The Yoga Bar
The Yoga Bar is a privately held, traditional yoga studio founded in 2010 in Newport, Kentucky, serving the Greater Cincinnati area with in-person Ashtanga Vinyasa, Yin, Restorative, and mindfulness classes, complemented by Bija Retreats (international/domestic retreats since 2010), Bija Yoga School teacher training, corporate wellness programs, and branded merchandise.
- Company typePrivate
- Founded2010
- HeadquartersNewport, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Yoga Bar does
The Yoga Bar is a privately held, for-profit traditional yoga studio founded in 2010 and based at 701 Park Ave, Newport, Kentucky, serving the Greater Cincinnati area. Its core offering is in-person yoga instruction across Ashtanga Vinyasa, Yin, Restorative, and mindfulness modalities, delivered in a room heated to 72–80°F in an intimate 16–20 mat shala setting. The studio positions itself as a non-hot, all-levels practice rooted in Ashtanga and Iyengar lineages.
The company operates five interlocking revenue streams: (1) recurring studio memberships and multi-class passes (new students acquired via a $60 first-month unlimited promotion, with class passes expiring three months after purchase); (2) the Bija Retreats division, which has been curating international yoga retreats since 2010 across Bali, the Caribbean, Italy, and more recently Sayulita, Mexico (2026) and Hocking Hills, Ohio (2026), priced from $2,050 to $2,650 per person; (3) the Bija Yoga School teacher training program, branded as Northern Kentucky's premier yoga certification offering; (4) a B2B corporate wellness line offering 30/60/75-minute on-site yoga, meditation, and team-building sessions; and (5) a Cool2BKind-branded print-on-demand merchandise e-commerce store (apparel, mats, accessories, $14.99–$69.99).
The business is independently owned with no disclosed institutional investment, no parent company, and a small staff (11–50 employees). Go-to-market is direct-to-consumer via the company's website, the FitDegree scheduling platform, and organic social channels (Facebook, Instagram, Twitter), supplemented by event-driven retreat marketing and direct B2B outreach. The technology stack is conventional — a Wix-hosted site, FitDegree, and MindBody Online — with no proprietary software, app, or AI/ML components. Notable brand assets include the "THE YOGA BAR" registered trademark and the affiliated Bija Retreats and Bija Yoga School sub-brands.
The Yoga Bar firmographics
Firmographics- Name
- The Yoga Bar
- Legal name
- The Yoga Bar
- Website
- https://theyogabars.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Yoga Bar is a privately held, traditional yoga studio founded in 2010 in Newport, Kentucky, serving the Greater Cincinnati area with in-person Ashtanga Vinyasa, Yin, Restorative, and mindfulness classes, complemented by Bija Retreats (international/domestic retreats since 2010), Bija Yoga School teacher training, corporate wellness programs, and branded merchandise.
- Ownership category
- akta.pro rank
The Yoga Bar industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Traveler Accommodation (7211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where The Yoga Bar is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Yoga Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Yoga Studio Classes: In-person yoga classes including Ashtanga Vinyasa, Yin, Restorative, and mindfulness classes. Multi-class passes and unlimited monthly memberships available. New student promotion: $60 for the first month of unlimited yoga.
- Retail Merchandise: E-commerce shop selling branded apparel (t-shirts, tank tops, hoodies, joggers), yoga mats, accessories, and home goods. Products include Ganesha-branded items, Cool2BKind branded merchandise. Prices range from $14.99 (tote bags) to $69.99 (duffel bags).
- Yoga Retreats: Fully curated yoga retreats to international locations (Bali, Mexico) and domestic locations (Hocking Hills, Ohio). Pricing includes $400 non-refundable deposit, with full retreat packages ranging from $2,050 to $2,650 per person. Domestic retreats at $295 programming-only fee.
- Corporate & Special Events: Corporate yoga events, on-site classes, and team building sessions. 30, 60, or 75-minute yoga and meditation practices tailored to corporate culture.
