Raka
Raka is a Portsmouth, NH-based digital marketing agency and HubSpot Diamond Solutions Partner serving enterprise and mid-market B2B and B2C clients with HubSpot implementation, full-funnel digital marketing, custom websites, creative, and AI consulting services across healthcare, manufacturing, SaaS, B2B services, and finance.
- Company typePrivate
- Founded2004
- HeadquartersPortsmouth, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Raka does
Raka (legal entity Raka, LLC) is a Portsmouth, New Hampshire-based digital marketing agency founded in 2004, operating as a HubSpot Diamond Solutions Partner, the highest tier of HubSpot's partner program. The firm delivers professional services across five core lines: HubSpot Solutions (onboarding, implementation, consulting), Digital Marketing (full-funnel strategy and execution), Custom Websites (built on HubSpot and WordPress), Creative Services (brand design and content), and AI Consulting for Marketers. Its technology stack is anchored in HubSpot's CMS and Marketing Automation platform, supplemented by WordPress for content publishing and Magento for e-commerce, with integrations spanning Salesforce, Google Analytics, and HubSpot's Breeze AI tooling. The agency's go-to-market is consultative and sales-led, targeting enterprise and mid-market B2B and B2C marketers across five named verticals: Healthcare (with HIPAA-compliant delivery and a dedicated rakahealth.com sub-brand), Manufacturing & Industrial, SaaS & Technology, B2B Services, and Finance.
Raka's customer base includes enterprise names such as Bose, Liberty Mutual, Stonyfield, the University of New Hampshire, IDEXX, Nuance, PlaneSense, CyberSN, Azara Healthcare, and Boston University School of Public Health, alongside mid-market clients such as Relyco. Pricing is quote-based and not publicly disclosed, consistent with project and retainer professional services engagements, and the firm also distributes free marketing resources, ROI calculators, and a HIPAA Compliance Checklist to support lead generation. The company is privately held with no disclosed institutional funding, acquisitions, or subsidiaries, and operates regionally with headquarters at 230 Commerce Way, Suite 101, Portsmouth, NH, while expanding service coverage into the US Southeast beyond the New England core. Revenue figures are not disclosed in available source material, and the firm has earned three consecutive regional Best Companies to Work For awards (2023-2025).
Raka firmographics
Firmographics- Name
- Raka
- Legal name
- Raka, LLC
- Website
- https://rakacreative.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Raka is a Portsmouth, NH-based digital marketing agency and HubSpot Diamond Solutions Partner serving enterprise and mid-market B2B and B2C clients with HubSpot implementation, full-funnel digital marketing, custom websites, creative, and AI consulting services across healthcare, manufacturing, SaaS, B2B services, and finance.
- Ownership category
- akta.pro rank
Where Raka is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raka business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- HubSpot Solutions Services: Professional services including HubSpot onboarding, implementation, consulting, and CRM strategy development. Delivered as a Diamond Solutions Partner with specialized expertise in HubSpot platform deployment.
- Digital Marketing Services: Full-funnel digital marketing campaigns including strategy, execution, and measurable results delivery. Funnel-focused approach building demand for B2B and B2C marketers.
- Custom Website Design and Development: Custom-built websites on HubSpot and WordPress platforms, designed to convert visitors into leads and customers.
- Creative Services: Creative services including brand design, content creation, video marketing scripts, and storyboarding templates.
- AI Consulting: AI strategy consulting to help marketing teams leverage artificial intelligence for improved efficiency and outcomes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels13 records
Raka product offering
Product offeringCore offering
Raka is a digital marketing agency and HubSpot Diamond Solutions Partner that helps B2B and B2C marketers turn complexity into clarity and results. The firm delivers HubSpot onboarding, implementation, integrations and CRM consulting; full-funnel digital marketing strategy and execution (SEO, content, social, email, paid); custom-built conversion-optimized websites on HubSpot and WordPress; creative/brand design services; and AI strategy consulting for marketing teams including HubSpot Breeze AI implementation.
Product overview
Raka is a digital marketing agency and HubSpot Diamond Solutions Partner offering a comprehensive suite of services centered around HubSpot solutions, digital marketing, and custom website development. The core offerings include HubSpot Solutions (encompassing Onboarding, Implementation, and Consulting), Digital Marketing, Custom Websites built on HubSpot and WordPress, Creative Services, and AI Consulting. These services work together as an integrated marketing solution, helping B2B and B2C marketers with everything from CRM setup and website design to full-funnel campaigns and AI-powered automation. The company also provides free marketing resources including templates, checklists, and ROI calculators to support client growth.
Differentiator
Problem solved
Functional benefit
Products and services
- HubSpot Solutions End-to-end HubSpot Diamond Solutions Partner services covering onboarding, implementation, integrations, CRM strategy, and consulting across HubSpot Marketing, Sales, Service, and CMS Hubs. Target customers are businesses adopting or optimizing HubSpot.
