Magnolias Consulting Group

What Magnolias Consulting Group does

Magnolias Consulting Group (legal entity Magnolias Group Inc.) is a privately held, bootstrapped, full-service marketing agency founded in 2016 and headquartered in Edmonton, Alberta, with a secondary Edmonton office and a video production subsidiary (Magnolias Productions) in Victoria, BC. The firm is founder-led by Jared VanderMeer (Director of Operations & Founder) and operates with a headcount in the 11–50 range. Its offering is structured as a unified suite of marketing and creative services rather than a software platform: social media management, website design and development (WordPress, Squarespace, Wix, Shopify), video production (including social, corporate training, drone up to 6K, 2D/3D animation, VFX, and TV commercials), graphic design, content writing, SEO/SEM (including Google Maps optimization, remarketing, and geofencing), and brand and business consulting (brand development, strategic planning, business plans, crisis management, and management systems such as ISO 9001 quality, COR health & safety, ISO 14001 environmental, and franchise management). The company also offers software implementation services (CRM, LMS, offline conversion tracking, text message marketing).

The business model is hybrid: standardized recurring subscriptions (SEO $695–$1,995/month, SEM $695–$2,995/month, social media content $695/month, social design $1,995/month, website subscriptions $199–$399/month, hosting $79/month) sold through a self-serve e-commerce shop, alongside professional services engagements and one-time projects (logo design $1,995, websites $1,995–$4,995, business plans from $5,995). Pricing is denominated in CAD. Go-to-market is sales-led via direct consultation, in-person meetings at Edmonton locations, and the online shop, with documented case studies across Canada, the US, the UK, Singapore, and Australia. The company uses proprietary social and brand monitoring software and applies AI/ML techniques to ad targeting and inventory remarketing, but these are operational tools rather than standalone products. Named enterprise customers include WINMAR (90 locations), The Canadian Brewhouse (34 locations), Plantlife Canada (18+ locations), Bavaria BMW, Cast Steel Products, and Technology Transfer Inc.

Name

Magnolias Consulting Group

Legal name

Magnolias Group Inc.

Website

https://magnoliasconsulting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolias Consulting Group is a privately held, founder-led full-service marketing agency based in Edmonton, Alberta, offering integrated digital marketing, web/video/graphic design, SEO/SEM, and brand and management-systems consulting to SMBs and multi-location enterprises across North America and select international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Digital marketing services
• Video production services
• Graphic design services
• Website development services
• Brand consulting

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services including social media management, search engine optimization, search engine marketing, and content writing. Offered on monthly retainer or per-project basis.
2. Website Development and Hosting: Website development services offered as monthly subscriptions ($199-$399/month) or one-time purchases ($1995-$4995+). Hosting services at $79/month.
3. SEO Services: SEO management packages ranging from $695/month (Basic) to $1995/month (Advanced), plus per-article pricing at $995/article.
4. Video Production: Video production services including social media videos ($895/video), corporate training, animation/VFX, drone footage, and TV commercials.
5. Graphic Design Services: Graphic design services including social design ($1995/month), mentorship programs ($995/month), print design, and logo design ($1995).
6. Consulting Programs: Strategic consulting services including marketing consulting, strategic planning, funnel planning, crisis management planning, and franchise management systems.
7. Systems and Manuals: Quality management systems, health and safety systems, environmental management systems, and standard operating procedures development.
8. Business Plans: Business plan development from $5995 (Basic) to custom pricing, plus pitch deck and presentation video services.
9. Content Management Plans: Content creation services including blog content ($895/blog), social media content ($695/month), PR management, and website content.
10. Search Engine Marketing: Search engine marketing packages at $695/month, remarketing at $1295/month, and geofencing at $2995/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Magnolias Consulting Group is a full-service marketing agency that delivers digital marketing, website development, video production, graphic design, content writing, search engine marketing, and social media management services. The firm also offers brand and business consulting including brand development, strategic planning, business plans, and management systems (quality, health and safety, environmental, and franchise). Services are sold à la carte or as subscription retainers and bundled consulting programs, delivered virtually and in-person from Edmonton, Alberta.

