Addiuva

What Addiuva does

Addiuva Enterprises is a privately-held, founder-controlled provider of integrated assistance management and operational logistics services for enterprise clients across Latin America, with selective presence in the United States, Spain, Egypt, and Guam. The company was founded in 2004 by Luis Alberto Narro Robles, who began in the Mexican prepaid legal assistance market and consolidated more than 30 entities into today's Addiuva platform, headquartered in Mexico City with a registered domicile in Palmyra, U.S. Minor Outlying Islands, and 501-1,000 employees.

The company operates a modular SaaS platform called the Plataforma Logística Integral, which combines an Integration Platform, Provider Payment Module, Document Management Platform, Visual Platform, and a Control and Monitoring Center to deliver real-time traceability, geolocation, route optimization, and KPI dashboards for field service operations. This technology layer is augmented by omnichannel contact center and BPO services (telemarketing, emergency assistance handling, back-office operations), customizable value-added assistance programs covering mobility, home, wellness, and technical/legal categories (300+ segments), and process consulting for digital transformation. A proprietary AI product, SOPHI (filed under the Addiuva IA sub-brand), is in development.

Addiuva monetizes through a mix of managed services for assistance programs, subscription/usage-based technology licensing, professional services for BPO and consulting, and a SaaS-plus-operations bundle called International Operations as a Service (IOAS). It sells primarily through direct enterprise field sales across seven verticals (insurance, telecommunications, banking, health, logistics, retail/e-commerce, automotive), with notable multi-year anchor clients including SURA Chile and Claro Puerto Rico. The company reaches customers through 18 regional offices and 14,000+ qualified providers in 20 countries, with three go-to-market models (B2B, B2B2C/B2C, and IOAS) to address both mature and emerging markets.

Name

Addiuva

Legal name

Addiuva Enterprises

Website

https://addiuva.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Addiuva Enterprises provides integrated assistance management, SaaS logistics technology, and omnichannel BPO services to enterprise clients across insurance, telecom, banking, health, logistics, retail, and automotive verticals in 20 countries. The company operates a modular platform, a 14,000+ provider network, and customizable value-added assistance programs.

Ownership category

akta.pro rank

Product category

Assistance Management Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

akta.pro secondary industries

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Helpdesk & End-User Support Services (BPAEABAB), Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Assistance management services
• Value-added services
• Operational logistics platform
• Contact center BPO
• Claims management solutions

Headquarters

HQ city

Palmyra

HQ country

U.S. Outlying Islands

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Value-Added Services / Assistance Programs: Customized assistance programs designed for corporate clients across insurance, telecommunications, banking, healthcare, logistics, retail, and automotive sectors. Programs include mobility assistance (roadside, towing, battery diagnostics), home assistance (plumbing, locksmith, electrical), wellness (veterinary, medical visits, lab services), and comprehensive technical/legal assistance. Revenue generated through program licensing and service fees.
2. Technology Platform Licensing: SaaS-based technology platforms for logistics management, provider coordination, and operational control offered on a subscription or usage basis to enterprise clients.
3. Contact Center and Operational Logistics BPO: Business process outsourcing services including omnichannel customer service, telemarketing campaigns, emergency assistance handling, and back-office operations. Services provided 24/7 with dedicated teams.
4. Process Consulting: Specialized consulting for business process reengineering and digital transformation of customer service operations. Includes diagnostic analysis, solution design, and implementation support.
5. International Operations as a Service (IOaaS): Comprehensive 360-degree platform combining technology, provider network, and continuous operations for companies requiring operational capabilities without building their own infrastructure. Disruptive SaaS-based model.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Addiuva Enterprises designs, operates, and licenses an integrated suite of assistance management solutions for enterprise clients, anchored by a proprietary SaaS technology platform (Plataforma Logística Integral) that combines logistics, integration, provider payment, document management, visual capture, and control/monitoring modules. On top of the platform the company delivers customizable Value-Added Assistance Programs (mobility, home, wellness), omnichannel Contact Center BPO services, 24/7 operational monitoring, and Process Consulting for digital transformation, distributed through a network of 14,000+ providers across 20 countries.

Product overview

Addiuva Enterprises offers a comprehensive B2B assistance and operational services platform spanning multiple industries (insurance, telecommunications, banking, healthcare, retail, logistics, automotive). The core technology offering is the Plataforma Logística Integral—a modular, flexible, and integrated SaaS platform combining the Integration Platform, Provider Payment Module, Document Management Platform, Visual Platform, and Control & Monitoring Center. The product portfolio includes Addiuva IA (SOPHI, proprietary AI), Contact Center & Omnichannel BPO services, customizable Assistance Programs (300+ segments), Process Consulting, and three distinct business models (B2B, B2B2C/B2C, and IOAS). Services are delivered through sub-brands including Voccare (operational logistics) and Ikatech Solutions (technology). The company operates across 20 countries with 14,000+ providers in its network.