- HubSpot Onboarding Guided onboarding for businesses integrating HubSpot tools, covering technical setup, tracking codes, user profiles, permissions, and integrations with other systems.
- HubSpot Implementation Technical implementation services including CRM setup, workflow automation, deal pipeline configuration, and integration with existing business systems.
- HubSpot Consulting Strategic consulting services leveraging HubSpot tools to optimize marketing and sales processes, including training, best practices, and ongoing support.
- Digital Marketing Full-funnel digital marketing strategy and execution including SEO, content marketing, social media marketing, email campaigns, and paid advertising to build demand and deliver measurable results for B2B and B2C marketers.
- Custom Websites Custom-built websites on HubSpot and WordPress platforms, designed to convert visitors with modular design and responsive UX.
- Creative Services Brand design, creative development, visual content creation, video marketing scripts, and storyboarding templates supporting marketing campaigns and website projects.
- AI Consulting for Marketers Smart, tailored AI strategy consulting to help marketing teams implement and leverage AI tools including HubSpot Breeze AI for content generation, content remix, and AI-powered marketing automation.
Quantifiable outcome
- 129% more inbound leads through form submissions (HubSpot customer average after first year)
- +5 more outcomes
Companies that use Raka
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Raka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Raka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHubSpot Diamond Solutions Partner - the highest tier of HubSpot partnership. Raka provides HubSpot onboarding, implementation, consulting, and CRM strategy services. As a Diamond partner, they have access to advanced HubSpot resources and have demonstrated expertise through rigorous certification programs. They are noted as the first Diamond HubSpot Partner headquartered in New Hampshire.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Raka competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, HubSpot implementation, sales enablement, and revenue operations services to B2B clients. Closely comparable in services, customer profile, and HubSpot partner-tier positioning.
- IMPACT: HubSpot Elite partner specializing in inbound marketing, sales enablement, and HubSpot CRM services for mid-market and enterprise B2B clients. Directly comparable as a top-tier HubSpot partner agency.
- New Breed Marketing: HubSpot Elite Solutions Partner providing full-funnel marketing, HubSpot onboarding, and revenue operations services. Comparable in services mix and HubSpot partner positioning.
- Square 2 Marketing: HubSpot partner agency delivering inbound marketing, marketing strategy, and HubSpot CRM implementation services to B2B clients, with similar customer profiles and service offerings.
- Rock Content: HubSpot solutions partner and content marketing agency offering digital marketing, content production, and HubSpot services. Comparable as a HubSpot partner with a similar inbound and content-led go-to-market.
- Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise B2B clients. Comparable in full-funnel digital marketing delivery and customer profile.
- KlientBoost: Digital marketing agency focused on paid acquisition, conversion rate optimization, and creative services for B2B and SaaS. Comparable in performance marketing orientation and mid-market/enterprise B2B focus.
- Bluetent: HubSpot solutions partner agency providing digital marketing, web design, and CRM services with a focus on B2B and select vertical specializations. Comparable in HubSpot partner services and mid-market/enterprise client base.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering SEO, paid media, web design, and content marketing. Comparable in service mix (digital marketing, custom websites, lead gen) but operates as a much larger, broader incumbent rather than a HubSpot-specialist.
- Power Digital Marketing: Large full-service digital marketing agency offering SEO, paid media, content, and analytics to mid-market and enterprise clients. Comparable in service breadth and B2B focus, but operates at significantly larger scale and as a broader incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Raka social profiles
Digital presenceRaka compliance and trust
Trust signalCompliance2 records
Raka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raka leadership team
Management profileNumber of profiles
Profiles5 records
Raka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raka
What does Raka do?
Raka is a digital marketing agency and HubSpot Diamond Solutions Partner that helps B2B and B2C marketers turn complexity into clarity and results. The firm delivers HubSpot onboarding, implementation, integrations and CRM consulting; full-funnel digital marketing strategy and execution (SEO, content, social, email, paid); custom-built conversion-optimized websites on HubSpot and WordPress; creative/brand design services; and AI strategy consulting for marketing teams including HubSpot Breeze AI implementation.
Is Raka a public or private company?
Raka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raka founded?
Raka was founded in 2004. It employs 51 to 100 people.
Where is Raka based?
Raka is headquartered in Portsmouth, United States, in the North America region.
How does Raka make money?
Five revenue lines are on record. HubSpot Solutions Services are the primary driver. The others are digital Marketing Services, custom Website Design and Development, creative Services and AI Consulting.
Who are Raka's main competitors?
Direct peers on record are SmartBug Media, IMPACT, New Breed Marketing, Square 2 Marketing, Rock Content, Disruptive Advertising, KlientBoost and Bluetent. Broad incumbents are WebFX and Power Digital Marketing.
Does Raka have an API?
No public API is recorded for Raka.