What Musselman Landscape Solutions does

Musselman Landscape Solutions is a privately held, family-owned manufacturer and direct-to-consumer supplier of bulk landscape materials headquartered in Noblesville, Indiana, and operating since its 1989 founding by Steve Musselman. The company is now co-owned by Frank and Nikki (Boram) Gieseking, with their five children involved in day-to-day operations, and is a member of the Heritage Family of Companies. Core operations center on in-house manufacturing of mulches (including color-enhanced dyed bark, hardwood bark, premium triple-shredded, and the Sof-Step IPEMA/ASTM-certified playground product), garden compost, and screened topsoil blends, supplemented by distribution of stone aggregates and hardscape products from manufacturers including Unilock, Belgard, and Oberfields. Related entity Greendell Landscape Solutions in Mooresville, Indiana, shares Gieseking-family ownership and co-manufactures products such as Midi hardwood bark mulch and Forrest Fines.

The business serves two primary customer segments: individual homeowners in the Indianapolis metropolitan area who order online or via phone for residential landscaping projects (priced by the cubic yard with truck delivery or self-pickup at the Noblesville showroom), and landscape professionals who buy through a dedicated landscapeprosupplies.com channel with account-level pricing. Revenue mechanics are predominantly transactional, pay-as-you-go unit pricing per cubic yard or ton (mulch SKUs priced $25.00-$57.21/yd, topsoils $33.00-$65.00/yd, stone aggregates $50.95/ton to $333.25/yd), supplemented by zip-code-based delivery fees on a 3-20 cubic yard minimum and an active $25 promo code (MULCH25) driving direct-response conversion. The company markets through a WordPress-based e-commerce site with localized SEO landing pages across 12+ communities, Constant Contact email, Instagram and Facebook organic social, Google reviews (4.9-star rating), and a showroom consultation offering for outdoor living projects. Operations rely on standard SMB e-commerce and analytics tooling (SiteGround, Google Analytics, Monster Analytics, Facebook remarketing, AdSense) without disclosed API, AI, or developer-platform capabilities.

Name

Musselman Landscape Solutions

Legal name

Musselman Landscape Solutions

Website

https://musselmanlandscape.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Musselman Landscape Solutions is a family-owned Indiana manufacturer and direct-to-consumer supplier of bulk landscape materials, including proprietary and IPEMA-certified mulches, topsoil blends, and aggregates, serving Indianapolis-area homeowners and landscape professionals via delivery, pickup, and online ordering since 1989.

Ownership category

akta.pro rank

Product category

Landscape Materials Supply and Manufacturing

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

akta.pro secondary industries

Mulching & Soil Topdressing Services (HSAIAFAC), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Mulches & Biodegradable Films (Straw, Paper, Bio-based) (AFABAKAI)

Keywords

• Bulk landscape materials
• Mulch manufacturing
• Playground mulch supply
• Soil and compost products
• Hardscape distribution

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Landscape Materials Sales: Primary revenue stream from manufacturing and selling bulk landscape materials including mulch, soil, stone, and related products. Products are sold by cubic yard or ton with delivery and pickup options. The company manufactures its own line of mulches while also distributing other landscape supplies.
2. Delivery Services: Truck delivery service for large orders of mulch, soil, and stone with fees based on zip code proximity. Delivery minimums: 3 cubic yards for mulch, 3-6 cubic yards for soil and stone.
3. Professional/Landscaper Supply: Supply services for landscape professionals including dedicated pricing and account services through landscapeprosupplies.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Musselman Landscape Solutions manufactures and distributes bulk landscape materials including its own line of mulches (color-enhanced, premium dyed, hardwood bark, and IPEMA-certified playground), soil products (compost, pulverized topsoil), and aggregates (stone, sand, river rock), complemented by hardscape products from third-party manufacturers. The company sells directly to homeowners and landscape professionals via online ordering, truck delivery across the Indianapolis metro area, and customer pickup at its Noblesville facility.

Product overview

Musselman Landscape Solutions is a family-owned landscape materials manufacturer and supplier operating since 1989, offering bulk landscape products with delivery and pickup services. The product portfolio centers on three core categories: mulch (including color enhanced, dyed, hardwood bark, certified playground, and natural varieties), soil products (garden compost, pulverized topsoil, topsoil plus, and Midwest black topsoil), and stone/aggregate products (black granite, sand, white marble, #53 stone, and river rock). The company manufactures much of its own mulch and soil products in partnership with Greendell Landscape Solutions, while sourcing stone and hardscape materials from manufacturers including Unilock, Oberfields, and Belgard. Complementary offerings include hardscape supply (pavers, retaining walls, sealers), lawn care products (grass seed, fertilizer), and landscape fabric. Services include bulk delivery with minimum order quantities (3-20 cubic yards depending on product), self-pickup, an onsite showroom with consultations, and a referral network of landscape professionals. The company also provides design services for outdoor living spaces including patios, decks, and outdoor lighting through showroom consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Enhanced Brown Dyed Bark Mulch Double-shredded bark mulch dyed brown with non-toxic, vegetable and water-based dye; made from bark sourced during Indiana logging. Sold at $57.21 per cubic yard for residential and commercial landscape use.
• Premier Homeowner's Hardwood Mulch Double-shredded hardwood mulch with slow decomposition and rich natural brown color; contains no dye and includes a price match guarantee. Sold at $25.00 per cubic yard.
• Premium Dyed Mulch Fine, triple-shredded hardwood mulch treated with non-toxic vegetable and water-based dye; available in dark brown and black, one grade finer than standard dyed mulches. Sold at $49.81 per cubic yard.
• Dyed Mulch Fine, double-shredded hardwood mulch treated with non-toxic, environmentally friendly vegetable and water-based dye; available in black and brown colors. Sold at $45.68 per cubic yard.
• Midi Hardwood Bark Mulch Hardwood bark mulch with a medium texture of medium and fine bark pieces; manufactured by Greendell Landscape Solutions and distributed under the registered Midi trademark. Sold at $37.00 per cubic yard.
• Sof-Step Certified Playground Mulch Virgin, light-colored wood product that is ground, screened, and rigorously tested to meet ASTM F1292, ASTM F2075, and IPEMA standards for playground safety surfaces; specially manufactured to prevent splintering and create a soft, springy interlocking surface. Sold at $45.09 per cubic yard.
• Forrest Fines Hardwood Bark Mulch Hardwood bark mulch manufactured by Greendell Landscape Solutions and sold under the registered Forrest Fines trademark. Sold at $45.36 per cubic yard.
• Garden Compost Company-manufactured compost formulated from straw and yard waste that has been continuously turned, aged, and screened; used to mix with existing topsoil to improve soil quality and enhance plant growth. Sold at $33.00 per cubic yard.
• Pulverized Topsoil Pulverized and screened Indiana topsoil suitable for seeding, planting, and finish grading; stored under cover to ensure quality regardless of weather conditions. Sold at $49.20 per cubic yard.
• Pulverized Topsoil Plus Mixed and screened topsoil combined with garden compost for new flower beds and gardens; not suitable for container plantings. Sold at $52.50 per cubic yard.
• Midwest Black Topsoil Pulverized and screened Midwest topsoil suitable for seeding, planting, and finish grading. Sold at $65.00 per cubic yard.
• Black Granite Landscape Stone Black granite stone with a contemporary look and sparkle effect for modern architectural style homes or offices; features natural color variation. Sold at $236.00 per yard.
• Sand State-approved natural sand used for construction, site prep, and utility projects. Sold at $50.95 per ton.
• White Marble Half to 1.25 inch mixture of off-white and gray chips with glittery shimmer; sourced from Georgia and used decoratively for driveways, pathways, edging, and as mulch alternative. Sold at $333.25 per yard; one cubic yard covers approximately 140 sq. ft. at 2 inches deep.
• #53 Stone Stone used for backfill on retaining walls or under pavers; one cubic yard covers approximately 221 sq. ft. at 1 inch deep. Sold at $69.03 per yard.
• River Rock Natural river rock used for landscaping, available in various sizes for decorative purposes. Sold at $80.35 per yard.
• Hardscape Supply Supply of hardscape products including pavers, retaining walls, sealers, and related items sourced from manufacturers Unilock, Oberfields, Belgard, Alliance Gator, SRW, and BP Pro; sample displays available onsite.
• Lawn Care Supply Supply of grass seed blends with zero fillers, starter fertilizer, pre-emergent products, and straw products for lawn care and seeding projects.
• Weed Barrier Fabric Landscape fabric used to suppress weeds in planting beds before installing stone.
• Bulk Delivery Service Truck delivery service for large orders of mulch, soil, and stone with minimum quantities of 3-20 cubic yards for mulch and 3-6 cubic yards for soil and stone; delivery fee based on zip code proximity; customers can specify dumping instructions at checkout.
• Mulch Pick Up Service Self-pickup option at the Noblesville facility allowing customers to load and transport their own mulch orders without delivery fees; pickup slots available by arrangement.
• Showroom and Consultation Onsite showroom in Noblesville for exploring products up close with expert advice, including consultations for landscaping, patios, decking, and outdoor lighting projects.
• Landscape Professional Referral Network Referral network of trusted landscape professionals including designers, architects, installers, and maintenance crews recommended to customers for various landscaping projects.

