Easy Business App

What Easy Business App does

Easy Business App is an Australia-based, founder-owned SaaS platform serving micro and small businesses with an integrated suite of modular financial management tools. The product is built around four core modules — Easy Payslip (payroll and STP compliance processing in approximately 5 minutes), Easy Invoicing (quotes, invoices, and Stripe-backed online payments), Easy Cashflow (bank feed reconciliation and AI-assisted receipt capture), and Easy Reports (consolidated P&L, Cashflow, BAS, and Balance Sheet reporting) — delivered via native iOS, Android, and web apps on an AWS-hosted Australian infrastructure. All data is stored locally with 256-bit encryption, MFA on sensitive operations, and ISO 27001:2022 certification.

The company operates a hybrid go-to-market combining product-led self-serve signup (free tier, 30-day trial without credit card) with an accountant/bookkeeper channel partner program offering migration services from Xero, MYOB, and QuickBooks Online at $36.85/client/month with bundle pricing. Revenue is generated through modular subscriptions ($9.95-$29.95/month for payroll; $10.95/month for Invoicing and Cashflow Pro tiers; free Reports), transaction fees on Stripe-processed payments (2.15% + A$0.30), and advisor-tier pricing.

The customer base of 10,000+ Australian SMBs spans tradies, retailers, hospitality, professional services, and closely held businesses. Strategic positioning emphasizes cost (up to 80% cheaper than Xero/MYOB), regulatory compliance (ATO Digital Service Provider status, STP Phase 2, Payday Super ready for July 2026), and Sydney-based award-winning support. The business is privately held by co-founders Peter Nawn and Paul Sharpe with no disclosed external funding.

Name

Easy Business App

Legal name

Easy Pay Slip Pty Ltd

Website

https://easybusinessapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Business App is an Australian modular SaaS platform providing payroll, invoicing, cashflow, and reporting tools to micro and small businesses, serving 10,000+ customers across tradies, retailers, and service businesses.

Ownership category

akta.pro rank

Product category

Small Business Accounting Software

NAICS

Software Publishers (5132), Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

akta.pro secondary industries

Enterprise & Private App Stores (MDM/MAM) (BPAMADAE), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Small business payroll software
• Single touch payroll
• Cloud accounting software
• Invoice generation software
• Small business financial management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Subscription - Easy Payslip (Payroll): Monthly subscription tiers based on number of employees: $9.95/month for 1-4 employees, $13.95/month for 1-6 employees, $21.95/month for 10+ employees. All tiers include full payroll functionality, STP reporting, and unlimited users.
2. Subscription - Easy Invoicing: Basic free tier (2 invoices/month, unlimited quotes). Pro tier at $10.95/month for unlimited invoices with all features including card payments, overdue reminders, and customisable templates.
3. Subscription - Easy Cashflow: Basic free tier with unlimited manual expense/income entries. Pro tier at $10.95/month for unlimited bank account linking and CSV transaction uploads.
4. Subscription - Easy Reports: Free for all users. Unlimited reports including BAS preparation, Profit & Loss, and Balance Sheet.
5. Payment Processing (Stripe): Transaction fees of 2.15% + A$0.30 per domestic card payment. Optional pass-through to customers. Payouts in 2 business days.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Easy Business App is a modular cloud SaaS platform that helps Australian micro and small businesses run payroll, lodge Single Touch Payroll (STP) submissions to the ATO, generate invoices and quotes, reconcile bank transactions and expenses, and produce business reports such as P&L, Cashflow, and BAS. The platform is sold on a pick-and-mix subscription basis and is delivered through web, iOS, and Android apps.

