Vitala Global
Vitala Global Foundation is a Canadian non-profit that co-creates privacy-first digital sexual and reproductive health tools — notably the Aya Contigo app and myPostCare platform — serving women and adolescent girls in restrictive-access geographies including the United States, Venezuela, and Nicaragua, funded through donations and grants.
- Company typePrivate
- Founded2020
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Vitala Global does
Vitala Global Foundation is a Canadian non-profit founded in 2020 by two Canadian Obstetrician Gynecologists, Dr. Roopan Gill and Dr. Genevieve, to address health inequities in sexual and reproductive health (SRH) access for women and adolescent girls. The organization co-creates and implements digital SRH solutions using user-centered, contextual, and cultural research, with its core products being Aya Contigo — a privacy-first digital care platform providing evidence-based safe abortion and family planning resources, available in Venezuela via Google Play Store and across all 50 US states — and myPostCare, a digital platform supporting post-abortion care and family planning journeys. A complementary Repro Justice Fellowship program builds capacity among advocates and health workers. The organization serves end users primarily in restrictive-access geographies (Venezuela, Nicaragua, the United States) and partners with clinical, academic, and advocacy organizations including Fos Feminista, OPTions Initiative, the Women's Health Research Unit, and BC Women's Foundation.
Vitala Global operates as a donation- and grant-funded non-profit with no disclosed venture funding rounds. Its US affiliate, Friends of Vitala, Inc. (501(c)(3), EIN 93-1674029), enables tax-deductible US donations alongside Canadian donation channels such as CanadaHelps and direct giving. All services are provided free of charge to end users. The organization runs a distributed remote team across multiple countries, with its first in-person team retreat held in Cartagena, Colombia in November 2025, and maintains active presence across earned media (Fast Company, Forbes, CBC), podcasts (FemTech Focus), and social channels.
From a go-to-market perspective, Vitala Global pursues a hybrid community-led and product-led motion: digital self-serve distribution via app stores and direct web access, layered with community partnerships for in-country implementation and trust-building. Its revenue mechanics are entirely philanthropic — donations and grants — rather than transactional, which frames any investment thesis in terms of grant-driven budget growth, mission impact, and operational sustainability rather than commercial ROI.
Vitala Global firmographics
Firmographics- Name
- Vitala Global
- Legal name
- Vitala Global Foundation
- Website
- https://vitalaglobal.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vitala Global Foundation is a Canadian non-profit that co-creates privacy-first digital sexual and reproductive health tools — notably the Aya Contigo app and myPostCare platform — serving women and adolescent girls in restrictive-access geographies including the United States, Venezuela, and Nicaragua, funded through donations and grants.
- Ownership category
- akta.pro rank
Vitala Global industry classification
Industry- Product category
- Reproductive Health Software
- NAICS
- Family Planning Centers (62141)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
- akta.pro secondary industries
- Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD), Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)
Keywords
Where Vitala Global is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Vitala Global business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: As a Canadian non-profit foundation, Vitala Global operates primarily through donations. Tax-deductible donations are accepted from Canada via CanadaHelps and directly, and from the US via Friends of Vitala, Inc. (501(c)(3) status).
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Vitala Global product offering
Product offeringCore offering
Vitala Global co-creates digital sexual and reproductive health (SRH) platforms designed to support safe abortion self-care and post-procedure care for women and adolescent girls in restrictive contexts. Its flagship products are Aya Contigo, a Spanish-language mobile app offering evidence-based abortion self-care information with privacy protections, and myPostCare, a digital platform enabling post-procedure follow-up for ectopic pregnancy and abortion care. The offerings are provided free of charge, with distribution supported through partnerships with established global SRH organizations.
Product overview
Vitala Global offers a portfolio of digital sexual and reproductive health (SRH) solutions centered around user-centered design. The core products include Aya Contigo, a privacy-first digital app providing evidence-based abortion and family planning resources available in Venezuela and across all U.S. states, and myPostCare, a digital platform for post-abortion care support. These are complemented by the Repro Justice Fellowship program. All solutions are co-created with women and communities through in-depth contextual and cultural research, focusing on enabling self-care and informed reproductive health decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Aya Contigo: A privacy-first digital care platform providing evidence-based abortion and sexual health resources to women, available across all 50 US states and in Venezuela on Google Play Store.
- myPostCare
- Repro Justice Fellowship
Products and services
- Aya Contigo A Spanish-language mobile application (downloadable via Google Play) that provides women with evidence-based information for safe abortion self-care. It features privacy-by-design capabilities, including disabled geolocation and anonymous use, and is targeted at women and adolescent girls in restrictive SRH contexts.
- myPostCare A digital platform providing post-procedure follow-up for ectopic pregnancy and abortion care, available across all 50 states in the United States. It includes a web-based clinic portal designed for healthcare providers, supporting both patient self-monitoring and clinical oversight in reproductive health follow-up.
