Rednavel Consulting

What Rednavel Consulting does

Rednavel Consulting is a founder-only fractional growth advisory firm headquartered in Denver, Colorado, operating as the advisory arm of parent company Occamize. Founded by Ryan Levander, the firm provides direct, senior-level fractional CMO services to a small number of ecommerce and lead-generation brands typically generating $5M-$50M in annual revenue. The firm is structurally capped at three concurrent advisory engagements to preserve close, hands-on involvement by the founder, with no account managers or junior staff in the delivery model.

The firm's core offering is organized around four advisory service lines: Contribution Analytics & Revenue Truth (reconciling platform-reported attribution against store, CRM, and bank-account data), Forecasting & Growth Prioritization (modeling where future marketing dollars will pay off and ranking initiatives against the binding constraint), Lifecycle/Email/Retention Systems (designing messaging flows to lift revenue per customer and reduce churn), and Acquisition & Creative Testing Strategy (structured paid-media testing on Meta and Google). These are delivered through a proprietary "4D Process" — Define, Design, Development, Deployment — that moves clients from diagnostic mapping to a runnable measurement system with documented configurations and team training.

Commercially, Rednavel runs on subscription-based annual advisory engagements priced via quote, with all sales conducted directly by the founder. Demand generation is driven by conference speaking (SMX, Marketing Analytics Summit), client-logo-driven brand credibility, and direct website inquiry. The firm has historically worked with brands including Lands' End, TrainingPeaks, DigitalOcean, Topcoder, DoNotPay, and PetWellnessDirect, and has helped allocate approximately $14M in media budgets across paid channels. No funding, acquisitions, productized software, or AI/ML capabilities are disclosed; the business model is a deliberate solo-practitioner advisory at constrained scale.

Name

Rednavel Consulting

Legal name

Rednavel Consulting, LLC

Website

https://rednavelconsulting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rednavel Consulting is a founder-only fractional growth advisory firm in Denver, led by Ryan Levander, providing fractional CMO, analytics, and growth strategy services to ecommerce and lead-gen brands with $5M-$50M in revenue, capped at three concurrent engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Fractional CMO services
• Growth advisory consulting
• Marketing analytics consulting
• Conversion rate optimization
• Ecommerce growth strategy

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Fractional CMO / Growth Advisory Services: Recurring advisory engagements where Ryan Levander serves as a fractional growth leader and systems partner for ecommerce and lead-gen brands. Capped at three advisory clients at a time, providing direct access to the founder on growth decisions, measurement systems, and team building. Engagements focus on contribution analytics, growth prioritization, lifecycle/retention systems, and acquisition strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rednavel Consulting is a founder-only fractional growth advisory firm that provides direct access to founder Ryan Levander as a fractional CMO and systems partner for ecommerce and lead-generation brands. The firm delivers four advisory service lines — Contribution Analytics & Revenue Truth, Forecasting & Growth Prioritization, Lifecycle/Email/Retention Systems, and Acquisition & Creative Testing Strategy — packaged under a proprietary 4D Process (Define, Design, Development, Deployment). Engagements are capped at three clients at a time and sold as recurring advisory subscriptions.

Product overview

Rednavel Consulting is a founder-only fractional growth advisory firm offering a unified consulting service rather than a software product. The firm provides four core advisory services under one engagement model: Contribution Analytics & Revenue Truth, Forecasting & Growth Prioritization, Lifecycle/Email/Retention Systems, and Acquisition & Creative Testing Strategy. These services are delivered through the proprietary 4D Process (Define, Design, Development, Deployment), which guides clients from mapping revenue flows to building operational measurement rhythms. Rednavel operates as the founder-only advisory arm of parent company Occamize, with services focused on e-commerce and lead-gen brands seeking to replace fuzzy attribution and random testing with structured decision systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Contribution Analytics & Revenue Truth Advisory service that compares platform attribution numbers against actual store, CRM, and bank account data to identify real incremental revenue and deliver clear, defensible answers on marketing effectiveness. Built for ecommerce and lead-gen brands seeking to move beyond platform-centric attribution.
• Forecasting & Growth Prioritization Revenue forecasting and project prioritization advisory service that uses historical performance, margins, and channel data to model where future dollars are most likely to pay off and to rank growth initiatives against the single biggest constraint holding growth back.
• Lifecycle, Email & Retention Systems Advisory service for designing and implementing lifecycle, email, and SMS flows (first-purchase flows, post-purchase education, win-backs, reactivation) to increase revenue per customer and reduce churn, built from the client's actual customer behavior.
• Acquisition & Creative Testing Strategy Paid acquisition advisory service that defines target audiences, messaging, and success metrics for Meta, Google, and other channels, with structured creative concepts, testing lanes, and guardrails so teams run repeatable creative tests rather than random ones.
• 4D Process (Define, Design, Development, Deployment) Proprietary four-step engagement methodology that guides clients from confusion to a runnable measurement system: mapping how the business makes money, designing a one-page measurement blueprint, configuring platforms/events/reports, and training the team via live deployment sessions using their own numbers.