- Teacher Training (Bija Yoga School): Northern Kentucky's premier yoga teacher training program. Bija Retreats has been hosting retreats since 2010, guiding hundreds of happy yogis from Bali to the Caribbean, from Kentucky to Italy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | New Student Unlimited Month |
| One time/ perpetual license | Pay-as-you-go | Hocking Hills Retreat Programming |
| Transaction based/ take rate | Multi-year contract | Day of the Dead Retreat - Deposit |
| Transaction based/ take rate | Multi-year contract | Day of the Dead Retreat - Full Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Yoga Bar product offering
Product offeringCore offering
The Yoga Bar is a traditional yoga shala offering in-person Ashtanga Vinyasa, Yin, Restorative, and mindfulness classes at its Newport, KY studio (16-20 yogi capacity, 72-80°F room temperature). Beyond drop-in classes and monthly unlimited memberships, the company runs the Bija Yoga School teacher training program, Bija Retreats (curated international and domestic yoga retreats since 2010), corporate/workplace wellness sessions, private instruction, and an e-commerce shop selling branded apparel, yoga mats, and accessories under the Cool2BKind line.
Product overview
The Yoga Bar operates as a traditional yoga shala offering a full suite of in-studio and digital services. Core offerings include Ashtanga Vinyasa, Yin, Restorative, and mindfulness yoga classes at its Newport studio, plus Northern Kentucky's premier Bija Yoga School teacher training program. The company runs international and local retreat experiences under the Bija Retreats brand, and provides corporate yoga programs for workplace events. A separate Cool2BKind merchandise line sells print-on-demand apparel, yoga mats, and accessories through its online shop.
Differentiator
Problem solved
Functional benefit
Brands
- Bija Retreats: Fully curated yoga retreat excursions to international destinations including Bali, Caribbean, Italy, and Mexico, operated alongside The Yoga Bar studio.
- Bija Yoga School
Products and services
- Yoga Classes Traditional in-person yoga instruction offering Ashtanga Vinyasa, Yin, Restorative, and mindfulness classes held in a room heated to 72-80°F at the Newport, KY studio (capacity 16-20 yogis). Open to all levels with a judgment-free, welcoming environment.
- Yoga Retreats (Bija Retreats) Fully curated multi-day yoga retreat experiences to international destinations (Bali, Sayulita Mexico) and domestic venues (Hocking Hills, Ohio at The Inn & Spa at Cedar Falls), including the Día de los Muertos Yoga & Cultural Immersion Retreat. Pricing includes a $400 non-refundable deposit with full packages ranging from $2,050 to $2,650 per person; domestic Hocking Hills programming-only option at $295.
- Bija Yoga School Teacher Training
- Corporate & Workplace Classes
- Cool2BKind Branded Merchandise
- Private Yoga Instruction
Quantifiable outcome
- Hundreds of happy yogis guided since 2010 across Bali, Caribbean, Kentucky, Italy, and other destinations.
Companies that use The Yoga Bar
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
The Yoga Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Yoga Bar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Inn & Spa at Cedar FallscoreSeasonal Yoga & Nature Retreats partnership at The Inn & Spa at Cedar Falls in Logan, Ohio. The retreat offers an immersive weekend of movement, meditation, ceremony, and rest, guided by experienced teachers from TheYogaBars.com, rooted in the rhythms of nature. Surrounded by towering pines, sandstone cliffs, and whispering waterfalls.
- Hotel Los Sueños (Sayulita, Mexico)coreHost venue for the Vibrant Souls: A Día de los Muertos Yoga & Cultural Immersion Retreat in Sayulita, Mexico. The retreat is hosted by Rachel Roberts and Jessica Meyer of The Yoga Bar, taking place at Hotel Los Sueños, Rosalio Tapia 10, Col. Nanzales C.P, 63734 Sayulita, Nay., Mexico.
- Bija RetreatscoreBija Retreats is an affiliated brand of The Yoga Bar, offering fully curated excursions to world destinations since 2010. Bija has guided hundreds of happy yogis from Bali to the Caribbean, from Kentucky to Italy. Bija Retreats organizes all logistics so retreat participants get a perfect blend of cultural immersion and renewal. The Yoga Bar is home to Northern Kentucky's premier teacher training program, Bija Yoga School.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Yoga Bar competitors and assessment
Company assessmentBroad incumbents
- CorePower Yoga: Large U.S. yoga studio chain offering heated vinyasa and HIIT-yoga classes, with hundreds of locations. Comparable as a multi-revenue yoga brand (classes, teacher training, retail) but at vastly greater scale and a more heated, fitness-leaning format than The Yoga Bar's traditional shala.
