GoFleet
GoFleet is a Canadian fleet management technology company that delivers the Geotab telematics platform plus proprietary AI dash cameras, dispatch, and asset tracking modules to enterprise, government, and mid-market fleet operators across 15+ industry verticals in North America and the UAE.
- Company typePrivate
- Founded2014
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GoFleet does
GoFleet is a Mississauga-headquartered fleet management technology company operating as a top-tier Geotab reseller and technology integrator, with a secondary regional presence in Dubai serving the UAE and broader Middle East market. The company delivers the My.Geotab telematics platform combined with a broad portfolio of proprietary add-on modules, including the ZenduCAM AI dash camera family (ADAS, Face AI fatigue detection, 360-degree multi-camera, LITE), the ZenduWork job dispatch platform, ZenduTracker asset tracking, ZenBeacon BLE indoor positioning (50cm accuracy), the world's first NFC driver-ID solution, ELD/HOS compliance (Geotab Drive), and integrations for OEM vehicles from John Deere, GM, Ford, Volvo, Mack, Mercedes-Benz, and PSA. The underlying technology stack is Geotab-based, augmented by GoFleet's own hardware (GO9, GO RUGGED, Flex solar tracker) and software, with ISO 27001, GDPR, CCPA, and PIPEDA compliance supporting enterprise and government procurement. Revenue is generated through monthly per-vehicle software subscriptions, hardware device sales (or no-upfront-cost hardware in UAE), professional implementation services, and managed services such as ZenduCAM+ video monitoring, with a referral program offering up to $500 in customer incentives. GoFleet sells through a direct enterprise field sales force, a reseller partner program, and cooperative purchasing via Sourcewell, targeting 15+ verticals including transportation, waste management, construction, government, agriculture, food and beverage, public transit, healthcare, and school transportation. The company is privately held, employs 51-100 people, received $2.7M in funding from FedDev Ontario in March 2025, and was founded around 2014 (some firmographic sources cite 2010).
GoFleet firmographics
Firmographics- Name
- GoFleet
- Legal name
- GoFleet Inc.
- Website
- https://gofleet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoFleet is a Canadian fleet management technology company that delivers the Geotab telematics platform plus proprietary AI dash cameras, dispatch, and asset tracking modules to enterprise, government, and mid-market fleet operators across 15+ industry verticals in North America and the UAE.
- Ownership category
- akta.pro rank
GoFleet industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where GoFleet is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
GoFleet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Fleet Telematics Software Subscription: Recurring subscription fees for access to the GoFleet/Geotab telematics platform, including GPS tracking, reporting, and basic features. Pricing is typically per vehicle per month with tiered plans based on features and add-ons.
- Hardware Device Sales: One-time or recurring sales of GPS tracking devices (GO9, GO RUGGED, ZenduCAM), asset trackers, and IOX expansion modules. For UAE market, no upfront device cost is offered with monthly subscription model.
- Professional Services and Implementation: Implementation, training, and account setup services. Installation services offered free in UAE with 24-hour turnaround for vehicle deployment.
- Managed Services: ZenduCAM+ Managed Service providing video monitoring, alerts, and ongoing support as an add-on subscription.
- Referral Program Rewards: Referral rewards ranging from $25 gift cards to up to $500 reimbursement based on referred fleet size, incentivizing customer advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on fleet size and solution requirements |
| Subscription | Monthly | UAE-specific month-to-month subscription model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
GoFleet product offering
Product offeringCore offering
GoFleet provides GPS-based fleet management software and telematics solutions built on the Geotab MyGeotab platform, sold primarily as a per-vehicle monthly subscription bundled with hardware devices (GO9, GO RUGGED, ZenduCAM) and proprietary add-on modules for AI dash cameras, ELD compliance, dispatch, indoor tracking, and maintenance. The platform combines real-time vehicle tracking, engine diagnostics, driver behavior monitoring, and integrates with a free SDK for ERP, routing, and GIS systems, serving enterprise and mid-market fleet operators across transportation, waste management, government, and other verticals.
Product overview
GoFleet is a fleet management software company that operates as a Geotab reseller and technology partner, offering a platform-plus-modules architecture. The core offering is the My.Geotab telematics platform (trusted in over 3.5 million vehicles globally) combined with a portfolio of proprietary add-on products and integrations. The product portfolio includes hardware devices (GO9 GPS tracker, GO RUGGED, ZenduTracker Z1, Flex solar asset tracker), AI-powered dash cameras (ZenduCAM ADAS, ZenduCAM Z6, ZenduCAM LITE, ZenduCAM 360), driver and compliance apps (Geotab Drive ELD, Mobile Dispatch, ZenduWork), field operations tools (ZenShuttle, ZenBus, Bus ETA, ZenduForms), indoor/outdoor tracking (ZenBeacon, Zendu Indoor), maintenance management (Zendu Maintenance), and specialized integrations for OEM vehicles, electric vehicles, weigh station bypass, and fuel management. The company serves diverse industries including transportation, waste management, airports, emergency response, construction, forestry, agriculture, food and beverage, healthcare, and school transportation across North America and the UAE.
Differentiator
Problem solved
Functional benefit
Brands
- ZenduCAM: AI-powered dash camera and video telematics solutions including ZenduCAM ADAS, ZenduCAM Z6, ZenduCAM 360, and ZenduCAM LITE.
