Engaging.io
Engaging.io is an Elite HubSpot Solutions Partner founded in 2009, delivering complex HubSpot CRM implementations, multi-system migrations, custom integrations, data architecture, and AI services for mid-market and enterprise clients across Australia, New Zealand, and the United States.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Engaging.io does
Engaging.io, legally Engaging Communications Pty Ltd, is an Elite HubSpot Solutions Partner founded in 2009 and headquartered in North Sydney, Australia, with a secondary office in the United States serving clients across North America, Australia, and New Zealand. The firm specializes in complex HubSpot CRM implementations, multi-system migrations from Salesforce, Microsoft Dynamics, Zoho, and Pipedrive, and custom API-driven integrations connecting HubSpot with ERPs, ticketing platforms, reservation systems, care management platforms, finance tools, and bespoke internal systems. Core technology depth includes API-first middleware architecture, a custom reverse-ETL processing engine optimized for HubSpot batch APIs, data lake and enterprise data warehouse implementations, and HubSpot Timeline Events API integration for high-frequency interaction capture.
The company has productized portions of its integration IP into three named tools: JinnSync (standardized Ticketmaster Archtics-to-HubSpot synchronization), MailSync (HubSpot-SendGrid transactional email event logging), and Real Estate Syncer (property portal integration). Service lines span AI Services (Customer Journey AI and Business Process AI), Custom Integrations and Configuration, CRM Migration and Onboarding, Custom Membership Portals, Data Migrations, Data Cleansing, Data Lakes and Architecture, Digital Transformation and Change Management, and HubSpot CMS Websites. Vertical specialization is concentrated in sports and entertainment (San Antonio Spurs, Miami Dolphins, Hard Rock Stadium), hospitality and travel (Xanterra, Baillie Lodges, Fink Group), medical and health under regulatory regimes such as the Aged Care Act 2024 and NDIS (TriCare, Kind Medical, Achieve Australia), finance (Mortgage Choice, Lawrence Private Wealth), and property development (Clarendon Homes, realestate.com.au, Professionals).
Revenue is generated through professional services under quote-based, discovery-driven scoping, with engagement sizes ranging from approximately $3,000 AUD for basic single-Hub setups to $200,000+ AUD for complex multi-Hub enterprise projects and $3,500–$5,500 + GST for narrowly scoped integration builds. Go-to-market is consultative direct sales targeting mid-market and enterprise organizations, supported by content marketing, case studies, LinkedIn, YouTube, and events such as HubSpot partner panels. Operations span 11–50 employees; leadership includes CEO Michelle O'Keeffe and founder Todd McPhee. The firm is bootstrapped with no disclosed external funding and was named HubSpot JAPAC Partner of the Year 2025 alongside HubSpot Impact Awards for Platform Migration and Product Excellence, and has ranked among Australia's top 20 Great Places to Work for four consecutive years.
Engaging.io firmographics
Firmographics- Name
- Engaging.io
- Legal name
- Engaging Communications Pty Ltd
- Website
- https://engaging.io
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engaging.io is an Elite HubSpot Solutions Partner founded in 2009, delivering complex HubSpot CRM implementations, multi-system migrations, custom integrations, data architecture, and AI services for mid-market and enterprise clients across Australia, New Zealand, and the United States.
- Ownership category
- akta.pro rank
Engaging.io industry classification
Industry- Product category
- CRM Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
Keywords
Where Engaging.io is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Engaging.io business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- HubSpot Implementation Services: Professional services for implementing HubSpot CRM, including configuration, setup, and deployment of HubSpot Marketing, Sales, Service, Content, Data, and Revenue Hubs for mid-market and enterprise clients.
- CRM Migration Services: Migration services from competing CRMs (Salesforce, Microsoft Dynamics, Zoho, Pipedrive) to HubSpot, including full-funnel onboarding, architecture redesign, and hands-on enablement.
- Custom Integration Development: Design and build of custom integrations connecting HubSpot with ERPs, ticketing platforms, finance systems, care management platforms, reservation systems, and bespoke internal tools. Includes custom middleware, API development, and ongoing maintenance.
- Data Architecture and Migration Services: Data cleansing, migration, and enterprise data lake architecture services including building cloud-native data lakes, creating golden records, and establishing single sources of truth.
- Digital Transformation and Change Management: Transformation projects aligning people, platforms, and processes with change management strategies to ensure successful technology adoption.
- Custom Membership Portals: Design and build of secure, custom HubSpot membership portals connecting with CRM, ERP, or internal systems for patient, partner, member, or investor management.
- AI Services: Customer Journey AI (custom assistants/agents, ROI-focused training, discovery assessments) and Business Process AI (data readiness, connector setup, role-aware training, governance) built around how teams actually work.
