Raka

What Raka does

Raka (legal entity Raka, LLC) is a Portsmouth, New Hampshire-based digital marketing agency founded in 2004, operating as a HubSpot Diamond Solutions Partner, the highest tier of HubSpot's partner program. The firm delivers professional services across five core lines: HubSpot Solutions (onboarding, implementation, consulting), Digital Marketing (full-funnel strategy and execution), Custom Websites (built on HubSpot and WordPress), Creative Services (brand design and content), and AI Consulting for Marketers. Its technology stack is anchored in HubSpot's CMS and Marketing Automation platform, supplemented by WordPress for content publishing and Magento for e-commerce, with integrations spanning Salesforce, Google Analytics, and HubSpot's Breeze AI tooling. The agency's go-to-market is consultative and sales-led, targeting enterprise and mid-market B2B and B2C marketers across five named verticals: Healthcare (with HIPAA-compliant delivery and a dedicated rakahealth.com sub-brand), Manufacturing & Industrial, SaaS & Technology, B2B Services, and Finance.

Raka's customer base includes enterprise names such as Bose, Liberty Mutual, Stonyfield, the University of New Hampshire, IDEXX, Nuance, PlaneSense, CyberSN, Azara Healthcare, and Boston University School of Public Health, alongside mid-market clients such as Relyco. Pricing is quote-based and not publicly disclosed, consistent with project and retainer professional services engagements, and the firm also distributes free marketing resources, ROI calculators, and a HIPAA Compliance Checklist to support lead generation. The company is privately held with no disclosed institutional funding, acquisitions, or subsidiaries, and operates regionally with headquarters at 230 Commerce Way, Suite 101, Portsmouth, NH, while expanding service coverage into the US Southeast beyond the New England core. Revenue figures are not disclosed in available source material, and the firm has earned three consecutive regional Best Companies to Work For awards (2023-2025).

Name

Raka

Legal name

Raka, LLC

Website

https://rakacreative.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Raka is a Portsmouth, NH-based digital marketing agency and HubSpot Diamond Solutions Partner serving enterprise and mid-market B2B and B2C clients with HubSpot implementation, full-funnel digital marketing, custom websites, creative, and AI consulting services across healthcare, manufacturing, SaaS, B2B services, and finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HubSpot Solutions Services: Professional services including HubSpot onboarding, implementation, consulting, and CRM strategy development. Delivered as a Diamond Solutions Partner with specialized expertise in HubSpot platform deployment.
2. Digital Marketing Services: Full-funnel digital marketing campaigns including strategy, execution, and measurable results delivery. Funnel-focused approach building demand for B2B and B2C marketers.
3. Custom Website Design and Development: Custom-built websites on HubSpot and WordPress platforms, designed to convert visitors into leads and customers.
4. Creative Services: Creative services including brand design, content creation, video marketing scripts, and storyboarding templates.
5. AI Consulting: AI strategy consulting to help marketing teams leverage artificial intelligence for improved efficiency and outcomes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels13 records

Core offering

Raka is a digital marketing agency and HubSpot Diamond Solutions Partner that helps B2B and B2C marketers turn complexity into clarity and results. The firm delivers HubSpot onboarding, implementation, integrations and CRM consulting; full-funnel digital marketing strategy and execution (SEO, content, social, email, paid); custom-built conversion-optimized websites on HubSpot and WordPress; creative/brand design services; and AI strategy consulting for marketing teams including HubSpot Breeze AI implementation.