- YogaWorks: Established multi-location yoga studio brand offering diverse class styles, teacher training, and digital subscriptions. Comparable breadth of offerings (classes, teacher training, retail, retreats) but operates at a materially larger, more urban footprint.
- Life Time Fitness: National premium fitness club operator with group yoga, signature classes, corporate wellness, and digital offerings. Comparable across the studio / corporate wellness / retail spectrum, but bundled inside a much broader fitness membership.
Direct peers
- Modo Yoga: International network of community-focused yoga studios rooted in traditional practice (hot + non-hot), offering teacher training and a values-led brand. Closest philosophical peer to The Yoga Bar's traditional shala approach and teacher-training emphasis.
- Y7 Studio: Boutique yoga chain focused on candlelit, heated flow classes with strong brand identity. Comparable in offering premium-priced group yoga in intimate studio settings, though differentiated by infrared heat and hip positioning.
- Wanderlust: Yoga and wellness events brand producing multi-day retreats, festivals, and teacher training worldwide. Directly comparable to Bija Retreats' curated international yoga retreats and teacher-training-adjacent experiences.
- Hot 8 Yoga: Multi-location heated yoga studio chain offering power, vinyasa, and yin classes with memberships and teacher training. Comparable membership/teacher-training model and group-class format, though differentiated by hotter room temperatures.
Emerging players
- Alo Moves: Subscription-based online yoga and wellness platform from Alo Yoga, offering on-demand classes and teacher-led programs. Comparable in yoga instruction and lifestyle brand building, but digital-only versus The Yoga Bar's in-person shala model.
- Glo: Online yoga, meditation, and Pilates platform with a large streaming class library and renowned teachers. Comparable yoga/wellness instruction offering but as a digital-only subscription, contrasting with The Yoga Bar's physical studio delivery.
Regional players
- Bhakti Yoga Midwest: Independently operated traditional yoga studio in the broader Midwest region offering workshops, teacher training, and immersive events. Comparable as a traditional yoga studio with retreat/teacher-training extensions, though typically non-overlapping metro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Yoga Bar social profiles
Digital presenceThe Yoga Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Yoga Bar leadership team
Management profileNumber of profiles
Profiles2 records
The Yoga Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Yoga Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Yoga Bar
What does The Yoga Bar do?
The Yoga Bar is a traditional yoga shala offering in-person Ashtanga Vinyasa, Yin, Restorative, and mindfulness classes at its Newport, KY studio (16-20 yogi capacity, 72-80°F room temperature). Beyond drop-in classes and monthly unlimited memberships, the company runs the Bija Yoga School teacher training program, Bija Retreats (curated international and domestic yoga retreats since 2010), corporate/workplace wellness sessions, private instruction, and an e-commerce shop selling branded apparel, yoga mats, and accessories under the Cool2BKind line.
Is The Yoga Bar a public or private company?
The Yoga Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Yoga Bar founded?
The Yoga Bar was founded in 2010. It employs 11 to 50 people.
Where is The Yoga Bar based?
The Yoga Bar is headquartered in Newport, United States, in the North America region.
How does The Yoga Bar make money?
Five revenue lines are on record. Yoga Studio Classes are the primary driver. The others are retail Merchandise, yoga Retreats, corporate & Special Events and teacher Training (Bija Yoga School).
Who are The Yoga Bar's main competitors?
Broad incumbents on record are CorePower Yoga, YogaWorks and Life Time Fitness. Direct peers are Modo Yoga, Y7 Studio, Wanderlust and Hot 8 Yoga. Emerging players are Alo Moves and Glo. Bhakti Yoga Midwest is listed as a regional player.
Does The Yoga Bar have an API?
No public API is recorded for The Yoga Bar.
What industry is The Yoga Bar in?
The Yoga Bar's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness). Its NAICS code is 71394 and its SIC code is 7997.