFM at Dubai World Trade Centre.
• UBMminorOthersUBM is an event organizer listed on Tradefest, organizing ELEXCON at Shenzhen Convention and Exhibition Center.

Recent moves4 records

Expansion highlights4 records

Direct peers

• 10Times: 10Times is a global trade show and conference directory platform with event discovery, listings, and exhibitor tools, directly comparable to Tradefest's event directory and exhibitor-discovery model.
• Trade Show News Network (TSNN): TSNN is a long-established trade show industry directory and news site covering events, organizers, and exhibitor services globally, overlapping directly with Tradefest's event directory and exhibitor-targeting content.
• Exhibitor Magazine / Exhibitor Online: Exhibitor Online is a trade publication and resource hub for trade show exhibitors, including booth design content and vendor directories, directly comparable to Tradefest's content-led exhibitor-acquisition funnel.
• Trade Show Executive: Trade Show Executive is a media brand covering the trade show industry with event directories and exhibitor content, comparable to Tradefest's content and event discovery offering for the same audience.

Broad incumbents

• Cvent: Cvent is a leading event management platform with event registration, venue sourcing, and exhibitor tools; it competes at the platform layer above Tradefest but serves many of the same exhibitor and organizer workflows.
• Eventbrite: Eventbrite is a broad horizontal event ticketing and registration marketplace. While it is more consumer-tilted, its event discovery and listing infrastructure overlaps with Tradefest's directory model.
• Bizzabo: Bizzabo is an event experience platform serving B2B event organizers and exhibitors with registration, engagement, and analytics, comparable to Tradefest in serving the same exhibitor persona at a larger scale.

Emerging players

• Swapcard: Swapcard is an event tech platform offering matchmaking, registration, and exhibitor lead capture for trade shows, with significant overlap in serving exhibitors seeking booth ROI — adjacent to Tradefest's marketplace.
• ExpoPlatform: ExpoPlatform provides event organizers with a platform for virtual, hybrid, and onsite events including exhibitor booths and lead capture, directly competing for the same exhibitor workflows Tradefest addresses.
• EventsAir: EventsAir is an event management software platform used by organizers of complex B2B events and exhibitions, addressing exhibitor and registration workflows that overlap with Tradefest's trade show focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Tradefest_io
• Facebookfacebook.com/tradefest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradefest