Tactical Gear
Tactical Gear (TacticalGear.com) is a private US e-commerce retailer, operated by Cat5 Commerce, that sells tactical apparel, footwear, and equipment from 100+ authorized brands to military, law enforcement, fire/EMS, security, and outdoor customers via DTC, GSA, and wholesale channels.
- Company typePrivate
- Founded2004
- HeadquartersChesterfield, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Tactical Gear does
Tactical Gear (TacticalGear.com), branded as the "Tactical Gear Superstore," is a private e-commerce retailer of tactical apparel, footwear, and equipment headquartered in the St. Louis, Missouri area (Chesterfield, per firmographic data) and operated as a brand under Cat5 Commerce, its parent holding entity. The platform sells military and law enforcement uniforms (BDUs, ACUs, ABUs, PDUs, flight suits), tactical clothing (pants, polos, combat shirts, shorts), footwear (military boots, tactical boots, hiking boots), and equipment (plate carriers, body armor, holsters, eyewear, packs, flashlights). It serves five core customer segments — Military Personnel and Law Enforcement (primary), plus Fire & EMS, Security, and Outdoor Enthusiasts (secondary) — through a multi-channel go-to-market that combines direct-to-consumer e-commerce (TacticalGear.com), B2B procurement via GSA schedules and Strategic Accounts, and a wholesale program for resellers.
The underlying technology is a standard retail e-commerce storefront "powered by Cat5 Commerce" with no disclosed proprietary technology stack, no AI/ML features, and no mobile app. The catalog spans 100+ authorized tactical and athletic brands including 5.11 Tactical, TRU-SPEC, Under Armour, Nike, Oakley, Danner, Salomon, Propper, Condor, and Belleville, with the sale section alone listing 4,586 SKUs and 243 clearance items. Revenue is generated through one-time product sales at unit pricing with promotional discounts (a current 20% sitewide sale is advertised), free shipping above $150, and a TG Rewards points-based loyalty program; no subscription, SaaS, or recurring revenue component is present.
The business is privately held with no disclosed funding rounds, no external investors, no leadership roster, no headcount figures, and no reported revenue. The marketing mix is content-led, anchored on the "Tactical Experts" educational blog, verified customer reviews on product pages, an email newsletter, and the loyalty program, indicating a relatively low-cost acquisition model dependent on organic search and email retention rather than paid media.
Tactical Gear firmographics
Firmographics- Name
- Tactical Gear
- Legal name
- Cat5 Commerce
- Website
- https://tacticalgear.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Tactical Gear (TacticalGear.com) is a private US e-commerce retailer, operated by Cat5 Commerce, that sells tactical apparel, footwear, and equipment from 100+ authorized brands to military, law enforcement, fire/EMS, security, and outdoor customers via DTC, GSA, and wholesale channels.
- Ownership category
- akta.pro rank
Where Tactical Gear is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tactical Gear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Direct retail sales of tactical gear, apparel, footwear, and equipment to consumers and organizations through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tactical Gear product offering
Product offeringCore offering
TacticalGear.com is a direct-to-consumer e-commerce retailer that sells tactical clothing, footwear, and equipment for military personnel, law enforcement officers, first responders, and tactical professionals. The company operates as an authorized dealer of more than 100 tactical brands, including 5.11 Tactical, Under Armour, Nike, Oakley, Propper, TRU-SPEC, Danner, Salomon, Condor, and Belleville, and also serves government agencies through a GSA purchasing program.
Product overview
TacticalGear.com is a tactical gear superstore offering a comprehensive e-commerce platform that sells tactical clothing, footwear, and equipment designed for military, law enforcement, and first responders. The platform provides an extensive product catalog organized into core categories including Tactical Pants (with sub-categories like BDU Pants), Combat Shirts, Tactical Polos, T-Shirts, Tactical Shirts, Tactical Shorts, Flight Suits, Military Boots, Plate Carriers, and Tactical Eyewear. The company operates as an authorized dealer of over 100 tactical brands including 5.11 Tactical, TRU-SPEC, Under Armour, Danner, Propper, Condor, Oakley, and Salomon. The platform also serves military branches (Army, Marine Corps, Navy, Air Force, Coast Guard) and public safety sectors (Police, Fire & EMS, Security, Corrections) with specialized gear collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Tactical Pants Durable tactical trousers designed for first responders, police officers, and tactical professionals with speed-focused designs, intelligent storage options, fabric types optimized for performance, and belt-loop widths specific to tactical use.
- BDU Pants Battle Dress Uniform pants with felled seams and reinforced seats and knees, designed for rugged and reliable tactical attire with six- or eight-pocket designs for essential tool storage.
- Combat Shirts Battle-tested tactical shirts developed from the Army's Objective Force Warrior program, featuring aggressive camouflage sleeves for durability and concealment with breathable torso material for cooling and comfort.
- Tactical Polos Professional work-appropriate polo shirts designed for law enforcement and military service members with features including microphone clips, gusseted sleeves, sunglasses holders, moisture-wicking and antimicrobial fabrics.
- Tactical T-Shirts Performance t-shirts ranging from lightweight military designs with moisture-wicking technology to printed graphic tees, many featuring antimicrobial fabrics, quick-drying constructions, and UV protection.
- Tactical Shirts Professional duty shirts available in long and short sleeve cuts with hidden and visible pockets for badge, phone and other necessities, with materials enhancing durability and breathability.
- Tactical Shorts High-performance tactical shorts featuring the same quality materials and technology as tactical pants but optimized for hot weather, with specialized pockets for ID, cell phone, knife and other gear.
- Flight Suits Full-coverage flight suits and coveralls including Nomex flame-resistant options and poly/cotton blends for pilots and aviation professionals.
