YogaVibes
YogaVibes is a subscription-based online yoga and meditation streaming platform offering 1,000+ on-demand and live classes across web, mobile, and Roku, serving individual home practitioners and corporate wellness programs.
- Company typePrivate
- Founded2013
- HeadquartersDavidson, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What YogaVibes does
YogaVibes is a privately held, subscription-based online yoga streaming platform founded around 2013 and operated out of Davidson, North Carolina by a small team of 1-10 employees. The platform delivers over 1,000 on-demand yoga, meditation, and barre classes plus scheduled live online classes across web browsers, iOS and Android mobile apps, and a dedicated Roku channel app, covering styles such as Vinyasa, Hatha, Yin, Kundalini, Restorative, Power, Anusara, and Pilates, and organized into manual taxonomies for skills, life stages, anatomy, and mental/physical health benefits.
The company runs a primarily direct-to-consumer model priced at $19.95 per month with a 7-day free trial and a no-commitment, cancel-anytime policy, supplemented by prepaid gift cards in 1, 3, 6, 9, and 12-month denominations. A secondary B2B Corporate Wellness program offers workplace yoga, corporate meditation, and broader wellness programming to enterprise clients. Content is sourced both from proprietary recording and from a curated network of partner studio and teacher channels (including Anusara School of Hatha Yoga, Synergy Yoga and Wellness, NoDa Yoga, Carolina Yoga Company, Exhale, Gates Yoga, Studio 108, Veterans Yoga Project, Destress the Community, and Unity Movement & Mindfulness), and the company maintains a related sister-brand, Yoga Direct, for props and equipment.
YogaVibes is bootstrapped with no disclosed outside funding, no parent company, and no public ticker. Leadership consists of founder/owner Brian Ratte and COO Carolyn Crow, who joined in 2020 from a 20+ year corporate high-tech background. The business carries no disclosed patents, no AI/ML capabilities, no public or partner API, and no regulatory actions or M&A activity, indicating a steady-state lifestyle/small-business operating profile rather than a venture-backed growth profile.
YogaVibes firmographics
Firmographics- Name
- YogaVibes
- Legal name
- YogaVibes
- Website
- https://yogavibes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YogaVibes is a subscription-based online yoga and meditation streaming platform offering 1,000+ on-demand and live classes across web, mobile, and Roku, serving individual home practitioners and corporate wellness programs.
- Ownership category
- akta.pro rank
YogaVibes industry classification
Industry- Product category
- Online Yoga Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where YogaVibes is headquartered
LocationHeadquarters
- HQ city
- Davidson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YogaVibes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription: Recurring monthly subscription at $19.95/month providing unlimited access to on-demand library and live classes
- Gift Cards: Prepaid gift cards sold in 1, 3, 6, 9, and 12-month denominations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Subscription |
| Subscription | Pay-as-you-go | Gift Card Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
YogaVibes product offering
Product offeringCore offering
YogaVibes operates an online streaming platform offering on-demand and live yoga classes via monthly subscription, with over 1,000 video classes across multiple yoga styles including Vinyasa, Hatha, Yin, Kundalini, Anusara, and Pilates. The platform is accessible via web browsers, iOS/Android apps, and Roku devices, and offers a corporate wellness program for businesses alongside subscription gift cards.
Product overview
YogaVibes is an online yoga streaming platform offering a subscription-based service with multiple content delivery formats. The core products are On-Demand Videos (access to 1,000+ recorded yoga, meditation, and barre classes) and Live Online Classes (real-time streaming sessions). These are distributed across multiple platforms including web, mobile apps, and the dedicated YogaVibes Roku Channel. Additional offerings include Corporate Wellness Programs (workplace yoga and meditation services), Channels (partner teacher collections), Experiences (curated multi-class programs like Yoga 101 and Yoga for Athletes), Samavesha (annual conference content), and Gift Cards. The platform organizes content by yoga styles (Vinyasa, Hatha, Yin, Kundalini, Restorative, Anusara, Pilates, etc.), skills, life stages, and health benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Demand Videos Streaming access to a library of over 1,000 pre-recorded yoga, meditation, and barre classes available for viewing at any time on web, iOS, Android, and Roku devices. Targets individual consumers and home practitioners seeking flexible practice.
- Live Online Classes Real-time streaming yoga classes with scheduled sessions taught by instructors, featuring interactive participation for at-home practitioners. Included in the YogaVibes monthly subscription.
- Corporate Wellness Program Workplace yoga, meditation, and wellness programs delivered virtually or in-person to corporate clients for employee wellness benefits. Includes corporate yoga, corporate meditation, and full wellness program options.
- Gift Cards Prepaid subscription gift cards available in denominations of 1, 3, 6, 9, or 12 months of YogaVibes subscription access, priced from $19.95 to $239.40. Sold as a pay-as-you-go alternative to recurring monthly billing.
