Tatou Technologies

What Tatou Technologies does

Tatou Technologies Limited, trading as Tātou, is a New Zealand-based SaaS company that builds workforce management software for the horticulture and viticulture sector. Founded in 2017 by Aimee Jay (UX design, 12% ownership) and Aaron Jay (owner of Marlborough labour contractor Hortus, 78.6% ownership), the company originated from frustration with manual paper-based tracking across vineyards, orchards, and farms. Its core product is a mobile and web platform — the Tātou Field App (iOS and Android, with offline capability for remote outdoor use) and the Tātou Office App (web-based administration) — covering digital timesheets, piece-rate and minimum-wage top-up calculations, project scheduling, budgeting, invoicing, custom reporting, QR-code-based Tag & Track harvest tracking, and a Kiosk self-service clock-in mode. The platform is differentiated by ethnographic design suited to multilingual, variable-literacy workforces, with onboarding reported at approximately two weeks.

Commercially, Tatou operates a subscription SaaS model with annual billing, custom enterprise pricing for large operations, and an entry-level tier under development for small and medium growers. The company monetises primarily through enterprise contracts with anchor customers that include Seeka, Trevelyan's, Timberlands, Constellation Brands, Marisco Vineyards, Infinity Farms, and Hop Revolution, plus labour contractors such as Hortus. Distribution combines enterprise direct sales with an emerging product-led growth motion, supplemented by a broad payroll integration ecosystem (Xero, Employment Hero/KeyPay, MYOB, PICMI, Paysauce, Crystal Payroll and others) and heavy participation in industry events (AgriFutures evokeAg, Fair Farms, Australian Citrus Congress). Geographic footprint spans New Zealand, Australia, a UK wine pilot, and a planned US entry, supported by Callaghan Innovation's Scale for Global Growth programme selection in 2022; the company was self-funded as of early 2022 with six full-time staff and was preparing a selective capital raise to fund international expansion.

Name

Tatou Technologies

Legal name

Tatou Technologies Limited

Website

https://tatou.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tatou Technologies (Tātou) is a New Zealand SaaS company providing mobile and web workforce management software — digital timesheets, piece-rate and payroll compliance, QR-code harvest tracking — specifically designed for vineyards, orchards, and farms.

Ownership category

akta.pro rank

Product category

Agritech workforce management software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Workforce management software
• Horticulture workforce tracking
• Vineyard timesheet software
• Piece-rate payroll compliance
• Harvest tracking platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS service with fees paid according to Subscription Form agreements. Fees may be increased annually based on New Zealand Consumer Price Index changes with 40 days notice.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tatou Technologies sells a SaaS workforce management platform purpose-built for vineyards, orchards, and farms. The offering centres on the Tatou core platform paired with the Tatou Field App (iOS and Android, offline-capable) for workers and supervisors, and the Tatou Office App (web) for administrators, covering digital timesheets, contract piecework and minimum-wage top-ups, project management and scheduling, budgets, invoicing, reporting, and payroll integrations.

Product overview

Tātou is a unified workforce management ecosystem specifically designed for the horticulture and viticulture sector (vineyards, orchards, and farms). The platform consists of the core Tātou software paired with two primary applications: the Tātou Field App (mobile/tablet) for field workers to record work, track jobs, and scan tags, and the Tātou Office App (web-based) for administrators to configure accounts, manage employees, run reports, and process payroll. Additional integrated features include Kiosk Mode for employee self-service clock-in/out via QR codes, Tag & Track for harvest unit scanning and quality tracking, and a QR Code Generator for creating printable tracking labels. The Custom Reports feature and RESTful API enable data export and third-party integrations. Tātou digitizes pen-and-paper processes for outdoor agricultural operations, managing hourly, contract, and piece-rate payment structures with compliance features for minimum wage top-ups, paid rest breaks, and labor law requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Tatou Workforce Management Platform
• Tatou Field App
• Tatou Office App
• Tatou RESTful API

Quantifiable outcome

• 50-70% decrease in absenteeism reported by clients using real-time attendance data
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationIntegration partnership for payroll processing. Xero integration allows seamless data transfer for invoicing and payroll management.
• Employment HerocoreTechnology or IntegrationIntegration via KeyPay (Employment Hero's payroll platform) enabling connection of employee and payroll data through API.
• KeyPaycoreTechnology or IntegrationIntegration with global payroll provider KeyPay. Connecting via API ensures Tatou and KeyPay are always up to date with the latest employee and payroll data.
• MYOBcoreTechnology or IntegrationIntegration for payroll and accounting data synchronization.
• PICMIcoreTechnology or IntegrationIntegration for employee onboarding and transfer data sharing.
• PaysaucecoreTechnology or IntegrationIntegration for New Zealand payroll processing.
• Agritech New ZealandcoreGTM or Marketing PartnerIndustry association membership supporting New Zealand agritech ecosystem.
• NZTE (New Zealand Trade and Enterprise)coreGTM or Marketing PartnerGovernment trade and enterprise organization supporting international expansion.
• Agritech AustraliacoreGTM or Marketing PartnerIndustry association membership for Australian market development.
• WISA (Wine Industry Suppliers Association)coreGTM or Marketing PartnerIndustry association supporting wine industry supply chain.
• HortNZ (Horticulture New Zealand)coreGTM or Marketing PartnerPeak industry body for New Zealand horticulture.
• Callaghan InnovationcoreGTM or Marketing PartnerSelected as one of 10 startups for Callaghan's Scale for Global Growth programme focused on helping Kiwi businesses achieve global growth. No grants received but participates in programme providing mentorship and resources for international expansion.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tanda: ANZ-based workforce management SaaS covering rostering, time-and-attendance, and payroll integration. Most directly comparable on geography, target customer (ANZ employers), and SaaS workforce-management category.
• Deputy: Workforce management SaaS for shift-based and hourly workforces, with mobile apps, scheduling, and payroll integrations. Comparable on SaaS workforce-management core and mobile-first field experience.
• WorkJam: Frontline workforce engagement and task-management platform with mobile execution and integrations. Comparable on mobile-first workforce execution and shift-based employer use cases.

Emerging players

• AGRIVI: Farm and agriculture management platform covering crop production, field operations, and workforce/activity tracking. Comparable as a vertical SaaS play targeting growers with operational and field-labour tracking.
• Conservis: Farm management software for row-crop and permanent-crop operations, including labour and task tracking. Comparable as a vertical SaaS in agriculture with operational and workforce data capture.
• AgWorld: Farm management platform serving growers and agronomists with planning, operations, and records. Comparable as vertical SaaS in agriculture, though more agronomy- than labour-focused.

Regional players

• Hectre: NZ/AU orchard management software with harvest tracking, timesheets, and payroll integrations. Direct comparable on geography, vertical (orchards/viticulture), and piece-rate/timesheet functionality.

Broad incumbents

• UKG (Kronos): Global incumbent in workforce management (WFM/HCM) with time-and-attendance and scheduling at enterprise scale. Comparable as a horizontal workforce management player that could move into horticulture.
• WorkForce Software: Enterprise workforce management platform with time-and-attendance, scheduling, and compliance. Comparable as a broader incumbent that competes for workforce-management budgets.
• Smartsheet: Work management and collaboration platform often used for project, task, and basic timesheet tracking by operations teams. Comparable as a broader incumbent that absorbs use cases Tatou targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tatou.app
• Facebookfacebook.com/tatouapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatou Technologies