Shout For Good

What Shout For Good does

Shout For Good is an Australian digital fundraising platform that enables registered charities and individual fundraisers to create and run donation campaigns, peer-to-peer fundraisers, events, auctions, ticketing, and occasion-based giving (Birthday, Wedding, In Memory). The platform is offered as a self-serve, product-led service accessible via web, iOS, and Android, with no setup costs, no ongoing platform fees for charities, and no commission on Visa/Mastercard credit card transactions. Its product suite is built around a core peer-to-peer fundraising flow (Shout Fund) extended by modular add-ons: Shout Terminal (an NFC Tap to Pay mobile payment terminal powered by Worldline), Shout Donation Form (website plugin), Shout QR (scan-to-donate), Shout Auction (silent or open online auctions), Shout Ticketing (digital event tickets), and Shout Occasion (preset occasion templates). Underlying infrastructure relies on PCI DSS-aligned card processing with tokenisation, SSL/TLS-encrypted forms, and Cloudflare DDoS and abuse protection. Revenue is generated from transaction fees on selected payment methods (Amex, PayPal, Apple Pay, Google Pay) and fees for ancillary services such as Shout Terminal rental and Shout SMS; the zero-fee Visa/Mastercard positioning is the central commercial proposition.

The company operates as Shout For Good Pty Ltd, an Australian proprietary company (ABN 45 163 218 639) headquartered at Level 3A, 833 Collins Street, Docklands, Victoria. It is a wholly owned subsidiary of Australia and New Zealand Banking Group Limited (ANZ), which provides banking infrastructure, payment processing support, and capital backing while the subsidiary maintains it remains independent and open to any charity. Customer segments are Australian-registered charities (primary, vertical), individual fundraisers, and peer-to-peer supporters; the platform has facilitated over $110 million in donations and more than 1 million donors across its operating history. Justin Clarke is the CEO. Distribution is entirely self-serve digital (website and mobile app stores) supported by organic social channels (Facebook, X, Instagram, YouTube); technology integrations include Salesforce, Mailchimp, Google Analytics, Google Tag Manager, Facebook Pixel, and Machship, alongside the core Cloudflare and Worldline technology partnerships. The company has announced it is winding down and will cease providing its fundraising platform and related services on Tuesday, 4 August 2026.

Name

Shout For Good

Legal name

Shout For Good Pty Ltd

Website

https://shoutforgood.com

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

1–10 employees

Short description

Shout For Good is an Australian digital fundraising platform that enables ACNC-registered charities and individuals to run donation campaigns, events, auctions, and ticketing with no fees on Visa/Mastercard. Operating as a wholly owned subsidiary of ANZ, it is winding down and ceasing operations on 4 August 2026.

Ownership category

akta.pro rank

Product category

Digital Fundraising Software

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Digital fundraising platform
• Peer-to-peer fundraising
• Charity donation software
• Contactless payment terminal
• Online auction platform

Headquarters

HQ city

Armadale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction Fees: Transaction fees charged on certain payment methods. No commission fees or transaction fees for Visa/Mastercard credit card transactions. Other payment methods (Amex, PayPal, Apple Pay, Google Pay) may incur fees.
2. Platform Services: Fees for additional platform services beyond basic fundraising, including Shout Terminal rental and Shout SMS services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Shout For Good provides a digital fundraising platform for Australian charities and individual fundraisers, offering peer-to-peer fundraising pages, a contactless mobile payment terminal (Tap to Pay via NFC), website donation forms, QR-code donation redirects, online auction hosting, digital event ticketing, and occasion-based fundraising templates. The platform processes payments with PCI DSS-compliant infrastructure and charges no commission fees on Visa/Mastercard transactions. The company is winding down and will cease operations on 4 August 2026.

