Visualised
Visualised AB is a Swedish Zoom Platinum Partner that delivers secure collaboration, managed services, and meeting-room solutions across the Nordics, specializing in sovereign Zoom deployments for government and enterprise customers.
- Company typePrivate
- Founded2012
- HeadquartersSolna, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Visualised does
Visualised AB is a privately held Swedish technology services company headquartered in Solna with a secondary office in Karlstad, serving as the leading Zoom Platinum Partner across the Nordic region (Sweden, Norway, Denmark, Finland, and Iceland). The company's core offering is Nordic for Zoom — a hybrid-cloud variant of the Zoom platform with Swedish data residency, customer-managed encryption keys (CMK), offline/survival-mode for telephony and video, and interoperability with the Matrix protocol — designed for organizations whose security, sovereignty, or compliance requirements preclude a standard cloud deployment. Beyond the sovereign layer, Visualised distributes the full Zoom portfolio (Zoom Workplace, Contact Center, Phone, Whiteboard, Team Chat), bundles meeting-room hardware from Neat and Crestron, and ships an identity-verification service called MeetID. Revenue is generated through recurring platform licensing (as a Zoom reseller), managed services and subscription contracts (e.g., meeting-room-as-a-service), fixed-price professional services (Rumsanalys 360 at 18,000 SEK, Säker Samarbetsplattform at 98,000 SEK), hardware sales, and virtual/hybrid event delivery, primarily via a direct enterprise field-sales motion complemented by Nordic channel partners Crayon, Dustin, Atea, and Tietoevry and sub-contractor delivery through Vivicta.
The company's customer base is anchored in Nordic government and public sector — Migrationsverket (6,000 users migrated in two months), Stockholms Stad, Stockholmshem, and Migra — alongside diversified enterprise accounts including Rejlers (4-year agreement, ~75 meeting rooms), Alstom, Oriflame, Embracer Group, and Svenska Petroleum. Visualised achieved ISO/IEC 27001:2022 certification in June 2026 and is GDPR-compliant, with the CEO function transitioned in March 2026 to Mikael Lison (simultaneously CMO) to scale sales and marketing while previous CEO Håkan Axtelius returned to a Sales & Business Development role. Technology differentiators include the proprietary Nordic for Zoom layer and MeetID, alongside a deep integration ecosystem spanning Microsoft (Teams, Dynamics 365, SharePoint, Operator Connect), Salesforce, HubSpot, ServiceNow, Workday, and 2,500+ Zoom App Marketplace apps.
The business is asset-light, headcount-restrained (11–50 employees), and partner-dependent: it monetizes primarily on top of Zoom's platform rather than competing with it, with Nordic for Zoom functioning as a sovereign-hosting and managed-services wrapper that captures gross margin in regulated deals where standard Zoom deployments are not permissible. Multi-year managed services contracts (e.g., Rejlers), repeatable government migrations (Migrationsverket), and channel-amplified reach (Crayon, Dustin, Atea, Tietoevry) anchor revenue durability, while MeetID and Matrix federation represent early attempts to layer proprietary, vendor-independent products on top of the Zoom channel model.
Visualised firmographics
Firmographics- Name
- Visualised
- Legal name
- Visualised AB
- Website
- https://visualised.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visualised AB is a Swedish Zoom Platinum Partner that delivers secure collaboration, managed services, and meeting-room solutions across the Nordics, specializing in sovereign Zoom deployments for government and enterprise customers.
- Ownership category
- akta.pro rank
Visualised industry classification
Industry- Product category
- Video Conferencing & Collaboration Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Video Conferencing & Webinars (BPAMAMAB)
- akta.pro secondary industries
- Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)
Keywords
Where Visualised is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Visualised business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing & Platform Subscriptions: Visualised resells and distributes Zoom platform licenses (Zoom Workplace, Zoom Contact Center, Zoom Phone, Zoom Whiteboard, Zoom Team Chat) as a Platinum Zoom partner. Revenue is generated through recurring platform subscriptions, with Nordic for Zoom offering an additional layer of managed services and local hosting for Nordic customers.