- ZenduWork
- ZenduTracker
- ZenBeacon
- ZenBus
- ZenShuttle
- ZenForms
- ZenScore
- ZenduLearn
- ZenduMaintenance
Quantifiable outcome
- 75% efficiency increase for waste collection operations
- +4 more outcomes
Companies that use GoFleet
Customer profileNamed customers5 records
Segments15 records
Ideal customer profiles4 records
GoFleet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature7 records
GoFleet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GeotabcoreGeotab serves as the core telematics platform partner for GoFleet, providing the foundational GPS tracking technology, engine diagnostics, and data infrastructure. GoFleet leverages Geotab's pre-negotiated agreements with Sourcewell for government customers and integrates with Geotab's ecosystem including MyGeotab software, GO device series (GO6, GO9, GO RUGGED), and Drive ELD application. The partnership enables extensive OEM integrations with vehicle manufacturers.
- SamsaraminorStrategic partnership announcement with Samsara for expanded fleet management capabilities and market reach.
- SourcewellcoreGoFleet, through Geotab partnership, is registered as a Sourcewell member, enabling access to pre-negotiated agreements for governmental, educational, and non-profit entities seeking GPS tracking and telematics solutions. This partnership enables government customers to procure GoFleet solutions through Sourcewell contracts.
- John Deere (OEM Integration)minorGeotab integrated solution for John Deere equipment, enabling telematics tracking and data collection for agricultural and heavy equipment fleets.
- General Motors (OEM Integration)minorGeotab integrated solution for GM vehicles, providing factory-installed or dealer-added telematics capabilities for fleet management.
- Ford (OEM Integration)minorGeotab integrated solution for Ford vehicles, enabling seamless telematics integration for Ford fleet customers.
- Volvo (OEM Integration)minorGeotab integrated solution for Volvo vehicles, providing telematics connectivity for Volvo fleet operators.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GoFleet competitors and assessment
Company assessmentEmerging players
- Fleetio: Cloud-based fleet maintenance and management software with growing telematics integrations. Adjacent competitor focused on maintenance and operations workflows rather than core GPS tracking.
- Mobileye (fleet division): ADAS and collision avoidance technology provider with a fleet safety offering (referenced as a GoFleet product integration). Emerging player bringing OEM-grade computer vision to fleet safety, potentially competing with GoFleet's ZenduCAM portfolio.
Broad incumbents
- Geotab: Market-leading fleet telematics platform and GoFleet's core technology partner. While GoFleet is a Geotab reseller, Geotab also sells direct, making it both a partner and direct competitor with deeper capital and brand presence.
- Verizon Connect: Large incumbent fleet management SaaS owned by Verizon, offering GPS tracking, ELD compliance, dash cams, and fleet analytics. Competes for the same mid-market and enterprise fleet customers with substantially greater capital and sales coverage.
- Teletrac Navman: Established fleet telematics and asset tracking provider serving mixed fleets. Broader incumbent with comparable product set (GPS, dash cams, compliance) and a long-standing presence in the market.
- Trimble Transportation: Established enterprise transportation and fleet management software provider with deep TMW TruckMate integration (which GoFleet also offers). Competes in enterprise transportation with longer deployment cycles.
Direct peers
- Motive: AI-driven fleet management and spend management platform offering GPS tracking, ELD, dash cams, and driver safety. Well-capitalized direct competitor targeting similar mid-market and enterprise transportation customers.
- Azuga (Bridgestone): GPS fleet tracking and telematics provider owned by Bridgestone, offering dash cams, ELD, and driver safety. Direct competitor focused on small-to-mid market fleets with similar pricing models.
- Samsara: AI-powered fleet management and IoT platform serving enterprise customers with vehicle telematics, dash cams, and asset tracking. Direct competitor in the same product category with overlapping customer base; also a named strategic partner of GoFleet.
Regional players
- Webfleet (Bridgestone): European-headquartered fleet management platform from Bridgestone with strong EMEA presence. Regional competitor with comparable telematics and dash cam offering, serving similar commercial fleet segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GoFleet social profiles
Digital presenceGoFleet compliance and trust
Trust signalCompliance5 records
GoFleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoFleet leadership team
Management profileNumber of profiles
GoFleet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoFleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoFleet
What does GoFleet do?
GoFleet provides GPS-based fleet management software and telematics solutions built on the Geotab MyGeotab platform, sold primarily as a per-vehicle monthly subscription bundled with hardware devices (GO9, GO RUGGED, ZenduCAM) and proprietary add-on modules for AI dash cameras, ELD compliance, dispatch, indoor tracking, and maintenance. The platform combines real-time vehicle tracking, engine diagnostics, driver behavior monitoring, and integrates with a free SDK for ERP, routing, and GIS systems, serving enterprise and mid-market fleet operators across transportation, waste management, government, and other verticals.
Is GoFleet a public or private company?
GoFleet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoFleet founded?
GoFleet was founded in 2014. It employs 51 to 100 people.
Where is GoFleet based?
GoFleet is headquartered in Mississauga, Canada, in the North America region.
How does GoFleet make money?
Five revenue lines are on record. Fleet Telematics Software Subscription is the primary driver. The others are hardware Device Sales, professional Services and Implementation, managed Services and referral Program Rewards.
Who are GoFleet's main competitors?
Emerging players on record are Fleetio and Mobileye (fleet division). Broad incumbents are Geotab, Verizon Connect, Teletrac Navman and Trimble Transportation. Direct peers are Motive, Azuga (Bridgestone) and Samsara. Webfleet (Bridgestone) is listed as a regional player.
Does GoFleet have an API?
No public API is recorded for GoFleet.
What industry is GoFleet in?
GoFleet's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its SIC code is 4700.