What Carrot quest does

Carrot quest is a marketing automation platform founded in 2015 and headquartered in Perm, Russia, operating under the legal entity OOO "KARROT KWEST" with an international-facing brand, Dashly. The platform unifies visitor data collection, chatbot building, live chat, pop-ups, triggered email chains, knowledge base, mobile SDK for iOS and Android, and CRM-integrated marketing workflows into a single product, enabling customers to capture leads from first website visit through to closed deal. Its visual no-code scenario editor allows marketers to launch chat sequences, pop-ups, and email chains without developers, supported by 30+ ready-made integrations with CRM, BI, and other business services plus an open API. In 2025 the company launched AI Agents that autonomously qualify leads 24/7 across chat, WhatsApp, and Telegram, claiming to handle 82% of leads without manager involvement, alongside built-in AI message personalization.

The platform is built on Python (Django, Django REST Framework) with Gunicorn WSGI/ASGI, Celery on RabbitMQ for background tasks, and a frontend stack combining Angular, Svelte, and Vue.js (Nuxt); mobile uses Flutter, Kotlin, and Java. The system processes 31,248,045 events monthly and maintains 99.9% uptime with public status monitoring. Carrot quest holds compliance certifications including 152-FZ personal data law, PCI DSS, Roskomnadzor personal data operator registration (59-17-004783), and inclusion in the unified Russian software registry (entry 32468), and offers On-Premise and private cloud deployment for regulated buyers such as banks, retail, telecom, and government.

Carrot quest operates a SaaS subscription model priced in Russian rubles, billed monthly with 1-, 3-, 6-, and 12-month plans based on quotas of unique visitors and emails sent, with overages charged per excess visitor and 0.05 RUB per extra email. The company pursues a hybrid product-led growth motion (self-serve registration and free trial) supplemented by demo-driven sales for enterprise customers, primarily serving B2B SaaS, online services, eCommerce, real estate, and education verticals. The company is privately held by founders and management (CEO Pasha Sokovnin, CTO Sergey Ink) with no disclosed external institutional investors.

Name

Carrot quest

Legal name

OOO "KARROT KWEST" (ООО «КАРРОТ КВЕСТ»)

Website

https://carrotquest.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrot quest is a Russian marketing automation platform offering a no-code visual editor for chatbots, pop-ups, email chains, and AI-powered lead qualification. It serves B2B SaaS, eCommerce, real estate, and education businesses across EMEA markets via a quota-based subscription model.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Marketing automation software
• Lead qualification platform
• Conversational marketing tools
• Customer data platform
• Chatbot builder platform

Headquarters

HQ city

Soyuz

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription model with plans for 1, 3, 6, and 12 months. Pricing based on two quotas: unique visitors and emails sent. Overages charged for exceeding visitor limits and 0.05 RUB per extra email.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Carrot quest is a unified marketing automation SaaS platform that consolidates customer data and multi-channel communications — from first website visit to closed deal. It provides a visual no-code scenario editor, AI agents for autonomous lead qualification, chatbots, pop-ups, triggered email chains, mobile SDK, CRM integration, and analytics, sold primarily to B2B SaaS, eCommerce, real estate, and education companies.

