Rhino Fleet Tracking
Rhino Fleet Tracking is a private U.S. fleet management services provider founded in 2007 and headquartered in Argyle, Texas, serving fleet operators with tracking and management solutions across an 11-50 employee operation.
- Company typePrivate
- Founded2007
- HeadquartersArgyle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rhino Fleet Tracking does
Rhino Fleet Tracking is a private U.S. fleet management services provider founded in 2007 and headquartered in Argyle, Texas. The company operates with a small team of 11-50 employees and is positioned in the fleet tracking and management segment, which addresses vehicle location, utilization, and operational oversight for fleet operators. Beyond the high-level category descriptor, the company's specific customer base, vertical focus, and competitive positioning could not be characterized from available sources.
The company's core offering centers on fleet tracking services, but specific product details, technology architecture, and feature set could not be verified because the company website displayed only a verification/loading page during research and no product documentation, press releases, or technical specifications were available. Available data indicates Rhino Fleet Tracking has no mobile app and no public API, and no integrations, certifications, patents, trademarks, or awards were disclosed. This absence of verifiable product surface limits external assessment of platform maturity.
On the business model side, no pricing information, customer segments, distribution channels, or revenue mechanics were disclosed in available sources. Accel-KKR, a private equity firm that typically invests in mid-market technology businesses, is listed as an investor with a transaction dated 2020-01-01, though the disclosed amount was zero and lead investor status is unconfirmed. Jay D. Rodgers is identified as Chairman of the Board. No named customers, partnerships, M&A activity, regulatory actions, or geographic footprint details were available, constraining assessment of commercial traction, defensibility, and growth posture.
Rhino Fleet Tracking firmographics
Firmographics- Name
- Rhino Fleet Tracking
- Website
- https://rhinofleettracking.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhino Fleet Tracking is a private U.S. fleet management services provider founded in 2007 and headquartered in Argyle, Texas, serving fleet operators with tracking and management solutions across an 11-50 employee operation.
- Ownership category
- akta.pro rank
Rhino Fleet Tracking industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Support Activities for Transportation (488), Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)
Keywords
Where Rhino Fleet Tracking is headquartered
LocationHeadquarters
- HQ city
- Argyle
- HQ country
- United States
- HQ region
- North America
Markets served
Rhino Fleet Tracking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Rhino Fleet Tracking product offering
Product offeringCore offering
Rhino Fleet Tracking provides fleet management services. The company offers tools and services that enable organizations to monitor and manage their vehicle fleets. It is positioned in the GPS-based fleet tracking category, as indicated by its name and stated service offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Rhino Fleet Tracking services Fleet management services providing GPS-based tracking and monitoring of commercial vehicle fleets for business customers.
Companies that use Rhino Fleet Tracking
Customer profileIdeal customer profiles1 record
Rhino Fleet Tracking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rhino Fleet Tracking partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Rhino Fleet Tracking competitors and assessment
Company assessmentDirect peers
- Motive (formerly KeepTruckin): Motive provides an integrated fleet management platform with GPS tracking, ELD compliance, dashcams, and spend management for commercial trucking and field service fleets. Directly comparable on telematics offering, customer profile, and go-to-market motion.
- Geotab: Geotab is a leading GPS fleet tracking and telematics platform serving commercial fleets of all sizes with vehicle tracking, driver behavior, and analytics. Directly comparable to Rhino Fleet Tracking on product category, customer base (commercial fleet operators), and SaaS delivery model.
- Samsara: Samsara provides a unified fleet management platform combining GPS tracking, dashcams, ELDs, and IoT sensors for commercial transportation customers. Competes head-to-head with Rhino Fleet Tracking in the telematics and connected fleet category, with overlapping target customers.
- Verizon Connect: Verizon Connect offers fleet telematics, GPS tracking, and asset management to commercial fleets globally as part of Verizon Business. Directly overlaps Rhino's core fleet tracking offering with similar target customer (small-to-mid-market commercial fleets).
- GPS Insight: GPS Insight provides GPS fleet tracking, vehicle telematics, and field service management software to commercial fleets. Directly overlaps Rhino's tracking offering with similar SMB-to-mid-market commercial customer focus.
- Azuga (Bridgestone): Azuga, a Bridgestone-owned telematics provider, offers GPS fleet tracking, driver scoring, and insurance-integrated solutions for SMB commercial fleets. Directly comparable to Rhino on fleet tracking product, SMB customer segment, and SaaS model.
- Fleetio: Fleetio is a fleet maintenance and management SaaS platform serving SMB and mid-market commercial fleets. Comparable to Rhino Fleet Tracking's customer profile (small commercial fleet operators) and adjacent product category (fleet operations vs. fleet tracking).
Broad incumbents
- Omnitracs (now Platform Science): Platform Science (formed from Omnitracs) provides enterprise fleet management, ELD compliance, and in-cab telematics to large commercial trucking operators. A broader incumbent serving enterprise customers with solutions overlapping Rhino's telematics category.
- Trimble Transportation: Trimble Transportation offers enterprise-grade transportation management, fleet routing, and telematics as part of a broader logistics technology portfolio. Overlaps with Rhino's fleet tracking category but addresses a larger, enterprise-skewing customer base with adjacent rather than direct solutions.
Regional players
- GoFleet: GoFleet is a Canada-based GPS fleet tracking provider serving North American commercial fleets with telematics hardware and software. Comparable product offering to Rhino Fleet Tracking but primarily focused on the Canadian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Rhino Fleet Tracking social profiles
Digital presenceRhino Fleet Tracking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhino Fleet Tracking leadership team
Management profileNumber of profiles
Profiles1 record
Rhino Fleet Tracking funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhino Fleet Tracking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhino Fleet Tracking
What does Rhino Fleet Tracking do?
Rhino Fleet Tracking provides fleet management services. The company offers tools and services that enable organizations to monitor and manage their vehicle fleets. It is positioned in the GPS-based fleet tracking category, as indicated by its name and stated service offering.
Is Rhino Fleet Tracking a public or private company?
Rhino Fleet Tracking is a private company. It is classified as private equity controlled and is currently operating.
When was Rhino Fleet Tracking founded?
Rhino Fleet Tracking was founded in 2007. It employs 11 to 50 people.
Where is Rhino Fleet Tracking based?
Rhino Fleet Tracking is headquartered in Argyle, United States, in the North America region.
Who are Rhino Fleet Tracking's main competitors?
Direct peers on record are Motive (formerly KeepTruckin), Geotab, Samsara, Verizon Connect, GPS Insight, Azuga (Bridgestone) and Fleetio. Broad incumbents are Omnitracs (now Platform Science) and Trimble Transportation. GoFleet is listed as a regional player.
Does Rhino Fleet Tracking have an API?
No public API is recorded for Rhino Fleet Tracking.
What industry is Rhino Fleet Tracking in?
Rhino Fleet Tracking's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAIAK, Fleet Policy, Governance & Duty-of-Care Management. Its NAICS code is 488 and its SIC code is 4700.