StreetText
StreetText is a vertical SaaS platform that lets real estate agents launch Facebook and Instagram ad campaigns, run auto-rotating remarketing ad bundles, and automate lead follow-up via its AI assistant Smart Julie, serving 25,000+ agents across North America.
- Company typePrivate
- Founded2010
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StreetText does
StreetText, operated under the legal name Simple Engine Media Ltd, is a private vertical SaaS company founded in 2010 and headquartered in Kelowna, British Columbia. The company builds a Facebook and Instagram advertising platform purpose-built for real estate agents and small brokerages, organized around three integrated modules: Magnetic Ads (campaign launching via a library of proven ad templates, multi-step forms, landing pages, and email automations), Remarketing Ads (auto-rotating ad bundles that continuously sync contacts into Meta custom audiences), and Conversations (a drip texting platform fronted by an AI assistant called "Smart Julie" that engages leads, books appointments, and integrates natively with Follow Up Boss CRM). The proprietary stack includes the Adometer algorithm for measuring ad effectiveness, the Auto Split Test engine for AI-driven ad creative variation, and an AI monitoring loop that automatically redeploys underperforming ads.
The company serves more than 25,000 real estate agents and small teams across the United States and Canada, sold primarily through a self-serve model with a 7-day free trial (no credit card required) and subscription plans starting at $69 per month, alongside a 12-month plan offered at a 20% discount. Distribution is product-led, supplemented by content marketing (StreetText Hub blog, YouTube channel, email newsletter reaching 25,000+ agents), a private Facebook community, weekly Mastermind sessions, and an affiliate/referral program. Strategic partners include Meta (verified Meta Business Partner with listing in the partner directory), Follow Up Boss (native CRM integration plus 2024 two-way Inbox sync), Zapier, Homebot, Smart Alto, iList, and Lab Coat Agents. Reported platform scale includes 12M+ leads remarketed and 240K+ ads launched by customers, with an average customer ROI of 16X+ after 12 months.
There is no evidence of external institutional investment; the company is founder-controlled (Jonathan Whiting and Stephen Whiting as co-CEOs, with Art as co-founder) and discloses no revenue figures. Recurring revenue is generated through monthly and annual SaaS subscriptions, with a smaller contribution from non-refundable one-time add-on services such as ad creative, funnel design, and web design work. The business is highly dependent on Meta's advertising APIs and Facebook algorithm changes, an explicitly acknowledged operational reality given the company's 14-year history on the platform.
StreetText firmographics
Firmographics- Name
- StreetText
- Legal name
- Simple Engine Media Ltd
- Website
- https://streettext.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StreetText is a vertical SaaS platform that lets real estate agents launch Facebook and Instagram ad campaigns, run auto-rotating remarketing ad bundles, and automate lead follow-up via its AI assistant Smart Julie, serving 25,000+ agents across North America.
- Ownership category
- akta.pro rank
StreetText industry classification
Industry- Product category
- Real Estate Lead Generation and Marketing Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where StreetText is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
StreetText business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Monthly Plan: Monthly subscription service for access to the Facebook & Instagram advertising platform with lead generation, remarketing, and AI-powered text follow-up features. Service renews automatically each month unless cancelled.
- SaaS Subscription - Annual Plan: 12-month upfront payment plan with 20% discount. After 12 months, auto-renews for another 12-month term unless cancelled.
- Business Services (Add-ons): One-time purchases including advertisement creative, web design, and additional funnels. These are non-refundable purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription starting at $69/month |
| Subscription | Multi-year contract | 12-month upfront plan with 20% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
StreetText product offering
Product offeringCore offering
StreetText is a self-serve SaaS platform that lets real estate agents launch and manage Facebook & Instagram advertising campaigns, remarket to their database with auto-rotating ad bundles, and automate text follow-up with the AI-powered Smart Julie assistant. The system unifies ad deployment, custom-audience syncing with Meta, and AI-driven lead conversations into one workflow, with native integration into Follow Up Boss CRM and Zapier. Pricing starts at $69/month with a 7-day free trial.
Product overview
StreetText is a unified Facebook & Instagram advertising platform purpose-built for real estate agents. Its product portfolio consists of three core integrated modules: Magnetic Ads (for launching lead generation campaigns with a library of proven ad templates, landing pages, form capture, and email automations), Remarketing Ads (for rotating fresh ad bundles to database contacts and syncing audiences with Meta), and Conversations (a drip texting platform with AI-powered Smart Julie for automated text follow-up that integrates natively with Follow Up Boss CRM). Supporting features include the Adometer algorithm for measuring ad effectiveness, Auto Split Test for AI-driven ad creative variation, and LeadReveal for contact enrichment. The platform serves over 25,000 real estate agents across North America, offering both self-serve DIY tools and managed ad services, with pricing starting at $69/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnetic Ads Facebook & Instagram advertising module that lets real estate agents deploy lead generation campaigns using a library of ready-made ad templates, landing pages, form capture, and email automations. Targets individual real estate agents and teams launching paid campaigns on Meta.
- Remarketing Ads Facebook remarketing solution that rotates fresh ad bundles to database contacts, website visitors, and CRM audiences, automatically syncing each audience as a Meta custom audience. Targets real estate agents and teams who want to stay top-of-mind with past leads.
- Conversations by StreetText Drip texting platform with AI-powered Smart Julie that automates text follow-ups with leads, generates AI responses to inbound messages, and integrates natively with Follow Up Boss CRM for scheduling, action plans, and inbox management. Targets real estate agents and teams that need to convert leads into booked appointments.
