Lifty
Lifty is a Brazilian SaaS company providing AI-powered WhatsApp and Instagram customer service infrastructure as an official Meta Business Solution Partner. It serves enterprises in healthcare, insurance, and beauty with AI agent management, official API access, and LiveChat for human escalation.
- Company typePrivate
- Founded2022
- HeadquartersIçara, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lifty does
Lifty is a Brazilian SaaS company that provides AI-powered customer service and sales infrastructure for WhatsApp and Instagram, operating as an official Meta Business Solution Partner (BSP) for the WhatsApp Cloud API. The company's portfolio centers on three integrated products: the AI Workbench (a visual platform for creating, versioning, testing, and managing AI agents across multiple clients with multi-LLM support covering GPT-4, Claude, and Gemini), the WhatsApp API Oficial (Meta-certified cloud API access with template message management and per-user permission controls), and a LiveChat platform that enables human agents to monitor and intervene in AI-driven conversations. Together these products form an end-to-end stack from AI-powered qualification and response to human escalation, unified under a single dashboard with version control, cost monitoring, and multi-client isolation.
Lifty firmographics
Firmographics- Name
- Lifty
- Legal name
- Lifty
- Website
- https://lifty.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifty is a Brazilian SaaS company providing AI-powered WhatsApp and Instagram customer service infrastructure as an official Meta Business Solution Partner. It serves enterprises in healthcare, insurance, and beauty with AI agent management, official API access, and LiveChat for human escalation.
- Ownership category
- akta.pro rank
Where Lifty is headquartered
LocationHeadquarters
- HQ city
- Içara
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lifty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- WhatsApp API Access: Revenue generated through Meta's official WhatsApp API pricing model. As of June 2025, Meta charges per template message delivered (Utility, Marketing, Authentication categories). Common conversations remain free. Lifty acts as a Solution Partner (BSP) facilitating access and providing additional management layer.
- Workbench Platform Subscription: AI Workbench platform provides tools for creating, deploying, and managing AI agents at scale. Revenue likely derives from platform access fees for integrators, agencies, and enterprises managing multiple AI agents across clients.
- Solution Partner Services: As a Meta Solution Partner (BSP), Lifty provides company verification support, number approval, and end-to-end onboarding assistance for businesses adopting the WhatsApp API.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Meta WhatsApp API - Template-based pricing |
| Subscription | Monthly | Workbench Platform Access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Lifty product offering
Product offeringCore offering
Lifty provides an AI-powered customer service and sales infrastructure platform centralized on WhatsApp and Instagram. The portfolio combines the AI Workbench (a visual platform to build, version, test, and deploy AI agents), the official Meta WhatsApp Cloud API (with template message control and zero ban risk), and a LiveChat dashboard for human fallback on complex cases. Enterprises, integrators, and agencies use the platform to qualify leads, automate FAQs, schedule appointments, process orders, and manage AI agents across multiple clients in a single environment.
Product overview
Lifty is an AI-powered customer service and sales infrastructure platform that centralizes operations on WhatsApp and Instagram. The portfolio consists of three core integrated products: AI Workbench (visual platform for building and managing AI agents), WhatsApp API Oficial (Meta-certified cloud API with message template management), and Plataforma de Atendimento/LiveChat (human agent fallback for complex cases). Together they provide end-to-end automation from AI-powered qualification and response to human escalation, unified under a single dashboard with version control and multi-client isolation. The platform emphasizes official Meta integration, 24/7 autonomous operation, and compliance with WhatsApp policies to prevent account bans.
Differentiator
Problem solved
Functional benefit
Brands
- Workbench AI: AI Workbench platform for creating, managing and deploying AI agents with versioning, testing, and multi-client support capabilities.
Products and services
- AI Workbench Visual platform for creating, deploying, and managing AI agents at scale. Includes version control with rollback, automated testing, multi-client management with isolated agents, real-time LLM cost monitoring, and one-click WhatsApp deployment. Supports major AI models (GPT-4, Claude, Gemini) via user API key or Lifty infrastructure. Designed for integrators, agencies, and enterprises managing multiple AI agents across clients.
- WhatsApp API Oficial Official Meta-certified WhatsApp Cloud API offering with two connection models: Coexistência (up to 5 messages/second, phone-dependent) and Cloud API (cloud-hosted, thousands of messages, production-recommended). Provides message templates for Marketing, Utility, and Authentication categories with dynamic parameters, 72-hour free entry window for Instagram/Facebook ad leads, per-message-type access controls, and anti-surprise pricing protection. Activation via Lifty Dashboard takes up to 15 minutes.
- Plataforma de Atendimento (LiveChat) Real-time customer service dashboard for human agents to handle complex cases escalated from AI agents. Provides monitoring and management of all robots, customer management, WhatsApp connection status, dynamic tags, webhook support, and integration management. Uses the same credentials as the Dashboard.