Differentiator

Problem solved

Functional benefit

Brands

• Addiuva IA: AI platform that transforms data for intelligent decision-making. Features proprietary AI called SOPHI.
• Voccare

Products and services

• Plataforma Logística Integral (Integrated Logistics Platform) Modular, flexible, and interoperable SaaS technology platform enabling companies to optimize and control operational processes. Integrates geolocation, route planning, provider management, real-time monitoring, and KPI dashboards into a single operational platform used by enterprise clients in insurance, telecom, banking, healthcare, logistics, retail, and automotive verticals.
• Asistencias (Value-Added Assistance Programs) Customizable assistance programs spanning mobility (roadside, towing, battery diagnostics), home (plumbing, locksmith, electrical), wellness (veterinary, medical visits, lab services), and comprehensive technical/legal categories. Includes 300+ customizable segments delivered through a 14,000+ provider network across 20 countries. Designed for corporate clients in insurance, telecom, banking, automotive, and other verticals to embed as value-added services.
• Contact Center & Logística Operativa (Omnichannel BPO) Omnichannel Business Process Outsourcing service combining technology with human-centered approach for customer service, telemarketing campaigns, and digital transformation of customer service processes. Includes dedicated teams, 24/7 operations, and a Centro de Control y Monitoreo for full lifecycle visibility, real-time provider and SLA monitoring, early alerts, operational optimization, complete traceability, and customer experience enhancement.
• Consultoría de Procesos (Process Consulting) In-house process reengineering consulting for digital transformation of customer service processes. Includes diagnostic analysis, solution design, technological implementation, and strategic adjustments to improve operational efficiency. Targets enterprise clients seeking to redesign customer-facing and back-office operations.
• IOAS (International Operations as a Service) SaaS-based delivery model providing a comprehensive 360° platform for assistance management combining technology, global provider network, and continuous 24/7 operations. Enables companies requiring operational capabilities in new markets to launch without building their own infrastructure, offering end-to-end service delivery through Addiuva's integrated stack.

Quantifiable outcome

• Reduce operational costs by up to 40%
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SURA ChilecoreOthersLong-standing partnership with SURA Chile for value-added assistance programs. Carlos Vega, Subgerente de Negocios Masivos at SURA Chile, provides testimonial endorsement highlighting confidence in Addiuva's innovative assistance programs and efficient service experience with high-quality standards.
• Claro Puerto RicocoreOthers11-year strategic partnership for value-added services. Enrique Ortiz de Montellano, President-CEO at Claro Puerto Rico, provides testimonial highlighting the positive alliance that enabled support during Hurricane Maria and complex situations. This represents one of Addiuva's longest and most significant partnerships.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agero: US-based provider of roadside assistance and connected vehicle services for automotive OEMs and insurers. Closely comparable to Addiuva's automotive segment and provider-network architecture.
• MAPFRE Asistencia: Specialized assistance subsidiary of MAPFRE, with strong presence in Latin America and the same insurance-value-added positioning as Addiuva's SURA Chile and insurance-segment business.
• Tokio Marine Assistance: Worldwide assistance services provider affiliated with Tokio Marine. Comparable in roadside, home, and travel assistance programs delivered to insurers and automotive OEMs.
• International SOS: Global medical and travel assistance, security services, and outsourced healthcare logistics. Comparable to Addiuva's health vertical and IOaaS-style outsourced operational infrastructure.
• Europ Assistance: Global leader in assistance programs across insurance, travel, automotive, and healthcare. Directly comparable to Addiuva's core assistance business model and provider-network-driven delivery.
• Allianz Partners: Worldwide assistance, insurance, and travel services business. Directly comparable in cross-vertical assistance programs (roadside, home, health, travel) and B2B2C distribution.

Regional players

• Atento: Latin American BPO/contact-center specialist with operations across the same countries Addiuva serves. Comparable in regional delivery capability and CX outsourcing for telecom/banking clients.

Broad incumbents

• Teleperformance: Largest global BPO/contact-center operator. Comparable to Addiuva's omnichannel contact center and BPO service lines, though at far greater scale and across more verticals.
• Concentrix: Global customer experience BPO with deep enterprise technology platform investments. Comparable in CX-outsourcing and SaaS-enabled delivery, but with broader geographic and vertical reach.
• TTEC Holdings: Global CX technology and BPO operator serving large enterprise clients. Comparable in customer experience outsourcing plus proprietary SaaS enablement (TTEC Digital).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/addiuva
• YouTubeyoutube.com/channel/UCI64Ktu3a4RyllgbDw741cg
• LinkedInlinkedin.com/company/addiuva

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addiuva