What Umnico does

Umnico is a privately held, UK-domiciled software company that operates an omnichannel customer communication management platform aggregating conversations from 25+ messengers and social media channels — including WhatsApp, Telegram, VK, Instagram, Avito, Facebook, Discord, email, and others — into a single unified inbox. The core product, Umnico Inbox, bundles chat routing, lead distribution, conversation history, and contact management into a social CRM layer, with native integrations into Kommo (amoCRM) and Bitrix24 plus official Meta partnership for Instagram and Facebook APIs. The platform is complemented by a free Live Chat widget, a GPT-4 powered visual chatbot builder, WhatsApp Business API integration, bulk messaging, mobile apps for iOS/Android, and an on-premise deployment option for enterprise security.

Umnico monetizes primarily through tiered freemium subscriptions priced from $5/month, with integration bundles (e.g., WhatsApp + Bitrix24, WhatsApp + Kommo, Instagram + Bitrix24) starting at $16.25–$19.50/month, plus a one-time on-premise license. The go-to-market is dual-motion: a product-led self-serve funnel (free widget, website signup, marketplace listings on Bitrix24/App Store/Google Play) combined with direct enterprise sales for larger deployments. A partnership/reseller program extends distribution through affiliates and integrators. The platform reports serving 5,000+ companies worldwide and processing 35M+ messages per month, with named enterprise customers spanning logistics (DHL), banking (SBER, Raiffeisen Bank), healthcare (Invitro, Seline Clinic), automotive (KIA, Doors Jaguar), hospitality (Radisson, Solmar), and retail (Melon Fashion Group, Mohito, Maneken).

The company is privately held with no disclosed funding rounds, headcount, or revenue figures; the EULA references the law of England, and the cookie policy references "T2 Group Companies" suggesting a parent organizational structure without further public detail. The product footprint is heavily oriented toward Russian/CIS markets (VK, Avito, Odnoklassniki, Auto.ru, MAX integrations; SBER, Raiffeisen, IIDF logos), while the freemium pricing and global website positioning support a long-tail SMB customer base internationally.

Name

Umnico

Legal name

Umnico

Website

https://umnico.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Umnico is a privately held omnichannel customer communication platform that aggregates 25+ messengers and social channels into a unified inbox with CRM integrations (Kommo, Bitrix24), GPT-4 chatbots, and WhatsApp Business API, serving 5,000+ SMB and enterprise customers worldwide.

Ownership category

akta.pro rank

Product category

Customer Communication Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• Omnichannel messaging platform
• Customer communication management
• Live chat software
• WhatsApp Business integration
• CRM messaging integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Software Licenses: Monthly or annual subscription fees based on the number of integrations connected and the subscription period. Users pay for access to the platform with tiered pricing based on usage. Discounts available for long-term commitments (quarterly or annual payments). The EULA states license is granted upon payment and funds are automatically debited monthly.
2. Freemium Model: Free tier providing basic live chat functionality with limited features. Users receive 3 days of free use of 1 integration with 1 manager connection. Premium features and additional integrations require paid subscriptions starting from $5-$19.50/month.
3. On-Premise License: One-time fee payment model for self-hosted/on-premise deployment option, giving organizations perpetual software installation rights with local maintenance responsibility.
4. Integration Access Fees: Revenue generated from integration connections - pricing varies by number of connected accounts and third-party services integrated (CRM systems, messenger platforms). Prices presented at payment page.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Umnico provides a customer communication management software platform that aggregates customer conversations from 25+ messengers and social media channels (WhatsApp, Telegram, VKontakte, Instagram, Avito, Facebook, Discord, email) into a single unified inbox. The platform includes live chat widgets for websites, a GPT-4 powered AI chatbot builder, social CRM, WhatsApp Business API integration, bulk messaging, and native CRM integrations with Kommo (amoCRM) and Bitrix24, serving over 5,000 companies globally with over 35 million messages processed monthly.