Quantifiable outcome
- 70% reduction in operational costs
- +3 more outcomes
Companies that use Lifty
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Lifty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Lifty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Meta (WhatsApp Business)coreOfficial Meta Message Partner/Business Solution Partner (BSP) for WhatsApp Business API. Provides certified, homologated access to WhatsApp Cloud API and Coexistence modes with zero-ban-risk operations for enterprises.
- Google for StartupsminorStartup ecosystem partner providing cloud credits, technical support, and go-to-market resources for early-stage companies.
- SEBRAE StartupsminorBrazilian national service for small business support providing mentorship, acceleration programs, and startup ecosystem access.
- Web Summit RiominorTech conference partnership/participation providing visibility and networking within the startup and enterprise technology community.
- AWS ActivateminorAWS cloud credits and technical support program for startups enabling infrastructure cost optimization during growth phase.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lifty competitors and assessment
Company assessmentDirect peers
- Zenvia: Brazilian-based conversational AI and WhatsApp Business Solution Provider offering end-to-end customer service automation across WhatsApp, SMS, voice, and chat. Directly competes with Lifty in the Brazilian WhatsApp BSP market serving enterprise customers in healthcare, retail, and financial services.
- Take Blip: Brazilian conversational AI platform and Meta Business Partner that provides WhatsApp Business API access, intelligent chatbots, and contact center solutions. Operates in the same regulatory niche as Lifty with deeper brand recognition and broader enterprise coverage in Brazil.
- Gupshup: Global conversational AI and WhatsApp Business Solution Provider with an AI Agent platform that supports multi-channel, multi-LLM agent deployments. Directly comparable to Lifty's AI Workbench + WhatsApp stack, with broader geographic reach and larger scale.
- Botmaker: Conversational AI and WhatsApp Business Solution Provider with operations across LATAM serving enterprise customer service automation. Comparable to Lifty in target customers (mid-market and enterprise), vertical use cases, and WhatsApp BSP positioning.
Broad incumbents
- Twilio: Global cloud communications platform offering the WhatsApp Business API alongside SMS, voice, and email APIs, with the Twilio Flex and Twilio Studio products for conversational automation. Indirectly competes with Lifty's WhatsApp Official API and LiveChat as a much larger incumbent serving global enterprises.
- Bird (MessageBird): Omnichannel communications platform with WhatsApp Business API access and AI-driven automation flows (Flow Builder, AI Agents). Comparable as a broader incumbent offering the regulated WhatsApp BSP certification plus adjacent channels such as SMS, email, and voice.
- Sinch: Global CPaaS and conversational AI provider offering WhatsApp Business API, rich messaging, and an AI-powered contact center. Comparable to Lifty as a multi-region incumbent serving enterprise conversational use cases with significantly broader scale.
Emerging players
- Inbenta: AI-powered customer service automation platform combining knowledge base, conversational AI, and chatbot tools. Comparable to Lifty's FAQ/knowledge retrieval and AI agent capabilities, particularly for enterprises seeking hybrid human-AI workflows.
- Yellow.ai: Enterprise conversational AI platform offering a multi-LLM agent builder and multi-channel orchestration including WhatsApp. Comparable to Lifty's AI Workbench as a vendor competing for enterprise agent deployments, though at much larger global scale.
Regional players
- Solvy: Brazilian customer service automation and chatbot platform focused on enterprise WhatsApp deployments. Comparable as a regional Brazilian peer operating in the same conversational AI and WhatsApp BSP space as Lifty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifty social profiles
Digital presenceLifty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifty leadership team
Management profileNumber of profiles
Lifty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifty
What does Lifty do?
Lifty provides an AI-powered customer service and sales infrastructure platform centralized on WhatsApp and Instagram. The portfolio combines the AI Workbench (a visual platform to build, version, test, and deploy AI agents), the official Meta WhatsApp Cloud API (with template message control and zero ban risk), and a LiveChat dashboard for human fallback on complex cases. Enterprises, integrators, and agencies use the platform to qualify leads, automate FAQs, schedule appointments, process orders, and manage AI agents across multiple clients in a single environment.
Is Lifty a public or private company?
Lifty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifty founded?
Lifty was founded in 2022. It employs 1 to 10 people.
Where is Lifty based?
Lifty is headquartered in Içara, Brazil, in the Latin America region.
How does Lifty make money?
Three revenue lines are on record. WhatsApp API Access are the primary driver. The others are workbench Platform Subscription and solution Partner Services.
Who are Lifty's main competitors?
Direct peers on record are Zenvia, Take Blip, Gupshup and Botmaker. Broad incumbents are Twilio, Bird (MessageBird) and Sinch. Emerging players are Inbenta and Yellow.ai. Solvy is listed as a regional player.
Does Lifty have an API?
Yes. Lifty provides REST APIs and webhooks for partner and enterprise integration. The platform offers APIs REST for integrating with external applications, webhooks for real-time event handling, dynamic tags for customer management, and WhatsApp Cloud API activation. API access requires requesting an API_KEY from the Lifty team. Partners can access partner documentation by contacting support. The APIs enable connecting to WhatsApp Business, managing client activations, sending message templates, and integrating with CRM systems. Developer documentation is at lifty.com.br/docs.