- Managed Services & Subscription Services: Ongoing managed services including meeting room management (Mötesrum som tjänst), subscription services (Abonnemangstjänster), pro-active support, centralized administration, and Customer Success management. Delivered as recurring subscription contracts.
- Consulting & Professional Services: Professional services including consulting (Konsulttjänster), room analysis (Rumsanalys 360), secure collaboration platform implementation (Discovery, Pilot, Security, Evaluation), system development, and support services. Provided as fixed-price engagements and time-and-materials engagements.
- Hardware Sales: Sale and deployment of meeting room hardware including Neat devices, Crestron control systems, Sony displays, and other AV equipment. Hardware is bundled with managed services as part of meeting room as a service offerings.
- Virtual Events & Webinars: Services for virtual and hybrid events including webinars, streaming, virtual exhibitions, and virtual general meetings (Virtuell Stämma), delivered as professional services or subscription add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rumsanalys 360 - Fixed-price room analysis and roadmap |
| One time/ perpetual license | Pay-as-you-go | Säker Samarbetsplattform with Nordic for Zoom - Implementation package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Visualised product offering
Product offeringCore offering
Visualised is the leading Zoom Platinum Partner in the Nordic region, reselling and customizing the Zoom Workplace collaboration platform and its add-on modules (Zoom Contact Center, Zoom Phone, Zoom Whiteboard, Zoom Team Chat) for enterprise and government customers. The company's differentiated proprietary offering, Nordic for Zoom, provides a hybrid cloud deployment with local Swedish data center hosting, Customer Managed Keys, and offline resilience for organizations with strict data sovereignty requirements. Visualised also sells its own MeetID identity verification service, meeting room hardware solutions, digital signage, and recurring managed/consulting services.
Product overview
Visualised is a Nordic Zoom partner offering a comprehensive portfolio of Zoom-based collaboration products and professional services. The core platform is Zoom Workplace — an AI-driven unified platform consolidating meetings, team chat, phone, email, calendar, whiteboard, and productivity tools into a single application. Key add-on modules include Zoom Contact Center (AI-powered CCaaS), Zoom Phone (cloud telephony), Zoom Whiteboard (collaborative canvas), and Zoom Team Chat (messaging). Visualised's flagship differentiated offering is Nordic for Zoom — a security-hardened, hybrid-cloud variant of Zoom designed for Nordic government agencies and enterprises requiring data sovereignty, on-premise hosting, and customer-managed encryption keys. MeetID provides identity verification services. The company also delivers professional services including meeting room technology (AV, hybrid rooms), digital signage, implementation consulting, and managed subscription services.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic for Zoom: A secure collaboration platform based on Zoom, designed for organizations that prioritize security and privacy, particularly government agencies, regions, municipalities, and enterprises requiring data sovereignty.
- MeetID
Products and services
- Nordic for Zoom A secure collaboration platform based on Zoom, tailored for Nordic government agencies, municipalities, and enterprises that prioritize data sovereignty and regulatory compliance. Features hybrid cloud architecture with local on-premise or Swedish data center hosting, customer-managed encryption keys, and offline communication resilience.
- Zoom Workplace An AI-driven unified collaboration platform consolidating meetings, team chat, phone, email, calendar, documents, whiteboard, and meeting room management into a single application with Zoom AI Companion included at no extra cost. Comprises 15 integrated sub-products.
- Zoom Contact Center A complete contact center-as-a-service (CCaaS) solution supporting voice, video, SMS, chat, and email channels, with AI-powered intelligent routing, virtual agents, real-time agent assistance, quality management, and workforce engagement tools. Part of the Zoom CX suite.