Product overview

Umnico is a customer communication management software platform for omnichannel sales and customer support. The core product is Umnico Inbox, an omnichannel messaging platform that aggregates conversations from 25+ messengers and social media channels (including WhatsApp, Telegram, VKontakte, Instagram, Avito, and email) into a single unified interface with built-in CRM and analytics capabilities. The platform architecture consists of the core Inbox product supplemented by add-on modules including Live Chat (free website widget), Chatbot Builder (GPT-4 powered AI assistant creation), Social CRM (contact and deal management), WhatsApp Business API integration, Messaging API, and Bulk Messaging tools. CRM integrations connect with Kommo (amoCRM) and Bitrix24, enabling messenger communication within deal management workflows. Additional deployment options include On-Premise/Self-Hosted versions for enterprise security requirements, and mobile applications for iOS and Android. The platform processes over 35 million messages monthly across more than 5,000 companies worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Umnico Inbox Omnichannel messaging communication platform that aggregates customer conversations from 25+ social media and instant messengers into one unified window. Provides chat center functionality with built-in CRM, message templates, filtering, search, and team performance analytics for sales and support teams.
• Umnico Live Chat Free multifunctional online chat widget for websites that enables real-time communication with visitors. Supports multilingual interface, file sharing, real-time visitor analytics, typing preview, automated welcome messages, and seamless handoff to human agents, with website visitor monitoring and proactive outreach.
• Umnico Chatbot Builder Visual conversational bot builder powered by GPT-4 that allows creating AI assistants without coding experience. Automates routine tasks, handles 24/7 FAQ processing, and integrates with live chat and messengers for automated customer service.
• Social CRM User-friendly customer relationship management system specifically designed for messenger-based communication. Converts chats into deals, manages customer profiles with interaction history, and provides analytics for sales optimization within messenger workflows.
• WhatsApp Business API Integration Professional WhatsApp Business API integration for broadcast messaging that enables official verified business accounts, unlimited users per phone number, chatbot support, detailed message analytics, and bulk messaging with 95%+ read rates.
• Umnico Messaging API Multipurpose API for managing messengers and social media with Python SDK. Allows improving business app functionality with one API for all communication channels, with pre-built integrations with popular CRM systems.
• Bulk Messaging User-friendly tool for mass messaging through messengers that enables promotional broadcasts, service notifications, and automated follow-ups to large contact lists with 95%+ read rates across WhatsApp, Telegram, and other channels.
• Umnico for Kommo (amoCRM) CRM integration module that connects Kommo (amoCRM) with 25+ messengers and social media channels. Enables chat with clients in Deal cards, widget and mobile application, supports Salesbot automation, digital pipeline management, and automatic lead distribution from messenger inquiries.
• Umnico for Bitrix24 CRM integration for Bitrix24 that enables communication via Open Lines, Umnico widget and mobile application. Supports Business Processes and Robots automation, message blasting, and real-time performance monitoring within Bitrix24 workflows.
• On-Premise / Self-Hosted Deployment On-premises deployment variant of Umnico that runs locally on organization's servers rather than cloud. Delivers highest security and corporate data safety with one-time payment model; customer handles installation and maintenance independently.
• Umnico Mobile Application (iOS/Android) Mobile apps for iOS and Android that enable managing customer communications on the go. Supports replying to messages, monitoring employee work, taking photos and sending directly, with all records saved in the Umnico system.