Product overview

Magnolias Consulting Group is a full-service marketing agency based in Edmonton, Canada, offering a comprehensive portfolio of digital marketing and creative content production services. The company's offering is organized as a unified suite of marketing services rather than a software platform. Core service categories include: Social Media Management (covering content creation, advertising, and management across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube), Website Development (custom design and development using WordPress, Squarespace, Wix, and Shopify with associated hosting services), Video Production (including social media videos, corporate training, TV commercials, drone footage, 2D/3D animation, and VFX), Graphic Design (brand design, logo design, print design, and social media design), Content Writing (blog content, website content, and public relations), Search Engine Marketing (SEO, SEM, Google Maps optimization, geofencing, and remarketing), and Business Consulting services (brand development, marketing consulting, strategic planning, business plans, crisis management, and management systems including Quality, Health & Safety, Environmental, and Franchise Management Systems). The company also offers software implementation services including CRM, Learning Management Systems, and integrated marketing systems. All services can be purchased individually through the company's shop or bundled through consulting programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management End-to-end social media presence creation and management including content creation, platform optimization, audience building, and advertising across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube for business clients.
• Website Development Custom website design and development using WordPress, Squarespace, Wix, and Shopify platforms, including responsive design, SEO optimization, and e-commerce capabilities, sold as monthly subscriptions or one-time purchases.
• Video Production Professional video production services including social media videos, corporate training videos, TV commercials, drone footage (up to 6K), and 2D/3D animation with VFX capabilities for businesses and brands.
• Graphic Design Comprehensive graphic design services including brand design, logo design, print design, social media design, and collateral materials for business and brand clients.
• Content Writing SEO and conversion-driven written content services including blog content, website content, industry articles, and public relations communications for businesses.
• Search Engine Marketing Search engine optimization (SEO), search engine marketing (SEM/PPC), Google Maps optimization, geofencing, remarketing, and AI-driven inventory remarketing services.
• Brand Development Strategic brand development consulting including brand design, brand guidelines, logo design, brand management systems, and brand refresh services for business clients.
• Marketing Consulting Strategic marketing consulting including gap analysis, monthly strategic meetings, marketing campaign management, and business objective planning for clients.
• Business Plans Business plan development including templates, market research, financial analysis, startup roadmaps, and pitch deck creation for financing, starting from $5,995.
• Software Implementation Customer Relationship Management (CRM) implementation, Learning Management Systems (LMS) setup, offline conversion tracking, and integrated marketing systems configuration for clients.
• Quality Management Systems ISO 9001:2015 compliant quality management system development including gap analysis, documentation, and certification support for businesses.
• Health and Safety Systems COR and OHSAS 18001 compliant health and safety management system development including manuals, procedures, and certification support for industrial and business clients.
• Environmental Management Systems ISO 14001 compliant environmental management system development designed to help businesses manage compliance requirements and environmental impact.
• Franchise Management Systems Comprehensive franchise management systems including brand guidelines, training procedures, quality management, social media management, and online lead distribution for franchise operations.
• Crisis Management Planning Crisis management strategy development including brand protection, risk management, and response planning for potential online and offline crises for business clients.
• Strategic Planning Strategic planning consulting including SWOT analysis, business action plans, industry research, and comprehensive marketing plans for business growth.
• Text Message Marketing Comprehensive text message marketing campaigns including database building, platform comparison, customization, and integration with point-of-sale and social media platforms.
• Website Hosting Website hosting and SSL services with servers in Canada and the United States, optimized for SEO and fast load speeds at $79/month.
• Brand Monitoring and Protection Proprietary brand monitoring software that notifies companies quickly when potentially brand-damaging content, articles, and reviews are posted online, with plans to protect brand equity.
• Public Relations Public relations content and consulting including press releases, media strategy, communications management, and brand positioning for business clients.

Quantifiable outcome

• Social media reach increased by 850% for The Canadian Brewhouse
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• WebFX: WebFX is a US-headquartered full-service digital marketing agency offering SEO, web design, video production, social media, and content marketing on subscription/retainer terms — a near-direct comparable to Magnolias in service mix, recurring-revenue packaging, and mid-market positioning.
• SmartSites: SmartSites is a full-service digital agency providing website design, SEO, PPC, social media, and video for SMB and enterprise clients. Its service breadth, retainer packaging, and SMB-to-enterprise client mix directly mirror Magnolias' positioning.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media, video production, and reputation management to SMBs nationwide. Its broad service catalog and SMB-mid-market focus make it a strong structural parallel to Magnolias.
• Disruptive Advertising: Disruptive Advertising is a performance-focused digital agency emphasizing paid media, SEO, and lifecycle marketing with a strong case-study/proof-point GTM. Its outcomes-driven positioning and recurring engagement model align closely with Magnolias' SEO/SEM retainer offerings.
• Lyfe Marketing: Lyfe Marketing is a digital and social media marketing agency providing social media management, SEO, PPC, and video at package-based pricing. Its productized service tiers and SMB target customer overlap closely with Magnolias' e-commerce shop model.
• KlientBoost: KlientBoost is a performance marketing agency focused on paid media, CRO, and SEO with strong results-driven branding. Its emphasis on measurable ROI and landing-page/funnel execution is comparable to Magnolias' funnel planning and SEM offerings.
• Power Digital Marketing: Power Digital Marketing is a tech-enabled growth marketing agency offering SEO, paid media, content, and PR with proprietary analytics tooling. Its combination of services and proprietary technology platform parallels Magnolias' agency-plus-proprietary-tools positioning.
• Wpromote: Wpromote is a large full-service digital marketing agency spanning media, SEO, content, and creative with mid-market and enterprise clients. Its multi-channel offering and case-study-driven sales motion are comparable to Magnolias' enterprise franchise wins (WINMAR, Canadian Brewhouse).
• Boostability: Boostability is an SEO and digital marketing services provider serving SMBs through subscription packages and partner channels. Its subscription SEO model and SMB focus are directly analogous to Magnolias' $695-$1995/month SEO retainers.

Broad incumbents

• Hootsuite: Hootsuite is a Vancouver-based social media management platform and adjacent services organization serving enterprises and agencies. As a larger, platform-led incumbent in the same social media marketing category Magnolias competes in, Hootsuite represents the broader category leader rather than a service-by-service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MagnoliasGroup
• YouTubeyoutube.com/channel/UCgEu_m2kbAfqwXjpdW9c2kw
• Facebookfacebook.com/magnoliasconsulting
• LinkedInlinkedin.com/company/magnolias-consulting-group
• Instagraminstagram.com/magnolias_consulting
• TikTokmagnoliasconsulting.com/social/tiktok-content

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolias Consulting Group