Product overview

Shout For Good operates as a platform-plus-modules architecture providing a suite of digital fundraising tools for Australian charities. The core product, Shout Fund, serves as the primary peer-to-peer fundraising platform accessible across web and mobile. This is supplemented by specialized modules including Shout Terminal (NFC/Tap to Pay mobile payments), Shout Donation Form (website plugin), Shout QR (mobile scan-to-donate), Shout Auction (online auction hosting), Shout Ticketing (event ticket sales), and Shout Occasion (preset occasion-based templates). All products integrate with the shared charity dashboard and emphasize no commission fees for Visa/Mastercard transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Shout Fund Core peer-to-peer fundraising platform enabling charities and individuals to create and manage fundraising campaigns accessible via web and mobile app.
• Shout Terminal Mobile app that transforms smartphones or tablets into a portable payment terminal using NFC and Tap to Pay technology for contactless card and digital wallet donations.
• Shout Donation Form Website plugin allowing charities to accept donations, sell merchandise, or raffle tickets directly from their own website with full payment processing and receipting.
• Shout QR QR code solution that directs donors to a charity's Shout fundraising page when scanned with a mobile phone camera.
• Shout Auction Auction platform for charities to host public or private, silent or open auctions with automated bidder notifications and no commission fees.
• Shout Ticketing Digital ticketing platform enabling charities to set up, sell, and manage event tickets with promo codes, dietary requirements tracking, and digital delivery.
• Shout Occasion Preset fundraising template platform offering five occasion types (Birthday, Engagement, Wedding, Anniversary, In Memory) for collecting donations in lieu of gifts or flowers.

Quantifiable outcome

• Over $110 million raised for charities
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• WorldlinecoreTechnology or IntegrationWorldline provides the Tap to Pay technology powering Shout Terminal, enabling charities to accept contactless payments via NFC on mobile devices.
• CloudflarecoreTechnology or IntegrationCloudflare provides website security services including DDoS protection, defence against malicious traffic, and protection against automated abuse.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GiveNow: Australian online fundraising and donation platform operated by Our Community, serving registered charities and individual fundraisers with similar donation infrastructure and zero/low-fee positioning. Most direct domestic competitor to Shout For Good's charity and peer-to-peer fundraising use cases.
• Raisely: Australian peer-to-peer fundraising platform built specifically for nonprofits, offering campaign pages, event ticketing, and donation forms. Closely comparable product scope and target customer (Australian registered charities) as Shout For Good.
• Funraise: US-based fundraising software platform for nonprofits offering donation forms, peer-to-peer campaigns, events, and ticketing. Overlaps directly with Shout Fund, Donation Form, Auction, and Ticketing product modules.
• Donorbox: Online donation platform for nonprofits offering donation forms, recurring giving, peer-to-peer campaigns, and event ticketing. Closely comparable SMB/charity fundraising software to Shout For Good's core modules.
• Classy (GoFundMe Pro): Fundraising software platform for nonprofits with peer-to-peer campaigns, events, ticketing, and donation forms; now part of GoFundMe Pro. Direct overlap with Shout For Good's charity fundraising suite and target customer.
• Network for Good: US-based fundraising and donor management software for small and mid-sized nonprofits, offering donation forms, peer-to-peer campaigns, and event tools. Comparable product architecture and SMB/charity target segment.

Broad incumbents

• GoFundMe: Global leader in personal and charitable crowdfunding, offering peer-to-peer fundraising pages that overlap directly with Shout Fund. Has a dedicated charity/NFP arm (GoFundMe Pro / Classy) that overlaps with Shout's charity vertical.
• PayPal Giving Fund: PayPal-operated charitable giving programme that routes donations to verified charities with no fees on the donor side. A scaled incumbent in the digital charity donation space, overlapping with Shout's zero-fee donation positioning.
• Bonterra (formerly Network for Good / GivingData): Large nonprofit software suite covering fundraising, donor CRM, and grant management. A broader incumbent that overlaps with several of Shout For Good's charity-facing modules.

Others

• Stripe (Donations / Checkout): Payments infrastructure provider whose Checkout and Donations products enable charities and platforms to accept online donations via card and digital wallets. Comparable at the underlying payments/processing layer that powers Shout For Good's donation flows.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shoutforgood
• YouTubeyoutu.be/Aymc2W_Qb2I
• Facebookfacebook.com/shoutforgoodapp
• Instagraminstagram.com/shoutforgood
• LinkedInlinkedin.com/company/shout-for-good

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout For Good