Quantifiable outcome
- 510% more appointments booked with AI follow-up, measured across 10,000 AI-powered conversations
- +3 more outcomes
Companies that use StreetText
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
StreetText technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature9 records
StreetText partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Meta (Facebook/Instagram)coreMeta Business Partner enabling StreetText to build on Meta's advertising API. StreetText is vetted for technical skills and services in campaign management and gets access to unique benefits and analytics. StreetText builds lead generation, remarketing, and conversation tools directly on Meta's platform for Facebook and Instagram advertising.
- Follow Up Boss (FUB)coreNative integration with Follow Up Boss CRM enabling seamless synchronization of leads, scheduled text messages, automations within FUB Action Plans, and response to conversations in FUB Inbox. Also offers two-way inbox sync for AI-driven conversations to be logged in FUB.
- ZapiermajorZapier integration automating workflows by connecting StreetText with 5,000+ apps. Enables sending and receiving messages, triggering automations, and syncing contact data across the user's tech stack without coding.
- Lab Coat AgentsminorLab Coat Agents is listed among the trusted tools and integrations, indicating a marketing or co-marketing partnership in the real estate technology space.
- Century 21minorPowered real estate brokerages such as Century 21 and RE/MAX to provide industry leading marketing to attract clients.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
StreetText competitors and assessment
Company assessmentDirect peers
- Zurple: Zurple is a real estate lead generation and behavior-based marketing automation platform for agents and teams. It competes directly with StreetText on automated follow-up and Facebook/online lead nurturing for real estate.
- Ylopo: Ylopo is a digital marketing platform for real estate agents combining Facebook/Instagram lead generation, AI-driven nurture (Ylopo AI), and CRM. It directly competes with StreetText on AI text follow-up and Facebook ad funnels.
- BoomTown: BoomTown is a leading real estate lead generation and CRM platform serving agents and teams in North America. It overlaps directly with StreetText on Facebook/Instagram lead generation, CRM, and automated follow-up, making it the closest head-to-head competitor.
- BoldTrail (formerly iHomefinder): BoldTrail provides real estate lead generation, IDX websites, and CRM with integrated marketing automation. It targets the same agent and small-team segment as StreetText with comparable lead nurture and advertising capabilities.
- CINC (Commissions Inc): CINC provides real estate lead generation websites, IDX, CRM, and Facebook/Google advertising tools for agents and teams. It competes directly with StreetText on the digital lead gen and ad management stack for real estate professionals.
- Real Geeks: Real Geeks offers real estate lead generation websites, CRM, and Facebook/Instagram advertising tools targeting individual agents and teams. Its SMB-focused self-serve model and Facebook ad positioning make it a direct alternative to StreetText.
Broad incumbents
- Zillow Premier Agent / Zillow Group: Zillow's Premier Agent marketplace is the dominant real estate lead generation channel in North America. While StreetText differentiates on agent-owned leads vs. portal leads, Zillow competes for the same agent marketing budget and increasingly offers CRM and follow-up tools.
- kvCORE (Lone Wolf Technologies): kvCORE is a comprehensive real estate platform owned by Lone Wolf Technologies offering lead generation, CRM, marketing automation, and ad management. It is a much larger incumbent but competes with StreetText for agent marketing dollars.
Emerging players
- Follow Up Boss: Follow Up Boss is a leading real estate CRM with native AI text and lead routing. While StreetText integrates with FUB, FUB's expanding built-in messaging and AI features increasingly overlap with StreetText's Smart Julie, making it a partner-competitor.
- Offrs (HomeASAP): Offrs provides predictive seller lead generation for real estate agents using data signals and digital marketing. While narrower than StreetText, it competes for the same agent customer on the lead generation layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StreetText social profiles
Digital presenceStreetText financial estimates
Financial estimateRevenue estimate
Valuation estimate
StreetText leadership team
Management profileNumber of profiles
Profiles3 records
StreetText funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StreetText M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StreetText
What does StreetText do?
StreetText is a self-serve SaaS platform that lets real estate agents launch and manage Facebook & Instagram advertising campaigns, remarket to their database with auto-rotating ad bundles, and automate text follow-up with the AI-powered Smart Julie assistant. The system unifies ad deployment, custom-audience syncing with Meta, and AI-driven lead conversations into one workflow, with native integration into Follow Up Boss CRM and Zapier. Pricing starts at $69/month with a 7-day free trial.
Is StreetText a public or private company?
StreetText is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StreetText founded?
StreetText was founded in 2010. It employs 11 to 50 people.
Where is StreetText based?
StreetText is headquartered in Kelowna, Canada, in the North America region.
How does StreetText make money?
Three revenue lines are on record. SaaS Subscription - Monthly Plan is the primary driver. The others are saaS Subscription - Annual Plan and business Services (Add-ons).
Who are StreetText's main competitors?
Direct peers on record are Zurple, Ylopo, BoomTown, BoldTrail (formerly iHomefinder), CINC (Commissions Inc) and Real Geeks. Broad incumbents are Zillow Premier Agent / Zillow Group and kvCORE (Lone Wolf Technologies). Emerging players are Follow Up Boss and Offrs (HomeASAP).
Does StreetText have an API?
Yes. StreetText offers an API for Facebook advertising integration. The API enables sharing content on social feeds, accessing ad management features, and integrating with the StreetText platform. Documentation is available via Postman. Developer documentation is at documenter.getpostman.com/view/16761703/UV5ZDHTs#intro.
What industry is StreetText in?
StreetText's product category is Real Estate Lead Generation and Marketing Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 54181 and its SIC code is 7310.