Product overview

Easy Business App is a platform-plus-modules small business management ecosystem. The platform centers on four integrated modules: Easy Payslip (payroll and STP compliance), Easy Invoicing (quotes and invoices), Easy Cashflow (bank feeds and expenses with AI receipt capture), and Easy Reports (consolidated financial reporting). Additional modules include Easy Expense & Income and the upcoming Easy Timesheets. All modules share a unified data layer and are accessible via web, iOS, and Android apps with real-time synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Payslip: Payroll and STP management module for small businesses.
• Easy Invoicing
• Easy Cashflow
• Easy Reports

Products and services

• Easy Payslip Payroll and Single Touch Payroll (STP) management module that enables businesses to process payroll and lodge STP submissions to the ATO in approximately 5 minutes, with support for up to unlimited employees.
• Easy Invoicing Invoice and quote generator that lets small businesses create professional invoices and quotes, send them instantly, track customer activity, accept online card payments via Stripe, and set overdue reminders.
• Easy Cashflow

Quantifiable outcome

• Save $47,997 per year per advisor (97 clients)
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TyrominorGTM or Marketing Partner · 17 November 2019Referral partnership with Tyro, provider of EFTPOS and banking services. Tyro refers small business customers to Easy Payslip. Both companies share similar values around customer focus and supporting businesses on their journey.
• StripecoreTechnology or IntegrationPayment processing integration allowing 'Pay Now' button on invoices. Supports Visa, MasterCard, American Express, Apple Pay, Google Pay. Industry-leading fees of 2.15% + A$0.30 for domestic cards with 2-day payouts.
• AWS (Amazon Web Services)coreTechnology or IntegrationPrimary cloud service provider. All servers located in Australia for data sovereignty. 256-bit encryption for data at-rest and in-transit.
• One Tree PlantedminorOthersEnvironmental partner for tree planting initiative. Planting trees in Australia for biodiversity, koala habitat corridors in NSW and Victoria, bushfire recovery. Planted up to 1,000 trees for Easy Invoicing launch campaign.
• Trees For FutureminorOthersEnvironmental partner for tree planting initiative. Agroforestry resource centre working with farmers in Kenya, Senegal, Tanzania, and Uganda. Received trees 1,001-5,500 in Easy Invoicing launch campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xero: Dominant Australian-born cloud accounting SaaS serving SMBs with payroll (Xero Payroll), invoicing, bank feeds, and reporting. Easy Business App explicitly positions against Xero on price (80% cheaper) and competes for the same micro/SMB and advisor channel in Australia.
• Deputy: Australian-headquartered workforce management and payroll SaaS for shift-based SMBs in hospitality, retail, and healthcare. Comparable on payroll + SMB + AU origin, though Deputy is more focused on rostering and timesheets than Easy Business App's invoicing/cashflow breadth.
• Wave (H&R Block): Free / low-cost cloud accounting, invoicing, and receipt-scanning platform for micro-businesses and freelancers. Highly comparable business model to Easy Business App's modular freemium pricing and SMB target, though Wave's geographic focus is North America.
• Reckon: Australian-listed accounting and payroll software provider focused on SMBs and accountants. Comparable to Easy Business App in geographic focus, customer segment (small business), and product suite (payroll + bookkeeping).
• Intuit QuickBooks: Global SMB accounting and payroll platform that Easy Business App explicitly migrates clients from (QuickBooks Online). Competes on payroll, invoicing, expenses, and reporting for the same micro/SMB customer in Australia.
• MYOB: Major Australian accounting and payroll software provider with deep SMB and advisor penetration. Easy Business App names MYOB as a primary competitor and the company supports migration from MYOB as part of its advisor channel program.

Emerging players

• Gusto: US-based SMB payroll, HR, and benefits platform with a comparable product surface (payroll, invoicing via partner, reporting). Similar PLG and SMB-targeted GTM; different geography but the closest US analog for product and business model.
• Square (Block): SMB payments platform with an integrated invoicing, payroll, and banking offering. Comparable on the payments + SMB convergence, but Square's strength is point-of-sale rather than ATO/STP compliance the Easy Business App emphasises.

Regional players

• Tanda: Australian workforce management and payroll software for SMBs. Directly comparable on payroll target segment and geography, though Tanda focuses more on rostering and shift management than invoicing or cashflow.

Broad incumbents

• Sage: Global accounting, payroll, and HR software incumbent with an Australian SMB offering. Broader portfolio and not specialised in micro-businesses the way Easy Business App is, but competes for the same Australian advisor and SMB wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easybusinessappAus
• LinkedInlinkedin.com/company/easy-business-app
• Instagraminstagram.com/easy_businessapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Business App