Companies that use YogaVibes
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
YogaVibes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YogaVibes partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Anusara School of Hatha YogacoreCollaboration with Anusara School of Hatha Yoga for branded channel featuring Samavesha virtual conferences (2020 & 2021)
- Synergy Yoga and WellnessminorPartner channel on YogaVibes platform offering their curated yoga content
- NoDa YogaminorPartner channel providing their yoga classes through YogaVibes platform
- Carolina Yoga CompanyminorPartner channel on YogaVibes platform
- ExhaleminorPartner channel on YogaVibes platform
- Gates YogaminorPartner channel featuring Rolf Gates' yoga teachings
- Studio 108minorPartner channel on YogaVibes platform
- Veterans Yoga ProjectcoreYogaVibes supports Veterans Yoga Project and participates annually in their Veterans Month fundraiser campaign, hosting PTSD awareness and veteran-focused classes
- Destress the CommunityminorChannel featuring Roshonda Thomas' trauma-informed yoga classes including veteran-focused content
- Unity Movement & MindfulnessminorTrauma-informed studio channel operated by Carolyn Crow and Taylor Riley, providing mindfulness classes from youth to seniors
- Yoga DirectminorSister company providing yoga kits and equipment, referenced for props and accessories
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
YogaVibes competitors and assessment
Company assessmentDirect peers
- Gaia (formerly Gaiam): Gaia operates a subscription streaming service for yoga, meditation, and wellness content with a deep on-demand library. Directly comparable to YogaVibes on subscription model, content breadth, and direct-to-consumer streaming delivery across web and TV apps.
- Alo Moves: Alo Moves is Alo's subscription streaming platform for yoga, fitness, and mindfulness classes taught by celebrity instructors. Closest direct peer to YogaVibes by virtue of subscription-based on-demand yoga streaming to consumers.
- Down Dog: Down Dog offers procedurally generated yoga (and other modality) apps on a subscription basis, with randomized class sequences. Direct competitor targeting the same home yoga practitioner using a differentiated tech-driven content model.
- Glo: Glo is a subscription streaming platform for yoga, meditation, Pilates, and fitness classes led by named instructors. Direct peer competing for the same consumer subscription wallet with overlapping content categories.
Broad incumbents
- Peloton App One / Peloton Digital: Peloton offers a digital-only fitness app with yoga, meditation, and strength classes alongside its hardware-anchored business. Overlaps with YogaVibes on subscription streaming yoga/meditation content to consumers from a much larger incumbent base.
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness platform with yoga, meditation, HIIT, and Pilates classes distributed across Apple devices. Broad incumbent that overlaps with YogaVibes on streaming yoga/meditation content and multi-device delivery.
- CorePower Yoga: CorePower Yoga is a large US yoga studio chain that has layered in digital and corporate offerings in addition to its physical studios. Comparable to YogaVibes on the yoga and corporate-wellness value proposition but with a physical-studio-anchored model.
Emerging players
- FitOn: FitOn is a free/ad-supported fitness app with yoga, Pilates, and meditation content plus a premium tier. Comparable to YogaVibes on consumer streaming yoga with a distinct freemium-style business model targeting similar persona.
- Headspace: Headspace is a subscription meditation and mindfulness app (and corporate wellness product) competing for the same meditation content slice of YogaVibes' library and the same corporate wellness buyers.
- Insight Timer: Insight Timer is a large meditation and yoga content platform with a free plus subscription tier, including live and recorded classes. Comparable to YogaVibes on meditation/yoga streaming with overlap on subscription and live class models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
YogaVibes social profiles
Digital presenceYogaVibes financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaVibes leadership team
Management profileNumber of profiles
Profiles1 record
YogaVibes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaVibes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaVibes
What does YogaVibes do?
YogaVibes operates an online streaming platform offering on-demand and live yoga classes via monthly subscription, with over 1,000 video classes across multiple yoga styles including Vinyasa, Hatha, Yin, Kundalini, Anusara, and Pilates. The platform is accessible via web browsers, iOS/Android apps, and Roku devices, and offers a corporate wellness program for businesses alongside subscription gift cards.
Is YogaVibes a public or private company?
YogaVibes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YogaVibes founded?
YogaVibes was founded in 2013. It employs 1 to 10 people.
Where is YogaVibes based?
YogaVibes is headquartered in Davidson, United States, in the North America region.
How does YogaVibes make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are gift Cards.
Who are YogaVibes's main competitors?
Direct peers on record are Gaia (formerly Gaiam), Alo Moves, Down Dog and Glo. Broad incumbents are Peloton App One / Peloton Digital, Apple Fitness+ and CorePower Yoga. Emerging players are FitOn, Headspace and Insight Timer.
Does YogaVibes have an API?
No public API is recorded for YogaVibes.
What industry is YogaVibes in?
YogaVibes's product category is Online Yoga Streaming. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 516210 and its SIC code is 7372.