Quantifiable outcome

• 90% of initial inquiries handled by chatbots (Uzum Group case study)
• +6 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability10 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Kommo (amoCRM)coreTechnology or IntegrationUmnico provides native integration with Kommo (formerly amoCRM), enabling users to chat with clients in Deal cards, use message blasting, connect Salesbot, and set up digital pipelines. The integration supports multiple WhatsApp and messenger accounts within the CRM system.
• Bitrix24coreTechnology or IntegrationUmnico integrates with Bitrix24 CRM through Open Lines and a dedicated app, allowing communication via instant messengers in the CRM interface, message blasting, and setup of Business processes. The integration is available in the Bitrix24 app marketplace.
• WhatsAppcoreTechnology or IntegrationWhatsApp Business API integration via Umnico provides professional messaging capabilities including bulk messaging, automated responses, and verified business account support. Users can connect multiple WhatsApp numbers and track message delivery status.
• TelegrammajorTechnology or IntegrationTelegram Personal and Telegram Bot integration allowing text-based communication inside CRM systems with maximum messenger functionality support for customer engagement.
• VKontaktemajorTechnology or IntegrationVK integration enabling businesses to engage with the VKontakte audience directly from CRM systems, with support for comments, messages, and multimedia sharing.
• InstagrammajorTechnology or IntegrationInstagram Business integration supporting cross-channel response, all file types, flexible access control, and inquiry distribution from multiple social media accounts. Works via official Instagram API as Meta partner.
• AvitomajorTechnology or IntegrationAvito marketplace integration allowing businesses to chat with buyers of their goods directly within CRM systems, with listings preview functionality and photo/video message support.
• Live Chat WidgetcoreTechnology or IntegrationFree live chat widget for websites supporting multiple CMS platforms including WordPress, Wix, Tilda, and Shopify, with real-time visitor monitoring and customization options.
• GPT-4 (OpenAI)majorTechnology or IntegrationAI chatbot builder powered by GPT-4 technology enabling automated customer conversations without coding experience, handling routine inquiries 24/7.
• Meta Platforms (Facebook/Instagram)coreTechnology or IntegrationUmnico is an official partner of Meta Platforms, utilizing official Instagram Business and Facebook APIs for secure and stable integration with Instagram and Facebook Messenger.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Twilio: Twilio is a leading CPaaS provider offering programmable messaging APIs across SMS, WhatsApp, and other channels. It is directly comparable to Umnico because both expose messaging-as-an-API, support WhatsApp Business integration, and target enterprises building omnichannel customer communication workflows.
• MessageBird (Bird): Bird (formerly MessageBird) is a European-headquartered omnichannel CPaaS platform offering messaging APIs, WhatsApp Business, and a unified inbox. It is a direct competitor to Umnico given overlapping channel coverage (WhatsApp, Instagram, Messenger) and CPaaS plus agent-facing product mix.
• Infobip: Infobip is a global CPaaS company with strong EMEA and emerging-market presence, offering WhatsApp Business API, messaging APIs, and customer engagement tools. Comparable to Umnico for omnichannel reach and CRM integrations, and a credible competitor in shared Eastern European markets.
• Sinch: Sinch is a Swedish CPaaS provider offering messaging APIs, WhatsApp, and conversational AI across global markets. It overlaps directly with Umnico's API-first and WhatsApp-led product strategy, and competes for the same enterprise messaging customers.
• Chat2Desk: Chat2Desk is a Russian/CIS-headquartered omnichannel messaging platform aggregating WhatsApp, Telegram, VK, Avito, and other messengers into a unified agent inbox. It is the closest direct competitor to Umnico in the CIS region, with near-identical channel coverage and target customer base.
• LiveChat: LiveChat is a live-chat and customer messaging platform with comparable live-chat widget, chatbot, and help-desk features. Direct overlap with Umnico on live chat for websites and SMB-focused omnichannel support, with broader Western market traction.

Broad incumbents

• Intercom: Intercom is an established customer messaging platform combining live chat, AI chatbots (Fin), and a help desk. It competes with Umnico at the AI-augmented customer service layer but is a broader incumbent serving mostly Western enterprise and SaaS customers.
• Zendesk: Zendesk is a large customer service and engagement suite including messaging, live chat, and AI agents. Overlaps with Umnico's customer service use cases but as part of a much wider portfolio of CX products, not a messaging-channel-aggregation specialist.

Regional players

• Jivo (JivoChat): Jivo is a live chat and omnichannel messaging platform with strong traction in Latin America and Russia/CIS, offering WhatsApp, Instagram, and website chat. Comparable to Umnico in regional channel mix and SMB focus, though it does not directly compete in Umnico's strongest geographies.

Emerging players

• Carrot Quest: Carrot Quest is a Russian-born conversational platform combining live chat, chatbot builder, and CRM-like features for messenger-based support. It overlaps with Umnico's Social CRM and chatbot modules and competes in the same CIS SMB segment, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/umnico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umnico