Quantifiable outcome

• Next-day delivery available for orders placed online
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Heritage Family of CompaniesflagshipOthersMusselman Landscape Solutions is now a proud member of the Heritage Family of Companies, connecting them with a broader network of landscape supply operations.
• Greendell Landscape SolutionsflagshipStrategic or Co-development PartnerIndiana's Original Mulch Manufacturer. Greendell manufactures mulch products that Musselman distributes, and the companies share ownership (Frank Gieseking is associated with both). Custom soil mixes available through Greendell's soil department.
• UnilockcoreChannel Partner/ Reseller/ DistributorHardscape manufacturer partner providing paver and retaining wall products. Musselman carries sample displays and can obtain samples for customers.
• BelgardcoreChannel Partner/ Reseller/ DistributorMajor hardscape manufacturer partner for pavers and outdoor living products. Musselman maintains sample displays on site.
• OberfieldscoreChannel Partner/ Reseller/ DistributorHardscape manufacturer partner for pavers and retaining walls with products available at Musselman.
• Alliance GatorminorChannel Partner/ Reseller/ DistributorJoint sealing and bonding products for hardscape installations.
• SRWminorChannel Partner/ Reseller/ DistributorHardscape products including segmental retaining walls and outdoor living solutions.
• BP ProminorChannel Partner/ Reseller/ DistributorSealers and professional hardscape care products for maintaining installed projects.
• IPEMAcoreStrategic or Co-development PartnerInternational Playground Equipment Manufacturers Association. Musselman's Sof-Step playground mulch is IPEMA certified and meets ASTM standards for playground safety.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Unilock: Manufacturer of concrete pavers and retaining walls that Musselman resells through its showroom. Comparable as a hardscape brand partner rather than a competitor; both serve landscape pro and DIY channels.
• Belgard: Major hardscape manufacturer whose pavers and outdoor living products Musselman distributes. A channel partner comparable in product category (hardscape supply) rather than direct competition.

Regional players

• Dairyland Supply: Wisconsin-based bulk landscape materials supplier selling mulch, stone, and soil to homeowners and pros with delivery and pickup. Comparable regional mulch/soil/stone yard model in a different Midwest geography.
• Liberty Landscape Supply: Regional mulch, soil, and stone yard operator in the Southeast U.S. with bulk delivery to homeowners and landscape contractors. Closely comparable operating model and customer mix to Musselman in a different geography.
• Whittlesey Landscape Supplies: Texas-based mulch, soil, and stone manufacturer-retailer with bulk delivery and pro services. Comparable product mix and family-operated positioning, but operates in a different (Texas) geography.

Broad incumbents

• SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies including mulch, hardscape, irrigation, and lighting. Comparable in product breadth and pro/contractor focus, but national scale versus Musselman's regional Indiana footprint.
• Heritage Landscape Supply Group: Musselman's parent/affiliate group within the Heritage Family of Companies. Operates a multi-branch landscape supply distribution network across the U.S., directly comparable in mulch, hardscape, and stone distribution; Musselman is a member branch.

Direct peers

• Kurtz Bros: Regional landscape and nursery supplies company with mulch, soil, and aggregate manufacturing and bulk delivery. Comparable business model combining in-house mulch/compost production with yard-based retail and pro delivery.
• Greendell Landscape Solutions: Sister company in Mooresville, Indiana under shared Gieseking ownership; manufactures mulch products (Midi, Forrest Fines) and custom soil mixes that Musselman distributes. Effectively a sibling manufacturer-distributor pair operating in the same Indiana geography.

Emerging players

• EcoMulch: Specialty recycled-rubber and engineered mulch supplier targeting playgrounds and commercial landscapes. Comparable to Musselman's Sof-Step certified playground line in serving the safety-surfaces niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/musselman.mulch
• Instagraminstagram.com/musselman_landscape_solutions
• LinkedInlinkedin.com/company/greendell-musselman-landscape-solutions-partnership

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musselman Landscape Solutions