- Military Boots Tactical and military-grade footwear including jungle boots, combat boots, and boots designed for specific military branches including Army, Air Force, Navy, Marine Corps, and Coast Guard.
- Plate Carriers Tactical plate carriers and body armor systems for military and law enforcement personnel, providing ballistic protection with MOLLE webbing compatibility.
- Tactical Eyewear Ballistic and protective eyewear including shooting glasses, goggles, and tactical sunglasses from brands like Oakley and Wiley X.
Companies that use Tactical Gear
Customer profileSegments5 records
Ideal customer profiles5 records
Tactical Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tactical Gear partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- 5.11 TacticalcoreFeatured brand partner and authorized dealer relationship. 5.11 Tactical is a leading tactical apparel and gear manufacturer known for law enforcement and military products.
- Under ArmourcoreFeatured brand partner offering athletic and tactical footwear and apparel through TacticalGear.com authorized dealer relationship.
- NikecoreFeatured brand partner selling Nike tactical boots and athletic footwear through the platform.
- OakleycoreFeatured brand partner offering Oakley tactical eyewear, boots, and accessories.
- TRU-SPECcoreFeatured brand partner and authorized dealer for TRU-SPEC military uniforms, tactical clothing, and gear.
- ProppercoreFeatured brand partner offering Propper military uniforms, tactical pants, and duty wear.
- Mission MadecoreFeatured brand partner offering Mission Made tactical apparel, combat shirts, and tactical accessories.
- DannercoreFeatured brand partner for Danner tactical and military boots.
- SalomoncoreFeatured brand partner offering Salomon hiking boots and tactical footwear.
- CondorcoreFeatured brand partner offering Condor plate carriers, tactical vests, and tactical apparel.
- BellevillecoreFeatured brand partner for Belleville military boots and tactical footwear.
- AltamacoreFeatured brand partner offering Altama military boots and tactical footwear.
- First TacticalcoreFeatured brand partner for First Tactical law enforcement and tactical professional apparel and gear.
- VertxminorBrand partner offering Vertx tactical bags, packs, and concealed carry apparel.
- GSA (Government Services Administration)coreGovernment purchasing program allowing federal agencies to procure tactical gear through pre-approved GSA schedules.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tactical Gear competitors and assessment
Company assessmentDirect peers
- LA Police Gear: Direct online competitor selling tactical apparel, uniforms, duty gear, and equipment to law enforcement, military, and first responders via e-commerce. Highly comparable business model, customer base, and brand-authorization strategy.
- Galls: Longstanding public-safety equipment retailer operating e-commerce plus B2B/catalog channels for police, fire, EMS, and military customers. Same vertical, same brand-authorization playbook, and similar GSA/government procurement exposure.
- OpticsPlanet: Specialty e-commerce retailer carrying tactical optics, eyewear, gear, and apparel from many of the same premium brands (Oakley, Wiley X, 5.11). Overlaps significantly in product catalog and customer base.
- Botach Tactical: Tactical and law-enforcement gear e-commerce retailer serving military, police, and security professionals with apparel, body armor, and equipment. Closely aligned niche, customer persona, and DTC model.
- Cheaper Than Dirt: Online retailer of firearms, ammunition, and tactical gear serving shooting-sports, hunting, and tactical buyers. Comparable specialty e-commerce motion and overlapping product categories in apparel and gear.
Broad incumbents
- 5.11 Tactical: Vertically integrated tactical apparel and gear manufacturer with strong direct-to-consumer e-commerce. Comparable in product category and customer base, but operates upstream as a brand TacticalGear.com resells — potential disintermediation threat.
- Propper: Military uniform and tactical apparel manufacturer with government contracts and direct B2B/DTC channels. Comparable end customer (U.S. military branches) and product category, but a supplier/brand relationship to TacticalGear.com.
- Amazon: Mass-market e-commerce platform with extensive tactical-gear assortment from many of the same brands. Competes primarily on price, fulfillment speed, and convenience rather than specialization.
- DICK'S Sporting Goods: National sporting-goods retailer with tactical, hunting, and outdoor assortments. Overlaps in hiking boots, outdoor apparel, and some tactical-adjacent categories but not a specialist in duty/military gear.
- Bass Pro Shops: Outdoor recreation retailer with hunting, fishing, and outdoor-apparel categories that partially overlap TacticalGear.com's outdoor-enthusiast segment. Specialty retailer rather than tactical specialist, so adjacent rather than head-to-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tactical Gear social profiles
Digital presenceTactical Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tactical Gear leadership team
Management profileNumber of profiles
Tactical Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tactical Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tactical Gear
What does Tactical Gear do?
TacticalGear.com is a direct-to-consumer e-commerce retailer that sells tactical clothing, footwear, and equipment for military personnel, law enforcement officers, first responders, and tactical professionals. The company operates as an authorized dealer of more than 100 tactical brands, including 5.11 Tactical, Under Armour, Nike, Oakley, Propper, TRU-SPEC, Danner, Salomon, Condor, and Belleville, and also serves government agencies through a GSA purchasing program.
Is Tactical Gear a public or private company?
Tactical Gear is a private company. It is classified as corporate owned and is currently operating.
When was Tactical Gear founded?
Tactical Gear was founded in 2004.
Where is Tactical Gear based?
Tactical Gear is headquartered in Chesterfield, United States, in the North America region.
How does Tactical Gear make money?
One revenue line is on record: product Sales.
Who are Tactical Gear's main competitors?
Direct peers on record are LA Police Gear, Galls, OpticsPlanet, Botach Tactical and Cheaper Than Dirt. Broad incumbents are 5.11 Tactical, Propper, Amazon, DICK'S Sporting Goods and Bass Pro Shops.
Does Tactical Gear have an API?
No public API is recorded for Tactical Gear.