Product overview

Carrot quest is a unified marketing automation platform that consolidates all customer data and communications into one platform — from first website visit to closed deal. The platform comprises a modular architecture including: visitor data collection (Lead Manager), chatbot builder for website and messengers, online chat widget, pop-up windows, mobile SDK for iOS/Android, triggered email chains, knowledge base, CRM-marketing integration, AI agents for autonomous lead qualification, and professional implementation services. The platform features a visual no-code scenario editor, 30+ ready-made integrations, and a personal success manager. The company also offers On-Premise or private cloud deployment for large banks, retail, telecom, and government projects with high load and security requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Chatbot for website and messengers Visual no-code chatbot editor that lets marketers build automated chat sequences, pop-ups, and email chains across website, WhatsApp, Telegram, and other messengers without designers or developers. Includes ready-made templates and supports multi-channel scenarios for B2B SaaS, eCommerce, and service businesses.
• Lead Manager (Visitor data collection) Collects visitor contacts, communication history, and behavioral data into unified client profiles before a lead form is submitted, without duplicates. Data can be transmitted to and enriched from CRM systems and databases.
• Online chat for website Live chat widget embedded on websites enabling real-time communication between visitors and support/sales teams, with the full customer history consolidated in a single operator window.
• Pop-up windows Personalized behavior-triggered pop-up windows used to capture leads and engage visitors at optimal moments in the customer journey.
• Mobile SDK for iOS and Android Mobile SDK that brings Carrot quest chat, pop-ups, and push notifications into native iOS and Android applications to engage mobile users and re-engage customers.
• Triggered email chains Automated email marketing sequences triggered by user behaviors and events to nurture leads through the sales funnel, with support for manual sends, auto-messages, and admin notifications.
• Knowledge Base

Quantifiable outcome

• +14.9% revenue from CRM channel with personalized Telegram bot
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• 30+ Integration PartnerscoreTechnology or Integration30+ ready-made integrations with CRM, BI systems, and other business services. Open API enables custom integrations. All data becomes immediately available for segmentation, scenarios, and analytics.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: HubSpot is the dominant CRM and marketing automation platform with a broad suite covering email, chat, pop-ups, and AI-driven content. Carrot quest sits as a complementary or point-solution alternative to HubSpot for companies seeking lighter, faster-deploying chat/email automation layered onto existing CRMs.
• Zendesk: Zendesk is a broad customer service and engagement platform with chat, messaging bots, and AI agents. Carrot quest publishes a comparison versus Zendesk for live chat capability, indicating overlap on the chat and customer support side while Zendesk sells a much broader CX suite.

Direct peers

• Crisp: Crisp is a multi-channel customer messaging platform combining live chat, chatbots, and a unified inbox. Carrot quest publishes a comparison versus Crisp, indicating competition for SMB and mid-market customers seeking all-in-one chat, bot, and CRM-adjacent workflows.
• Drift: Drift pioneered conversational marketing and AI-driven lead qualification for B2B SaaS. Carrot quest lists a direct comparison versus Drift, signaling overlap in chatbot-driven lead capture, qualification, and routing to sales for B2B websites.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and no-code automation for SMB and mid-market. It competes with Carrot quest directly in email automation, CRM-integrated marketing workflows, and visual no-code scenario building.
• LiveChat: LiveChat is an enterprise live chat and helpdesk platform serving SMB through enterprise. Carrot quest publishes a comparison versus LiveChat, indicating direct overlap in live chat, chatbot, and ticketing-adjacent capabilities for online service businesses.
• Tidio: Tidio is an SMB-focused live chat and chatbot platform with email automation and AI agents (Lyro). It competes directly with Carrot quest in the SMB and ecommerce segment for unified live chat, bot, email, and pop-up automation with no-code setup.
• Klaviyo: Klaviyo is a marketing automation and email/SMS platform with strong segmentation, behavioral triggers, and integrations. It overlaps with Carrot quest in multi-channel customer messaging, email automation, and behavior-driven segmentation for B2B and DTC use cases.
• ManyChat: ManyChat is a leading chatbot platform focused on Instagram, WhatsApp, Messenger, and SMS automation. It overlaps with Carrot quest's messenger bot, multi-channel automation, and visual chatbot building capabilities for SMB online service and ecommerce use cases.
• Intercom: Intercom is the leading conversational marketing, sales, and support platform with chatbots, live chat, and AI agents (Fin). Carrot quest explicitly publishes side-by-side comparisons versus Intercom on its chat comparison pages, indicating direct product overlap in chat, bots, lead qualification, and AI-driven customer engagement for B2B SaaS companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrot quest