Quantifiable outcome
- 25 million unsafe abortions and 22,000+ maternal deaths annually demonstrate the critical need addressed
Companies that use Vitala Global
Customer profileSegments3 records
Ideal customer profiles2 records
Vitala Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vitala Global partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OPTions InitiativecoreOPTions Initiative is a key supporter and partner of Vitala Global. The organization is featured on the OPTions Initiative Look Book portfolio, indicating a strategic funding and collaborative relationship.
- Fos FeministacoreFos Feminista is a strategic ally working to advance sexual and reproductive health and rights in Latin America. Their logo appears on Vitala Global's supporter page.
- Women's Health Research Unit (WHRI)minorListed as a supporter/organization partner on Vitala Global's website.
- BC Women's FoundationminorListed as a supporter/organization partner on Vitala Global's website.
- BC Women's + Health InitiativeminorListed as a supporter/organization partner on Vitala Global's website.
- Bagshaw ClinicminorListed as a supporter/organization partner on Vitala Global's website.
- Médecins Sans Frontières (MSF)minorCo-founder Dr. Roopan Gill has worked with MSF. The organization has humanitarian efforts dedicated to improving abortion access and SRH in challenging contexts.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vitala Global competitors and assessment
Company assessmentDirect peers
- Hey Jane: US-based telehealth platform providing medication abortion care via asynchronous consultations and pharmacy delivery. Closely comparable to Aya Contigo in that both deliver digital medication abortion services in the post-Dobbs US environment.
- Women First Digital: Organization running the HowToUseAbortionPill and Find Digital Helper platforms for SRH information in restricted settings. Directly comparable digital accompaniment model targeted at similar geographies.
- Nurx (by Thirty Madison): Telehealth platform providing contraception, STI testing, and other SRH services via online consultations and pharmacy delivery. Comparable women's health telehealth model with a similar privacy/online-care positioning.
- carafem: US reproductive health care provider offering both in-clinic and telehealth medication abortion and contraception services. Overlaps with Vitala on digital-first SRH delivery and patient-accompaniment focus.
- Women on Web: International nonprofit digital platform that supports people seeking abortion information and medication in countries with restricted access. Direct analog to Vitala's mission of providing evidence-based accompaniment across borders.
- Maven Clinic: Digital women's and family health platform covering fertility, pregnancy, postpartum, and mental health. Comparable virtual-first SRH/ women's health model, though broader in scope.
- Just the Pill: US-based telehealth and mail-order pharmacy for medication abortion. Operates a digital clinical model serving patients across multiple states, comparable to Aya Contigo's privacy-first digital SRH approach.
Broad incumbents
- Ipas: Global nonprofit focused on advancing sexual and reproductive health and rights, including abortion access, in low-resource settings. Analogous mission profile to Vitala as a global-health SRH organization.
- Planned Parenthood: Largest US-based reproductive health provider, offering in-person and telehealth services across all 50 states. A broad incumbent in the same SRH category with significantly larger scale and policy influence.
- Fos Feminista: Latin America-focused SRHR alliance and funder that is a named strategic partner of Vitala. Comparable as an established SRHR organization serving the same regional populations, though primarily an advocacy/funding body.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitala Global social profiles
Digital presenceVitala Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitala Global leadership team
Management profileNumber of profiles
Profiles2 records
Vitala Global subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vitala Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitala Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitala Global
What does Vitala Global do?
Vitala Global co-creates digital sexual and reproductive health (SRH) platforms designed to support safe abortion self-care and post-procedure care for women and adolescent girls in restrictive contexts. Its flagship products are Aya Contigo, a Spanish-language mobile app offering evidence-based abortion self-care information with privacy protections, and myPostCare, a digital platform enabling post-procedure follow-up for ectopic pregnancy and abortion care. The offerings are provided free of charge, with distribution supported through partnerships with established global SRH organizations.
Is Vitala Global a public or private company?
Vitala Global is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vitala Global founded?
Vitala Global was founded in 2020. It employs 1 to 10 people.
Where is Vitala Global based?
Vitala Global is headquartered in Vancouver, Canada, in the North America region.
How does Vitala Global make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Vitala Global's main competitors?
Direct peers on record are Hey Jane, Women First Digital, Nurx (by Thirty Madison), carafem, Women on Web, Maven Clinic and Just the Pill. Broad incumbents are Ipas, Planned Parenthood and Fos Feminista.
Does Vitala Global have an API?
No public API is recorded for Vitala Global.
What industry is Vitala Global in?
Vitala Global's product category is Reproductive Health Software. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up), with a secondary code of HLAKAJAG, Family Planning & Contraception (Including Abortion Care). Its NAICS code is 62141 and its SIC code is 8090.