- Zoom Phone Cloud-based telephony replacing traditional PBX, integrated into Zoom Workplace with AI Companion for call transcription, voicemail summarization, task extraction, and real-time Q&A. Supports local phone numbers in 40+ countries, BYOC, and PSTN connectivity.
- Zoom Whiteboard
- Zoom Team Chat
- MeetID A Visualised service for robust identity verification combining high security with user-friendliness in daily workflows. Enables companies, government agencies, and public administrations to verify identity simply and securely. Additional add-on services are planned.
- Zoom Business Services
- Hybrid Workplace / Mötesrumsteknik
- Digital Signage
- Säker Samarbetsplattform (Nordic for Zoom Implementation)
- Rumsanalys 360 (Meeting Room Analysis)
- Abonnemangstjänster (Subscription Services)
- Virtuella Event (Virtual Events)
Quantifiable outcome
- Migrationsverket migrated 6,000 users from Skype for Business to Nordic for Zoom in 2 months — with one-third of users active within 4 hours of launch, with minimal internal support tickets.
- +2 more outcomes
Companies that use Visualised
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Visualised technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability12 records
Feature8 records
Visualised partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, strategic and supporting.
- ZoomflagshipVisualised is Zoom's Platinum Partner — the highest tier — in the Nordic region. The partnership covers distribution of all Zoom platforms (Zoom Workplace, Zoom Contact Center, Zoom Phone, Zoom Whiteboard, Zoom Team Chat, Zoom Rooms) and co-development of Nordic for Zoom — a secure, locally hosted Nordic variant. Visualised and Zoom collaborate on product development for government requirements, joint go-to-market, and customer delivery.
- NeatcoreStrategic partnership for meeting room hardware in the Nordic region. Visualised delivers end-to-end solutions for modern meeting rooms combining Neat's innovative hardware (cameras, audio devices) with Visualised's expertise in meeting room deployment and support services. Neat hardware is specifically optimized for Zoom Rooms and used in customer deployments such as Stockholmshem.
- CrestroncoreCollaboration on intelligent, scalable, and future-proof meeting room and workspace solutions. Crestron provides control systems, automation, and AV integration; Visualised adds consulting expertise, support, and guidance to deliver seamless hybrid workplace environments.
- Matrix (Open Communication Protocol)strategicBeta integration between Zoom Team Chat (Nordic for Zoom) and the Matrix open communication protocol, developed by Visualised. Enables organizations to communicate seamlessly between Zoom Team Chat and Matrix networks in real-time while maintaining data control. Part of Visualised's interoperability strategy for cross-platform communication.
- CrayonsupportingNordic IT partner and reseller that includes Visualised's Zoom and Nordic for Zoom services in its portfolio of IT solutions offered to enterprise customers.
- DustinsupportingNordic IT reseller and distributor offering Visualised's services alongside its broad range of technology products to businesses and organizations in Sweden and the Nordic region.
- AteasupportingLeading Nordic IT infrastructure company that resells and integrates Visualised's collaboration and meeting room solutions as part of its comprehensive IT services offering to public sector and enterprise customers.
- TietoevrysupportingNordic IT services company that includes Visualised's Zoom and Nordic for Zoom solutions in its digital workplace and collaboration service offerings to enterprise and public sector clients.
- Microsoft (Dynamics 365, Teams, Teams Rooms)coreEcosystem partnership where Zoom Contact Center integrates with Microsoft Dynamics 365 (embedded experience, screen-pop, click-to-dial, automatic logging) and Microsoft Teams (call transfer, presence synchronization). Visualised deploys Microsoft Teams Rooms solutions alongside Zoom-based offerings. Also offers Zoom Phone integration with Microsoft Teams via Operator Connect.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Visualised competitors and assessment
Company assessmentOthers
- Westcon-Comstor: Global UC and collaboration distributor and Zoom partner that enables competing resellers across Europe; relevant peer for Visualised's channel economics and for the broader Zoom-specialist go-to-market model.