- HubSpot CMS Website Development: Design and build of custom HubSpot CMS websites that convert, scale, and give teams full control without plugins or dev bottlenecks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Basic single-Hub implementation |
| Other | Multi-year contract | Complex multi-Hub enterprise implementation |
| Other | Multi-year contract | Now Book It/Bepoz HubSpot integration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Engaging.io product offering
Product offeringCore offering
Engaging.io is an Elite HubSpot Solutions Partner delivering complex HubSpot implementations, CRM migrations from Salesforce/Microsoft Dynamics/Zoho, and custom integrations connecting HubSpot with ERPs, ticketing platforms, finance tools, reservation systems, and bespoke internal systems. The firm offers end-to-end services across discovery, data migration, integration, configuration, enablement, and change management for mid-market and enterprise clients in Australia, New Zealand, and the United States. They also sell three proprietary HubSpot add-on products: JinnSync, MailSync, and Real Estate Syncer.
Product overview
Engaging.io is an Elite HubSpot Solutions Partner and professional services firm offering a portfolio of implementation, integration, and migration services built around the HubSpot CRM platform. The core offering comprises nine service lines: AI Services (custom AI assistants/agents and business process automation), Custom Integrations and Configuration, CRM Migration and Onboarding, Custom Membership Portals, Data Migrations, Data Cleansing, Data Lakes and Architecture, Digital Transformation and Change Management, and Websites. Three proprietary tools extend HubSpot functionality: JinnSync (Ticketmaster/Archtics data synchronization), MailSync (SendGrid email event logging), and Real Estate Syncer (real estate platform integration). Services span Australia, New Zealand, and the United States with deep expertise in sports/entertainment, hospitality, healthcare, and property sectors.
Differentiator
Problem solved
Functional benefit
Brands
- JinnSync: Custom HubSpot integration product for syncing Ticketmaster/Archtics data to HubSpot objects and timeline
- MailSync
- Real Estate Syncer
Products and services
- AI Services Practical AI implementation services for HubSpot environments, including Customer Journey AI for customer-facing interactions and Business Process AI for internal operations automation, with change management to drive team adoption.
- Custom Integrations and Configuration Custom HubSpot integrations connecting CRMs, ERPs, finance tools, ticketing platforms, and bespoke systems into cohesive automated tech stacks, ranging from simple data syncs to enterprise-grade API solutions.
- CRM Migration and Onboarding Migration services from Salesforce, Microsoft Dynamics, Zoho, Pipedrive, and other CRMs to HubSpot, including full-funnel onboarding, architecture redesign, and hands-on enablement focused on rebuilding rather than lift-and-shift.
- Custom Membership Portals Secure, custom HubSpot membership portals connecting with CRM, ERP, or internal systems, designed for patients, partners, members, or investors requiring self-service and tailored UX with deep system integrations.
- Data Migrations Migration of CRM, ERP, e-commerce, and custom system data to HubSpot and other platforms, delivering clean, documented migrations tailored to structure and goals with minimal disruption.
- Data Cleansing CRM, ERP, and marketing data cleaning services that remove duplicates, fix formats, and restore report trustworthiness, running alongside migrations to reconcile contact/company data.
- Data Lakes and Architecture Cloud-native data lake architecture creating a central source of truth for reporting, golden records, and scalable integrations, solving fragmented data across CRMs, finance systems, and spreadsheets.
- Digital Transformation and Change Management Digital transformation projects aligning people, platforms, and processes with change management strategies, blending technical implementation with practical adoption support to ensure transformation sticks long-term.
- Websites Custom HubSpot CMS website design and development built to power pipeline, reflect brand, and scale with business, replacing WordPress and other platforms with purpose-built sites without plugin dependencies.
- JinnSync Proprietary data synchronization tool for Ticketmaster Nexus integration that processes daily incremental Archtics file drops and syncs to HubSpot, creating Contacts, Deals, Ticketmaster Events custom objects, and attendance timeline events with approximately 130+ data points mapped.
- MailSync HubSpot-SendGrid integration that logs transactional email events directly to HubSpot CRM records, enabling email event data to drive automation and reporting.
- Real Estate Syncer Proprietary integration tool for synchronising real estate platform lead data directly into HubSpot, enabling real estate clients to maintain updated contact and property data for marketing automation and client management.
Quantifiable outcome
- 85% improvement in customer satisfaction for automotive client
- +2 more outcomes
Companies that use Engaging.io
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles2 records
Engaging.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature7 records
Engaging.io partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HubSpotcoreEngaging.io is an Elite HubSpot Solutions Partner and HubSpot JAPAC Partner of the Year 2025. They specialize in complex HubSpot implementations including multi-system CRM migrations, custom integrations, data architecture, and AI services. The team holds HubSpot Academy accreditations in Advanced Implementation, Custom Integration, Solutions Architecture Design, Platform Enablement, and Onboarding.
- TicketmastercoreEngaging.io is a Ticketmaster Nexus partner with standardized solutions for processing Ticketmaster Archtics data and ingesting it into HubSpot. They process daily incremental file drops from Archtics and sync to HubSpot creating contacts, deals, custom events objects, and timeline attendance records.
- Sabre SynXiscoreCustom middleware integration connecting HubSpot with Sabre SynXis Central Reservation System for hotels. Real-time sync of reservations as Deals and guest profiles as Contacts, enabling personalized automated guest journeys.