Product overview

Raka is a digital marketing agency and HubSpot Diamond Solutions Partner offering a comprehensive suite of services centered around HubSpot solutions, digital marketing, and custom website development. The core offerings include HubSpot Solutions (encompassing Onboarding, Implementation, and Consulting), Digital Marketing, Custom Websites built on HubSpot and WordPress, Creative Services, and AI Consulting. These services work together as an integrated marketing solution, helping B2B and B2C marketers with everything from CRM setup and website design to full-funnel campaigns and AI-powered automation. The company also provides free marketing resources including templates, checklists, and ROI calculators to support client growth.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Solutions End-to-end HubSpot Diamond Solutions Partner services covering onboarding, implementation, integrations, CRM strategy, and consulting across HubSpot Marketing, Sales, Service, and CMS Hubs. Target customers are businesses adopting or optimizing HubSpot.
• HubSpot Onboarding Guided onboarding for businesses integrating HubSpot tools, covering technical setup, tracking codes, user profiles, permissions, and integrations with other systems.
• HubSpot Implementation Technical implementation services including CRM setup, workflow automation, deal pipeline configuration, and integration with existing business systems.
• HubSpot Consulting Strategic consulting services leveraging HubSpot tools to optimize marketing and sales processes, including training, best practices, and ongoing support.
• Digital Marketing Full-funnel digital marketing strategy and execution including SEO, content marketing, social media marketing, email campaigns, and paid advertising to build demand and deliver measurable results for B2B and B2C marketers.
• Custom Websites Custom-built websites on HubSpot and WordPress platforms, designed to convert visitors with modular design and responsive UX.
• Creative Services Brand design, creative development, visual content creation, video marketing scripts, and storyboarding templates supporting marketing campaigns and website projects.
• AI Consulting for Marketers Smart, tailored AI strategy consulting to help marketing teams implement and leverage AI tools including HubSpot Breeze AI for content generation, content remix, and AI-powered marketing automation.

Quantifiable outcome

• 129% more inbound leads through form submissions (HubSpot customer average after first year)
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot Diamond Solutions Partner - the highest tier of HubSpot partnership. Raka provides HubSpot onboarding, implementation, consulting, and CRM strategy services. As a Diamond partner, they have access to advanced HubSpot resources and have demonstrated expertise through rigorous certification programs. They are noted as the first Diamond HubSpot Partner headquartered in New Hampshire.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, HubSpot implementation, sales enablement, and revenue operations services to B2B clients. Closely comparable in services, customer profile, and HubSpot partner-tier positioning.
• IMPACT: HubSpot Elite partner specializing in inbound marketing, sales enablement, and HubSpot CRM services for mid-market and enterprise B2B clients. Directly comparable as a top-tier HubSpot partner agency.
• New Breed Marketing: HubSpot Elite Solutions Partner providing full-funnel marketing, HubSpot onboarding, and revenue operations services. Comparable in services mix and HubSpot partner positioning.
• Square 2 Marketing: HubSpot partner agency delivering inbound marketing, marketing strategy, and HubSpot CRM implementation services to B2B clients, with similar customer profiles and service offerings.
• Rock Content: HubSpot solutions partner and content marketing agency offering digital marketing, content production, and HubSpot services. Comparable as a HubSpot partner with a similar inbound and content-led go-to-market.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise B2B clients. Comparable in full-funnel digital marketing delivery and customer profile.
• KlientBoost: Digital marketing agency focused on paid acquisition, conversion rate optimization, and creative services for B2B and SaaS. Comparable in performance marketing orientation and mid-market/enterprise B2B focus.
• Bluetent: HubSpot solutions partner agency providing digital marketing, web design, and CRM services with a focus on B2B and select vertical specializations. Comparable in HubSpot partner services and mid-market/enterprise client base.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, paid media, web design, and content marketing. Comparable in service mix (digital marketing, custom websites, lead gen) but operates as a much larger, broader incumbent rather than a HubSpot-specialist.
• Power Digital Marketing: Large full-service digital marketing agency offering SEO, paid media, content, and analytics to mid-market and enterprise clients. Comparable in service breadth and B2B focus, but operates at significantly larger scale and as a broader incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rakacreative
• YouTubeyoutube.com/@RakaDigitalAgency
• Facebookfacebook.com/rakacreative
• LinkedInlinkedin.com/company/raka
• Instagraminstagram.com/rakacreative

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raka