Broad incumbents
- Atea: Largest Nordic IT infrastructure and services company; resells Visualised's services through its channel but also competes directly for large public-sector and enterprise UCaaS, meeting room, and managed services contracts across the same Nordic geographies.
- Tietoevry: Major Nordic IT services and digital workplace provider; overlaps with Visualised in collaboration and meeting room services for enterprises and the public sector, particularly in Sweden, Finland, and Norway.
- Crayon: Nordic software asset management and cloud services company; serves as both a channel partner for Visualised and a broader competitor for cloud, licensing, and digital workplace deals across the Nordics.
- Computacenter: Pan-European IT services provider and large Zoom partner that delivers enterprise digital workplace, collaboration, and managed services — competing with Visualised for large enterprise and public-sector UCaaS rollouts.
- Telia Company: Leading Nordic telecom operator that provides unified communications, cloud telephony, and digital workplace services to enterprises and the public sector, often competing with or bundling against Zoom-based offerings.
- Dustin: Nordic IT reseller and services company that both resells Visualised's solutions and competes for enterprise digital workplace, hardware, and managed services business in the Nordics.
Direct peers
- Cinos Communications: UK-based Zoom specialist and Unified Communications integrator with a comparable business model of delivering Zoom-based collaboration, meeting room, and managed services to enterprise and public sector customers.
- Modality Systems: UK-based Zoom specialist (acquired by Westcoast/other groups over time) focused on Zoom deployment, adoption, and managed services for enterprise customers; very similar go-to-market to Visualised but in the UK/Ireland rather than the Nordics.
Regional players
- TDC NET: Danish telecom operator delivering UCaaS, cloud communications, and digital workplace services to Nordic enterprises — a regional competitor in the same customer segment that Visualised addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visualised social profiles
Digital presenceVisualised compliance and trust
Trust signalCompliance2 records
Visualised financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visualised leadership team
Management profileNumber of profiles
Profiles5 records
Visualised funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visualised M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visualised
What does Visualised do?
Visualised is the leading Zoom Platinum Partner in the Nordic region, reselling and customizing the Zoom Workplace collaboration platform and its add-on modules (Zoom Contact Center, Zoom Phone, Zoom Whiteboard, Zoom Team Chat) for enterprise and government customers. The company's differentiated proprietary offering, Nordic for Zoom, provides a hybrid cloud deployment with local Swedish data center hosting, Customer Managed Keys, and offline resilience for organizations with strict data sovereignty requirements. Visualised also sells its own MeetID identity verification service, meeting room hardware solutions, digital signage, and recurring managed/consulting services.
Is Visualised a public or private company?
Visualised is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visualised founded?
Visualised was founded in 2012. It employs 11 to 50 people.
Where is Visualised based?
Visualised is headquartered in Solna, Sweden, in the Europe region.
How does Visualised make money?
Five revenue lines are on record. Software Licensing & Platform Subscriptions are the primary driver. The others are managed Services & Subscription Services, consulting & Professional Services, hardware Sales and virtual Events & Webinars.
Who are Visualised's main competitors?
Westcon-Comstor is listed as an others. Broad incumbents are Atea, Tietoevry, Crayon, Computacenter, Telia Company and Dustin. Direct peers are Cinos Communications and Modality Systems. TDC NET is listed as a regional player.
Does Visualised have an API?
Yes. Visualised (as a Zoom partner) offers access to Zoom's extensibility platform, including the Zoom Phone API for embedding phone functionality into custom applications, and the broader Zoom App Marketplace ecosystem with 2,500+ integrations. Visualised builds on Zoom's open platform to deliver custom integrations for customers.
What industry is Visualised in?
Visualised's product category is Video Conferencing & Collaboration Software. Its primary akta.pro industry code is BPAMAMAB, Video Conferencing & Webinars, with a secondary code of BPAEAIAJ, Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support). Its NAICS code is 54151 and its SIC code is 7370.