- DatabrickscoreHubSpot and Databricks integration for data lake/warehouse implementations. Custom Reverse ETL processing engine optimized for HubSpot batch API calls, enabling millions of records to sync efficiently.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Engaging.io competitors and assessment
Company assessmentDirect peers
- New Breed Revenue: HubSpot Elite Solutions Partner delivering CRM implementation, sales/marketing tech integrations, and full-funnel revenue operations for mid-market and enterprise clients. Directly comparable as a HubSpot-first integration and implementation consultancy with similar client profiles and service catalog.
- Heinz Marketing: B2B marketing and sales consulting firm with deep HubSpot partner credentials, focused on demand generation, ABM, and CRM implementation for mid-market B2B clients. Comparable on consultative delivery model and HubSpot-centric service portfolio.
- Aptitude 8: HubSpot Elite Solutions Partner focused on CRM implementation, complex integrations, and revenue operations. Compares directly on core services — CRM migrations, custom integrations, and enterprise HubSpot deployments — and competes for similar mid-market and enterprise buyers.
- Square 2 Marketing: HubSpot Elite Solutions Partner providing inbound marketing, CRM implementation, and revenue growth consulting for mid-market and enterprise. Comparable in service mix (CRM, marketing automation, integrations) and in serving the same HubSpot-platform buyer.
- SmartBug Media: One of the largest US-based HubSpot Elite Solutions Partners offering CRM implementation, marketing automation, sales enablement, and revenue operations services. Closest comparable to Engaging.io in operating model — consultative enterprise implementation focused on HubSpot ecosystem — but with larger headcount and deeper US presence.
- Velir: Digital experience agency and HubSpot Elite Solutions Partner with CRM implementation, custom development, and CMS/marketing platform integration services. Comparable on custom integration depth and enterprise project delivery against HubSpot CMS.
- Salted Stone: HubSpot Elite Solutions Partner with focus on CRM implementation, custom integrations, and revenue operations for growth-stage and enterprise clients. Comparable on integration-heavy delivery model and HubSpot-first go-to-market.
- Stream Creative: HubSpot Elite Solutions Partner specializing in inbound marketing, HubSpot CMS website development, and CRM implementation. Compares on the website + CRM implementation bundle Engaging.io sells and on mid-market client base.
- Digital Operative: HubSpot Elite Solutions Partner offering digital marketing, web development, CRM implementation, and e-commerce integrations. Comparable on service catalog (CRM + websites + integrations) and enterprise customer profile.
Broad incumbents
- WebFX: Large full-service digital marketing agency and HubSpot Elite Solutions Partner offering CRM implementation, SEO, paid media, and web development. Broader portfolio than Engaging.io but comparable in HubSpot-centric delivery and enterprise client base; relevant as a scale-incumbent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Engaging.io social profiles
Digital presenceEngaging.io compliance and trust
Trust signalCompliance2 records
Engaging.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engaging.io leadership team
Management profileNumber of profiles
Profiles3 records
Engaging.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engaging.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engaging.io
What does Engaging.io do?
Engaging.io is an Elite HubSpot Solutions Partner delivering complex HubSpot implementations, CRM migrations from Salesforce/Microsoft Dynamics/Zoho, and custom integrations connecting HubSpot with ERPs, ticketing platforms, finance tools, reservation systems, and bespoke internal systems. The firm offers end-to-end services across discovery, data migration, integration, configuration, enablement, and change management for mid-market and enterprise clients in Australia, New Zealand, and the United States. They also sell three proprietary HubSpot add-on products: JinnSync, MailSync, and Real Estate Syncer.
Is Engaging.io a public or private company?
Engaging.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engaging.io founded?
Engaging.io was founded in 2009. It employs 11 to 50 people.
Where is Engaging.io based?
Engaging.io is headquartered in Sydney, Australia, in the Oceania region.
How does Engaging.io make money?
Eight revenue lines are on record. HubSpot Implementation Services are the primary driver. The others are CRM Migration Services, custom Integration Development, data Architecture and Migration Services, digital Transformation and Change Management, custom Membership Portals, AI Services and hubSpot CMS Website Development.
Who are Engaging.io's main competitors?
Direct peers on record are New Breed Revenue, Heinz Marketing, Aptitude 8, Square 2 Marketing, SmartBug Media, Velir, Salted Stone, Stream Creative and Digital Operative. WebFX is listed as a broad incumbent.
Does Engaging.io have an API?
Yes. Engaging.io leverages HubSpot APIs and webhooks for custom integrations. HubSpot webhooks allow contact data to be sent directly to external systems triggered from workflows. HubSpot Timeline Events API is used to log timestamped interaction entries on contact records. The HubSpot API supports daily and burst rate limits, with private app tokens for API access. OAuth 2 tokens do not count against daily API limits but require 30-minute refresh. HubSpot Custom Coded workflow actions enable custom automation logic using the API. Integration budget for custom middleware typically ranges from $3,500–$5,500 + GST for scoped projects. Developer documentation is at developers.hubspot.com/docs/api/overview.
What industry is Engaging.io in?
Engaging.io's product category is CRM Implementation Services. Its primary akta.pro industry code is HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes. Its NAICS code is 54151 and its SIC code is 8742.