Quantifiable outcome

• Clients gain clear, shared understanding of what is really happening in their acquisition system
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OccamizecoreStrategic or Co-development PartnerRednavel Consulting is described as 'the founder-only advisory arm of Occamize.' This indicates a strategic parent-subsidiary relationship where Rednavel operates as the advisory services division of Occamize, providing fractional CMO and growth advisory services under the Occamize umbrella brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MuteSix: Performance marketing agency specializing in ecommerce and DTC brands. Competes with Rednavel on paid acquisition strategy, creative testing, and growth execution for the same $5M–$50M ecommerce/lead-gen segment, with an agency rather than fractional-CMO delivery model.
• Chief Outsiders: Fractional CMO firm providing experienced marketing executives on a part-time basis to growth-stage and mid-market companies. Closest direct service-model peer to Rednavel's fractional growth leader offering, with similar target buyer (mid-market CEOs needing senior marketing leadership) and recurring engagement model.
• Triple Whale: Ecommerce-focused marketing analytics and attribution platform targeting the same mid-market DTC brands Rednavel serves. Comparable on customer base (DTC/ecommerce, typically $5M–$50M revenue) and value proposition (attribution clarity, contribution analytics, ad-spend optimization), though delivered as SaaS rather than fractional advisory.
• Measured: Marketing analytics consultancy and software hybrid helping brands measure incrementality and true marketing-driven revenue. Direct peer on the contribution-analytics and incrementality-measurement value proposition Rednavel sells to ecommerce and lead-gen CMOs.
• Polar Analytics: Ecommerce analytics and attribution platform for Shopify and DTC brands. Competes for the same mid-market ecommerce decision-makers Rednavel targets, addressing contribution analytics, channel performance, and customer LTV — overlapping with Rednavel's measurement and growth prioritization services.
• Northbeam: Marketing attribution and analytics platform purpose-built for ecommerce brands. Overlaps directly with Rednavel's 'Contribution Analytics & Revenue Truth' and 'Acquisition & Creative Testing' services, addressing the same pain points of platform-reported versus actual revenue and creative testing for DTC and lead-gen brands.
• GrowthHit: Growth marketing consultancy that builds and runs growth programs for ecommerce and SaaS brands. Comparable on customer profile and growth-strategy services (acquisition, lifecycle, conversion optimization), though typically delivered as an agency engagement rather than a capped founder-only advisory.

Broad incumbents

• Wpromote: Large digital marketing agency with significant ecommerce, lead-gen, and analytics practices. Competes for the same mid-market marketing budgets as Rednavel, particularly on paid acquisition, analytics, and creative testing, but operates at much larger scale as a full-service agency.
• SmartBug Media: Full-service digital marketing agency with a strong performance marketing and analytics practice serving B2B and B2C growth-stage brands. Comparable on target customer (mid-market growth companies) and on the analytics, lifecycle, and acquisition capabilities Rednavel delivers as fractional advisory.
• Power Digital Marketing: Full-service performance marketing agency serving mid-market and enterprise ecommerce and consumer brands. A broader incumbent in the same marketing-measurement and growth-strategy space Rednavel occupies, with a wider service portfolio (media, creative, SEO, analytics) under a traditional agency model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rednavel-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rednavel Consulting